Faculty Profile
Mohan Prakash N R
Associate Professor, MARKETING, GSB , VSP
Education
Ph. D.Email ID
mnedunur@gitam.eduEducation
Ph. D.Research Areas
- Services Marketing
- Internal Marketing
- Customer Behavior
- Retail Marketing
Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| A STUDY ON INTERNAL MARKETING OF THE NEW INDIA ASSURANCE COMPANY LIMITED | ANDHRA UNIVERSITY | 2010 |
| A STUDY ON BRAND EQUITY OF HOME APPLIANCES WITH SPECIAL REFERENCE TO LLM | 2004 | |
| M B A | 2002 | |
| B COM | 1986 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| Assistant Professor | Rajiv Gandhi Institute of Management and Sciences, Kakinada | 16-06-1999 | 22-11-2005 |
| Processing Assistant | Nagarjuna Finance Limited, (NFCL Group of Companies) | 16-07-1996 | 31-05-1999 |
| EDP –in- Charge (Programmer) | Pfimex Pharmaceutical Limited | 05-01-1995 | 30-06-1996 |
| Coordinator of Production and Sales | Merwear Exporters Private Limited | 03-05-1994 | 31-05-1995 |
The Effectiveness of the 12th Five Year Plans to Elevate Poverty in India.International Journal of Business and Management Invention (IJBMI), Others, JUN-2020, 9, 1-9
Online Grocery Business Strategy (GBS) A Case Study on Everything Store the AmazonInternational Journal of Scientific and Research Publications (IJSRP), Others, SEP-2020, 10, 1-11
A Study on the effectiveness & Challenges of online classes for teachers and students Technium Social Sciences Journal , Google scholar, NOV-2020, 13, 286296
Marketing Mix of print NewspaperGECs International Journal of Innovation Technology and Management, Department of Business & Management Studies, Gudlavalleru Engineering College, Gudlavalleru521 356, Andhra Pradesh, India, , Others, -2018, 4, 41-17
CHANGING PARADIGMS OF SERVICE SECTOR EMPLOYMENT IN INDIA INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND ALLIED SCIENCES (IJBMAS) A Peer Reviewed International Research Journal, Others, -2018, 5, 79-86
Changes in the Global Market Structure Consequences on the Marketing Philosophy and PracticeAsia Pacific Journal of Research (A peer review international journal, UGC approved journal S.N.45797), Others, -2018, I, 153-158
Effectiveness and Efficiency of EGovernance in Andhra PradeshInternational Journal of Advanced Scientific Research & Development, Others, -2018, 05, 25-32
Going Rural A Glimpse of Rural Marketing MixInternational Journal of Trend in Scientific Research and Development (IJTSRD), Others, -2018, 2, 689-692
Rule with Ruling Thoughts of Changing Paradigms in Service MarketingInternational Journal of Educational Aspects, Management Studies and Applied Sciences, Others, -2016, 4, 32-44
THINK INDIA THINK RETAIL RETAIL STRUCTURE,OPPORTUNITIES AND CHALLENGES OF INDIANRETAILING.INDIAN JOURNAL OF APPLIED RESEARCH, Others, -2016, 6, 606-608
A Study on the Scope of the Virtual Wallets in Indian Market Issues andChallenges1INTERNATIONAL JOURNAL OF MULTIFACETED AND MULTILINGUAL STUDIES, Others, -2016, VOLUMEIII, 42-46
A Study on the Consumer Buying Behaviour with Reference To Organised and Unorganised Retail Formats in HyderabadIOSR Journal of Business and Management (IOSRJBM), Others, -2016, Volume 18,, 2527
Cab Aggregation Indus Industry in India An Overview, Current Scenario, Issues and Possibilities for ConsolidationInternational Journal of Scientific Development and Research (IJSDR), Others, -2016, 1, 317-324
A Study on health insurance and its impact on the operations of HospitalInternational Journal of Academic Research, Others, -2016, 3, 78-87
Newspaper Distribution in India Opportunities and ChallengesParivartan(Journal of Management Research), Oriental Institute of Management, Navi Mumbai, Others, -2015, 4, 82-91
| Title of the project | Funded by | Duration | Sanctioned date |
|---|
| Title of the project | Funded by | Duration | Sanctioned date |
|---|---|---|---|
| Internal Marketing of Insurance Industry of India Comparative Study on Public and Private Sector | UGC | 24 | 31-Mar-2013 |
| Customer Relationship Management A Case Study of LIC India | GITAM DEEMED TO BE UNIVERSITY | 12 | 08-Oct-2010 |
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Currency Risk Managment | Chapters | Vernon PressSeries in Business and Finance, United States | Financial Risk and Insurance | 1 | 87-99 | 978162273443 | 2019 |
| E Commerce | Book | Himalaya Publishing House | Digital Marketing | First | 9789352737710 | 2018 | |
| Marketing Services | Chapters | Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam | Services Marketing | First | 1-42 | not existed | 2018 |
| Retail Marketing | Chapters | Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam | Retail Marketing | first | 84-120 | not existed | 2018 |
| Financial Services | Chapters | Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam | Commerce | First | 153-198 | not existed | 2018 |
| Consumer Behaviour | Chapters | Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam | Marketing Managment | First | 1-72 | not existed | 2018 |
| Indian Business Environment | Chapters | Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam | Business Managment | First | 1-292 | not existed | 2017 |
| Advertising and Media Management | Book | Himalaya Publishing House | Marketing Managment | 1 | 9789352733552 | 2017 | |
| Bank Risk and Insurance Management | Book | Vikas Publishing House Pvt. Limited | Bank Risk and Insurnace Management | 1 | 9789325994058 | 2016 | |
