Shailendra  Dasari

Shailendra Dasari

Professor, Marketing, GSB , BLR

Education
Ph. D.
Email ID
sdasari2@gitam.edu
Education
Ph. D.
About

An engineering graduate in Electronics& Communications from Jawaharlal Nehru Technological University, Prof. Shailendra Dasari is also an alumnus of IIM Ahmadabad where he pursued   post-graduation in management. Subsequently he was awarded PhD in management by Bharathiar University, Coimbatore.

Prof. Dasari has an industry experience of over 32 years   in various senior leadership roles in organizations of repute such as   Tube Investments (HOD-Marketing), Steel Tubes of India Ltd (GM),    Vishal Precision Steel Tubes (Executive Director) and SathavahanaIspat Limited (Executive Director). His areas of expertise are project management, new product development, key account management and strategic sourcing.  

Prof. Dasari switched over to academics on a full time basis in 2008 as a faculty member at IBS, Bangalore and was elevated to the position of   Dean & Campus Head in 2014.Apart from teaching subjects like Marketing Management, B2B Marketing, Services Marketing and Sales and Distribution management, Prof. Dasari handled various additional responsibilities such as Examinations and Placements, prior to becoming elevated as the Dean & Campus Head of IBS.

Apart from teaching, Prof. Dasari was actively involved in institution building efforts   through research, training and consultancy.  He published about 40 articles, book reviews, case studies and research papers in various management journals and magazines. He also conducted more than 20 MDPS for senior industry professionals and quite a few FDPs for management teachers.

He was the recipient of the IBSAF best faculty award for the year 2012-13 for institution building. Prof. Dasari took over as the Director of GSBB, GITAM in June 2019 and has since been   actively involved in the institution building endeavour.

Education

Degree Name Institute & College name Year of Graduation/Award
Channel Relationship Strategies and their Effectiveness A Study Conducted Among Dealers of Steel and Allied Products in South India BSMED BHARATHIAR UNIVERSITY 2015
Channel Relationship Strategies and their Effectiveness A Study Conducted Among Dealers of Steel and Allied Products in South India BSMED BHARATHIAR UNIVERSITY 2011
PGPM 1979
B TECH 1977

Experience

Designation Organization From Date To Date
ED SATHAVAHANA ISPAT LTD 01-04-2015 31-01-2019
DEAN AND CAMPUS HEAD IBS BANGALORE 12-08-2008 31-03-2015
ED VISHAL STEEL TUBES 01-04-2003 31-07-2007
VP KLT TUBES 02-04-2002 28-02-2003
DGM TI 15-10-1999 31-03-2002
GM STI 07-05-1979 10-10-1999

Identification and confirmation of variables influencing manufacturer dealer relationships for industrial productsIndian Journal of Marketing, Scopus, -2015, 45, 7-23

Dakshin Metal Products Complexities of Channel ManagementPrabhandan Indian Journal of Management, Scopus, -2014, 7, 24-33

A study on the distribution strategies of steel manufacturers in IndiaIndian Journal of Marketing, Scopus, -2012, 42, 9-14

In search of excellence CSR initiatives by Indian companiesPrabhandan Indian Journal of Management, Others, -2012, 5, 4-14

Relationship marketing an overviewIndian Journal of Marketing, Scopus, -2012, 42, 5-15

Marketing of FMCG products in hinterlandChanging Dynamics of Marketing, Others, -2011, 1, 211-225

Retail analytics using SAS Experience of Fresh Greens Pvt.Ltd,BangaloreThe IUP Journal of Supply Chain Management, EBSCO Host, -2011, 11, 1-15

Marketing strategies for Maize Seed industry A Farmer Centric ApproachGITAM Journal of Manage,ment, Scopus, -2011, 11, 54-71

Brand Value,Brand Associations and Rejuveneation of BrandsPeoples Journal of Management, Others, -2011, 4, 21-33

Games dealers play Building healthy relationships with channel partnersMarketing Mastermind, Others, -2011, 0, 1-5

Wheel of relationship marketing rediscovered the Indian experienceMarketing Mastermind, Others, -2011, 0, 1-6

TATA NANO The Revolution in Auto industryMarketing Mastermind, Others, -2011, 0, 49-57

Retail analytics using SAS Experience of Fresh Greens Pvt.Ltd,BangaloreThe IUP Journal of Supply Chain Management, EBSCO Host, -2011, 11, 1-15

Is the customer always right?Learnings from services sectorMarketing Mastermind, Others, -2010, 0, 16-19

Logos and symbols some myths and mysteriesAdvertising Express, Others, -2010, 0, 1-5

Service Innovations for Rural MarketsMarketing Mastermind, Others, -2010, 0, 6-10

anger and frustration turning to cordial relation a reality of reel and real lifeBusiness Vision, Others, -2010, 0, 21-25

Do not say yes when you want to say noMarketing Mastermind, Others, -2010, 0, 6-10

Handling product recallsAdvertising Express, Others, -2010, 0, 1-5

Challenges and strategies for successful selling of insurance productsMarketing Mastermind, Others, -2010, 0, 5-8

Car supermarket in IndiaMarketing Mastermind, Others, -2010, 0, 5-8

Connect the Dots ,Rashmi Bansal,Book ReviewThe IUP Journal of Marketing Management, EBSCO Host, -2010, 10, 81-83

Becoming Customer Centric Challenges and Opportunities for Services MarketersBusiness Vision, Others, -2010, 5, 7-17

You can afford to lose key performers not key customersMarketing Mastermind, Others, -2010, 0, 21-25

