Dasari Sailendra

Dasari Sailendra

Professor, Marketing, GSB, BLR

Ph. D.
Email ID
Ph. D.

An engineering graduate in Electronics& Communications from Jawaharlal Nehru Technological University, Prof. Shailendra Dasari is also an alumnus of IIM Ahmadabad where he pursued   post-graduation in management. Subsequently he was awarded PhD in management by Bharathiar University, Coimbatore.

Prof. Dasari has an industry experience of over 32 years   in various senior leadership roles in organizations of repute such as   Tube Investments (HOD-Marketing), Steel Tubes of India Ltd (GM),    Vishal Precision Steel Tubes (Executive Director) and SathavahanaIspat Limited (Executive Director). His areas of expertise are project management, new product development, key account management and strategic sourcing.  

Prof. Dasari switched over to academics on a full time basis in 2008 as a faculty member at IBS, Bangalore and was elevated to the position of   Dean & Campus Head in 2014.Apart from teaching subjects like Marketing Management, B2B Marketing, Services Marketing and Sales and Distribution management, Prof. Dasari handled various additional responsibilities such as Examinations and Placements, prior to becoming elevated as the Dean & Campus Head of IBS.

Apart from teaching, Prof. Dasari was actively involved in institution building efforts   through research, training and consultancy.  He published about 40 articles, book reviews, case studies and research papers in various management journals and magazines. He also conducted more than 20 MDPS for senior industry professionals and quite a few FDPs for management teachers.

He was the recipient of the IBSAF best faculty award for the year 2012-13 for institution building. Prof. Dasari took over as the Director of GSBB, GITAM in June 2019 and has since been   actively involved in the institution building endeavour.


Degree NameInstitute & College nameYear of Graduation/Award
Channel Relationship Strategies and their Effectiveness A Study Conducted Among Dealers of Steel and Allied Products in South IndiaBSMED BHARATHIAR UNIVERSITY2015
Channel Relationship Strategies and their Effectiveness A Study Conducted Among Dealers of Steel and Allied Products in South IndiaBSMED BHARATHIAR UNIVERSITY2011
B TECH1977


DesignationOrganizationFrom DateTo Date
EDSATHAVAHANA ISPAT LTD01-04-201531-01-2019
EDVISHAL STEEL TUBES01-04-200331-07-2007
VPKLT TUBES02-04-200228-02-2003

Identification and confirmation of variables influencing manufacturer dealer relationships for industrial productsIndian Journal of Marketing, Scopus, -2015, 45, 7-23

Dakshin Metal Products Complexities of Channel ManagementPrabhandan Indian Journal of Management, Scopus, -2014, 7, 24-33

A study on the distribution strategies of steel manufacturers in IndiaIndian Journal of Marketing, Scopus, -2012, 42, 9-14

In search of excellence CSR initiatives by Indian companiesPrabhandan Indian Journal of Management, Others, -2012, 5, 4-14

Relationship marketing an overviewIndian Journal of Marketing, Scopus, -2012, 42, 5-15

Marketing of FMCG products in hinterlandChanging Dynamics of Marketing, Others, -2011, 1, 211-225

Retail analytics using SAS Experience of Fresh Greens Pvt.Ltd,BangaloreThe IUP Journal of Supply Chain Management, EBSCO Host, -2011, 11, 1-15

Marketing strategies for Maize Seed industry A Farmer Centric ApproachGITAM Journal of Manage,ment, Scopus, -2011, 11, 54-71

Brand Value,Brand Associations and Rejuveneation of BrandsPeoples Journal of Management, Others, -2011, 4, 21-33

Games dealers play Building healthy relationships with channel partnersMarketing Mastermind, Others, -2011, 0, 1-5

Wheel of relationship marketing rediscovered the Indian experienceMarketing Mastermind, Others, -2011, 0, 1-6

TATA NANO The Revolution in Auto industryMarketing Mastermind, Others, -2011, 0, 49-57

Retail analytics using SAS Experience of Fresh Greens Pvt.Ltd,BangaloreThe IUP Journal of Supply Chain Management, EBSCO Host, -2011, 11, 1-15

Is the customer always right?Learnings from services sectorMarketing Mastermind, Others, -2010, 0, 16-19

Logos and symbols some myths and mysteriesAdvertising Express, Others, -2010, 0, 1-5

Service Innovations for Rural MarketsMarketing Mastermind, Others, -2010, 0, 6-10

anger and frustration turning to cordial relation a reality of reel and real lifeBusiness Vision, Others, -2010, 0, 21-25

Do not say yes when you want to say noMarketing Mastermind, Others, -2010, 0, 6-10

Handling product recallsAdvertising Express, Others, -2010, 0, 1-5

Challenges and strategies for successful selling of insurance productsMarketing Mastermind, Others, -2010, 0, 5-8

Car supermarket in IndiaMarketing Mastermind, Others, -2010, 0, 5-8

Connect the Dots ,Rashmi Bansal,Book ReviewThe IUP Journal of Marketing Management, EBSCO Host, -2010, 10, 81-83

Becoming Customer Centric Challenges and Opportunities for Services MarketersBusiness Vision, Others, -2010, 5, 7-17

You can afford to lose key performers not key customersMarketing Mastermind, Others, -2010, 0, 21-25

Viral Marketing of Retail Products A Study on the Influence of Attributes of Web Portals and Incentives Offered on User Registrations ICFAI Journal of Marketing Management, EBSCO Host, -2010, 10, 71-83

