Rajeshwari  Panigrahi

Rajeshwari Panigrahi

Professor, MARKETING, GIM, VSP

Education
Ph. D.
Email ID
rpanigra@gitam.edu
Education
Ph. D.
Research Areas
  • Consumer Behavior
  • Corporate Social Responsibility
  • Agricultural Marketing
  • Digital Marketing

Education

Year of Graduation/Award Institute & College name Degree Name
2003 Department of Commerce Doctorate in Commerce
1996 Department of Commerce M.COM
1994 Choudwar College B.COM

Experience

Designation Organization From Date To Date
PROFESSOR GITAM 16-07-2021 04-11-2022
ASST PROFESSOR GITAM 12-10-2004 30-06-2009
ASSOCIATE PROFESSOR GITAM 01-07-2009 16-07-2021

Awards

Award name Award Organization Year of Award
2ND Best paper award INSTITUTE OF PUBLIC ENTERPRISES 2017

CSR A Tool for Rural Development An Indian ParadigmIPE Journal of Management , EBSCO Host, JAN-2020, Vol 10 , 65-87

Non contract broiler poultry farming in Visakhapatnam district Problems and ProfitabilityIUP Journal of Management Research, EBSCO Host, APR-2019, XVIII, 43-63

Exploring new Dimensions of retailing consumer essentialsJournal of Marketing Vistas, EBSCO Host, -2017, 7, 36-56

. Social Media at the top of the mind Journal of Marketing Vistas, EBSCO Host, -2017, 7, 1-28

Corporate Social Responsibility Study of select CSR models in India (First Author)IPE Journal of Management, EBSCO Host, -2015, 5, 112-134

How green is the Indian Consumer? (First Author)Journal of Marketing Vistas, , EBSCO Host, -2015, 5, 28-48

Re Engineering Rural Retail A Study of Various Innovative Agricultural Retail Models in IndiaIPE Journal of Management, EBSCO Host, -2014, 4, 115-132

Consumer perception of the CSR effort and its consequent impact on purchase decision. (First Author)Journal of Marketing Vistas, EBSCO Host, -2014, 4, 21-33

Purchase Behavior of GenY In the Indian MarketInfluence of Advertisements.GITAM Journal of management , Others, -2013, 11, 104-122

Role Of Media in Fostering Brand Loyalty An empirical Analysis Journal of Research in Management, Computer Applications and Social Sciences , Others, -2013, 2, 61-79

Dilemmas of small business growth The case of rural Agribusiness based Micro Firms Sumedha Journal of Management , Others, -2013, Vol.2 , 96-113

Ethical Dimension of Indian Advertising.(First Author ) IQRA International Management Journal, Others, -2012, 1, 91-99

Corporatization of Agriculture In India a study of contract farming (first Author )PRAGYAAN Journal of Management, Others, -2011, 9, 29-39

Evaluating the influence of Media on Consumer Purchase Decision An exploratory Study PRAGYAAN Journal of Management, Others, -2010, Volume 8, 33-41

