Faculty Profile
M.V.Rama Prasad
Professor, Marketing, GSB, BLR
Education
Ph. D.Email ID
rmusunur@gitam.eduEducation
Ph. D.Research Areas
- Consumer research
- Branding
- Retailing
- Agricultural Marketing
About
Prof. M. V. Ram Prasad is a Mechanical Engineering graduate from Acharaya Nagarjuna University, Andhra Pradesh . He did his masters in Business Administration from Andhra University and has a Ph. D in management from Berhampur University .He is also a postdoctoral fellow from UGC. He was the Director of GITAM School of Business, Bengaluru for about seven years since its inception. With over 30 years of teaching and research experience he continues to impart knowledge to the students of PG and UG programs by teaching a number of choice based courses in the marketing domain such as Sales and Distribution Management and Customer Relationship Management.
Prof. Ramprasad was conferred UGC National Research Award by University Grants Commission (UGC),New Delhi for Post Doctoral Research on Consumer Preferences in Dairy Industry –A Study of Andhra Pradesh. He completed three research projects in the area of Marketing and Consumer Studies. He also published two books and 80 research papers in national and international journals. He conducted quite a few MDPs and undertook consultancy projects for NTPC-Simhadri, Korba, Unchahar, Singrauli; Indian Postal Services and Heritage Foods. He attended 35 national and International conferences and seminars.
Prof.Ramprasad was the recipient of best teacher and best researcher awards from GITAM University. He also received CII-Industrial Fellowship from Confederation of Indian Industry and Impact Outstanding B School Marketing Award as HOD of Marketing Department of GITAM Institute of Management, Visakhapatnam.
Prof.RamPrasad successfully guided six PhD and five M.Phil scholars. His current teaching and research interests are in the areas of consumer preferences and studies.
Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| Post Doctoral PDF | UGC GIM | 2007 |
| Ph.D | Dept of Management | 2003 |
| M.B.A. | Andhra University | 1988 |
| B.Tech | NAGARJUNA University | 1986 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| Management Tainee | LGPOLYMERS | 01-06-1988 | 31-01-1990 |
Awards
| Award name | Award Organization | Awarded year |
|---|---|---|
| Dr.APJ Abdul Kalam Life Time Achievement National Award | National Institute for Socio Economic Development | 2021 |
| Bharat Ratna Rajiv Gandhi Gold Medal Award | Global Economic Progress and Research Association | 2021 |
| Best Teacher Award | Dr.S.Radhakrishnan Teachers Welfare Association | 2020 |
| GITAM Best Researcher Award | GITAM University | 2011 |
| GITAM Best Teacher Award | GITAM University | 2009 |
| GITAM Best Library User Award | GITAM University | 2008 |
| Impact Award | World HRD Congress | 2005 |
| UGC Research Award | University Grants Commission Govt of India UGC | 2004 |
| CII Industry Fellowship | Confederation of Indian Industry Govt of India | 2004 |
Entrepreneurship and Regional Development Exploration through CasesManakin, Google scholar, -2019, Special, 172-178
Impact of IoT on Sales and MarketingJournal of Sales and Marketing, Others, -2018, 4, 74-79
A Study on Channel Efficiency of Cooperative Marketing Model with Reference to Fresh Produce Segment in Selected Areas of Andhra PradeshInternational Journal of Management Studies, Others, -2018, 5, 115-125
A Study on Purchase Behavior of Rural and Urban Consumers about Organic Food in Selected Areas of Andhra PradeshInternational Journal of Management Studies, Others, -2018, 5, 127-135
CSR Practices in Indian Banking SectorCorporate Social Responsibility , Others, -2017, Special, 142-149
Financial Inclusion and the Role of Micro Finance and Kisan Credit Scheme in the Development of Rural India A descriptive StudyContemporary Researches in Commerce and Management, Others, -2014, Special, 156-163
