Faculty Profile

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Rajeshwari Panigrahi

Professor, Marketing, GSB, BLR

Additional roles

Incharge director - GSB, BLR.

Education

Ph. D.

Email ID

rpanigra@gitam.edu

Research Areas

Consumer Behavior
Corporate Social Responsibility
Agricultural Marketing
Digital Marketing

Education

Degree Name	Institute & College name	Year of Graduation/Award
Doctorate in Commerce	Department of Commerce	2003
M.COM	Department of Commerce	1996
B.COM	Choudwar College	1994

Experience

Designation	Organization	From Date	To Date
PROFESSOR	GITAM	16-07-2021	04-11-2022
ASSOCIATE PROFESSOR	GITAM	01-07-2009	16-07-2021
ASST PROFESSOR	GITAM	12-10-2004	30-06-2009

Awards

Award name	Award Organization	Awarded year
2ND Best paper award	INSTITUTE OF PUBLIC ENTERPRISES	2017

CSR A Tool for Rural Development An Indian ParadigmIPE Journal of Management , EBSCO Host, JAN-2020, Vol 10 , 65-87

Non contract broiler poultry farming in Visakhapatnam district Problems and ProfitabilityIUP Journal of Management Research, EBSCO Host, APR-2019, XVIII, 43-63

Exploring new Dimensions of retailing consumer essentialsJournal of Marketing Vistas, EBSCO Host, -2017, 7, 36-56

. Social Media at the top of the mind Journal of Marketing Vistas, EBSCO Host, -2017, 7, 1-28

Corporate Social Responsibility Study of select CSR models in India (First Author)IPE Journal of Management, EBSCO Host, -2015, 5, 112-134

How green is the Indian Consumer? (First Author)Journal of Marketing Vistas, , EBSCO Host, -2015, 5, 28-48

Re Engineering Rural Retail A Study of Various Innovative Agricultural Retail Models in IndiaIPE Journal of Management, EBSCO Host, -2014, 4, 115-132

Consumer perception of the CSR effort and its consequent impact on purchase decision. (First Author)Journal of Marketing Vistas, EBSCO Host, -2014, 4, 21-33

Purchase Behavior of GenY In the Indian MarketInfluence of Advertisements.GITAM Journal of management , Others, -2013, 11, 104-122

Role Of Media in Fostering Brand Loyalty An empirical Analysis Journal of Research in Management, Computer Applications and Social Sciences , Others, -2013, 2, 61-79

Dilemmas of small business growth The case of rural Agribusiness based Micro Firms Sumedha Journal of Management , Others, -2013, Vol.2 , 96-113

Ethical Dimension of Indian Advertising.(First Author ) IQRA International Management Journal, Others, -2012, 1, 91-99

Corporatization of Agriculture In India a study of contract farming (first Author )PRAGYAAN Journal of Management, Others, -2011, 9, 29-39

Evaluating the influence of Media on Consumer Purchase Decision An exploratory Study PRAGYAAN Journal of Management, Others, -2010, Volume 8, 33-41

Title of the project	Funded by	Duration	Sanctioned date

Title of the project	Funded by	Duration	Sanctioned date
ROLE OF DISTRIBUTION CHANNEL IN THE VIABILITY OF HANDLOOMS SECTOR	UGC	12	18-Jan-2014

Title of the book	Book / Chapter	Name of the publisher	Subject area	Edition	ISBN	Published year
Marketing of services	Book	Himalaya Publications	Marketing	1st	978935273692	2018
Financial Inclusion in IndiaChallenges and strategies	Chapters	Excel Books	Banking and finance	1ST	978935062318	2013
2.Women in Management Positions in Retail Employees View Point.	Book	Lambert Academic Publications, Germany	Retail HRM	1st	978384730152	2012
Readings in Corporate Social Responsibility A Compendium of papers	Chapters	VDM Publishers, Germany	CSR	1ST	ISBN9783639	2010
Consumer and Brand Loyalty	Book	Sonali Publications	Consumer Behavior	1st ediation	8184110243	2006
Child Labour in Hazardous Sector	Chapters	Discovery Publishing House, New Delhi	CHILD LABOUR	1ST	ISBN 8171416462	2003

Board name	Journal name

Board name	Journal name
REVIEWER	Asia Pacific Journal of Marketing and Logistics.

