Venkateswarlu  Tangala

Venkateswarlu Tangala

Assistant Professor, MARKETING, GIM, VSP

Education
Ph. D.
Email ID
vtangala@gitam.edu
Education
Ph. D.
Research Areas
  • Retail Management
  • Consumer Behaviour
  • Sales and Distribution Management

Education

Year of Graduation/Award Institute & College name Degree Name
2017 GITAM DEEMED TO BE UNIVERSITY VISAKHAPATNAM A STUDY ON CONSUMER PREFERENCES OF SELECT FAST MOVING CONSUMER GOODS IN NORTH COASTAL ANDHRA PRADESH
1998 Gayatri Vidya Parishadh College for PG Courses MBA
1996 College of Management Studies GITAM BBM

Experience

Designation Organization From Date To Date
ASSISTANT SALES EXECUTIVE PEARL BEVERAGES LIMITED 12-06-1999 09-03-2002
ASSISTANT SALES EXECUTIVE PEARL BEVERAGES LIMITED 12-06-1999 09-03-2002
SALES EXECUTIVE GRADE6 OFF ROLLS HINDUSTAN COCACOLA BEVERAGES PRIVATE LIMITED 11-03-2002 31-12-2003
CLUSTER MANAGER RELIANCE PETRO MARKETING PVT LIMITED 10-03-2005 31-12-2006
FRANCHISEE DEVELOPMENT MANAGER RELIANCE RETAIL LIMITED 01-01-2007 02-01-2009
SALES EXECUTIVE GRADE6 HINDUSTAN COCACOLA BEVERAGES PVT LIMITED 01-01-2003 09-03-2005

A Study on Socio Economic Challenges of the Redchilli farmers with reference to Warangala districts of TelanganaEPRA International Journal of Agriculture and Rural Economic Research, Google scholar, -2020, 8, 25-32

A Study on Selecting and implementing Enterprise Resource Planning in Current Digital Transformation EraEPRA International Journal of Multidisciplinary Research, Google scholar, DEC-2020, 6, 416-426

Brand Preference and Consumer Behaviour Towards ToothPaste with Reference to Visakhapatnam CityInternational Journal of Multi Disciplinary Educational Research, EBSCO Host, MAR-2020, 9, 58-67

Buying Behaviour and Preferences of Consumers with Reference to FMCG Goods in North Coastal Andhra PradeshInternational Journal of Management and Humanities(IJMH) , Google scholar, APR-2020, 4, 5-15

Khadi Village industryJournal of Xian University of Architecture and Technology, Others, DEC-2019, 11, 918-932

A Study on Consumer Buying Behaviour of Confectionery Products in Visakhapatnam.International Journal of indian Management and Strategy., Others, -2015, 20, 54-62

Foreign Direct Investment in RetailGlobal Journal of Arts and Management, Others, -2012, 2, 25-29

G&M Store A Case StudyIIM Ahmedabad Case Publications, Others, -2011, 1, 26-42

Infant Mortality Rate in Andhra Pradesh33RD FACULTY DEVELOPMENT PROGRAM IIM AHMEDABAD, Others, -2011, 1, 53-54