Customers Satisfaction in Communication Industry A Research studyPES Business Review, Others, -2013, 8, 67-70
Opportunities in the Indian Retail Industry An AnalysisGITAM Journal Management, Others, -2013, 15, 89-94
Corporate Social ResponsibilityRole of BusinessIndian Economic Panorama, Others, -2012, Special, 45-48
Factor Analysis of Life Insurance Service Quality of Post office an Application of Servqual ToolGITAM Journal Management, Others, -2012, 11, 89-94
Customers Expectation in Logistics and Communication Industry A Research study in Andhra Pradesh, Karnataka and West BengalPES Business Review, Others, -2012, 7, 56-61
Human Resource Development (HRD) in Public Sector Units (PSU)Indian Economic Panorama, Others, -2012, 22, 43-46
Financial Inclusion through Post Offices A Case Study of North Andhra Pradesh Tribal AreasFinancial Inclusion in India, Others, -2012, Special, 48-53
Financial InclusionIndian Economic Panorama, Others, -2012, 22, 56-58
Foreign Direct Investment in Indian Retail Issues and ChallengesGlobal Journal of Arts and Management, Others, -2011, 2, 170-174
Marketing in Global Economic TurbulencesRole of BSchools in Grooming Management GraduatesIndian Journal of Marketing, Others, -2011, 41, 34-38
Cause Branding and its Impact on Corporate ImageJournal of Marketing and Communication, Others, -2011, 7, 67-74
Managing in Globalised Economy Role of B Schools in Grooming Management StudentsUniversity News, Others, -2011, 35, 23-26
Celebrity endorsements visvis brand equity of high fashion products a crosscultural perspectiveInternational journal Innovative Marketing, Others, -2011, 7, 56-61
Opportunities in the Indian Retail Industry An AnalysisEmerging Trends in Indian Retailing Industry, Others, -2011, Special, 45-49
Insuring the UninsuredThe Post Office WayPES Business Review, Others, -2011, 6, 68-73
Constructing Zone of Tolerance of Postal Life Insurance Service Level A Case Study of North Andhra PradeshGavesana Journal of Management, Others, -2011, 3, 56-62
Globalization and Economic AsymmetriesThe Labour Factor Vignana Jyothi Journal of Management, Others, -2010, 1, 77-83
Enhancing Sales Force ProductivityELK Journal of Marketing and Retail Management, Others, -2010, 2, 67-72
Corporate Governance in IndiaIndian Economic Panorama, Others, -2010, Special, 67-72
How Brands Create Shareholder ValueWIM Journal of Management, Others, -2009, 1, 56-61
A STUDY ON SWOT ANALYSIS OF DISTRIBUTION NETWORKS OF FMCG COMPANIESMarketing Paradigm, Others, -2009, Special, 121-127
Indian Retail Industry An AnalysisStrategy, Others, -2009, 6, 46-49
Marketing in Global Economic Turbulences Role of B Schools in Grooming Management GraduatesGlobal Economic Turbulences, Others, -2009, Special, 67-74
Turnaround Strategies for Successful MarketingGlobal Arena Challenge , Others, -2009, Special, 125-130
Global Competitiveness Role Of Indian CorporatesGlobal Competition and competitiveness of Indian Corporates , Others, -2008, Special, 56-60
Marketing Strategies for Banking IndustrySaintgits Journal of Management, Others, -2008, Special, 53-57
Cause Branding and Its Impact on Corporate ImageBrand in Value Creation , Others, -2008, Special, 78-90
Human Resource Development in Service Sector UnitsIndian Economic Panorama, Others, -2007, Special, 45-49
Management Education in a Changing Business EnvironmentThe Observer of Management Education, Others, -2007, 2, 43-48
Changing Face of Companies and Role of Internal MarketingJournal of Contemporary Research in Management , Others, -2007, 1, 53-57
Role of Internal Marketing in a Competitive EnvironmentGlobal Management Review, Others, -2007, 1, 43-48
Turnaround Strategies for Human Resources ManagementIndian Journal of Training and Development, Others, -2007, 37, 43-48
Growth Oriented Entrepreneurship in Developing CountriesSRM Management Digest Global Entrepreneurship , Others, -2007, 6, 36-39