Seminar name	Organized by	Venue	Start date	End date	Title of the paper presented	Role
National	GITAM INSTITUTE OF MANAGEMENT	GITAM INSTITUTE OF MANAGEMENT	21-Feb-2014	22-Feb-2014	RURAL MARKETING IN INDIA ITC MODEL	Organized
National	GITAM INSTITUTE OF MANAGEMENT	GITAM INSTITUTE OF MANAGEMENT	12-Oct-2012	12-Oct-2012	FINANCIAL INCLUSION IN INDIA A STUDY OF FINANCIAL INCLUSION MODELS OF SELECTED PUBLIC SECTOR BANKS	Participated
National	GYAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY	GYAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY	22-Sep-2012	12-Sep-2012	BEST PRACTICES IN THE IMPLEMENTATION OF SUPPLY CHAIN MANAGEMENT	Participated
National	Department of commerce Berhampur University	Berhampur University	19-Feb-2011	20-Feb-2011	Corporatization of Agriculture in India A study of Contact Farming	Participated

Seminar name	Organized by	Venue	Start date	End date	Title of the paper presented	Role	Co presenter
International	Purchase Behavior of Gen Y in the Indian Market Influence of Advertisements	NIT Warangal	17-Dec-2010	18-Dec-2010		Participated
International	Bharathidasan Institute of Management and Research, Trichy,	Bharathidasan Institute of Management	13-Feb-2010	14-Feb-2010	presented a paper Corporate social responsibility A reality check with reference to India	Participated

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification
Role of Social Media in consumer Purchase decision	PHANI VARDHAN	GITAM UNIVERSITY	MARKETING	2017	Part time	PhD
A study on influence of visual merchandising on purchase decision with reference to branded apparel stores	MARK RAJU	GITAM UNIVERSITY	MARKETING	2017	Part time	PhD
A STUDY ON PERFORMANCE OF POULTRY INDUSTRY WITH REFERENCE TO NORTH COASTAL ANDHRA PRADESH	SABINENI POOJITHA	GITAM UNIVERSITY	MARKETING		Full time	PhD
A STUDY ON ROLE OF MANAGEMENT IN THE PROFITABILITY OF AGRICULTURE SECTOR	VAROODHANI SANKA	GITAM UNIVERSITY	MARKETING		Part time	PhD

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification
Effectiveness of the Employee benefits and services in a public sector undertaking	MURALI KRISHNA	BERHAMPUR UNIVERSITY	HR	2017	Part time	PhD
Role of Corporate social Responsibility in consumer purchase decision	SHANKAR MUKHERJEE	GITAM UNIVERSITY	MARKETING	2017	Full time	M.Phil

Name of the award	Awarded by	Awarded year
Best Paper award	Institute of Public Enterprise	2017

Title	Type	Organized by	Venue	Start date	End date	Role
Faculty development program on Advanced research methods and data analysis	Faculty development program	GITAM University	GITAM university	19-Jun-2018	23-Jun-2018	Participated
DIGITAL MARKETING	Faculty development program	GITAM University	GITAM INSTITUTE OF MANAGEMENT	17-Feb-2018	17-Jun-2019	Participated
National workshop on research methodology	Faculty development program	Mizoram University ,Aizawl	Department of education	24-Oct-2017	30-Jun-2019	Participated
RESEARCH METHODOLOGY STATISTICAL DATA ANALYSIS AND INTERPRETATION	Faculty development program	INSTITUTE FOR STATISTICS AND ANALYTICAL RESEARCH	KINGS HOTEL EGMORE	05-May-2017	07-May-2017	Participated
INTERACTIVE PEDAGOGY FOR TEACHING MARKETING	Faculty development program	GITAM INSTITUTE OF MANAGEMENT	GITAM INSTITUTE OF MANAGEMENT	09-Jun-2012	09-Aug-2012	Participated
.Services marketing Hospitality	Quality improvement program	NARSEE MONJEE MUMBAI	NARSEE MONJEE MUMBAI	17-Dec-2007	21-Dec-2007	Participated

Title	Type	Organized by	Venue	Start date	End date	Role

Organization name	Membership category	Membership type
ODISHA COMMERCE ASSOCIATION	Life	Member
Odisha Commerce association	Life	Member

Title of the lecture	Name of the college / university	Place	Date
METHODS AND TECHNIQUES OF DISSERTATION WRITING	GUDLAVALERU ENGINEERING COLLEGE	GUDLAVALERU	20-Dec-2017

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Academics

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About

Rajeshwari Panigrahi

Additional roles

Education

Email ID

Education

Research Areas

Education

Experience

Awards