Faculty Profile

U Devi Prasad

Professor, Marketing, GSB , HYD

Education

Ph. D.

Email ID

dungaral@gitam.edu

Consulting hours

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List of courses

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Education

Degree Name	Institute & College name	Year of Graduation/Award
Ph.D in Management-Marketing	Andhra University	2007
MBA	YN COLLEGE	1994
B.Sc.,	DNR COLLEGE	1990

Experience

Designation	Organization	From Date	To Date
PROFESSOR	KGRL COLLEGE	24-06-1994	29-06-2010

Technology readiness and likelihood to use selfcheckout services using smartphones Empirical evidences from IndiaBusiness Perspectives And Research , Scopus, -2018, 7, 1-15

Role of Communication in CRM Solution ImplementationsGyan Management, Others, -2017, 1, -

Key factors for choosing the CRM Technology An industry perspectiveThe Indain Management Researcher, Google scholar, -2017, 4, 102-116

Indian Baby care Market An overviewEPRA International journal of Economic and Business Review, Google scholar, -2017, 5, 53-58

Risk Response and its Impact in CRM Solution ImplementationsJournal of Marketing Vistas, EBSCO Host, -2017, 7, 57-67

DEFINING SUCCESS IN CRM IMPLEMENTATIONPROJECTS AN EMPIRICAL STUDY FROM THE ITCONSULTANTS PERSPECTIVEParikalpana KIIT Journal of Management, EBSCO Host, -2017, 13, 116-125

Definitions of Project Success in Implementation of Customer Relationship Management (CRM) Information Technology (IT) Solutions Perspectives of Consultants from IndiaSouth Asian Journal of Management, EBSCO Host, -2017, 24, 142-157

Success in CRM implementation projects An empirical study from IT consultnts perspectiveParikalpana, EBSCO Host, -2017, 13(1), 116-125

CRM Information Technology Solutions an Industry perspectiveThe Indain Management Researcher, Google scholar, -2016, 3, 1-23

Competitive Negotiation Tactics and Kraljic Portfolio Category in SCMJournal of Supply Chain Management Systems, Others, -2016, 5, 35-50

Trends in Indian Realty SectorA CRM Framework for a Real Estate Entities in the Changing EnvironmentInternational Journal of Innovative research and development, Google scholar, -2016, 5, 165-175

Emotional Intelligence and attitude towards work of Teachers .. A Performance Improvement model Pacific Business Review International, Others, -2016, 9, 1-11

Cross Usage of Mobile Network ServicesEuropean Journal of Business and Management, EBSCO Host, -2015, 7, 44-52

Service Quality Measurement in Paper DistributionA Comparative Study of Perceived and Expected Servicewith Application of Analytical Hierarchy Process ModelTHE INTERNATIONAL JOURNAL OF MANAGEMENT, Citeseer, -2014, 3, 21-30

Fish Consumption Behavior in West Godavari District, AP, IndiaResearch Journal of Management Sciences, Google scholar, -2014, 3, 1-5

THE ROLE OF STORE ENVIRONMENT AND ATMOSPHERICS INCONSUMPTION EXPERIENCESINTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, EBSCO Host, -2014, 4, 344-353

Prediction of Churn Behavior of Bank Customers using Data Mining ToolsIndian Journal of Marketing, Scopus, -2012, 42, 25-30

Appraisal of Marketing Efficiency of FishIndian Journl of Agricultural Marketing, Others, -2011, 25, 78-88

Treatwell Hospital Annoying EventsSu Gyaan, Google scholar, -2010, 2, 89-93

Indian Agriculture under WTO Regime A SWOT ANALYSISHUMAN ENDEAVOUR, Others, -2006, II, 54-58

Title of the book	Book / Chapter	Name of the publisher	Subject area	Edition	Page numbers	ISBN	Published year
Integrated Marketing Communication Strategy	Book	Excellent Publishing House	Marketing	First		9789384935382	2015
Trends, Challenges & Innovations in Management	Chapters	Zenon Academic Publishing	Management	2015	230-236	9788192681993	2015
Management Perspectives Strategies for Business continuity, growth and sustenance	Chapters	Excel India Publishers	Mangement	2012	139-144	9789382062530	2012
Select cases in Management	Chapters	Allied Publishers	Management	2007	541-549	818424262X	2007