Consumer Preferences in Dairy IndustryJournal of Marketing and Communication, Others, -2006, 2, 28-32
Consumer Behavior in the New Global Order Marketing in the New Global Order, Others, -2006, Special, 234-243
WTO and Indian Banking IndustryIndian Economic Panorama, Others, -2005, Special , 44-49
Consumer Preferences in Dairy IndustryMarketing Paradigm, Others, -2005, Special, 121-125
Milking the MilkFacts For You, Others, -2005, 25, 31-35
Why Specialty Paper is still being imported part 1Facts For You, Others, -2005, 27, 34-39
Why Specialty Paper is still being imported part IIFacts For You, Others, -2005, 25, 25-29
Indian Banking Industry and Non Performing AssetsIndian Economic Panorama, Others, -2005, Special, 25-29
Role Clarity among ExecutivesIndian Journal of Commerce, Others, -2005, 58, 57-61
Role of Operations Research in selection of advertising Media ModelsStrategy, Others, -2005, 8, 43-48
Marketing Strategies for Banking ServicesIndian Journal of Commerce, Others, -2005, 58, 56-59
ECommerce the future of businessIndian Economic Panorama, Others, -2004, 13, 34-37
Indian Banking &Financial Sector after WTOIndian Economic Panorama, Others, -2004, Special, 56-59
Indian Sugar IndustryFacts For You, Others, -2004, 24, 43-48
Passenger Cars Surplus production will lead to higher exports Part IMotor India, Others, -2004, 48, 67-72
Passenger Cars Surplus production will lead to higher exports Part II Motor India, Others, -2004, 48, 78-82
Passenger Cars Surplus production will lead to higher exportsPartI HindiMotor India, Others, -2004, 5, 56-59
Passenger Cars Surplus production will lead to higher exportsPartII Motor India, Others, -2004, 5, 68-71
Trends in Marketing Cost AnalysisManagement Accountant , Others, -2004, 29, 43-48
Role of Marketing Audit in a Competitive BusinessPratibimba, Others, -2004, 4, 25-29
Consumer Preferences in Dairy IndustryGITAM Journal of Management, Others, -2004, 2, 78-85
Micro Finance Issues and RecommendationsStrategy, Others, -2004, 8, 24-28
Marketing Strategies for Indian BanksIndian Economic Panorama, Others, -2003, 5, 48-52
Boom in Cement IndustryFacts For You, Others, -2003, 23, 28-32
Sea Food needs Value AdditionFacts For You, Others, -2003, 23, 28-32
Quality Imperative for Dairy IndustryFacts For You, Others, -2003, 23, 18-23
Textiles Bright Future AheadFacts For You, Others, -2003, 23, 25-29
Steel industry Restructuring is ImperativeFacts For You, Others, -2003, 23, 29-35
TEA Slowdown in ExportsFacts For You, Others, -2003, 23, 33-38
W.T.O. and its Implications on Indian SSIIndian Economic Panorama, Others, -2003, 13, 46-52
CAR IndustryFacts For You, Others, -2003, 23, 36-41
Materials Management in the Context of Cost Control and Reduction published in Management AccountantManagement Accountant , Others, -2002, 27, 124-126
Case Method in Management EducationUniversity News, Others, -2002, 40, 16-18
Indian Education Sector Challenges AheadThe Indian Journal of Technical Education, Others, -2002, 16, 28-32
A Study on Passenger Amenities in RailwaysIndian Journal of Marketing, Others, -2002, 32, 24-29
Role of Advertising in Industrial MarketingStrategy, Others, -2002, 6, 26-30
| Title of the project | Funded by | Duration | Sanctioned date |
|---|---|---|---|
| Crime Against Woman, Punishment goals and Socioeconomic life of Victims Social order and moderating effect of Public Protest | ICCSR | 24 | 22-Aug-2017 |
| Title of the project | Funded by | Duration | Sanctioned date |
|---|---|---|---|
| Marketing of Agricultural Products _A study of Andhra Pradesh | GITAM | 12 | 02-Apr-2009 |
| Consumer Preferences in Dairy Industry A study of Andhra Pradesh | ugc | 36 | 01-Nov-2007 |
| Consumer Preferences in Dairy Industry A study of Visakhapatnam District | UGC | 24 | 23-Mar-2000 |
