Rama Rao  S G

Rama Rao S G

Assistant Professor, FINANCE, GIM, VSP

Education
Ph. D.
Email ID
rsakha@gitam.edu
Education
Ph. D.
Research Areas
  • Finance

Education

Year of Graduation/Award Institute & College name Degree Name
2018 Andhra University State Eligibility Test
2016 Andhra University State Eligibility Test
2013 Andhra University MBA
2008 ANDHRA UNIVERSITY INTERACTIVE MARKETING A CASE STUDY OF STATE BANK OF INDIA
2004 ANDHRA UNIVERSITY Interactive Marketing A Case Study of State Bank of India with Reference to Visakhapatnam District
2002 PVR TRUST PG COLLEGE M.Com.
2000 PVR TRUST DEGREE COLLEGE B.Com.

Experience

Designation Organization From Date To Date
Associate Professor V.S. Lakshmi Institute of Computer Applications and Management Studies for Women 12-11-2009 21-07-2012
Lecturer Jawaharlal Nehru Technological University Kakinada, Kakinada 02-08-2012 31-05-2013
Lecturer Dravidian University 01-07-2008 11-11-2009

Buying Behaviour and Preferences of Consumers with Reference to FMCG Goods in North Coastal Andhra Pradesh.International Journal of Management and Humanities (IJMH), Google scholar, APR-2020, 4, 5-15

An Analysis on Application of Lean Framework in Health and Safety Management for Manufacturing & Service OrganizationsInternational Journal of Management (IJM), Scopus, APR-2020, 11, 133-143

Social Entrepreneurship Concept and Reality An Indian PerspectiveSmart Journal of Business Management Studies, Web of science, JUL-2020, 16, 96-103

Emerging Trends in eCommerce and their Impact on Business ProcessesInternational Journal of Advanced Science and Technology, Scopus, JUL-2020, 29, 13617-13624

A Study on Investments in Tax Saving Products With Reference to VisakhapatnamReview of Research, Google scholar, -2019, 8, 1-10

Sai Sakthi Self Help Group A Case StudyAmity Management Analyst, Others, -2018, VIII, 53-60

Goods and Services Tax (GST) An OverviewParamount Publishing House, Others, -2018, 1, 252-256

Blitzkrieg Marketing The Social Media WayInternational Journal of Management, IT & Engineering, EBSCO Host, -2017, 7, 13-25

Constraints and Motivating Factors for Indian Women Entrepreneurs in Small Scale Industries A StudyInternational Journal of Management and Social Science Research Review, Others, -2016, 1, 131-137

Market segmentation impact on soft drink industry Retailers viewInternational Journal of Business and Administration Research Review, Others, -2016, 1, 1-8

Consumer Interactions with a Service OrganizationJournal of Proficient, Others, -2013, 1, 31-37

A Study on Women Consumer Problems In Kakinada CityResearchers World Journal of Arts, Science and Commerce, Google scholar, -2013, IV, 15-25

Customers Perception on Physical Facilities and Processes in Banks A Case Study of State Bank of IndiaInternational Journal of Sales and Marketing Management Research and Development (IJSMMRD), EBSCO Host, -2013, 1, 53-60

Visual Merchandising A case study of Reliance Fresh, BengaluruGITAM Journal of Management, Others, -2013, 11, 185-199

Land Line Consumer Problems and Perceptions on Telecom Services A Study on Bharat Sanchar Nigam LimitedInternational Journal of Management and Business Research (IJMBR), Others, -2012, 2, 329-340

Interactive Marketing in State Bank of India A Case StudyGITAM Journal of Management, Others, -2010, 1, 119-134

Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
Retail Marketing Chapters Centre for Distance Learning Retail Pricing Strategies 1 101-108 NIL 2017
Retail Marketing Chapters Centre for Distance Learning Visual Merchandising 1 196-205 NIL 2017
Retail Marketing Chapters Centre for Distance Learning Customer Service and Interactive Marketing 1 206-214 NIL 2017
Interactive Marketing Book Himalaya Marketing 1 978935024968 2011
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National GITAM Institute of Management, GITAM GITAM Institute of Management, GITAM 09-Nov-2018 09-Nov-2018 The Rising NonPerforming Assets in Commercial Banks in India Comparative Analysis of Public and Private Sector Banks Participated Ms. P. Neha and Mr. T. Sankar
National Central University of Tamil Nadu in association with ICSSR Central University of Tamil Nadu, Tamil Nadu 29-Oct-2018 30-Oct-2018 Goods and Services Tax (GST) An Overview Participated Ms. K. Kusuma & P. Neha
National Department of Commerce, PR Govt. College, Kakinada PR Govt. College, Kakinada 05-Dec-2017 06-Dec-2017 New Trends in eCommerce Boon or Bane Participated Nil
National Department of Commerce and Management Studies, Andhra University, Visakhapatnam and Centre for Study of Social Exclusion and Inclusive Policy (CSSEIP) Andhra University, Visakhapatnam 17-Mar-2017 18-Mar-2017 CSR in India Sustainable Inclusive Development Participated Ms. K. Kusuma
National Montessori College, Vijayawada in association with Centre for consumer studies, Indian Institute of Public Administration, New Delhi Montessori College, Vijayawada 27-Aug-2012 28-Aug-2012 A study on Women Consumer Problems in Kakinada City Participated Ms. B. Sravya Sree
National Department of Commerce and Management Studies, Andhra University, Visakhapatnam Andhra University, Visakhapatnam 01-Aug-2007 02-Aug-2007 Corporate Governance and Business Ethics Participated Nil
National UGC Andhra University, Visakhapatnam 28-Dec-2006 30-Dec-2006 Participated
National Department of Commerce and Management Studies, Andhra University, Visakhapatnam Andhra University, Visakhapatnam 08-Oct-2004 09-Oct-2004 Public Distribution System A Case Study of Visakhapatnam District Participated Prof. K. RAMA MOHANA RAO & Dr. D. SRINIVASA PRASAD
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International GITAM Institute of Management, GITAM GITAM Institute of Management, GITAM 27-Jul-2018 28-Jul-2018 Creativity and Innovations Through Problem Solving Participated Prof. BSP Narayana and Dr. YVVSSS Vara Prasad
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Financial Literacy, Planning and Investment Orientation of Organised Sector Employees of Visakhapatnam City Ms. P. Neha GITAM Institute of Management Finance 2018 Full time PhD
Consumer Protection Mr. T. Sankar GITAM Institute of Management Marketing 2018 Full time PhD
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
A Study on Agriculture Credit in North Coastal Districts of Andhra Pradesh Baliji Lova Finance 2014 Full time
Title Type Organized by Venue Start date End date Role
Innovative Pedagogical Methodologies and Tools for Effective Learning in Engineering Education Faculty development program Department of Business Administration, Guru Nanak Dev Engineering College, Ludhiana Online 26-Oct-2020 07-Nov-2020 Participated
Productivity Tools for Teaching Enhancement Faculty development program Dhyanhitha Education Society Online 07-May-2020 21-May-2020 Participated
24th Training of Trainers Programme for the faculty members of Training Institutions on Consumer Protection and Welfare Training of tutors Indian Institute of Public Administration, New Delhi Indian Institute of Public Administration, New Delhi 24-Jun-2019 28-Jun-2019 Participated
Advanced Research Methods & Data Analysis Faculty development program Centre for Learning & Sustainability GITAM (Deemed to be University), Visakhapatnam 19-Jun-2018 23-Jun-2018 Participated
Digital Marketing Faculty development program GITAM Institute of Management, GITAM GITAM Institute of Management, GITAM 17-Feb-2018 17-Feb-2018 Participated
37th Faculty Development Programme Faculty development program Indian Institute of Management, Ahmedabad Indian Institute of Management, Ahmedabad 08-Jun-2015 26-Sep-2015 Participated
Crafting and Publishing of Research Faculty development program GITAM Institute of Management, GITAM GITAM Institute of Management, GITAM 23-Dec-2013 24-Dec-2013 Participated
Research Methodology in Social Sciences Quality improvement program VSM College, Ramachandrapuram in association with UGC VSM College, Ramachandrapuram, East Godavari Distrit 05-Dec-2010 05-Dec-2010 Participated
Innovative Teaching Techniques in Quality Education Faculty development program Ideal College of Arts and Sciences, Kakinada Ideal College of Arts and Sciences, Kakinada 23-Jan-2010 23-Jan-2010 Participated
Title Type Organized by Venue Start date End date Role