Seminar name	Organized by	Venue	Start date	End date	Title of the paper presented	Role	Co presenter
National	NIRMA INSTITUTE OF MANAGEMENT,Ahmedabad	NIRMA INSTITUTE OF MANAGEMENT	05-Jan-2017	07-Jan-2017	Information Technology Solutions An industry perspective	Participated	Hory S Mukherjee
National	Dept. of Management Studies, Mahatma Gandhi University, Nalgonda, Telangana State	Dept. of Management Studies, Mahatma Gandhi University, Nalgonda, Telangana State	20-Mar-2015	20-Mar-2015	Women EntrepreneurshipOpportunities and prospects	Participated	Hima Bindu V
National	Dept. of HRM, GHBS, GITAM, HYDERABAD	GHBS, GITAM, HYDERBAD	22-Nov-2014	22-Nov-2014		Participated
National	Dept. of operations and supplyc chain Management,GHBS, GITAM, HYD	GHBS, GITAM, HYD	21-Mar-2014	21-Mar-2014		Participated
National	HBS, GITAM	HBS, GITAM	18-Nov-2011	18-Nov-2011	Innovations in the Indian Retail Supply Chain Management	Organized
National	MTC Global	Hyderabad	27-Aug-2011	27-Aug-2011		Participated
National	MTC Global	Hyderabad	27-Aug-2011	27-Aug-2011		Participated
National	DNR College, Bhimavaram	DNR College, Bhimavaram	03-Feb-2010	03-Feb-2010		Participated
National	Centre for Banking Studies, Department of Commerce and Management Studies, Andhra University, Visakhapatnam	Centre for Banking Studies, Department of Commerce and Management Studies, Andhra University, Visakhapatnam	21-Mar-2007	22-Mar-2007	Customer perception of financial services in State Bank of India in Bhimavaram	Participated
National	P.G. Department of Economics, D.N.R College, Bhimavaram	P.G. Department of Economics, D.N.R College, Bhimavaram	22-Feb-2006	22-Feb-2006	Impact of WTO Regime on Indian Agriculture A SWOT Analysis of Indian Agriculture	Participated	nil
National	of Commerce and Management Studies, Andhra University, Vishakhapatnam	of Commerce and Management Studies, Andhra University, Vishakhapatnam	27-Jan-2004	28-Jan-2004	Problems and Prospects of Indian Aquaculture under WTO Regime	Participated
National	dept. of management studies, kgrl college	kgrl college, bhimavaram	24-Jan-2004	24-Jan-2004	Customer Satisfaction A Study of select banks in Bhimavaram	Participated
National	Special Assistance Programme, Dept of commerce, AU	Department of Management Studies, Andhra University, Waltair	21-Jul-2003	22-Jul-2003		Participated
National	Dept. of Management Studies, KGRL COLLEGE	K.G.R.L. COLLEGE	27-Dec-2000	28-Dec-2000		Organized
National	Institute of Public Enterprieses, Andhra University, Waltair	Institute of Public Enterprieses, Andhra University, Waltair	21-Jun-2000	22-Jun-2000	Issues of Disinvestment	Participated	Dr. Venkatapathi raju
National	S.V.K.P and Dr. K.S. Raju Arts and Science College, Penugonda, West Godavari District, A.P	heS.V.K.P and Dr. K.S. Raju Arts and Science College, Penugonda, West Godavari District, A.P	16-Sep-1996	16-Sep-1996		Participated

Seminar name	Organized by	Venue	Start date	End date	Title of the paper presented	Role	Co presenter
International	International Stress Management Association	Hyderabad	10-Nov-2018	11-Nov-2018		Participated
International	K J Somaiya Institute of Management Studies & Research	Mumbai	15-Feb-2018	16-Feb-2018	Risk Management in Global CRM IT Projects	Participated	Dr, Hory Sankar Mukerjee & Dr. G K Deshmukh
International	kjsomaiya institute of Management studies & research, Mumbai	kjsomaiya institute of Management studies & research, Mumbai	09-Feb-2017	10-Feb-2017	CRM Challenges in implementationsDefining success in CRM projects	Participated	Hory s Mukherjee
International	Dept. of Finance GHBS, GITAM Hyd	GHBS, GITAM, HYDERABAD	20-Nov-2015	20-Nov-2015	Linkage between ATMs, Credit & Debit cards and Employee productivity A study of Indian PSU Banks	Participated
International	Mahatama Gandhi University, Nalgonda	Hyderabad	20-Mar-2015	20-Mar-2015	Women Entrepreneurship Opportunities and Prospects	Participated	Mr. V Hima Bindu
International	GITAM UNIVERSITY	Hyderabad Business School ,GITAM UNIVERSITY	01-Mar-2015	03-Mar-2015		Organized
International	Dept. of Finance, GHBS, GITAM	GHBS, GITAM Hyderabad	12-Sep-2014	12-Sep-2014		Participated
International	IPE. Hyderabad and EGADE Business School, Mexico	IPE, Hyderabad	12-Dec-2013	13-Dec-2013	Strategies to Grab Opportunities for Public Sector	Participated	NVSrirangaprasad
International	IPE. Hyderabad and EGADE Business School, Mexico	IPE, Hyderabad	12-Dec-2013	13-Dec-2013	Strategies to Grab Opportunities for Public Sector	Participated	NVSrirangaprasad
International	Amity University	Amity University , Jaipur	06-Sep-2012	07-Sep-2012	Integrating Work Life Balance and Internal Marketing A Complementary and Competence Perspective	Participated	Dr S Suman Babu
International	Hyderabad Business School ,GITAM UNIVERSITY	Hyderabad Business School ,GITAM UNIVERSITY	18-Nov-2011	18-Nov-2011		Organized
International	IMT, Ghaziabad	Ghaziabad	21-Dec-2007	22-Dec-2007	KGRL Educational Centre	Participated