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Entrepreneurship Today A Case Study Approach | Chapters | Manakin | Entrepreneurship | 1st | 171-178 | 978938414123 | 2019 |
| Consumer Preferences in Dairy Industry | Book | Excel | Marketing | 1st | 9788174468284 | 2018 | |
| Business and Economics | Chapters | Research India Publications | Micro Finance | 1st | 267-278 | 9789384144630 | 2018 |
| Implementing Corporate Social Responsibility Indian Perspective | Chapters | Springer | Corporate Social Responsibility | Special | 139-150 | 9788132216520 | 2014 |
| Financial Inclusion in India | Chapters | Excel | Finance | 1st | 81-93 | 9789350623183 | 2013 |
| Marketing Management | Book | Himalaya | Marketing | 1st | 87823717467223 | 2010 | |
| Significance of Social Marketing in India | Chapters | VIT | Marketing | 1st190 | 190 | 87823717464256 | 2007 |
| Board name | Journal name |
|---|---|
| GIM, GITAM | GITAM Journal of Management |
| Board name | Journal name |
|---|---|
| Research Board, Dravidian University | Dravidian University |
| Research Board, SJJT University | SJJT University |
| BOS Member, Gayatrhi College | Gayatri Journal |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | BSMS,GITAM | BSMS,GITAM | 17-Nov-2018 | 17-Nov-2018 | Organized | ||
| National | BSMS,GITAM | BSMS,GITAM | 20-Mar-2018 | 20-Mar-2018 | Organized | ||
| National | BSMS,GITAM | BSMS,GITAM | 17-Feb-2018 | 17-Feb-2018 | Organized | ||
| National | BSMS,GITAM | BSMS,GITAM | 23-Dec-2015 | 23-Dec-2015 | Organized | ||
| National | BSMS,GITAM | BSMS,GITAM | 22-Mar-2014 | 22-Mar-2014 | Organized | ||
| National | BSMS,GITAM | BSMS,GITAM | 20-Dec-2013 | 20-Dec-2013 | Organized | ||
| National | BSMS,GITAM | BSMS,GITAM | 16-Nov-2013 | 16-Nov-2013 | Organized | ||
| National | BSMS,GITAM | BSMS,GITAM | 30-Sep-2013 | 30-Sep-2013 | Organized | ||
| National | IIM Lucknow | IIM Lucknow | 29-May-2008 | 31-May-2008 | Managing Global Competitiveness Role of Indian Corporates | Participated | |
| National | S V University | S V University | 21-Mar-2008 | 22-Mar-2008 | Education Sector Challenges Ahead | Participated | |
| National | Warangal Institute of Management | Warangal Institute of Management | 23-Feb-2008 | 23-Feb-2008 | How Brands Create Shareholder Value? | Participated | |
| National | VIT University | VIT University | 26-Oct-2007 | 27-Oct-2007 | Role of Social Marketing in Creating Brand Awareness | Participated | |
| National | Andhra University | Andhra University | 09-Sep-2005 | 10-Sep-2005 | Problems and Prospects SSI | Participated | |
| National | S V University | S V University | 25-Mar-2005 | 26-Mar-2005 | TQM An Intervention for Effective Customer Service in Power Sector | Participated | |
| National | Andhra University | Andhra University | 17-Feb-2003 | 17-Feb-2003 | Role of District Industries Centre in Development of SSI | Participated | |
| National | Andhra University | Andhra University | 16-May-1996 | 05-Jun-1996 | Participated | ||
| National | GITAM | GITAM | 22-Jul-1995 | 23-Jul-1995 | Participated |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | GIM GITAM | GIM GITAM | 27-Jul-2018 | 28-Jul-2018 | artificial Intelligence Connecting the future of Business India | Participated | DR.S.Anjani Devi |
| International | BSMS,GITAM | BSMS,GITAM | 14-Nov-2013 | 14-Nov-2013 | Organized | ||
| International | IIM Lucknow | IIM Lucknow | 09-Apr-2010 | 11-Apr-2010 | Management of Demand in Agri Food Chains | Participated | |
| International | GIM GITAM | GIM GITAM | 12-Jul-2009 | 14-Jul-2009 | Global Economic Turbulences and its impact on Management Educatio n | Participated | |
| International | IIM Ahmedabad | IIM Ahmedabad | 07-Jan-2009 | 09-Jan-2009 | SWOT Analysis of Distribution of FMCG Companies | Participated | |
| International | SRM University | SRM University | 07-Dec-2007 | 08-Dec-2007 | Growth Oriented Entrepreneurship in Developing Countries | Participated | |
