Lenka Renuka

Lenka Renuka

Assistant Professor, Finance, GSB, VSP

Education
Ph. D.
Email ID
rpedired@gitam.edu
Education
Ph. D.

Education

Degree NameInstitute & College nameYear of Graduation/Award
Marketing of Mutual FindsAndhra University2016
MBA2004
BPharmacy2001

Experience

DesignationOrganizationFrom DateTo Date
Asst.ProfessorDr.Lankapalli Bullayya college01-07-201313-07-2017
Asst.professor& HODSIMS26-07-200830-06-2013
asst.professorraghu engineering college14-09-200610-07-2008
asst.professorpydah college12-07-200430-07-2006

Awards

Award nameAward OrganizationAwarded year
outstanding research paperICBM2016

Sustainable Supply Chain ManagementAn empirical modelNOVYI MIR Research Journal, Web of science, SEP-Select, 5, 274-285

Investor Satisfaction in Mutual Fund Marketstest engineering and management, Scopus, FEB-2020, 82, 16533-16547

Customer Attitude towards Green Marketing Practices An Empirical Studyon Indian Companies Green practicesPacific Business Review International, Web of science, JAN-2020, 12, 132-143

MODELLING SUSTAINABLE SUPPLY CHAIN MANAGEMENTInternational Journal of Research and Analytical Reviews, Google scholar, -2018, 5, 700-708

Modelling Customer Adoption in Mobile Financial servicesInternational Journal of Emerging Technologies and Innovative Research, Google scholar, -2018, 5, 322-326

Employee EngagementA New Strategic Tool for Corporate SuccessInternational Journal of Management Studies, Google scholar, -2018, 5, 56-63

Identifying Factors In Green Marketing International Journal for Research in Engineering Application & Management, Google scholar, -2018, 4, 343-347

Corporate Social Responsibility and Corporate GovernanceA Market OrientationGITAM Journal of Management, Others, -2018, 16, 117-124

ROLE OF INTERMEDIARIES (An empirical study in mutual fund Investor buying behavior in Greater Visakhapatnam City)International Research Journal of Multi disciplinary Studies, Google scholar, -2018, 4, 1-9

CSR and Brand Marketing A Strategy Alignment for Competitive AdvantageEuropean Journal of Business and Management www.iiste.org, Google scholar, -2016, 8, 32-39

Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
Management ResearchContemporary PerspectivesChaptersICBMmanagement1285-2919788192431522017
consumer protection and globalizationChapterskalasalingam universitymarketing115-21112010
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalGIM, GITAM,Visakhapatnamvisakhapatnam09-Nov-201809-Nov-2018role of credit rating agencies in managing NPAsParticipated
NationalGIM, GITAM,Visakhapatnamgim, visakhapatnam21-Oct-201721-Oct-2017business strategies for currency risk managementParticipatedDr.G.V.K.Kasturi
NationalDCMS, Andhra University, VisakhapatnamAndhra University17-Mar-201718-Mar-2017csr a facet of corporate governanceParticipated
NationalDCMS, Andhra University, VisakhapatnamAndhra University17-Mar-201718-Mar-2017csr a facet of corporate governanceParticipatedPL Padmaja
NationalICBM, HyderabadHyderabad24-Sep-201624-Sep-2016impact of RFID on customer satisfactionParticipated
NationalGayatri vidya parishad college for degree and pg courses, visakhapatnamvisakhapatnam07-Dec-201207-Dec-2012employee engagement a strategic tool for corporate successParticipated
NationalDCMS, Andhra University, VisakhapatnamAndhra University19-Jul-201121-Jul-2011appraisal of regulatory reforms in Indian banking sectorParticipated
NationalIIAM,VIZAGvisakhapatnam28-Aug-201028-Aug-2010performance of mutual fundsParticipated
NationalDCMS, Andhra University, VisakhapatnamAndhra University19-Jul-200921-Jul-2009appraisal of regulatory reforms in Indian banking sectorParticipated
NationalGayatri vidya parishad college for degree and pg courses, visakhapatnamGVP College, Visakhapatnam03-Mar-200804-Mar-2008managing retention strategiesParticipated
NationalGayatri vidya parishad college for degree and pg courses, visakhapatnamGVP College, Visakhapatnam03-Mar-200804-Apr-2008managing retention strategiesParticipatedprof B. Murali Krishna
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalGIM, GITAM,VisakhapatnamGITAM, Visakhapatnam27-Jul-201828-Jul-2018green entrepreneurship a model for 3 PsParticipated
InternationalGIM, GITAM,VisakhapatnamGITAM, Visakhapatnam27-Jul-201828-Jul-2018green entrepreneurship a model for 3 PsParticipated
InternationalIIM TrichyIIM trichy27-Dec-201730-Dec-2017modelling sustainable supply chain managementParticipatedPL Padmaja
InternationalVinod gupta school of management,IIT, KHaragpurIIT Kharagpur07-Jul-201708-Jul-2017an analysis of relationship between environment performance and financial performance an empirical study on select companies in indiaParticipatedPL Padmaja
InternationalICBM, HyderabadHyderabad24-Sep-201624-Sep-2016impact of RFID on customer satisfactionParticipatedProf.VKrishnaMohan
InternationalDept.of commerce, Osmania UniversityHyderabad13-Mar-201515-Mar-2015IFRS and its implications on telecom sectorParticipated
InternationalIIAM,VIZAGvisakhapatnam28-Aug-201028-Aug-2010Participated
Name of the awardAwarded byAwarded year
best outstanding paperICBM2016
TitleTypeOrganized byVenueStart dateEnd dateRole
productivity tools for teaching enhancementFaculty development programDhyanahitaonline07-May-202021-May-2020Participated
digital marketingFaculty development programGIM, GITAM,VisakhapatnamGITAM, Visakhapatnam17-Feb-201817-Feb-2018Organized
faculty knowledge programFaculty development programIBS Business Schoolvisakhapatnam29-Jul-201629-Jul-2016Participated
financial derivativesFaculty development programGIM, GITAM,Visakhapatnamvisakhapatnam09-Nov-201209-Nov-2012Participated
interactive pedagogy for teaching marketingFaculty development programGIM, GITAM,VisakhapatnamGITAM, Visakhapatnam09-Aug-201209-Aug-2012Participated
new age management teacherFaculty development programIIAM,VIZAGIIAM Visakhapatnam21-Jun-201221-Jun-2012Participated
TitleTypeOrganized byVenueStart dateEnd dateRole
Interest Rate Risk ManagementQuality improvement programcourse eraGITAM10-Dec-202014-Dec-2020Participated
Create a Stakeholder Management Plan in Google DocsQuality improvement programcourseraCourseera10-Dec-202012-Dec-2020Participated
Leverage Google Finance Functions in Google SheetsQuality improvement programcourseracoursera10-Dec-202014-Dec-2020Participated
Spreadsheets for Beginners using Google SheetsQuality improvement programcourseracoursera10-Dec-202012-Dec-2020Participated
Build an Ecommerce Dashboard with FigmaQuality improvement programcourseeraCourseera07-Dec-202014-Dec-2020Participated
Basic Statistics in Python (Correlations and Ttests)Quality improvement programcourseraCourseera03-Dec-202015-Dec-2020Participated
introduction to financial marketsQuality improvement programCourseeraGITAM01-Dec-202015-Dec-2020Participated
AI For EveryoneQuality improvement programcourseracoursera01-Dec-202015-Dec-2020Participated
Financial Projections for Early Stage StartupsQuality improvement programcourseraonline01-Dec-202012-Dec-2020Participated
Stock Valuation with Comparable Companies AnalysisQuality improvement programcourseraonline01-Dec-202012-Dec-2020Participated
Project Management Creating the Precedence Network DiagramQuality improvement programcourseeraGITAM30-Nov-202015-Dec-2020Participated
Learning to Teach OnlineQuality improvement programcourseraonline01-Aug-202014-Aug-2020Participated
University TeachingQuality improvement programcourseraonline01-Aug-202014-Aug-2020Participated
Digital Marketing Analytics in PracticeQuality improvement programcourseraonline01-Jun-202014-Jun-2020Participated
Digital Media and Marketing StrategiesQuality improvement programcourseraonline01-Jun-202017-Jun-2020Participated
Digital Media and Marketing PrinciplesQuality improvement programcourseraonline01-Jun-202016-Jun-2020Participated
Creating a PortfolioQuality improvement programcourseraonline01-Jun-202008-Jun-2020Participated
Advanced Trading AlgorithmsQuality improvement programcourseraonline01-Jun-202007-Jun-2020Participated
Digital Marketing Analytics in TheoryQuality improvement programcourseraonline01-Jun-202012-Jun-2020Participated
Finance for NonFinancial ProfessionalsQuality improvement programcouseraonline25-May-202004-Jun-2020Participated
Marketing in a Digital WorldQuality improvement programcourseraonline20-May-202001-Jun-2020Participated
The Global Financial CrisisQuality improvement programcourseraonline20-May-202004-Jun-2020Participated
Trading AlgorithmsQuality improvement programcourseraonline20-May-202005-Jun-2020Participated
Financial MarketsQuality improvement programcourseraonline15-May-202001-Jun-2020Participated
Trading BasicsQuality improvement programcourseraonline15-May-202003-Jun-2020Participated
ChiSquared Test in Google SheetsQuality improvement programCourse eraCourseera30-Nov-201914-Dec-2020Participated
qualitative track, doctoral summer schoolFaculty development programIIM AhmedabadIIM ahmedabad01-Apr-201805-Apr-2018Participated
research evolution in social sciences of saarc countriesFaculty development programSAARC documentation centre, new delhi and BIMTECH bhubaneswarBIMTECH, Bhubaneswar31-Aug-201511-Sep-2015Participated