S G Rama Rao

S G Rama Rao

Assistant Professor, Finance, GSB, VSP

Education
Ph. D.
Email ID
rsakha@gitam.edu
Education
Ph. D.
Research Areas
  • Finance

Education

Degree NameInstitute & College nameYear of Graduation/Award
State Eligibility TestAndhra University2018
State Eligibility TestAndhra University2016
MBAAndhra University2013
INTERACTIVE MARKETING A CASE STUDY OF STATE BANK OF INDIAANDHRA UNIVERSITY2008
Interactive Marketing A Case Study of State Bank of India with Reference to Visakhapatnam DistrictANDHRA UNIVERSITY2004
M.Com.PVR TRUST PG COLLEGE2002
B.Com.PVR TRUST DEGREE COLLEGE2000

Experience

DesignationOrganizationFrom DateTo Date
LecturerJawaharlal Nehru Technological University Kakinada, Kakinada02-08-201231-05-2013
Associate ProfessorV.S. Lakshmi Institute of Computer Applications and Management Studies for Women12-11-200921-07-2012
LecturerDravidian University01-07-200811-11-2009

Buying Behaviour and Preferences of Consumers with Reference to FMCG Goods in North Coastal Andhra Pradesh.International Journal of Management and Humanities (IJMH), Google scholar, APR-2020, 4, 5-15

An Analysis on Application of Lean Framework in Health and Safety Management for Manufacturing & Service OrganizationsInternational Journal of Management (IJM), Scopus, APR-2020, 11, 133-143

Social Entrepreneurship Concept and Reality An Indian PerspectiveSmart Journal of Business Management Studies, Web of science, JUL-2020, 16, 96-103

Emerging Trends in eCommerce and their Impact on Business ProcessesInternational Journal of Advanced Science and Technology, Scopus, JUL-2020, 29, 13617-13624

A Study on Investments in Tax Saving Products With Reference to VisakhapatnamReview of Research, Google scholar, -2019, 8, 1-10

Sai Sakthi Self Help Group A Case StudyAmity Management Analyst, Others, -2018, VIII, 53-60

Goods and Services Tax (GST) An OverviewParamount Publishing House, Others, -2018, 1, 252-256

Blitzkrieg Marketing The Social Media WayInternational Journal of Management, IT & Engineering, EBSCO Host, -2017, 7, 13-25

Constraints and Motivating Factors for Indian Women Entrepreneurs in Small Scale Industries A StudyInternational Journal of Management and Social Science Research Review, Others, -2016, 1, 131-137

Market segmentation impact on soft drink industry Retailers viewInternational Journal of Business and Administration Research Review, Others, -2016, 1, 1-8

Consumer Interactions with a Service OrganizationJournal of Proficient, Others, -2013, 1, 31-37

A Study on Women Consumer Problems In Kakinada CityResearchers World Journal of Arts, Science and Commerce, Google scholar, -2013, IV, 15-25

Customers Perception on Physical Facilities and Processes in Banks A Case Study of State Bank of IndiaInternational Journal of Sales and Marketing Management Research and Development (IJSMMRD), EBSCO Host, -2013, 1, 53-60

Visual Merchandising A case study of Reliance Fresh, BengaluruGITAM Journal of Management, Others, -2013, 11, 185-199

Land Line Consumer Problems and Perceptions on Telecom Services A Study on Bharat Sanchar Nigam LimitedInternational Journal of Management and Business Research (IJMBR), Others, -2012, 2, 329-340

Interactive Marketing in State Bank of India A Case StudyGITAM Journal of Management, Others, -2010, 1, 119-134

Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
Retail MarketingChaptersCentre for Distance LearningRetail Pricing Strategies1101-108NIL2017
Retail MarketingChaptersCentre for Distance LearningVisual Merchandising1196-205NIL2017
Retail MarketingChaptersCentre for Distance LearningCustomer Service and Interactive Marketing1206-214NIL2017
Interactive MarketingBookHimalayaMarketing19789350249682011
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalGITAM Institute of Management, GITAMGITAM Institute of Management, GITAM09-Nov-201809-Nov-2018The Rising NonPerforming Assets in Commercial Banks in India Comparative Analysis of Public and Private Sector BanksParticipatedMs. P. Neha and Mr. T. Sankar
NationalCentral University of Tamil Nadu in association with ICSSRCentral University of Tamil Nadu, Tamil Nadu29-Oct-201830-Oct-2018Goods and Services Tax (GST) An OverviewParticipatedMs. K. Kusuma & P. Neha
NationalDepartment of Commerce, PR Govt. College, KakinadaPR Govt. College, Kakinada05-Dec-201706-Dec-2017New Trends in eCommerce Boon or BaneParticipatedNil
NationalDepartment of Commerce and Management Studies, Andhra University, Visakhapatnam and Centre for Study of Social Exclusion and Inclusive Policy (CSSEIP)Andhra University, Visakhapatnam17-Mar-201718-Mar-2017CSR in India Sustainable Inclusive DevelopmentParticipatedMs. K. Kusuma
NationalMontessori College, Vijayawada in association with Centre for consumer studies, Indian Institute of Public Administration, New DelhiMontessori College, Vijayawada27-Aug-201228-Aug-2012A study on Women Consumer Problems in Kakinada CityParticipatedMs. B. Sravya Sree
NationalDepartment of Commerce and Management Studies, Andhra University, VisakhapatnamAndhra University, Visakhapatnam01-Aug-200702-Aug-2007Corporate Governance and Business EthicsParticipatedNil
NationalUGCAndhra University, Visakhapatnam28-Dec-200630-Dec-2006Participated
NationalDepartment of Commerce and Management Studies, Andhra University, VisakhapatnamAndhra University, Visakhapatnam08-Oct-200409-Oct-2004Public Distribution System A Case Study of Visakhapatnam DistrictParticipatedProf. K. RAMA MOHANA RAO & Dr. D. SRINIVASA PRASAD
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalGITAM Institute of Management, GITAMGITAM Institute of Management, GITAM27-Jul-201828-Jul-2018Creativity and Innovations Through Problem SolvingParticipatedProf. BSP Narayana and Dr. YVVSSS Vara Prasad
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Financial Literacy, Planning and Investment Orientation of Organised Sector Employees of Visakhapatnam CityMs. P. NehaGITAM Institute of ManagementFinance2018Full timePhD
Consumer ProtectionMr. T. SankarGITAM Institute of ManagementMarketing2018Full timePhD
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
A Study on Agriculture Credit in North Coastal Districts of Andhra PradeshBaliji LovaFinance2014Full time
TitleTypeOrganized byVenueStart dateEnd dateRole
Innovative Pedagogical Methodologies and Tools for Effective Learning in Engineering EducationFaculty development programDepartment of Business Administration, Guru Nanak Dev Engineering College, LudhianaOnline26-Oct-202007-Nov-2020Participated
Productivity Tools for Teaching EnhancementFaculty development programDhyanhitha Education SocietyOnline07-May-202021-May-2020Participated
24th Training of Trainers Programme for the faculty members of Training Institutions on Consumer Protection and WelfareTraining of tutorsIndian Institute of Public Administration, New DelhiIndian Institute of Public Administration, New Delhi24-Jun-201928-Jun-2019Participated
Advanced Research Methods & Data AnalysisFaculty development programCentre for Learning & SustainabilityGITAM (Deemed to be University), Visakhapatnam19-Jun-201823-Jun-2018Participated
Digital MarketingFaculty development programGITAM Institute of Management, GITAMGITAM Institute of Management, GITAM17-Feb-201817-Feb-2018Participated
37th Faculty Development ProgrammeFaculty development programIndian Institute of Management, AhmedabadIndian Institute of Management, Ahmedabad08-Jun-201526-Sep-2015Participated
Crafting and Publishing of ResearchFaculty development programGITAM Institute of Management, GITAMGITAM Institute of Management, GITAM23-Dec-201324-Dec-2013Participated
Research Methodology in Social SciencesQuality improvement programVSM College, Ramachandrapuram in association with UGCVSM College, Ramachandrapuram, East Godavari Distrit05-Dec-201005-Dec-2010Participated
Innovative Teaching Techniques in Quality EducationFaculty development programIdeal College of Arts and Sciences, KakinadaIdeal College of Arts and Sciences, Kakinada23-Jan-201023-Jan-2010Participated
TitleTypeOrganized byVenueStart dateEnd dateRole