Viral Marketing of Retail Products A Study on the Influence of Attributes of Web Portals and Incentives Offered on User Registrations ICFAI Journal of Marketing Management, EBSCO Host, -2010, 10, 71-83

Marketing Innovations for Emerging MarketsInnovative Marketing in Turbulence and Sustainability, Others, -2010, 1, 54-66

Is Indian Academia Ready to usher in Student Centric Learning?Business Vision, Others, -2010, 5, 33-42

Marketing opportunities at the bottom of the pyramidMarketing Mastermind, Others, -2009, 0, 22-30

Marketing pitfalls how to avoid themMarketing Mastermind, Others, -2009, 0, 1-7

Event management in India present and futureMarketing Mastermind, Others, -2009, 0, 8-14

Indian service firms customer centric or customer antagonisticMarketing Mastermind, Others, -2009, 0, 16-20

A qualitative study on branding of steel products in India Indian Journal of Marketing, Scopus, -2009, 39, 9-15

Innovation Management P&Gs Experience A case study in Strategic ManagementPrabhandan Indian Journal of Management, Scopus, -2009, 2, 20-24

The Game Changer(AG Lafley&Ram Charan)Book ReviewIUP Journal of Marketing Management, EBSCO Host, -2009, 9, 71-74

The Indian Consumer One billion myths and one billion realities Alam Srinivas ,Book ReviewMarketing Mastermind, Others, -2009, 9, 72-74

Sales and Distribution Management An Indian perspective,Pingali Venugopal,Book ReviewIUP Journal of Marketing Management, Scopus, -2009, 9, 77-79

We are like that only Understanding the logic of consumer India,Rama Bijapurkar,Book ReviewGITAM Journal of Management, Scopus, -2009, 15, 88-91

Stay Hungry Stay Foolish,Rashmi Bansal ,Book ReviewBest Books, Others, -2009, 0, 35-38

Jeff Immelt and the New GE Way, David Magee,Book ReviewMarketing Mastermind, Others, -2009, 9, 67-70

Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
B2B Marketing (Text and Cases) Book McGraw Hill Education(india) Marketing 5th Edition 9789390185597 2021
Sales and Distribution Management Chapters McGraw Hill Education Marketing 3e 820-822 9789352607730 2018
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National IIM Bangalore IIM Bangalore 17-Dec-2012 18-Dec-2012 Participated
National CII Institute of Quality,Bangalore Infosys Limited,Bangalore 14-Sep-2012 15-Sep-2012 Participated
National Smt Hiraben Nanavati Institute of Management& Research for women,Pune Smt Hiraben Nanavati Institute of Management& Research for women,Pune 03-Feb-2012 04-Jul-2012 Bottom of the Pyramid,Marketers Imperative Participated NIL
National IIMA Alumni Association,Chennai Chapter&Anna University,Chennai Chennai 29-Oct-2011 29-Oct-2011 Participated
National IBS Bangalore IBS ,BANGALORE 08-Apr-2011 08-Apr-2011 What they did not teach at IIMA ,Complexities of Channel Management Participated NIL
National IBS Bangalore IBS ,BANGALORE 09-Apr-2010 09-Apr-2010 Tata NanoThe Revolution in Auto Industry Participated NIL
National SDMIMD,Mysore SDMIMD,MYsore 23-Jul-2009 24-Jul-2009 Becoming a customer centric organization Challenges and Opportunities Participated NIL
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International IIMA IIM,Ahmedabad 07-Jan-2015 09-Jan-2015 Channel Relationship Strategies of Manufacturers of Steel and Allied Products and their Effectiveness Participated Dr Rupa Gunaseelan
International Society of Management and Behavioural Sciences India and Canada Hotel Fortune Select Metropolitan,Jaipur 02-Aug-2014 03-Aug-2014 Retailing of Steel in India,An overview Participated NIL
International Kristu Jayanti College of Management&Technology,Bangalore Kristu Jayanti College of Management&Technology,Bangalore 15-Apr-2011 16-Apr-2011 In search of ExcellencebCSR Initiatives by Indian Corporates Participated NIL
International Kohinoor Business School&Center for Management Research,Khandala Kohinoor Business School&Center for Management Research,Khandala 05-Feb-2011 05-Feb-2011 Service Innovations for Rural Markets Participated NIL
International IES Management College and Research Centre,Mumbai IES Management College and Research Centre,Mumbai 13-Jan-2011 13-Jan-2011 Marketing of FMCG products in hinterland Participated Shruti Wadavi
International IES Management College and Research Centre,Mumbai IES Management College and Research Centre,Mumbai 07-Jan-2010 07-Jan-2010 Marketing Innovations for Emerging Markets Participated NIL
Title Type Organized by Venue Start date End date Role
SPSS AMOS Faculty development program hnology,Bangalore chnology,Bangalore 05-Jun-2013 06-Jun-2013 Participated
Advanced Structural Equation Modeling Faculty development program IBS Hyderabad IBS Hyderabad 28-Mar-2013 29-Mar-2013 Participated
Structural Equation Modeling,Basics and Applications Faculty development program IBS Hyderabad IBS Hyderabad 11-Oct-2012 12-Oct-2012 Participated
Using Simulations as a Pedagogical Tool in Marketing and Strategy Faculty development program IBS Hyderabad IBS Hyderabad 17-Feb-2010 19-Feb-2010 Participated
Fourth Faculty Development Program Faculty development program IBS Bangalore IBS ,BANGALORE 16-Apr-2009 18-Apr-2009 Participated
Title Type Organized by Venue Start date End date Role