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification
Consumer Behaviour of three wheelers in Ethopia	Mr. Mohd Arif Shaik	GITAM HBS	MARKETING	2015	Part time	PhD
Emotional Intelligence of Teachers	M. Suvarchalarani	GITAM HBS	HUMAN RESOURCES	2014	Part time	PhD
Parent Relationship Management	Ragavendra chary T	GITAM HBS	MARKETING	2014	Part time	PhD

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification
Business Negotiation Aproachers in buyer supplier realtionships in the indian pharmaceutical industry , buyers perspective	Narsimhan Sundar		Marketing	2013	Part time	PhD

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification
Implementation of CRM Packaged solutions in IT sector	Hory Shankar Mukherjee		Marketing	2012	Part time	PhD
Implementation of packaged Customer Relationship Management solutions A study from an Information Technology service providers perspective	Hory Sankar Mukerjee		Marketing	2011	Part time	PhD

Title	Type	Organized by	Venue	Start date	End date	Role
Data Mining for Small Businesses Big Data	Faculty development program	Centre for Management Services, HBS, GITAM, HYDERABAD	GHBS, GITAM, HYDERABAD	06-Sep-2014	06-Sep-2014	Participated
Entrepreneurship Development Progremme on Motivating and Building Entrepreneurial Competencies among M.B.A Student	Quality improvement program	Dept. of Management Studies, KGRL COLLEGE	KGRL PG COLLEGE	18-Feb-2003	19-Feb-2003	Organized
One day Training Program on Teaching Skills,	Training of tutors	Department of Management Studies, Andhra University, Waltair	Department of Management Studies, Andhra University, Waltair	29-Jan-2001	29-Jan-2001	Participated
Personality Development	Faculty development program	KGRL College, Bhimavaram	KGRL College, Bhimavaram	31-Oct-1999	01-Nov-1999	Organized
Workshop on communication skills	Training of tutors	Dept. of Management Studies	DNR PG COLLEGE	08-Sep-1998	09-Sep-1998	Participated
Personality Development workshop	Faculty development program	SRKR ENGINEERING COLLEGE	SRKR ENGINEERING COLLEGE	19-Nov-1997	19-Nov-1997	Participated
Case Writing Workshop held at Institute of Transport Management, Department of Commerce and Management Studies, Andhra University, Waltair on 26 th and 27 th February 1996	Faculty development program	Institute of Transport Management, Department of Commerce and Management Studies, Andhra University, Waltair	Institute of Transport Management, Department of Commerce and Management Studies, Andhra University, Waltair	26-Feb-1996	27-Feb-1996	Participated

Title	Type	Organized by	Venue	Start date	End date	Role

Organization name	Membership category	Membership type
Indian Agricultural Marketing Society	Individual	Member

Title of the lecture	Name of the college / university	Place	Date
Changing dynamics of consumer	SVKR COLLEGE	Bhimavaram	10-Feb-2014
An overview on Marketing	KGRL PG College	Bhimavaram	18-Oct-2011
How to excel in Group Discussion	CSN PG College	Bhimavaram	14-Oct-2009

Title of the project	Name of the principal investigator	Name of the co investigator	Name of the client / agency funded	Duration
Metro connectivity survey	U. Devi Prasad	s.suman babu	Telangana Road Transport Corporation	1 months

Title of the project	Name of the principal investigator	Name of the co investigator	Name of the client / agency funded	Duration

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U Devi Prasad

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Education

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