Title of the project Funded by Duration Sanctioned date
Title of the project Funded by Duration Sanctioned date
ROLE OF DISTRIBUTION CHANNEL IN THE VIABILITY OF HANDLOOMS SECTOR UGC 12 18-Jan-2014
Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
Marketing of services Book Himalaya Publications Marketing 1st 978935273692 2018
Financial Inclusion in IndiaChallenges and strategies Chapters Excel Books Banking and finance 1ST 978935062318 2013
2.Women in Management Positions in Retail Employees View Point. Book Lambert Academic Publications, Germany Retail HRM 1st 978384730152 2012
Readings in Corporate Social Responsibility A Compendium of papers Chapters VDM Publishers, Germany CSR 1ST ISBN9783639 2010
Consumer and Brand Loyalty Book Sonali Publications Consumer Behavior 1st ediation 8184110243 2006
Child Labour in Hazardous Sector Chapters Discovery Publishing House, New Delhi CHILD LABOUR 1ST ISBN 8171416462 2003
Board name Journal name
Board name Journal name
REVIEWER Asia Pacific Journal of Marketing and Logistics.
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National GITAM INSTITUTE OF MANAGEMENT GITAM INSTITUTE OF MANAGEMENT 21-Feb-2014 22-Feb-2014 RURAL MARKETING IN INDIA ITC MODEL Organized
National GITAM INSTITUTE OF MANAGEMENT GITAM INSTITUTE OF MANAGEMENT 12-Oct-2012 12-Oct-2012 FINANCIAL INCLUSION IN INDIA A STUDY OF FINANCIAL INCLUSION MODELS OF SELECTED PUBLIC SECTOR BANKS Participated
National GYAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY GYAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY 22-Sep-2012 12-Sep-2012 BEST PRACTICES IN THE IMPLEMENTATION OF SUPPLY CHAIN MANAGEMENT Participated
National Department of commerce Berhampur University Berhampur University 19-Feb-2011 20-Feb-2011 Corporatization of Agriculture in India A study of Contact Farming Participated
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International Purchase Behavior of Gen Y in the Indian Market Influence of Advertisements NIT Warangal 17-Dec-2010 18-Dec-2010 Participated
International Bharathidasan Institute of Management and Research, Trichy, Bharathidasan Institute of Management 13-Feb-2010 14-Feb-2010 presented a paper Corporate social responsibility A reality check with reference to India Participated
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Role of Social Media in consumer Purchase decision PHANI VARDHAN GITAM UNIVERSITY MARKETING 2017 Part time PhD
A study on influence of visual merchandising on purchase decision with reference to branded apparel stores MARK RAJU GITAM UNIVERSITY MARKETING 2017 Part time PhD
A STUDY ON PERFORMANCE OF POULTRY INDUSTRY WITH REFERENCE TO NORTH COASTAL ANDHRA PRADESH SABINENI POOJITHA GITAM UNIVERSITY MARKETING Full time PhD
A STUDY ON ROLE OF MANAGEMENT IN THE PROFITABILITY OF AGRICULTURE SECTOR VAROODHANI SANKA GITAM UNIVERSITY MARKETING Part time PhD
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Effectiveness of the Employee benefits and services in a public sector undertaking MURALI KRISHNA BERHAMPUR UNIVERSITY HR 2017 Part time PhD
Role of Corporate social Responsibility in consumer purchase decision SHANKAR MUKHERJEE GITAM UNIVERSITY MARKETING 2017 Full time M.Phil
Name of the award Awarded by Awarded year
Best Paper award Institute of Public Enterprise 2017
Title Type Organized by Venue Start date End date Role
Faculty development program on Advanced research methods and data analysis Faculty development program GITAM University GITAM university 19-Jun-2018 23-Jun-2018 Participated
DIGITAL MARKETING Faculty development program GITAM University GITAM INSTITUTE OF MANAGEMENT 17-Feb-2018 17-Jun-2019 Participated
National workshop on research methodology Faculty development program Mizoram University ,Aizawl Department of education 24-Oct-2017 30-Jun-2019 Participated
RESEARCH METHODOLOGY STATISTICAL DATA ANALYSIS AND INTERPRETATION Faculty development program INSTITUTE FOR STATISTICS AND ANALYTICAL RESEARCH KINGS HOTEL EGMORE 05-May-2017 07-May-2017 Participated
INTERACTIVE PEDAGOGY FOR TEACHING MARKETING Faculty development program GITAM INSTITUTE OF MANAGEMENT GITAM INSTITUTE OF MANAGEMENT 09-Jun-2012 09-Aug-2012 Participated
.Services marketing Hospitality Quality improvement program NARSEE MONJEE MUMBAI NARSEE MONJEE MUMBAI 17-Dec-2007 21-Dec-2007 Participated
Title Type Organized by Venue Start date End date Role
Organization name Membership category Membership type
ODISHA COMMERCE ASSOCIATION Life Member
Odisha Commerce association Life Member
Title of the lecture Name of the college / university Place Date
METHODS AND TECHNIQUES OF DISSERTATION WRITING GUDLAVALERU ENGINEERING COLLEGE GUDLAVALERU 20-Dec-2017