| International | IIM Indore | IIM Indore | 18-Dec-2006 | 20-Dec-2006 | Participated | ||
| International | Indian School of Business | Indian School of Business | 02-Aug-2006 | 04-Aug-2006 | Participated | ||
| International | IIM Kozikode | IIM Kozikode | 15-Dec-2005 | 17-Dec-2005 | Participated | ||
| International | IIM Ahmedabad | IIM Ahmedabad | 12-Jan-2005 | 13-Jan-2005 | Consumer Preferences in Dairy Industry | Participated | |
| International | IIM Ahmedabad | IIM Ahmedabad | 08-Jan-2005 | 11-Jun-2005 | Participated | ||
| International | Andhra University and AIMA | Andhra University | 15-Aug-2001 | 16-Aug-2001 | WTO and Its impact on Indian Small Scale Industry | Participated |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| PRIVATE LABEL BRANDS Vs NATIONAL BRANDS CONSUMER PREFERENCES AMONG RETAIL HYPERMARKETS, BENGALURU CITY | SHILPA SARVANI RAVI | BSMS, GITAM | Marketing | 2018 | Part time | PhD |
| An Study on Consumer Buying Preferences of FMCG Smaller packs versus Larger packs in Rural Markets of Coastal A.P | Mohammed Khaza Ameenuddin Shariff | GIM, GITAM | Marketing | 2016 | Full time | PhD |
| Influence of Electronic Word of Mouth (eWom) communication on youth consumers purchase intention of Ayurvedik Products | Sankar Mukherji | BSMS, GITAM | Marketing | 2014 | Full time | PhD |
| Impact of Digital Marketing on Buying Behavior of Consumers of Bengaluru city | K.Govinda Rajulu | GIM, GITAM | Marketing | 2013 | Part time | PhD |
| Marketing of Consumer Goods with special reference to White Goods | M.Charan Reddy | GIM, GITAM | Marketing | 2013 | Part time | PhD |
| Impact of Social Media on Consumer Behavior | D.V.R.Subramanyam | GIM, GITAM | Marketing | 2012 | Part time | PhD |
| Impact of Social Media on Consumer Behavior | D.V.R.Subramanyam | GIM, GITAM | Marketing | 2012 | Part time | PhD |
| Impact of Information and Communications Technology in Insurance | P.Jaya Chandra Reddy | GIM, GITAM | Marketing | 2012 | Part time | PhD |
| A case study of patient satisfaction at CARE Hospitals, Vishakapatnam | S.Venkateswarlu | GIM, GITAM | Marketing | 2012 | Full time | PhD |
| CONSUMER ONLINE SHOPPING ATTITUDES AND BEHAVIOR AN ASSESSMENT OF RESEARCH | A.Srinivas | GIM, GITAM | Marketing | 2011 | Part time | PhD |
| Impact Of Innovative Retail Touchpoints On Customer Buying Behavior In Apparel Stores | Esha Joshi | GIM, GITAM | Marketing | 2011 | Part time | PhD |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| Role of Cooperative Societies in Rural Marketing A Study of Perishable Products in Selected Districts of Andhra Pradesh | K.Ashok Chowdary | GIM, GITAM | Marketing | 2018 | Part time | PhD |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| EVOLVING A FRAMEWORK FOR CORPORATE BRANDING AND MARKETING AN ANALYTICAL STUDY OF THE ROLE OF SYMBOLS, SYMBOLISM, IMAGES AND PUBLIC OPINION | RAJ MOHAN TELLA | GIM | Marketing | 2017 | Part time | PhD |
| A study on Antecedents of consumer behavior and their satisfaction in organized retail outlets, Visakhapatnam | Ms. S. Anjani Devi | GIM | Marketing | 2017 | Part time | PhD |
| Measuring service quality in Indian departmental post offices An application of SERVQUAL Tool | Mr. Vennam Upender | GIM | Marketing | 2014 | Part time | PhD |
| Problems in Trading,Clearing and Settlement Process in NSE A Study with reference to Retail Investors in Visakhapatnam City | ISSN RAJU | Madurai Kamaraj University | Finance | 2006 | Part time | M.Phil |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| GITAM BEST RESEARCHER AWARD | GITAM MANAGEMENT | 2010 |
| GITAM BEST TEACHER AWARD | GITAM MANAGEMENT | 2009 |
| GITAM BEST LIBRARY USER AWARD | GITAM MANAGEMENT | 2008 |
| IMPACT BEST MARKETING DEPT AWARD | IMPACT | 2005 |
| UGC RESEARCH AWARD | UGC | 2004 |
| CII Industrial Fellowship | CII | 2001 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Internship Training | Training of tutors | BSMS,GITAM | BSMS,GITAM | 30-Apr-2019 | 30-Apr-2019 | Organized |
