Faculty Profile
Dasari Sailendra
Professor, Marketing, GSB, BLR
Education
Ph. D.Email ID
sdasari2@gitam.eduEducation
Ph. D.About
An engineering graduate in Electronics& Communications from Jawaharlal Nehru Technological University, Prof. Shailendra Dasari is also an alumnus of IIM Ahmadabad where he pursued post-graduation in management. Subsequently he was awarded PhD in management by Bharathiar University, Coimbatore.
Prof. Dasari has an industry experience of over 32 years in various senior leadership roles in organizations of repute such as Tube Investments (HOD-Marketing), Steel Tubes of India Ltd (GM), Vishal Precision Steel Tubes (Executive Director) and SathavahanaIspat Limited (Executive Director). His areas of expertise are project management, new product development, key account management and strategic sourcing.
Prof. Dasari switched over to academics on a full time basis in 2008 as a faculty member at IBS, Bangalore and was elevated to the position of Dean & Campus Head in 2014.Apart from teaching subjects like Marketing Management, B2B Marketing, Services Marketing and Sales and Distribution management, Prof. Dasari handled various additional responsibilities such as Examinations and Placements, prior to becoming elevated as the Dean & Campus Head of IBS.
Apart from teaching, Prof. Dasari was actively involved in institution building efforts through research, training and consultancy. He published about 40 articles, book reviews, case studies and research papers in various management journals and magazines. He also conducted more than 20 MDPS for senior industry professionals and quite a few FDPs for management teachers.
He was the recipient of the IBSAF best faculty award for the year 2012-13 for institution building. Prof. Dasari took over as the Director of GSBB, GITAM in June 2019 and has since been actively involved in the institution building endeavour.
Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| Channel Relationship Strategies and their Effectiveness A Study Conducted Among Dealers of Steel and Allied Products in South India | BSMED BHARATHIAR UNIVERSITY | 2015 |
| Channel Relationship Strategies and their Effectiveness A Study Conducted Among Dealers of Steel and Allied Products in South India | BSMED BHARATHIAR UNIVERSITY | 2011 |
| PGPM | 1979 | |
| B TECH | 1977 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| ED | SATHAVAHANA ISPAT LTD | 01-04-2015 | 31-01-2019 |
| DEAN AND CAMPUS HEAD | IBS BANGALORE | 12-08-2008 | 31-03-2015 |
| ED | VISHAL STEEL TUBES | 01-04-2003 | 31-07-2007 |
| VP | KLT TUBES | 02-04-2002 | 28-02-2003 |
| DGM | TI | 15-10-1999 | 31-03-2002 |
| GM | STI | 07-05-1979 | 10-10-1999 |
Identification and confirmation of variables influencing manufacturer dealer relationships for industrial productsIndian Journal of Marketing, Scopus, -2015, 45, 7-23
Dakshin Metal Products Complexities of Channel ManagementPrabhandan Indian Journal of Management, Scopus, -2014, 7, 24-33
A study on the distribution strategies of steel manufacturers in IndiaIndian Journal of Marketing, Scopus, -2012, 42, 9-14
In search of excellence CSR initiatives by Indian companiesPrabhandan Indian Journal of Management, Others, -2012, 5, 4-14
Relationship marketing an overviewIndian Journal of Marketing, Scopus, -2012, 42, 5-15
Marketing of FMCG products in hinterlandChanging Dynamics of Marketing, Others, -2011, 1, 211-225
Retail analytics using SAS Experience of Fresh Greens Pvt.Ltd,BangaloreThe IUP Journal of Supply Chain Management, EBSCO Host, -2011, 11, 1-15
Marketing strategies for Maize Seed industry A Farmer Centric ApproachGITAM Journal of Manage,ment, Scopus, -2011, 11, 54-71
Brand Value,Brand Associations and Rejuveneation of BrandsPeoples Journal of Management, Others, -2011, 4, 21-33
Games dealers play Building healthy relationships with channel partnersMarketing Mastermind, Others, -2011, 0, 1-5
Wheel of relationship marketing rediscovered the Indian experienceMarketing Mastermind, Others, -2011, 0, 1-6
TATA NANO The Revolution in Auto industryMarketing Mastermind, Others, -2011, 0, 49-57
Retail analytics using SAS Experience of Fresh Greens Pvt.Ltd,BangaloreThe IUP Journal of Supply Chain Management, EBSCO Host, -2011, 11, 1-15
Is the customer always right?Learnings from services sectorMarketing Mastermind, Others, -2010, 0, 16-19
Logos and symbols some myths and mysteriesAdvertising Express, Others, -2010, 0, 1-5
Service Innovations for Rural MarketsMarketing Mastermind, Others, -2010, 0, 6-10
anger and frustration turning to cordial relation a reality of reel and real lifeBusiness Vision, Others, -2010, 0, 21-25
Do not say yes when you want to say noMarketing Mastermind, Others, -2010, 0, 6-10
Handling product recallsAdvertising Express, Others, -2010, 0, 1-5
Challenges and strategies for successful selling of insurance productsMarketing Mastermind, Others, -2010, 0, 5-8
Car supermarket in IndiaMarketing Mastermind, Others, -2010, 0, 5-8
Connect the Dots ,Rashmi Bansal,Book ReviewThe IUP Journal of Marketing Management, EBSCO Host, -2010, 10, 81-83
Becoming Customer Centric Challenges and Opportunities for Services MarketersBusiness Vision, Others, -2010, 5, 7-17
You can afford to lose key performers not key customersMarketing Mastermind, Others, -2010, 0, 21-25
