Merugu Pratima
Assistant Professor, Marketing, GSB, VSP
Education
M. A.Email ID
pmerugu@gitam.eduEducation
M. A.Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| Investor behaviour in secondary market a study on online investors in greater visakhapatnam city | Andhra university | 2015 |
| MBA | MBA | 2004 |
| B.com | B.V.K Degree college | 2001 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| Associate professor | Lovely Professional University | 01-08-2016 | 30-04-2018 |
| Assistant Professor | srinivasa institute of management studies | 01-07-2009 | 28-07-2016 |
| Assistant Professor | viswanadha institute of management studies | 26-06-2008 | 30-06-2009 |
| Assistant Professor | Pydah College Of Engineering and Technology visakhapatnam | 01-06-2004 | 25-06-2008 |
customer Satisfaction Towards Online Shopping With Reference to Jalandhar CityInternational Journal of Management , Scopus, FEB-2020, 11, 36-47
Mobile Banking Adoption in the Millennial Customers a Revised UTAUT ModelInternational Journal of Recent Technology and Engineering, Scopus, MAR-2020, 8, 3570-3575
Shoppers purchase intention towards organic products A StudyTEST Engineering and Management , Scopus, MAR-2020, 83, 24934-24943
SUSTAINABLE APPAREL CONSUMPTION A STUDY ON SHOPPERS BUYINGBEHAVIOUR WITH REFERENCE TOVISAKHAPATNAM CITYInternational Journal of Management , Scopus, OCT-2020, 11, 189-199
Customer Satisfaction towards Online Banking with Reference To Greater Visakhapatnam CityInternational Journal of Management, Technology And Engineering, EBSCO Host, DEC-2018, 8, 3153-3165
Customer Satisfaction towards Online Banking Services with Reference to Customers In Greater Visakhapatnam City Journal of Advanced Research in Dynamical and Control Systems , Scopus, SEP-2017, 9, 293-305
Visual Merchandising(A Study on Consumer Impulsive Buying Behaviour in GreaterVisakhapatnam City)International Journal of Engineering Technology Science and Research, Citeseer, JUL-2017, 4, 915-927
Factors influencing investors satisfaction An Empirical Study on Online Investors in IndiaInternational Journal of Innovative Research and Practices, Others, -2017, 5, 22-29
Investor Behaviour in Secondary MarketA Study on Online Investors in Greater Visakhapatnam CityInternational Journal of Engineering Technology, Management and Applied Sciences, Citeseer, -2016, 4, 113-122
RELATIONSHIP BETWEEN DEMOGRAPHIC PROFILE AND RISK TAKING ABILITY OF THE INVESTORSTOWARDS STOCK MARKET A STUDY INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT , Others, -2016, 7, 23-27
Investors Attitude towards Adoption of Online Trading A Study on Online Investors Behaviour in Visakhapatnam CityAsian Journal of Research in Business Economics and Management, Others, -2016, 6, 12-31
Consumer Behaviour in Mobile Phone Market.( A study on Mobile Phone Instrument Purchase Behaviour in Visakhapatnam CityGE International Journal of Management Research., Others, -2016, 4, 1-9
Investor Behaviour in Secondary Market A Study on Online Investors in Greater Visakhapatnam CityInternational Journal of Engineering Technology, Management and Applied Sciences, Others, -2016, 4, 24-30
Corporate Governance An Ethical PerspectiveGood Corporate Governance in India and Challenges, Others, -2015, 1, 12-20
nvestor Behaviour In Online Trading Market A Study on online Investors in Greater Visakhapatnam CityINSPIRA Journal of commerce, economics, and computer science, Others, -2015, 1, 18-25
factors Influencing Online Trading Adoption A Study on Investors Attitude in Greater Visakhapatnam City Asian Research Journal of Business Management, Others, -2015, 3, 23-27
Secondary Market in India A Review of Emerging TrendsInternational Research Journal of Multidisciplinary Studies,, Google scholar, NOV-2015, 1, 1-9
Corporate Social Responsibility A Strategy For Sustainable DevelopmentKHOJ Journal of Indian Management Research and Practices, Others, -2014, 3, 22-40
Green marketing A key to holistic and sustainable marketingAnnual Research Journal of Management , Others, -2011, 3, 34-39
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| MANAGEMENT PROCESS | Book | SHREE PUBLICATION | MANAGEMENT AND ORGANIZATION BEHAVIOUR | 9788193785713 | 2018 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | Sri DurgaMalleswara Siddhartha College, Vijayawada | Sri DurgaMalleswara Siddhartha College, Vijayawada | 03-Feb-2015 | 04-Feb-2015 | Corporate Governance An Ethical Perspective | Participated | |