Marketing Innovations for Emerging MarketsInnovative Marketing in Turbulence and Sustainability, Others, -2010, 1, 54-66

Is Indian Academia Ready to usher in Student Centric Learning?Business Vision, Others, -2010, 5, 33-42

Marketing opportunities at the bottom of the pyramidMarketing Mastermind, Others, -2009, 0, 22-30

Marketing pitfalls how to avoid themMarketing Mastermind, Others, -2009, 0, 1-7

Event management in India present and futureMarketing Mastermind, Others, -2009, 0, 8-14

Indian service firms customer centric or customer antagonisticMarketing Mastermind, Others, -2009, 0, 16-20

A qualitative study on branding of steel products in India Indian Journal of Marketing, Scopus, -2009, 39, 9-15

Innovation Management P&Gs Experience A case study in Strategic ManagementPrabhandan Indian Journal of Management, Scopus, -2009, 2, 20-24

The Game Changer(AG Lafley&Ram Charan)Book ReviewIUP Journal of Marketing Management, EBSCO Host, -2009, 9, 71-74

The Indian Consumer One billion myths and one billion realities Alam Srinivas ,Book ReviewMarketing Mastermind, Others, -2009, 9, 72-74

Sales and Distribution Management An Indian perspective,Pingali Venugopal,Book ReviewIUP Journal of Marketing Management, Scopus, -2009, 9, 77-79

We are like that only Understanding the logic of consumer India,Rama Bijapurkar,Book ReviewGITAM Journal of Management, Scopus, -2009, 15, 88-91

Stay Hungry Stay Foolish,Rashmi Bansal ,Book ReviewBest Books, Others, -2009, 0, 35-38

Jeff Immelt and the New GE Way, David Magee,Book ReviewMarketing Mastermind, Others, -2009, 9, 67-70

Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
B2B Marketing (Text and Cases)BookMcGraw Hill Education(india)Marketing5th Edition97893901855972021
Sales and Distribution ManagementChaptersMcGraw Hill EducationMarketing3e820-82297893526077302018
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalIIM BangaloreIIM Bangalore17-Dec-201218-Dec-2012Participated
NationalCII Institute of Quality,BangaloreInfosys Limited,Bangalore14-Sep-201215-Sep-2012Participated
NationalSmt Hiraben Nanavati Institute of Management& Research for women,PuneSmt Hiraben Nanavati Institute of Management& Research for women,Pune03-Feb-201204-Jul-2012Bottom of the Pyramid,Marketers ImperativeParticipatedNIL
NationalIIMA Alumni Association,Chennai Chapter&Anna University,ChennaiChennai29-Oct-201129-Oct-2011Participated
NationalIBS BangaloreIBS ,BANGALORE08-Apr-201108-Apr-2011What they did not teach at IIMA ,Complexities of Channel ManagementParticipatedNIL
NationalIBS BangaloreIBS ,BANGALORE09-Apr-201009-Apr-2010Tata NanoThe Revolution in Auto IndustryParticipatedNIL
NationalSDMIMD,MysoreSDMIMD,MYsore23-Jul-200924-Jul-2009Becoming a customer centric organization Challenges and OpportunitiesParticipatedNIL
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalIIMAIIM,Ahmedabad07-Jan-201509-Jan-2015Channel Relationship Strategies of Manufacturers of Steel and Allied Products and their EffectivenessParticipatedDr Rupa Gunaseelan
InternationalSociety of Management and Behavioural Sciences India and CanadaHotel Fortune Select Metropolitan,Jaipur02-Aug-201403-Aug-2014Retailing of Steel in India,An overviewParticipatedNIL
InternationalKristu Jayanti College of Management&Technology,BangaloreKristu Jayanti College of Management&Technology,Bangalore15-Apr-201116-Apr-2011In search of ExcellencebCSR Initiatives by Indian CorporatesParticipatedNIL
InternationalKohinoor Business School&Center for Management Research,KhandalaKohinoor Business School&Center for Management Research,Khandala05-Feb-201105-Feb-2011Service Innovations for Rural MarketsParticipatedNIL
InternationalIES Management College and Research Centre,MumbaiIES Management College and Research Centre,Mumbai13-Jan-201113-Jan-2011Marketing of FMCG products in hinterlandParticipatedShruti Wadavi
InternationalIES Management College and Research Centre,MumbaiIES Management College and Research Centre,Mumbai07-Jan-201007-Jan-2010Marketing Innovations for Emerging MarketsParticipatedNIL
TitleTypeOrganized byVenueStart dateEnd dateRole
SPSS AMOSFaculty development programhnology,Bangalorechnology,Bangalore05-Jun-201306-Jun-2013Participated
Advanced Structural Equation ModelingFaculty development programIBS HyderabadIBS Hyderabad28-Mar-201329-Mar-2013Participated
Structural Equation Modeling,Basics and ApplicationsFaculty development programIBS HyderabadIBS Hyderabad11-Oct-201212-Oct-2012Participated
Using Simulations as a Pedagogical Tool in Marketing and StrategyFaculty development programIBS HyderabadIBS Hyderabad17-Feb-201019-Feb-2010Participated
Fourth Faculty Development ProgramFaculty development programIBS BangaloreIBS ,BANGALORE16-Apr-200918-Apr-2009Participated
TitleTypeOrganized byVenueStart dateEnd dateRole