Faculty Profile
Venkateswarlu Tangala
Assistant Professor, MARKETING, GSB , VSP
Education
Ph. D.Email ID
vtangala@gitam.edu
Education
Ph. D.Research Areas
- Retail Management
- Consumer Behaviour
- Sales and Distribution Management
Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| A STUDY ON CONSUMER PREFERENCES OF SELECT FAST MOVING CONSUMER GOODS IN NORTH COASTAL ANDHRA PRADESH | GITAM DEEMED TO BE UNIVERSITY VISAKHAPATNAM | 2017 |
| MBA | Gayatri Vidya Parishadh College for PG Courses | 1998 |
| BBM | College of Management Studies GITAM | 1996 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| FRANCHISEE DEVELOPMENT MANAGER | RELIANCE RETAIL LIMITED | 01-01-2007 | 02-01-2009 |
| CLUSTER MANAGER | RELIANCE PETRO MARKETING PVT LIMITED | 10-03-2005 | 31-12-2006 |
| SALES EXECUTIVE GRADE6 | HINDUSTAN COCACOLA BEVERAGES PVT LIMITED | 01-01-2003 | 09-03-2005 |
| SALES EXECUTIVE GRADE6 OFF ROLLS | HINDUSTAN COCACOLA BEVERAGES PRIVATE LIMITED | 11-03-2002 | 31-12-2003 |
| ASSISTANT SALES EXECUTIVE | PEARL BEVERAGES LIMITED | 12-06-1999 | 09-03-2002 |
| ASSISTANT SALES EXECUTIVE | PEARL BEVERAGES LIMITED | 12-06-1999 | 09-03-2002 |
A Study on Socio Economic Challenges of the Redchilli farmers with reference to Warangala districts of TelanganaEPRA International Journal of Agriculture and Rural Economic Research, Google scholar, -2020, 8, 25-32
A Study on Selecting and implementing Enterprise Resource Planning in Current Digital Transformation EraEPRA International Journal of Multidisciplinary Research, Google scholar, DEC-2020, 6, 416-426
Brand Preference and Consumer Behaviour Towards ToothPaste with Reference to Visakhapatnam CityInternational Journal of Multi Disciplinary Educational Research, EBSCO Host, MAR-2020, 9, 58-67
Buying Behaviour and Preferences of Consumers with Reference to FMCG Goods in North Coastal Andhra PradeshInternational Journal of Management and Humanities(IJMH) , Google scholar, APR-2020, 4, 5-15
Khadi Village industryJournal of Xian University of Architecture and Technology, Others, DEC-2019, 11, 918-932
A Study on Consumer Buying Behaviour of Confectionery Products in Visakhapatnam.International Journal of indian Management and Strategy., Others, -2015, 20, 54-62
Foreign Direct Investment in RetailGlobal Journal of Arts and Management, Others, -2012, 2, 25-29
G&M Store A Case StudyIIM Ahmedabad Case Publications, Others, -2011, 1, 26-42
Infant Mortality Rate in Andhra Pradesh33RD FACULTY DEVELOPMENT PROGRAM IIM AHMEDABAD, Others, -2011, 1, 53-54
WISHFUL THINKING33RD FACULTY DEVELOPMENT PROGRAM IIM AHMEDABAD, Others, -2011, 1, 101-102
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| RETAIL MANAGEMENT | Book | HIMALAYA PUBLISHING HOUSE | MARKETING | fIRST | 9789352737017 | 2018 | |
| SALES MANAGEMENT | Chapters | CENTRE FOR DISTANCE LEARNING GITAM | MARKETING | FIRST | 166-221 | 00000 | 2017 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | New Delhi Institute of management New Delhi | ONLINE ZOOM | 12-Dec-2020 | 12-Dec-2020 | Participated | ||
| National | The institute of Company Secretaries of india and Adikavi Nannaya University Rajahmundry | ONLINE ZOOM | 30-Sep-2020 | 30-Sep-2020 | Participated | ||
| National | Business Standard Learning in Association with Great learning | Virtual Mode | 27-Jul-2020 | 27-Jul-2020 | Participated | ||
| National | GITAM Institute of Management | Virtual Platform | 29-Jun-2020 | 29-Jun-2020 | Organized | ||
| National | Pixel Track Chennai | Virtual Mode | 28-Jun-2020 | 28-Jun-2020 | Participated | ||
| National | McGrawHill India | Virtual Mode | 18-Jun-2020 | 18-Jun-2020 | Participated | ||
