
Rajeshwari Panigrahi
Professor, MARKETING, GSB , VSP
Education
Ph. D.Email ID
Education
Ph. D.Research Areas
- Consumer Behavior
- Corporate Social Responsibility
- Agricultural Marketing
- Digital Marketing
Education
Degree Name | Institute & College name | Year of Graduation/Award |
---|---|---|
Doctorate in Commerce | Department of Commerce | 2003 |
M.COM | Department of Commerce | 1996 |
B.COM | Choudwar College | 1994 |
Experience
Designation | Organization | From Date | To Date |
---|---|---|---|
PROFESSOR | GITAM | 16-07-2021 | 04-11-2022 |
ASSOCIATE PROFESSOR | GITAM | 01-07-2009 | 16-07-2021 |
ASST PROFESSOR | GITAM | 12-10-2004 | 30-06-2009 |
Awards
Award name | Award Organization | Awarded year |
---|---|---|
2ND Best paper award | INSTITUTE OF PUBLIC ENTERPRISES | 2017 |
CSR A Tool for Rural Development An Indian ParadigmIPE Journal of Management , EBSCO Host, JAN-2020, Vol 10 , 65-87
Non contract broiler poultry farming in Visakhapatnam district Problems and ProfitabilityIUP Journal of Management Research, EBSCO Host, APR-2019, XVIII, 43-63
Exploring new Dimensions of retailing consumer essentialsJournal of Marketing Vistas, EBSCO Host, -2017, 7, 36-56
. Social Media at the top of the mind Journal of Marketing Vistas, EBSCO Host, -2017, 7, 1-28
Corporate Social Responsibility Study of select CSR models in India (First Author)IPE Journal of Management, EBSCO Host, -2015, 5, 112-134
How green is the Indian Consumer? (First Author)Journal of Marketing Vistas, , EBSCO Host, -2015, 5, 28-48
Re Engineering Rural Retail A Study of Various Innovative Agricultural Retail Models in IndiaIPE Journal of Management, EBSCO Host, -2014, 4, 115-132
Consumer perception of the CSR effort and its consequent impact on purchase decision. (First Author)Journal of Marketing Vistas, EBSCO Host, -2014, 4, 21-33
Purchase Behavior of GenY In the Indian MarketInfluence of Advertisements.GITAM Journal of management , Others, -2013, 11, 104-122
Role Of Media in Fostering Brand Loyalty An empirical Analysis Journal of Research in Management, Computer Applications and Social Sciences , Others, -2013, 2, 61-79
Dilemmas of small business growth The case of rural Agribusiness based Micro Firms Sumedha Journal of Management , Others, -2013, Vol.2 , 96-113
Ethical Dimension of Indian Advertising.(First Author ) IQRA International Management Journal, Others, -2012, 1, 91-99
Corporatization of Agriculture In India a study of contract farming (first Author )PRAGYAAN Journal of Management, Others, -2011, 9, 29-39
Evaluating the influence of Media on Consumer Purchase Decision An exploratory Study PRAGYAAN Journal of Management, Others, -2010, Volume 8, 33-41
Title of the project | Funded by | Duration | Sanctioned date |
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Title of the project | Funded by | Duration | Sanctioned date |
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ROLE OF DISTRIBUTION CHANNEL IN THE VIABILITY OF HANDLOOMS SECTOR | UGC | 12 | 18-Jan-2014 |
Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
---|---|---|---|---|---|---|---|
Marketing of services | Book | Himalaya Publications | Marketing | 1st | 978935273692 | 2018 | |
Financial Inclusion in IndiaChallenges and strategies | Chapters | Excel Books | Banking and finance | 1ST | 978935062318 | 2013 | |
2.Women in Management Positions in Retail Employees View Point. | Book | Lambert Academic Publications, Germany | Retail HRM | 1st | 978384730152 | 2012 | |
Readings in Corporate Social Responsibility A Compendium of papers | Chapters | VDM Publishers, Germany | CSR | 1ST | ISBN9783639 | 2010 | |
Consumer and Brand Loyalty | Book | Sonali Publications | Consumer Behavior | 1st ediation | 8184110243 | 2006 | |
Child Labour in Hazardous Sector | Chapters | Discovery Publishing House, New Delhi | CHILD LABOUR | 1ST | ISBN 8171416462 | 2003 |
Board name | Journal name |
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Board name | Journal name |
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REVIEWER | Asia Pacific Journal of Marketing and Logistics. |
Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
---|---|---|---|---|---|---|---|