| Fundamentals of Entrepreneurship | Chapters | Centre for Distance and Open Learning, Jamia Millia Islamia, Cental University, New Delnhi | Entrepreneurship | First | 309-344 | 9789352594351 | 2016 |
| A study of Internal Marketing The New India Assurance Co.Ltd | Book | Excel Books | Internal Marketing Management | First | 9789350620120 | 2012 | |
| Customer Relationship Management A Case Study of LIC India | Book | Lambert Academic Publishing GmbH & Co, KG Dudweiler Landstr | Marketing Managment | frist | 9783844380026 | 2011 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam in association with Indian Bank and Department of Finance | GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM | 09-Nov-2018 | 09-Nov-2018 | Role of Management Information System in Credit Monitoring in Indian Banks | Participated | |
| National | IPE Hyderabad | IPE Hyderabad | 19-Feb-2018 | 20-Feb-2019 | Impact of Artificial Intelligence on Internal Marketing International Journal of Research in Management & Social Science | Participated | Dr. Sai Kalyan Kumar Sarvepalli and M. Arun Kumar3 |
| National | The Federation of Telangana and Andhra Pradesh Chambers of Commerce and Industry (FtAPCCI), Hyderabad in association with Visakhapatnam Chamber of Commerce and Industry, Visakhapatnam | Hotel Dasapalla, Visakhapatnam | 16-Oct-2016 | 16-Oct-2016 | Participated |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | IPE Hyderabad | IPE Hyderabad | 19-Feb-2019 | 20-Feb-2019 | Impact of Artificial Intelligence on Internal Marketing International Journal of Research in Management & Social Science | Participated | N Muneedra |
| International | Alagappa Institute of Management, Alagappa University, Karaikudi, Tamil Nadu | Alagappa University, Karaikudi, Tamil Nadu | 13-Dec-2018 | 14-Dec-2018 | Consumers buying behavior in Retail Stores A demographic aspect | Participated | N.Muneedra |
| International | IPE Hyderabad | IPE Hyderabad | 19-Feb-2018 | 20-Feb-2018 | A STUDY ON PRIVATE BUS PASSENGERS BEHAVIOUR WITH SPECIAL REFERENCE TO HYDERABAD CITY ON PEAK LOAD STRATEGY OF PRIVATE BUS OPERATORS | Participated | N Muneedra |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| A study on Rural Consumer Behaviour Towards Selected FMCGs with reference to Chittoor District in Andhra Pradesh | M. Kethan | GITAM Institute of Management, GITAM Deemed to be University | Marketing Management | 2019 | Full time | PhD |
| A study on Rural Consumer Behaviour Towards Selected Fast Moving Consumer Goods (FMCGs) in Visakhapatnam District | K. V. Nagaraj | GITAM Institute of Management, GITAM Deemed to be University | Marketing Management | 2017 | Part time | PhD |
| A Study on Internal Marketing of Tata Consultancy Services Ltd in Hyderabad | S. Sai Kalyan Kumar | GITAM Institute of Management, GITAM Deemed to be University | Marketing Management | 2017 | Part time | PhD |
| A study on Newspaper Reading Preferences and Other Media Consumption Patterns of UGPG Students in Selected Districts of Coastal Andhra Pradesh | Ravi Sankar Mandapaka | GITAM Institute of Management, GITAM Deemed to be University | Marketing Management | 2016 | Part time | PhD |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| Best Libraray User Award | GITAM Deemed to be University | 2010 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Corporate Conclave Insurance Products and Risk Management | Faculty development program | AP Chambers in association with ICICI Lombard General Insurance Company Limited | the Gateway Hotel, Visakhapatnam | 02-Jul-2019 | 02-Jul-2019 | Participated |
| Advanced Research Methods & Data analysis | Faculty development program | GITAM Deemed to be University, Visakhapatnam in association with Centre for Learning and Sustainability (CLS). | GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM | 19-Jun-2018 | 23-Jun-2018 | Participated |
| Digital Marketing | Faculty development program | GITAM Deemed to be University, Visakhapatnam | GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM | 17-Feb-2018 | 17-Feb-2018 | Participated |
| Crafting and Publishing of Research | Quality improvement program | GITAM Institute of Management in association with Prof, Rama Mohan Turaga, Professor,IIM, Ahmadabad | GITAM Deemed to be University, Visakhapatnam | 23-Dec-2013 | 24-Dec-2013 | Participated |
| Strengthening Research and Consultancy | Quality improvement program | Centre for Learning and Sustainability, GITAM Deemed to be University , Visakhapatnam. | GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM | 04-Feb-2012 | 06-Feb-2012 | Participated |
| Innovative Techniques in Teaching | Faculty development program | GITAM Deemed to be University, Visakhapatnam in association with Central Michigan University, USA | GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM | 20-Dec-2010 | 20-Dec-2010 | Participated |
| Emerging Trends in Research and Teaching Marketing | Quality improvement program | Management Development Institute (MDI), Gurgaon. | Management Development Institute (MDI), Gurgaon. | 15-Mar-2010 | 26-Mar-2010 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|
| Organization name | Membership category | Membership type |
|---|---|---|
| All India management association | Individual | Member |