| Doing Exploratory Practice in Teaching | Faculty development program | GITAM, Blr | GITAM,BLR CAMPUS | 06-Feb-2019 | 06-Feb-2019 | Organized |
| Business Games | Training of tutors | BSMS,GITAM | BSMS,GITAM | 24-Dec-2018 | 29-Jun-2019 | Organized |
| Financial Markets | Faculty development program | BSMS,GITAM | BSMS,GITAM | 06-Dec-2018 | 07-Dec-2018 | Organized |
| Entrepreneurship and Startups | Training of tutors | BSMS,GITAM | BSMS,GITAM | 07-Jul-2018 | 07-Jul-2018 | Organized |
| Outcome based Learning and Learner Centric Approach | Faculty development program | GITAM,BLR CAMPUS | GITAM,BLR CAMPUS | 15-Jun-2018 | 16-Jun-2018 | Organized |
| Indian Finance Budget 2017 | Training of tutors | BSMS,GITAM | BSMS,GITAM | 22-Feb-2017 | 22-Feb-2017 | Organized |
| Role of HRD in Developing Organisations | Quality improvement program | BSMS,GITAM | BSMS,GITAM | 20-Sep-2014 | 20-Sep-2014 | Organized |
| Competitiveness in Higher Education The TQM Way | Quality improvement program | Confederation of Indian Industry (CII) Vskp and CII institute of Quality Bengaluru. | CII Visakhapatnam | 01-Jul-2011 | 01-Jul-2011 | Participated |
| Refresher course in Commerce and Management | Faculty development program | Academic Staff College, Andhra University | Andhra University | 04-May-1998 | 23-May-1998 | Participated |
| UGC sponsored Orientation Programme | Faculty development program | Academic Staff College, Andhra University | Andhra University,Visakhapatnam | 09-Sep-1996 | 05-Oct-1996 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| CEO CONCLAVE | Training of tutors | BSMS,GITAM | BSMS,GITAM | 25-Nov-2017 | 25-Nov-2017 | Organized |
| Organization name | Membership category | Membership type |
|---|---|---|
| Indian Science Congress Association | Life | Member |
| ISTD | Life | Member |
| Title of the lecture | Name of the college / university | Place | Date |
|---|---|---|---|
| Importance of Case Method in Management Education | Sindhi College | Bangalore | 15-Jun-2019 |
| Importance of Case Method in Management Education | Kongadiyappa College | Doddaballapur | 20-Jun-2019 |
| Importance of Case Method in Management Education | R T College | Bangalore | 09-Apr-2015 |
| Importance of Case Method in Management Education | Sindhi College | Bangalore | 19-Mar-2015 |
| Importance of Case Method in Management Education | Kongadiyappa College | Doddaballapur | 11-Feb-2016 |
| Importance of Case Method in Management Education | Sindhi College | Bangalore | 24-Mar-2016 |
| Importance of Case Method in Management Education | R T College | Bangalore | 22-Jun-2017 |
| Importance of Management Education | Jalappa College | Doddaballapur | 23-Mar-2017 |
| Importance of Management Education | Kongadiyappa College | Doddaballapur | 10-Feb-2016 |
| Importance of Management Education | Sindhi College | Bangalore | 08-Mar-2018 |
| Marketing in the present competetive world | Kongadiyappa College | Doddaballapur | 17-Aug-2017 |
| Role of Management in ones day to day life | Kongadiyappa College | Doddaballapur | 24-Oct-2018 |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|---|---|---|---|
| Marketing Research of Mystery Shopping | Prof.M.V.RAMA PRASAD | nil | Oninion Insights | 3 months |
| Heritage consumer perception survey | Prof.M.V.RAMA PRASAD | NO | Heritage | 3 months |
| NTPC Korba CustomerVendor Perception Survey | Prof.M.V.RAMA PRASAD | NO | NTPC | 1 months |
| NTPC Singrauli Customer Vendor Perception Survey | Prof.M.V.RAMA PRASAD | Dr.S.S.Prasada Rao | NTPC Singrauli | 6 months |
| NTPC Unchahar Customer Vendor Perception Survey | Prof.M.V.RAMA PRASAD | Prof.M.Ganagadhara Rao | NTPC UNCHAHAR | 6 months |
| NTPC Simhadri Customer Vendor Perception Survey | Prof.M.V.RAMA PRASAD | Prof.M.Ganagadhara Rao | NTPC Simhadri | 6 months |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|