| National | Krishna university, Machillipatnam | Krishna university, Machillipatnam | 24-Apr-2014 | 25-Apr-2014 | 13.FDI in Indian Retail Sector Challenges and Opportunities | Participated | |
| National | Andhra University, Visakhapatnam | Andhra University, Visakhapatnam | 20-Dec-2012 | 20-Dec-2012 | Cooperatives and Rural Development in India | Participated | |
| National | MIT School of Management Pune | MIT School of Management Pune | 15-Dec-2012 | 15-Dec-2012 | Corporate Social Responsibility A Strategy for Sustainable Development | Participated | |
| National | Pondicherry University Pondicherry, | Pondicherry University Pondicherry, | 23-Dec-2011 | 24-Dec-2011 | Role of Ethics in Accounting | Participated | |
| National | University of Rajasthan & Indian accounting association | Jaipur Rajasthan | 15-Dec-2011 | 16-Dec-2011 | Carbon Trading Market Emerging Dynamics | Participated | |
| National | Dr. B.R.Ambedkar University, Srikakulam, | Dr. B.R.Ambedkar University, Srikakulam, | 18-Nov-2011 | 18-Nov-2011 | Importance of Green Water Management | Participated | |
| National | GITAM University, Hyderabad | GITAM University, hyderbad | 22-Apr-2011 | 22-Apr-2011 | Natural capitalism the Race for Building a Green Future, | Participated | |
| National | Goa University, Goa, | Goa University, Goa, | 22-Oct-2010 | 23-Oct-2010 | Cooperative Financial Performance Determinates | Participated | |
| National | IIAM, Vizag, | IIAM, Vizag, | 17-Sep-2010 | 24-Sep-2010 | Indian capital markets Growth and Trends | Participated | |
| National | Dr. B.R.Ambedkar University, Srikakulam, | Dr. B.R.Ambedkar University, Srikakulam, | 20-Aug-2009 | 21-Apr-2009 | Importance of Promoting Political Participation of Women in Indian Politics | Participated | |
| National | Andhra University, (DCMS), Visakhapatnam | Andhra University, (DCMS), Visakhapatnam | 24-Jul-2009 | 25-Jul-2009 | CRM in Banking Sector a New Mantra for Marketing Bank Services | Participated | |
| National | Pydah collage of engineering and technology, Visakhapatnam | Pydah collage of engineering and technology, Visakhapatnam | 13-Dec-2008 | 13-Dec-2008 | Paradigms for HR practices | Participated | |
| National | Andhra University, (DCMS), Visakhapatnam, | Andhra University, (DCMS), Visakhapatnam, | 18-Nov-2008 | 19-Nov-2008 | Role of Commercial Banks in Financial Inclusion, Review of Selected Banks | Participated |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | Indian Institute of Management INDORE | Indian Institute of Management INDORE | 26-Jul-2019 | 28-Jul-2019 | DETERMINENTS OF MOBILE BANKING ADOPTION IN GREATER VISAKHAPATNAM CITY AN EXTENSION OF UTAUT MODEL | Participated |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| Best thesis award | Andhra university | 2017 |
| Best thesis Award | ANDHRA UNIVERSITY | 2015 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Case Method of Teaching | Faculty development program | human resource development center, Lovely Professional University | human resource development center, Lovely Professional University | 14-Oct-2017 | 14-Oct-2017 | Participated |
| Financial Derivatives | Faculty development program | GITAM University | GITAM University | 09-Nov-2012 | 09-Nov-2012 | Participated |
| Interactive Pedagogy for Teaching Marketing | Faculty development program | GITAM University | GITAM University | 09-Aug-2012 | 09-Aug-2012 | Participated |
| New Age Management Teachers | Faculty development program | IIAM, Visakhapatnam | IIAM, Visakhapatnam | 21-Jun-2012 | 21-Jun-2012 | Participated |
| Research methods for academicians, research scholars and practitioners | Faculty development program | Siva Sivani Institute of Management,kompally, Secunderabad. | Siva Sivani Institute of Management,kompally, Secunderabad. | 06-May-2011 | 07-May-2011 | Participated |
| Research Methodology Techniques and Applications | Faculty development program | Centre for Management Research and Department of Management Studies, Maharajas Post Graduate College | Centre for Management Research and Department of Management Studies, Maharajas Post Graduate College | 28-Nov-2009 | 29-Nov-2009 | Participated |
| Knowledge Partnership for Employability | Faculty development program | Department of commerce and management (DCMS ) Andhra university | Department of commerce and management (DCMS ) Andhra university | 28-Mar-2008 | 29-Mar-2008 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|