Viral Marketing of Retail Products A Study on the Influence of Attributes of Web Portals and Incentives Offered on User Registrations ICFAI Journal of Marketing Management, EBSCO Host, -2010, 10, 71-83
Marketing Innovations for Emerging MarketsInnovative Marketing in Turbulence and Sustainability, Others, -2010, 1, 54-66
Is Indian Academia Ready to usher in Student Centric Learning?Business Vision, Others, -2010, 5, 33-42
Marketing opportunities at the bottom of the pyramidMarketing Mastermind, Others, -2009, 0, 22-30
Marketing pitfalls how to avoid themMarketing Mastermind, Others, -2009, 0, 1-7
Event management in India present and futureMarketing Mastermind, Others, -2009, 0, 8-14
Indian service firms customer centric or customer antagonisticMarketing Mastermind, Others, -2009, 0, 16-20
A qualitative study on branding of steel products in India Indian Journal of Marketing, Scopus, -2009, 39, 9-15
Innovation Management P&Gs Experience A case study in Strategic ManagementPrabhandan Indian Journal of Management, Scopus, -2009, 2, 20-24
The Game Changer(AG Lafley&Ram Charan)Book ReviewIUP Journal of Marketing Management, EBSCO Host, -2009, 9, 71-74
The Indian Consumer One billion myths and one billion realities Alam Srinivas ,Book ReviewMarketing Mastermind, Others, -2009, 9, 72-74
Sales and Distribution Management An Indian perspective,Pingali Venugopal,Book ReviewIUP Journal of Marketing Management, Scopus, -2009, 9, 77-79
We are like that only Understanding the logic of consumer India,Rama Bijapurkar,Book ReviewGITAM Journal of Management, Scopus, -2009, 15, 88-91
Stay Hungry Stay Foolish,Rashmi Bansal ,Book ReviewBest Books, Others, -2009, 0, 35-38
Jeff Immelt and the New GE Way, David Magee,Book ReviewMarketing Mastermind, Others, -2009, 9, 67-70
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| B2B Marketing (Text and Cases) | Book | McGraw Hill Education(india) | Marketing | 5th Edition | 9789390185597 | 2021 | |
| Sales and Distribution Management | Chapters | McGraw Hill Education | Marketing | 3e | 820-822 | 9789352607730 | 2018 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | IIM Bangalore | IIM Bangalore | 17-Dec-2012 | 18-Dec-2012 | Participated | ||
| National | CII Institute of Quality,Bangalore | Infosys Limited,Bangalore | 14-Sep-2012 | 15-Sep-2012 | Participated | ||
| National | Smt Hiraben Nanavati Institute of Management& Research for women,Pune | Smt Hiraben Nanavati Institute of Management& Research for women,Pune | 03-Feb-2012 | 04-Jul-2012 | Bottom of the Pyramid,Marketers Imperative | Participated | NIL |
| National | IIMA Alumni Association,Chennai Chapter&Anna University,Chennai | Chennai | 29-Oct-2011 | 29-Oct-2011 | Participated | ||
| National | IBS Bangalore | IBS ,BANGALORE | 08-Apr-2011 | 08-Apr-2011 | What they did not teach at IIMA ,Complexities of Channel Management | Participated | NIL |
| National | IBS Bangalore | IBS ,BANGALORE | 09-Apr-2010 | 09-Apr-2010 | Tata NanoThe Revolution in Auto Industry | Participated | NIL |
| National | SDMIMD,Mysore | SDMIMD,MYsore | 23-Jul-2009 | 24-Jul-2009 | Becoming a customer centric organization Challenges and Opportunities | Participated | NIL |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | IIMA | IIM,Ahmedabad | 07-Jan-2015 | 09-Jan-2015 | Channel Relationship Strategies of Manufacturers of Steel and Allied Products and their Effectiveness | Participated | Dr Rupa Gunaseelan |
| International | Society of Management and Behavioural Sciences India and Canada | Hotel Fortune Select Metropolitan,Jaipur | 02-Aug-2014 | 03-Aug-2014 | Retailing of Steel in India,An overview | Participated | NIL |
| International | Kristu Jayanti College of Management&Technology,Bangalore | Kristu Jayanti College of Management&Technology,Bangalore | 15-Apr-2011 | 16-Apr-2011 | In search of ExcellencebCSR Initiatives by Indian Corporates | Participated | NIL |
| International | Kohinoor Business School&Center for Management Research,Khandala | Kohinoor Business School&Center for Management Research,Khandala | 05-Feb-2011 | 05-Feb-2011 | Service Innovations for Rural Markets | Participated | NIL |
| International | IES Management College and Research Centre,Mumbai | IES Management College and Research Centre,Mumbai | 13-Jan-2011 | 13-Jan-2011 | Marketing of FMCG products in hinterland | Participated | Shruti Wadavi |
| International | IES Management College and Research Centre,Mumbai | IES Management College and Research Centre,Mumbai | 07-Jan-2010 | 07-Jan-2010 | Marketing Innovations for Emerging Markets | Participated | NIL |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| SPSS AMOS | Faculty development program | hnology,Bangalore | chnology,Bangalore | 05-Jun-2013 | 06-Jun-2013 | Participated |
| Advanced Structural Equation Modeling | Faculty development program | IBS Hyderabad | IBS Hyderabad | 28-Mar-2013 | 29-Mar-2013 | Participated |
| Structural Equation Modeling,Basics and Applications | Faculty development program | IBS Hyderabad | IBS Hyderabad | 11-Oct-2012 | 12-Oct-2012 | Participated |
| Using Simulations as a Pedagogical Tool in Marketing and Strategy | Faculty development program | IBS Hyderabad | IBS Hyderabad | 17-Feb-2010 | 19-Feb-2010 | Participated |
| Fourth Faculty Development Program | Faculty development program | IBS Bangalore | IBS ,BANGALORE | 16-Apr-2009 | 18-Apr-2009 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|