Pratima M.

Pratima M.

Assistant Professor, Marketing, GIM, VSP

Education
M. A.
Email ID
pmerugu@gitam.edu
Education
M. A.

Education

Year of Graduation/Award Institute & College name Degree Name
2015 Andhra university Investor behaviour in secondary market a study on online investors in greater visakhapatnam city
2004 MBA MBA
2001 B.V.K Degree college B.com

Experience

Designation Organization From Date To Date
Assistant Professor viswanadha institute of management studies 26-06-2008 30-06-2009
Associate professor Lovely Professional University 01-08-2016 30-04-2018
Assistant Professor srinivasa institute of management studies 01-07-2009 28-07-2016
Assistant Professor Pydah College Of Engineering and Technology visakhapatnam 01-06-2004 25-06-2008

customer Satisfaction Towards Online Shopping With Reference to Jalandhar CityInternational Journal of Management , Scopus, FEB-2020, 11, 36-47

Mobile Banking Adoption in the Millennial Customers a Revised UTAUT ModelInternational Journal of Recent Technology and Engineering, Scopus, MAR-2020, 8, 3570-3575

Shoppers purchase intention towards organic products A StudyTEST Engineering and Management , Scopus, MAR-2020, 83, 24934-24943

SUSTAINABLE APPAREL CONSUMPTION A STUDY ON SHOPPERS BUYINGBEHAVIOUR WITH REFERENCE TOVISAKHAPATNAM CITYInternational Journal of Management , Scopus, OCT-2020, 11, 189-199

Customer Satisfaction towards Online Banking with Reference To Greater Visakhapatnam CityInternational Journal of Management, Technology And Engineering, EBSCO Host, DEC-2018, 8, 3153-3165

Customer Satisfaction towards Online Banking Services with Reference to Customers In Greater Visakhapatnam City Journal of Advanced Research in Dynamical and Control Systems , Scopus, SEP-2017, 9, 293-305

Visual Merchandising(A Study on Consumer Impulsive Buying Behaviour in GreaterVisakhapatnam City)International Journal of Engineering Technology Science and Research, Citeseer, JUL-2017, 4, 915-927

Factors influencing investors satisfaction An Empirical Study on Online Investors in IndiaInternational Journal of Innovative Research and Practices, Others, -2017, 5, 22-29

Investor Behaviour in Secondary MarketA Study on Online Investors in Greater Visakhapatnam CityInternational Journal of Engineering Technology, Management and Applied Sciences, Citeseer, -2016, 4, 113-122

RELATIONSHIP BETWEEN DEMOGRAPHIC PROFILE AND RISK TAKING ABILITY OF THE INVESTORSTOWARDS STOCK MARKET A STUDY INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT , Others, -2016, 7, 23-27

Investors Attitude towards Adoption of Online Trading A Study on Online Investors Behaviour in Visakhapatnam CityAsian Journal of Research in Business Economics and Management, Others, -2016, 6, 12-31

Consumer Behaviour in Mobile Phone Market.( A study on Mobile Phone Instrument Purchase Behaviour in Visakhapatnam CityGE International Journal of Management Research., Others, -2016, 4, 1-9

Investor Behaviour in Secondary Market A Study on Online Investors in Greater Visakhapatnam CityInternational Journal of Engineering Technology, Management and Applied Sciences, Others, -2016, 4, 24-30

Corporate Governance An Ethical PerspectiveGood Corporate Governance in India and Challenges, Others, -2015, 1, 12-20

nvestor Behaviour In Online Trading Market A Study on online Investors in Greater Visakhapatnam CityINSPIRA Journal of commerce, economics, and computer science, Others, -2015, 1, 18-25

factors Influencing Online Trading Adoption A Study on Investors Attitude in Greater Visakhapatnam City Asian Research Journal of Business Management, Others, -2015, 3, 23-27

Secondary Market in India A Review of Emerging TrendsInternational Research Journal of Multidisciplinary Studies,, Google scholar, NOV-2015, 1, 1-9

Corporate Social Responsibility A Strategy For Sustainable DevelopmentKHOJ Journal of Indian Management Research and Practices, Others, -2014, 3, 22-40

Green marketing A key to holistic and sustainable marketingAnnual Research Journal of Management , Others, -2011, 3, 34-39

Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
MANAGEMENT PROCESS Book SHREE PUBLICATION MANAGEMENT AND ORGANIZATION BEHAVIOUR 9788193785713 2018
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National Sri DurgaMalleswara Siddhartha College, Vijayawada Sri DurgaMalleswara Siddhartha College, Vijayawada 03-Feb-2015 04-Feb-2015 Corporate Governance An Ethical Perspective Participated
National Krishna university, Machillipatnam Krishna university, Machillipatnam 24-Apr-2014 25-Apr-2014 13.FDI in Indian Retail Sector Challenges and Opportunities Participated
National Andhra University, Visakhapatnam Andhra University, Visakhapatnam 20-Dec-2012 20-Dec-2012 Cooperatives and Rural Development in India Participated
National MIT School of Management Pune MIT School of Management Pune 15-Dec-2012 15-Dec-2012 Corporate Social Responsibility A Strategy for Sustainable Development Participated
National Pondicherry University Pondicherry, Pondicherry University Pondicherry, 23-Dec-2011 24-Dec-2011 Role of Ethics in Accounting Participated
National University of Rajasthan & Indian accounting association Jaipur Rajasthan 15-Dec-2011 16-Dec-2011 Carbon Trading Market Emerging Dynamics Participated
National Dr. B.R.Ambedkar University, Srikakulam, Dr. B.R.Ambedkar University, Srikakulam, 18-Nov-2011 18-Nov-2011 Importance of Green Water Management Participated
National GITAM University, Hyderabad GITAM University, hyderbad 22-Apr-2011 22-Apr-2011 Natural capitalism the Race for Building a Green Future, Participated
National Goa University, Goa, Goa University, Goa, 22-Oct-2010 23-Oct-2010 Cooperative Financial Performance Determinates Participated
National IIAM, Vizag, IIAM, Vizag, 17-Sep-2010 24-Sep-2010 Indian capital markets Growth and Trends Participated
National Dr. B.R.Ambedkar University, Srikakulam, Dr. B.R.Ambedkar University, Srikakulam, 20-Aug-2009 21-Apr-2009 Importance of Promoting Political Participation of Women in Indian Politics Participated
National Andhra University, (DCMS), Visakhapatnam Andhra University, (DCMS), Visakhapatnam 24-Jul-2009 25-Jul-2009 CRM in Banking Sector a New Mantra for Marketing Bank Services Participated
National Pydah collage of engineering and technology, Visakhapatnam Pydah collage of engineering and technology, Visakhapatnam 13-Dec-2008 13-Dec-2008 Paradigms for HR practices Participated
National Andhra University, (DCMS), Visakhapatnam, Andhra University, (DCMS), Visakhapatnam, 18-Nov-2008 19-Nov-2008 Role of Commercial Banks in Financial Inclusion, Review of Selected Banks Participated
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International Indian Institute of Management INDORE Indian Institute of Management INDORE 26-Jul-2019 28-Jul-2019 DETERMINENTS OF MOBILE BANKING ADOPTION IN GREATER VISAKHAPATNAM CITY AN EXTENSION OF UTAUT MODEL Participated
Name of the award Awarded by Awarded year
Best thesis award Andhra university 2017
Best thesis Award ANDHRA UNIVERSITY 2015
Title Type Organized by Venue Start date End date Role
Case Method of Teaching Faculty development program human resource development center, Lovely Professional University human resource development center, Lovely Professional University 14-Oct-2017 14-Oct-2017 Participated
Financial Derivatives Faculty development program GITAM University GITAM University 09-Nov-2012 09-Nov-2012 Participated
Interactive Pedagogy for Teaching Marketing Faculty development program GITAM University GITAM University 09-Aug-2012 09-Aug-2012 Participated
New Age Management Teachers Faculty development program IIAM, Visakhapatnam IIAM, Visakhapatnam 21-Jun-2012 21-Jun-2012 Participated
Research methods for academicians, research scholars and practitioners Faculty development program Siva Sivani Institute of Management,kompally, Secunderabad. Siva Sivani Institute of Management,kompally, Secunderabad. 06-May-2011 07-May-2011 Participated
Research Methodology Techniques and Applications Faculty development program Centre for Management Research and Department of Management Studies, Maharajas Post Graduate College Centre for Management Research and Department of Management Studies, Maharajas Post Graduate College 28-Nov-2009 29-Nov-2009 Participated
Knowledge Partnership for Employability Faculty development program Department of commerce and management (DCMS ) Andhra university Department of commerce and management (DCMS ) Andhra university 28-Mar-2008 29-Mar-2008 Participated
Title Type Organized by Venue Start date End date Role