Pratima M.

Pratima M.

Assistant Professor, Marketing, GSB , VSP

Education
M. A.
Email ID
pmerugu@gitam.edu
Education
M. A.

Education

Degree NameInstitute & College nameYear of Graduation/Award
Investor behaviour in secondary market a study on online investors in greater visakhapatnam cityAndhra university2015
MBAMBA2004
B.comB.V.K Degree college2001

Experience

DesignationOrganizationFrom DateTo Date
Associate professorLovely Professional University01-08-201630-04-2018
Assistant Professorsrinivasa institute of management studies01-07-200928-07-2016
Assistant Professorviswanadha institute of management studies26-06-200830-06-2009
Assistant ProfessorPydah College Of Engineering and Technology visakhapatnam01-06-200425-06-2008

customer Satisfaction Towards Online Shopping With Reference to Jalandhar CityInternational Journal of Management , Scopus, FEB-2020, 11, 36-47

Mobile Banking Adoption in the Millennial Customers a Revised UTAUT ModelInternational Journal of Recent Technology and Engineering, Scopus, MAR-2020, 8, 3570-3575

Shoppers purchase intention towards organic products A StudyTEST Engineering and Management , Scopus, MAR-2020, 83, 24934-24943

SUSTAINABLE APPAREL CONSUMPTION A STUDY ON SHOPPERS BUYINGBEHAVIOUR WITH REFERENCE TOVISAKHAPATNAM CITYInternational Journal of Management , Scopus, OCT-2020, 11, 189-199

Customer Satisfaction towards Online Banking with Reference To Greater Visakhapatnam CityInternational Journal of Management, Technology And Engineering, EBSCO Host, DEC-2018, 8, 3153-3165

Customer Satisfaction towards Online Banking Services with Reference to Customers In Greater Visakhapatnam City Journal of Advanced Research in Dynamical and Control Systems , Scopus, SEP-2017, 9, 293-305

Visual Merchandising(A Study on Consumer Impulsive Buying Behaviour in GreaterVisakhapatnam City)International Journal of Engineering Technology Science and Research, Citeseer, JUL-2017, 4, 915-927

Factors influencing investors satisfaction An Empirical Study on Online Investors in IndiaInternational Journal of Innovative Research and Practices, Others, -2017, 5, 22-29

Investor Behaviour in Secondary MarketA Study on Online Investors in Greater Visakhapatnam CityInternational Journal of Engineering Technology, Management and Applied Sciences, Citeseer, -2016, 4, 113-122

RELATIONSHIP BETWEEN DEMOGRAPHIC PROFILE AND RISK TAKING ABILITY OF THE INVESTORSTOWARDS STOCK MARKET A STUDY INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT , Others, -2016, 7, 23-27

Investors Attitude towards Adoption of Online Trading A Study on Online Investors Behaviour in Visakhapatnam CityAsian Journal of Research in Business Economics and Management, Others, -2016, 6, 12-31

Consumer Behaviour in Mobile Phone Market.( A study on Mobile Phone Instrument Purchase Behaviour in Visakhapatnam CityGE International Journal of Management Research., Others, -2016, 4, 1-9

Investor Behaviour in Secondary Market A Study on Online Investors in Greater Visakhapatnam CityInternational Journal of Engineering Technology, Management and Applied Sciences, Others, -2016, 4, 24-30

Corporate Governance An Ethical PerspectiveGood Corporate Governance in India and Challenges, Others, -2015, 1, 12-20

nvestor Behaviour In Online Trading Market A Study on online Investors in Greater Visakhapatnam CityINSPIRA Journal of commerce, economics, and computer science, Others, -2015, 1, 18-25

factors Influencing Online Trading Adoption A Study on Investors Attitude in Greater Visakhapatnam City Asian Research Journal of Business Management, Others, -2015, 3, 23-27

Secondary Market in India A Review of Emerging TrendsInternational Research Journal of Multidisciplinary Studies,, Google scholar, NOV-2015, 1, 1-9

Corporate Social Responsibility A Strategy For Sustainable DevelopmentKHOJ Journal of Indian Management Research and Practices, Others, -2014, 3, 22-40

Green marketing A key to holistic and sustainable marketingAnnual Research Journal of Management , Others, -2011, 3, 34-39

Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
MANAGEMENT PROCESSBookSHREE PUBLICATIONMANAGEMENT AND ORGANIZATION BEHAVIOUR97881937857132018
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalSri DurgaMalleswara Siddhartha College, VijayawadaSri DurgaMalleswara Siddhartha College, Vijayawada03-Feb-201504-Feb-2015 Corporate Governance An Ethical PerspectiveParticipated
NationalKrishna university, MachillipatnamKrishna university, Machillipatnam24-Apr-201425-Apr-201413.FDI in Indian Retail Sector Challenges and OpportunitiesParticipated
NationalAndhra University, VisakhapatnamAndhra University, Visakhapatnam20-Dec-201220-Dec-2012Cooperatives and Rural Development in IndiaParticipated
NationalMIT School of Management PuneMIT School of Management Pune15-Dec-201215-Dec-2012Corporate Social Responsibility A Strategy for Sustainable DevelopmentParticipated
NationalPondicherry University Pondicherry,Pondicherry University Pondicherry,23-Dec-201124-Dec-2011Role of Ethics in AccountingParticipated
NationalUniversity of Rajasthan & Indian accounting associationJaipur Rajasthan15-Dec-201116-Dec-2011Carbon Trading Market Emerging DynamicsParticipated
NationalDr. B.R.Ambedkar University, Srikakulam,Dr. B.R.Ambedkar University, Srikakulam,18-Nov-201118-Nov-2011Importance of Green Water ManagementParticipated
NationalGITAM University, HyderabadGITAM University, hyderbad22-Apr-201122-Apr-2011Natural capitalism the Race for Building a Green Future,Participated
NationalGoa University, Goa,Goa University, Goa,22-Oct-201023-Oct-2010Cooperative Financial Performance DeterminatesParticipated
NationalIIAM, Vizag,IIAM, Vizag,17-Sep-201024-Sep-2010Indian capital markets Growth and TrendsParticipated
NationalDr. B.R.Ambedkar University, Srikakulam,Dr. B.R.Ambedkar University, Srikakulam,20-Aug-200921-Apr-2009Importance of Promoting Political Participation of Women in Indian PoliticsParticipated
National Andhra University, (DCMS), Visakhapatnam Andhra University, (DCMS), Visakhapatnam24-Jul-200925-Jul-2009CRM in Banking Sector a New Mantra for Marketing Bank ServicesParticipated
NationalPydah collage of engineering and technology, VisakhapatnamPydah collage of engineering and technology, Visakhapatnam13-Dec-200813-Dec-2008Paradigms for HR practicesParticipated
NationalAndhra University, (DCMS), Visakhapatnam,Andhra University, (DCMS), Visakhapatnam,18-Nov-200819-Nov-2008Role of Commercial Banks in Financial Inclusion, Review of Selected BanksParticipated
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalIndian Institute of Management INDOREIndian Institute of Management INDORE26-Jul-201928-Jul-2019DETERMINENTS OF MOBILE BANKING ADOPTION IN GREATER VISAKHAPATNAM CITY AN EXTENSION OF UTAUT MODELParticipated
Name of the awardAwarded byAwarded year
Best thesis awardAndhra university2017
Best thesis AwardANDHRA UNIVERSITY2015
TitleTypeOrganized byVenueStart dateEnd dateRole
Case Method of TeachingFaculty development programhuman resource development center, Lovely Professional Universityhuman resource development center, Lovely Professional University14-Oct-201714-Oct-2017Participated
Financial DerivativesFaculty development programGITAM UniversityGITAM University09-Nov-201209-Nov-2012Participated
Interactive Pedagogy for Teaching MarketingFaculty development programGITAM UniversityGITAM University09-Aug-201209-Aug-2012Participated
New Age Management TeachersFaculty development programIIAM, VisakhapatnamIIAM, Visakhapatnam21-Jun-201221-Jun-2012Participated
Research methods for academicians, research scholars and practitionersFaculty development programSiva Sivani Institute of Management,kompally, Secunderabad.Siva Sivani Institute of Management,kompally, Secunderabad.06-May-201107-May-2011Participated
Research Methodology Techniques and ApplicationsFaculty development programCentre for Management Research and Department of Management Studies, Maharajas Post Graduate CollegeCentre for Management Research and Department of Management Studies, Maharajas Post Graduate College28-Nov-200929-Nov-2009Participated
Knowledge Partnership for EmployabilityFaculty development programDepartment of commerce and management (DCMS ) Andhra universityDepartment of commerce and management (DCMS ) Andhra university28-Mar-200829-Mar-2008Participated
TitleTypeOrganized byVenueStart dateEnd dateRole