National | GITAM INSTITUTE OF MANAGEMENT | GITAM INSTITUTE OF MANAGEMENT | 21-Feb-2014 | 22-Feb-2014 | RURAL MARKETING IN INDIA ITC MODEL | Organized | |
National | GITAM INSTITUTE OF MANAGEMENT | GITAM INSTITUTE OF MANAGEMENT | 12-Oct-2012 | 12-Oct-2012 | FINANCIAL INCLUSION IN INDIA A STUDY OF FINANCIAL INCLUSION MODELS OF SELECTED PUBLIC SECTOR BANKS | Participated | |
National | GYAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY | GYAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY | 22-Sep-2012 | 12-Sep-2012 | BEST PRACTICES IN THE IMPLEMENTATION OF SUPPLY CHAIN MANAGEMENT | Participated | |
National | Department of commerce Berhampur University | Berhampur University | 19-Feb-2011 | 20-Feb-2011 | Corporatization of Agriculture in India A study of Contact Farming | Participated |
Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
---|---|---|---|---|---|---|---|
International | Purchase Behavior of Gen Y in the Indian Market Influence of Advertisements | NIT Warangal | 17-Dec-2010 | 18-Dec-2010 | Participated | ||
International | Bharathidasan Institute of Management and Research, Trichy, | Bharathidasan Institute of Management | 13-Feb-2010 | 14-Feb-2010 | presented a paper Corporate social responsibility A reality check with reference to India | Participated |
Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
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Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
---|---|---|---|---|---|---|
Role of Social Media in consumer Purchase decision | PHANI VARDHAN | GITAM UNIVERSITY | MARKETING | 2017 | Part time | PhD |
A study on influence of visual merchandising on purchase decision with reference to branded apparel stores | MARK RAJU | GITAM UNIVERSITY | MARKETING | 2017 | Part time | PhD |
A STUDY ON PERFORMANCE OF POULTRY INDUSTRY WITH REFERENCE TO NORTH COASTAL ANDHRA PRADESH | SABINENI POOJITHA | GITAM UNIVERSITY | MARKETING | Full time | PhD | |
A STUDY ON ROLE OF MANAGEMENT IN THE PROFITABILITY OF AGRICULTURE SECTOR | VAROODHANI SANKA | GITAM UNIVERSITY | MARKETING | Part time | PhD |
Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
---|---|---|---|---|---|---|
Effectiveness of the Employee benefits and services in a public sector undertaking | MURALI KRISHNA | BERHAMPUR UNIVERSITY | HR | 2017 | Part time | PhD |
Role of Corporate social Responsibility in consumer purchase decision | SHANKAR MUKHERJEE | GITAM UNIVERSITY | MARKETING | 2017 | Full time | M.Phil |
Name of the award | Awarded by | Awarded year |
---|---|---|
Best Paper award | Institute of Public Enterprise | 2017 |
Title | Type | Organized by | Venue | Start date | End date | Role |
---|---|---|---|---|---|---|
Faculty development program on Advanced research methods and data analysis | Faculty development program | GITAM University | GITAM university | 19-Jun-2018 | 23-Jun-2018 | Participated |
DIGITAL MARKETING | Faculty development program | GITAM University | GITAM INSTITUTE OF MANAGEMENT | 17-Feb-2018 | 17-Jun-2019 | Participated |
National workshop on research methodology | Faculty development program | Mizoram University ,Aizawl | Department of education | 24-Oct-2017 | 30-Jun-2019 | Participated |
RESEARCH METHODOLOGY STATISTICAL DATA ANALYSIS AND INTERPRETATION | Faculty development program | INSTITUTE FOR STATISTICS AND ANALYTICAL RESEARCH | KINGS HOTEL EGMORE | 05-May-2017 | 07-May-2017 | Participated |
INTERACTIVE PEDAGOGY FOR TEACHING MARKETING | Faculty development program | GITAM INSTITUTE OF MANAGEMENT | GITAM INSTITUTE OF MANAGEMENT | 09-Jun-2012 | 09-Aug-2012 | Participated |
.Services marketing Hospitality | Quality improvement program | NARSEE MONJEE MUMBAI | NARSEE MONJEE MUMBAI | 17-Dec-2007 | 21-Dec-2007 | Participated |
Title | Type | Organized by | Venue | Start date | End date | Role |
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Organization name | Membership category | Membership type |
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ODISHA COMMERCE ASSOCIATION | Life | Member |
Odisha Commerce association | Life | Member |
Title of the lecture | Name of the college / university | Place | Date |
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METHODS AND TECHNIQUES OF DISSERTATION WRITING | GUDLAVALERU ENGINEERING COLLEGE | GUDLAVALERU | 20-Dec-2017 |