Faculty Profile
Rama Rao S G
Associate Professor, FINANCE, GSB , VSP
Education
Ph. D.Email ID
rsakha@gitam.eduEducation
Ph. D.Research Areas
- Finance
Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| State Eligibility Test | Andhra University | 2018 |
| State Eligibility Test | Andhra University | 2016 |
| MBA | Andhra University | 2013 |
| INTERACTIVE MARKETING A CASE STUDY OF STATE BANK OF INDIA | ANDHRA UNIVERSITY | 2008 |
| Interactive Marketing A Case Study of State Bank of India with Reference to Visakhapatnam District | ANDHRA UNIVERSITY | 2004 |
| M.Com. | PVR TRUST PG COLLEGE | 2002 |
| B.Com. | PVR TRUST DEGREE COLLEGE | 2000 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| Lecturer | Jawaharlal Nehru Technological University Kakinada, Kakinada | 02-08-2012 | 31-05-2013 |
| Associate Professor | V.S. Lakshmi Institute of Computer Applications and Management Studies for Women | 12-11-2009 | 21-07-2012 |
| Lecturer | Dravidian University | 01-07-2008 | 11-11-2009 |
Buying Behaviour and Preferences of Consumers with Reference to FMCG Goods in North Coastal Andhra Pradesh.International Journal of Management and Humanities (IJMH), Google scholar, APR-2020, 4, 5-15
An Analysis on Application of Lean Framework in Health and Safety Management for Manufacturing & Service OrganizationsInternational Journal of Management (IJM), Scopus, APR-2020, 11, 133-143
Social Entrepreneurship Concept and Reality An Indian PerspectiveSmart Journal of Business Management Studies, Web of science, JUL-2020, 16, 96-103
Emerging Trends in eCommerce and their Impact on Business ProcessesInternational Journal of Advanced Science and Technology, Scopus, JUL-2020, 29, 13617-13624
A Study on Investments in Tax Saving Products With Reference to VisakhapatnamReview of Research, Google scholar, -2019, 8, 1-10
Sai Sakthi Self Help Group A Case StudyAmity Management Analyst, Others, -2018, VIII, 53-60
Goods and Services Tax (GST) An OverviewParamount Publishing House, Others, -2018, 1, 252-256
Blitzkrieg Marketing The Social Media WayInternational Journal of Management, IT & Engineering, EBSCO Host, -2017, 7, 13-25
Constraints and Motivating Factors for Indian Women Entrepreneurs in Small Scale Industries A StudyInternational Journal of Management and Social Science Research Review, Others, -2016, 1, 131-137
Market segmentation impact on soft drink industry Retailers viewInternational Journal of Business and Administration Research Review, Others, -2016, 1, 1-8
Consumer Interactions with a Service OrganizationJournal of Proficient, Others, -2013, 1, 31-37
A Study on Women Consumer Problems In Kakinada CityResearchers World Journal of Arts, Science and Commerce, Google scholar, -2013, IV, 15-25
Customers Perception on Physical Facilities and Processes in Banks A Case Study of State Bank of IndiaInternational Journal of Sales and Marketing Management Research and Development (IJSMMRD), EBSCO Host, -2013, 1, 53-60
Visual Merchandising A case study of Reliance Fresh, BengaluruGITAM Journal of Management, Others, -2013, 11, 185-199
Land Line Consumer Problems and Perceptions on Telecom Services A Study on Bharat Sanchar Nigam LimitedInternational Journal of Management and Business Research (IJMBR), Others, -2012, 2, 329-340
Interactive Marketing in State Bank of India A Case StudyGITAM Journal of Management, Others, -2010, 1, 119-134
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Retail Marketing | Chapters | Centre for Distance Learning | Retail Pricing Strategies | 1 | 101-108 | NIL | 2017 |
| Retail Marketing | Chapters | Centre for Distance Learning | Visual Merchandising | 1 | 196-205 | NIL | 2017 |
| Retail Marketing | Chapters | Centre for Distance Learning | Customer Service and Interactive Marketing | 1 | 206-214 | NIL | 2017 |
| Interactive Marketing | Book | Himalaya | Marketing | 1 | 978935024968 | 2011 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | GITAM Institute of Management, GITAM | GITAM Institute of Management, GITAM | 09-Nov-2018 | 09-Nov-2018 | The Rising NonPerforming Assets in Commercial Banks in India Comparative Analysis of Public and Private Sector Banks | Participated | Ms. P. Neha and Mr. T. Sankar |
| National | Central University of Tamil Nadu in association with ICSSR | Central University of Tamil Nadu, Tamil Nadu | 29-Oct-2018 | 30-Oct-2018 | Goods and Services Tax (GST) An Overview | Participated | Ms. K. Kusuma & P. Neha |