| National | GITAM Institute of Management | Virtual Platform | 30-May-2020 | 30-May-2020 | Organized | ||
| National | Coimbatore Institute of Management and Technology nCoimbatore | Virtual Mode | 28-May-2020 | 28-May-2020 | Participated | ||
| National | GITAM Institute of Management | Virtual Platform | 23-May-2020 | 23-May-2020 | Organized | ||
| National | Jaipuria School of Business Ghaziabad | Virtual Mode | 15-May-2020 | 17-May-2020 | Participated | ||
| National | MC Graw Hill in association with Sean Flynn | Virtual Mode | 28-Feb-2020 | 28-May-2020 | Participated | ||
| National | McGrawHill India | Virtual Mode | 11-Feb-2020 | 11-Jun-2020 | Participated | ||
| National | CII AP and Ministry of Agriculture Govt of Andhra Pradesh | APIIC Grounds Harbour Park Vizag | 15-Nov-2017 | 17-Nov-2017 | Participated | ||
| National | GITAM AND INDIAN BANK | GITAM INSTITUTE OF MANAGEMENT | 21-Oct-2017 | 21-Oct-2017 | Participated | ||
| National | NASSCOM MINISTRY OF ELECTRONICS AND IT | Hotel Novotel Vizag | 09-Jan-2017 | 10-Jan-2017 | Participated | ||
| National | Department of Marketing GIM | GITAm Institute of Management | 21-Feb-2014 | 22-Feb-2014 | Participated | ||
| National | GITAM AND INDIAN BANK | GITAM INSTITUTE OF MANAGEMENT | 13-Dec-2013 | 14-Dec-2013 | Participated | ||
| National | GITAM INSTITUTE OF MANAGEMENT | GITAM INSTITUTE OF MANAGEMENT | 01-Feb-2013 | 02-Feb-2013 | Participated | ||
| National | INDIAN ECONOMIC ASSOCIATION | GITAM INSTITUTE OF MANAGEMENT | 27-Dec-2012 | 29-Dec-2012 | Participated | ||
| National | GITAM AND INDIAN BANK | GITAM INSTITUTE OF MANAGEMENT | 12-Oct-2012 | 12-Oct-2012 | Participated | ||
| National | SCHOOL OF MANAGEMENT CMR TECHNICAL CAMPUS HYDERABAD | CMR TECHNICAL CAMPUS SCHOOL OF MANAGEMENT | 06-Jan-2012 | 07-Jan-2012 | Participated |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | Ministry of Commerce Govt of india and Govt of Andhra Pradesh | APIIC Grounds Harbour Park Vizag | 24-Feb-2018 | 26-Feb-2018 | Participated | ||
| International | GOVT OF ANDHRAPRADESH | Hotel Novotel Vizag | 09-Mar-2017 | 10-Mar-2017 | Participated | ||
| International | Ministry of Commerce Govt of india and Govt of Andhra Pradesh | APIIC Grounds Harbour Park Vizag | 27-Jan-2017 | 28-Jan-2017 | Participated | ||
| International | Ministry of Commerce Govt of india and Govt of Andhra Pradesh | APIIC Grounds Beach Road Vizag | 10-Jan-2012 | 12-Jan-2012 | Participated | ||
| International | GITAM INSTITUTE OF MANAGEMENT SCHOOL OF BUSINESS MANAGEMENT PAPAUNEW GUINEA SK INSTITUTE OF MANAGEMENT ANANTHAPUR | GITAM INSTITUTE OF MANAGEMENT | 12-Jul-2009 | 14-Jul-2009 | Participated | ||
| International | GITAM INSTITUTE OF MANAGEMENT SCHOOL OF BUSINESS MANAGEMENT PAPAUNEW GUINEA SK INSTITUTE OF MANAGEMENT ANANTHAPUR | GITAM INSTITUTE OF MANAGEMENT | 12-Jul-2009 | 14-Jul-2009 | RETAIL SLOWDOWN IN INDIA | Organized |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| BEST LIBRARY USER AWARD | GITAM KNOWLEDGE RESOURCE CENTER | 2015 |
| OYA COMPETITION | HCCBPL NELLORE UNIT | 2003 |
| IQA GOLD | PEPSICOLA INTERNATIONAL QUALITY AWARD | 2001 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| FACULTY DEVEOPMENT PRPGRAMME ON PEDAGOGY FOR LOGISTICS COURSES | Faculty development program | LOGISTICS SKILL COUNCIL NEWDELHI | KL UNIVERSITY VIJAYAWADA AP | 12-Jun-2019 | 13-Jun-2019 | Participated |
| DIGITAL MARKETING | Faculty development program | SODME DIGITAL MARKETING PVT LTD CHENNAI | GITAM INSTITUTE OF MANAGEMENT | 17-Feb-2018 | 17-Feb-2018 | Participated |
| Digital Education Summit | Faculty development program | Andhra Pradesh Information Technology Academy | Hotel Mariot Vizag | 16-Feb-2018 | 16-Feb-2018 | Participated |