WISHFUL THINKING33RD FACULTY DEVELOPMENT PROGRAM IIM AHMEDABAD, Others, -2011, 1, 101-102

Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
RETAIL MANAGEMENT Book HIMALAYA PUBLISHING HOUSE MARKETING fIRST 9789352737017 2018
SALES MANAGEMENT Chapters CENTRE FOR DISTANCE LEARNING GITAM MARKETING FIRST 166-221 00000 2017
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National New Delhi Institute of management New Delhi ONLINE ZOOM 12-Dec-2020 12-Dec-2020 Participated
National The institute of Company Secretaries of india and Adikavi Nannaya University Rajahmundry ONLINE ZOOM 30-Sep-2020 30-Sep-2020 Participated
National Business Standard Learning in Association with Great learning Virtual Mode 27-Jul-2020 27-Jul-2020 Participated
National GITAM Institute of Management Virtual Platform 29-Jun-2020 29-Jun-2020 Organized
National Pixel Track Chennai Virtual Mode 28-Jun-2020 28-Jun-2020 Participated
National McGrawHill India Virtual Mode 18-Jun-2020 18-Jun-2020 Participated
National GITAM Institute of Management Virtual Platform 30-May-2020 30-May-2020 Organized
National Coimbatore Institute of Management and Technology nCoimbatore Virtual Mode 28-May-2020 28-May-2020 Participated
National GITAM Institute of Management Virtual Platform 23-May-2020 23-May-2020 Organized
National Jaipuria School of Business Ghaziabad Virtual Mode 15-May-2020 17-May-2020 Participated
National MC Graw Hill in association with Sean Flynn Virtual Mode 28-Feb-2020 28-May-2020 Participated
National McGrawHill India Virtual Mode 11-Feb-2020 11-Jun-2020 Participated
National CII AP and Ministry of Agriculture Govt of Andhra Pradesh APIIC Grounds Harbour Park Vizag 15-Nov-2017 17-Nov-2017 Participated
National GITAM AND INDIAN BANK GITAM INSTITUTE OF MANAGEMENT 21-Oct-2017 21-Oct-2017 Participated
National NASSCOM MINISTRY OF ELECTRONICS AND IT Hotel Novotel Vizag 09-Jan-2017 10-Jan-2017 Participated
National Department of Marketing GIM GITAm Institute of Management 21-Feb-2014 22-Feb-2014 Participated
National GITAM AND INDIAN BANK GITAM INSTITUTE OF MANAGEMENT 13-Dec-2013 14-Dec-2013 Participated
National GITAM INSTITUTE OF MANAGEMENT GITAM INSTITUTE OF MANAGEMENT 01-Feb-2013 02-Feb-2013 Participated
National INDIAN ECONOMIC ASSOCIATION GITAM INSTITUTE OF MANAGEMENT 27-Dec-2012 29-Dec-2012 Participated
National GITAM AND INDIAN BANK GITAM INSTITUTE OF MANAGEMENT 12-Oct-2012 12-Oct-2012 Participated
National SCHOOL OF MANAGEMENT CMR TECHNICAL CAMPUS HYDERABAD CMR TECHNICAL CAMPUS SCHOOL OF MANAGEMENT 06-Jan-2012 07-Jan-2012 Participated
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International Ministry of Commerce Govt of india and Govt of Andhra Pradesh APIIC Grounds Harbour Park Vizag 24-Feb-2018 26-Feb-2018 Participated
International GOVT OF ANDHRAPRADESH Hotel Novotel Vizag 09-Mar-2017 10-Mar-2017 Participated
International Ministry of Commerce Govt of india and Govt of Andhra Pradesh APIIC Grounds Harbour Park Vizag 27-Jan-2017 28-Jan-2017 Participated
International Ministry of Commerce Govt of india and Govt of Andhra Pradesh APIIC Grounds Beach Road Vizag 10-Jan-2012 12-Jan-2012 Participated
International GITAM INSTITUTE OF MANAGEMENT SCHOOL OF BUSINESS MANAGEMENT PAPAUNEW GUINEA SK INSTITUTE OF MANAGEMENT ANANTHAPUR GITAM INSTITUTE OF MANAGEMENT 12-Jul-2009 14-Jul-2009 Participated
International GITAM INSTITUTE OF MANAGEMENT SCHOOL OF BUSINESS MANAGEMENT PAPAUNEW GUINEA SK INSTITUTE OF MANAGEMENT ANANTHAPUR GITAM INSTITUTE OF MANAGEMENT 12-Jul-2009 14-Jul-2009 RETAIL SLOWDOWN IN INDIA Organized
Name of the award Awarded by Awarded year
BEST LIBRARY USER AWARD GITAM KNOWLEDGE RESOURCE CENTER 2015
OYA COMPETITION HCCBPL NELLORE UNIT 2003
IQA GOLD PEPSICOLA INTERNATIONAL QUALITY AWARD 2001
Title Type Organized by Venue Start date End date Role
FACULTY DEVEOPMENT PRPGRAMME ON PEDAGOGY FOR LOGISTICS COURSES Faculty development program LOGISTICS SKILL COUNCIL NEWDELHI KL UNIVERSITY VIJAYAWADA AP 12-Jun-2019 13-Jun-2019 Participated