| National | Department of Commerce, PR Govt. College, Kakinada | PR Govt. College, Kakinada | 05-Dec-2017 | 06-Dec-2017 | New Trends in eCommerce Boon or Bane | Participated | Nil |
| National | Department of Commerce and Management Studies, Andhra University, Visakhapatnam and Centre for Study of Social Exclusion and Inclusive Policy (CSSEIP) | Andhra University, Visakhapatnam | 17-Mar-2017 | 18-Mar-2017 | CSR in India Sustainable Inclusive Development | Participated | Ms. K. Kusuma |
| National | Montessori College, Vijayawada in association with Centre for consumer studies, Indian Institute of Public Administration, New Delhi | Montessori College, Vijayawada | 27-Aug-2012 | 28-Aug-2012 | A study on Women Consumer Problems in Kakinada City | Participated | Ms. B. Sravya Sree |
| National | Department of Commerce and Management Studies, Andhra University, Visakhapatnam | Andhra University, Visakhapatnam | 01-Aug-2007 | 02-Aug-2007 | Corporate Governance and Business Ethics | Participated | Nil |
| National | UGC | Andhra University, Visakhapatnam | 28-Dec-2006 | 30-Dec-2006 | Participated | ||
| National | Department of Commerce and Management Studies, Andhra University, Visakhapatnam | Andhra University, Visakhapatnam | 08-Oct-2004 | 09-Oct-2004 | Public Distribution System A Case Study of Visakhapatnam District | Participated | Prof. K. RAMA MOHANA RAO & Dr. D. SRINIVASA PRASAD |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | GITAM Institute of Management, GITAM | GITAM Institute of Management, GITAM | 27-Jul-2018 | 28-Jul-2018 | Creativity and Innovations Through Problem Solving | Participated | Prof. BSP Narayana and Dr. YVVSSS Vara Prasad |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| Financial Literacy, Planning and Investment Orientation of Organised Sector Employees of Visakhapatnam City | Ms. P. Neha | GITAM Institute of Management | Finance | 2018 | Full time | PhD |
| Consumer Protection | Mr. T. Sankar | GITAM Institute of Management | Marketing | 2018 | Full time | PhD |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| A Study on Agriculture Credit in North Coastal Districts of Andhra Pradesh | Baliji Lova | Finance | 2014 | Full time |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Innovative Pedagogical Methodologies and Tools for Effective Learning in Engineering Education | Faculty development program | Department of Business Administration, Guru Nanak Dev Engineering College, Ludhiana | Online | 26-Oct-2020 | 07-Nov-2020 | Participated |
| Productivity Tools for Teaching Enhancement | Faculty development program | Dhyanhitha Education Society | Online | 07-May-2020 | 21-May-2020 | Participated |
| 24th Training of Trainers Programme for the faculty members of Training Institutions on Consumer Protection and Welfare | Training of tutors | Indian Institute of Public Administration, New Delhi | Indian Institute of Public Administration, New Delhi | 24-Jun-2019 | 28-Jun-2019 | Participated |
| Advanced Research Methods & Data Analysis | Faculty development program | Centre for Learning & Sustainability | GITAM (Deemed to be University), Visakhapatnam | 19-Jun-2018 | 23-Jun-2018 | Participated |
| Digital Marketing | Faculty development program | GITAM Institute of Management, GITAM | GITAM Institute of Management, GITAM | 17-Feb-2018 | 17-Feb-2018 | Participated |
| 37th Faculty Development Programme | Faculty development program | Indian Institute of Management, Ahmedabad | Indian Institute of Management, Ahmedabad | 08-Jun-2015 | 26-Sep-2015 | Participated |
| Crafting and Publishing of Research | Faculty development program | GITAM Institute of Management, GITAM | GITAM Institute of Management, GITAM | 23-Dec-2013 | 24-Dec-2013 | Participated |
| Research Methodology in Social Sciences | Quality improvement program | VSM College, Ramachandrapuram in association with UGC | VSM College, Ramachandrapuram, East Godavari Distrit | 05-Dec-2010 | 05-Dec-2010 | Participated |
| Innovative Teaching Techniques in Quality Education | Faculty development program | Ideal College of Arts and Sciences, Kakinada | Ideal College of Arts and Sciences, Kakinada | 23-Jan-2010 | 23-Jan-2010 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|