| CRAFTING AND PUBLISHING OF RESEARCH | Faculty development program | GITAM INSTITUTE OF MANAGEMENT | GITAM INSTITUTE OF MANAGEMENT | 23-Dec-2013 | 24-Dec-2013 | Participated |
| NATIONAL WORKSHOP ON AWARENESS AND INTERACTION ON RTI ACT 2005 | Training of tutors | DEPT. OF COMMERCE IN COLLABORATION WITH UNITED FORUM FOR RTI CAMPAIGN(RFRTI), HYDERABAD ANDHRA PRADESH | Mrs.A.V.N.College | 29-Aug-2013 | 30-Aug-2013 | Participated |
| IDEA TO EXECUTION FOR ENTREPRENEURS | Training of tutors | NURTURE TALENT ACADEMY & CONFLUENCE 2012INTERNATIONAL BUSINESS SUMMIT OF IIM AHMEDABAD | GITAM INSTITUTE OF MANAGEMENT | 17-Nov-2012 | 17-Nov-2012 | Organized |
| INTERACTIVE PEDAGOGY FOR TEACHING MARKETING | Faculty development program | GITAM INSTITUTE OF MANAGEMENT | GITAM INSTITUTE OF MANAGEMENT | 09-Apr-2012 | 09-Aug-2012 | Participated |
| STRENNGTHENING RESEARCH AND CONSULTANCY | Training of tutors | CENTER FOR LEARNING AND SUSTAINABILITY GITAM | GITAM INSTITUTE OF MANAGEMENT | 20-Jan-2012 | 21-Jan-2012 | Participated |
| CROSS FUNCTIONAL DECISION MAKING AND BUSINESS IMPACT | Faculty development program | enParadigm Knowledge Solutions Ahmedabad | IIM AHMEDABAD | 19-Aug-2011 | 20-Aug-2011 | Participated |
| FACULTY DEVELOPMENT PROGRAMME IN MANAGEMENT | Faculty development program | IIM AHMEDABAD | IIM AHMEDABAD | 06-Jun-2011 | 24-Sep-2011 | Participated |
| INSTRUCTIONAL DESIGN AND DELIVERY SYSTEM | Quality improvement program | NATIONAL INSTITUTE OF TECHNICAL TEACHERS TRAINING AND RESEARCH CHENNAI GOVT OF INDIA MHRD | GITAM INSTITUTE OF MANAGEMENT | 01-May-2009 | 06-May-2009 | Participated |
| MARKETING OF SERVICES IN BANKING | Quality improvement program | ANDHRABANK | ANDHRA BANK STAFF TRAINING CENTER VISAKHAPATNAM | 11-Apr-2009 | 11-Apr-2009 | Organized |
| Business Simulation Workshop | Faculty development program | IIM INDORE & CAPSTONE | IIM INDORE | 10-Apr-2009 | 12-Apr-2019 | Participated |
| GILD LEADERSHIP COURSE | Training of tutors | GAJANANA INSTITUTE OF LEADERSHIP DEVELOPMENT BENGALURU | HOTEL DASPALLA | 18-Nov-1996 | 24-Nov-1996 | Participated |
| Industrial Management | Training of tutors | Small Industries Service Institute, Ministry of Industry Govt of india | College of Management Studies GITAM | 21-Oct-1995 | 21-Oct-1995 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Learning to Teach Online | Faculty development program | GITAM Deemed to be University | Coursera | 01-Aug-2020 | 17-Aug-2020 | Participated |
| University Teaching | Faculty development program | GITAM Deemed to be University | Coursera | 25-Jul-2020 | 15-Aug-2020 | Participated |
| Intelligence Tools for the Digital Age | Faculty development program | GITAM Deemed to be University | Coursera | 30-May-2020 | 15-Jun-2020 | Participated |
| Channel Management and Retailing | Faculty development program | GITAM Deemed to be University | Coursera | 20-May-2020 | 17-Jun-2020 | Participated |
| Problem Solving Skills for University Success | Faculty development program | GITAM Deemed to be University | Coursera | 18-May-2020 | 05-Jun-2020 | Participated |
| Awareness Workshop on Industry 4.O The indian Perspective | Training of tutors | CII AP and Ministry of Heavy Industries | Hotel Four Points Sheraton Vizag | 24-Apr-2019 | 24-Apr-2019 | Participated |
| Organization name | Membership category | Membership type |
|---|---|---|
| Careerfunda | Individual | Others |
| Global HRD Network | Individual | Member |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|---|---|---|---|
| Sales and Marketing | Prof.K.SivaRama Krishna | Dr.T.Venkateswarlu | SuvarnaBhoomi Estates Pvt Limited | 3 months |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|