DIGITAL MARKETING Faculty development program SODME DIGITAL MARKETING PVT LTD CHENNAI GITAM INSTITUTE OF MANAGEMENT 17-Feb-2018 17-Feb-2018 Participated
Digital Education Summit Faculty development program Andhra Pradesh Information Technology Academy Hotel Mariot Vizag 16-Feb-2018 16-Feb-2018 Participated
CRAFTING AND PUBLISHING OF RESEARCH Faculty development program GITAM INSTITUTE OF MANAGEMENT GITAM INSTITUTE OF MANAGEMENT 23-Dec-2013 24-Dec-2013 Participated
NATIONAL WORKSHOP ON AWARENESS AND INTERACTION ON RTI ACT 2005 Training of tutors DEPT. OF COMMERCE IN COLLABORATION WITH UNITED FORUM FOR RTI CAMPAIGN(RFRTI), HYDERABAD ANDHRA PRADESH Mrs.A.V.N.College 29-Aug-2013 30-Aug-2013 Participated
IDEA TO EXECUTION FOR ENTREPRENEURS Training of tutors NURTURE TALENT ACADEMY & CONFLUENCE 2012INTERNATIONAL BUSINESS SUMMIT OF IIM AHMEDABAD GITAM INSTITUTE OF MANAGEMENT 17-Nov-2012 17-Nov-2012 Organized
INTERACTIVE PEDAGOGY FOR TEACHING MARKETING Faculty development program GITAM INSTITUTE OF MANAGEMENT GITAM INSTITUTE OF MANAGEMENT 09-Apr-2012 09-Aug-2012 Participated
STRENNGTHENING RESEARCH AND CONSULTANCY Training of tutors CENTER FOR LEARNING AND SUSTAINABILITY GITAM GITAM INSTITUTE OF MANAGEMENT 20-Jan-2012 21-Jan-2012 Participated
CROSS FUNCTIONAL DECISION MAKING AND BUSINESS IMPACT Faculty development program enParadigm Knowledge Solutions Ahmedabad IIM AHMEDABAD 19-Aug-2011 20-Aug-2011 Participated
FACULTY DEVELOPMENT PROGRAMME IN MANAGEMENT Faculty development program IIM AHMEDABAD IIM AHMEDABAD 06-Jun-2011 24-Sep-2011 Participated
INSTRUCTIONAL DESIGN AND DELIVERY SYSTEM Quality improvement program NATIONAL INSTITUTE OF TECHNICAL TEACHERS TRAINING AND RESEARCH CHENNAI GOVT OF INDIA MHRD GITAM INSTITUTE OF MANAGEMENT 01-May-2009 06-May-2009 Participated
MARKETING OF SERVICES IN BANKING Quality improvement program ANDHRABANK ANDHRA BANK STAFF TRAINING CENTER VISAKHAPATNAM 11-Apr-2009 11-Apr-2009 Organized
Business Simulation Workshop Faculty development program IIM INDORE & CAPSTONE IIM INDORE 10-Apr-2009 12-Apr-2019 Participated
GILD LEADERSHIP COURSE Training of tutors GAJANANA INSTITUTE OF LEADERSHIP DEVELOPMENT BENGALURU HOTEL DASPALLA 18-Nov-1996 24-Nov-1996 Participated
Industrial Management Training of tutors Small Industries Service Institute, Ministry of Industry Govt of india College of Management Studies GITAM 21-Oct-1995 21-Oct-1995 Participated
Title Type Organized by Venue Start date End date Role
Learning to Teach Online Faculty development program GITAM Deemed to be University Coursera 01-Aug-2020 17-Aug-2020 Participated
University Teaching Faculty development program GITAM Deemed to be University Coursera 25-Jul-2020 15-Aug-2020 Participated
Intelligence Tools for the Digital Age Faculty development program GITAM Deemed to be University Coursera 30-May-2020 15-Jun-2020 Participated
Channel Management and Retailing Faculty development program GITAM Deemed to be University Coursera 20-May-2020 17-Jun-2020 Participated
Problem Solving Skills for University Success Faculty development program GITAM Deemed to be University Coursera 18-May-2020 05-Jun-2020 Participated
Awareness Workshop on Industry 4.O The indian Perspective Training of tutors CII AP and Ministry of Heavy Industries Hotel Four Points Sheraton Vizag 24-Apr-2019 24-Apr-2019 Participated
Organization name Membership category Membership type
Careerfunda Individual Others
Global HRD Network Individual Member
Title of the project Name of the principal investigator Name of the co investigator Name of the client / agency funded Duration
Sales and Marketing Prof.K.SivaRama Krishna Dr.T.Venkateswarlu SuvarnaBhoomi Estates Pvt Limited 3 months
Title of the project Name of the principal investigator Name of the co investigator Name of the client / agency funded Duration