N R Mohan Prakash

N R Mohan Prakash

Associate Professor, Marketing, GSB, VSP

Education
Ph. D.
Email ID
mnedunur@gitam.edu
Education
Ph. D.
Research Areas
  • Services Marketing
  • Internal Marketing
  • Customer Behavior
  • Retail Marketing

Education

Degree NameInstitute & College nameYear of Graduation/Award
A STUDY ON INTERNAL MARKETING OF THE NEW INDIA ASSURANCE COMPANY LIMITEDANDHRA UNIVERSITY2010
A STUDY ON BRAND EQUITY OF HOME APPLIANCES WITH SPECIAL REFERENCE TO LLM2004
M B A2002
B COM1986

Experience

DesignationOrganizationFrom DateTo Date
Assistant ProfessorRajiv Gandhi Institute of Management and Sciences, Kakinada16-06-199922-11-2005
Processing AssistantNagarjuna Finance Limited, (NFCL Group of Companies)16-07-199631-05-1999
EDP –in- Charge (Programmer)Pfimex Pharmaceutical Limited05-01-199530-06-1996
Coordinator of Production and SalesMerwear Exporters Private Limited03-05-199431-05-1995

The Effectiveness of the 12th Five Year Plans to Elevate Poverty in India.International Journal of Business and Management Invention (IJBMI), Others, JUN-2020, 9, 1-9

Online Grocery Business Strategy (GBS) A Case Study on Everything Store the AmazonInternational Journal of Scientific and Research Publications (IJSRP), Others, SEP-2020, 10, 1-11

A Study on the effectiveness & Challenges of online classes for teachers and students Technium Social Sciences Journal , Google scholar, NOV-2020, 13, 286296

Marketing Mix of print NewspaperGECs International Journal of Innovation Technology and Management, Department of Business & Management Studies, Gudlavalleru Engineering College, Gudlavalleru521 356, Andhra Pradesh, India, , Others, -2018, 4, 41-17

CHANGING PARADIGMS OF SERVICE SECTOR EMPLOYMENT IN INDIA INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND ALLIED SCIENCES (IJBMAS) A Peer Reviewed International Research Journal, Others, -2018, 5, 79-86

Changes in the Global Market Structure Consequences on the Marketing Philosophy and PracticeAsia Pacific Journal of Research (A peer review international journal, UGC approved journal S.N.45797), Others, -2018, I, 153-158

Effectiveness and Efficiency of EGovernance in Andhra PradeshInternational Journal of Advanced Scientific Research & Development, Others, -2018, 05, 25-32

Going Rural A Glimpse of Rural Marketing MixInternational Journal of Trend in Scientific Research and Development (IJTSRD), Others, -2018, 2, 689-692

Rule with Ruling Thoughts of Changing Paradigms in Service MarketingInternational Journal of Educational Aspects, Management Studies and Applied Sciences, Others, -2016, 4, 32-44

THINK INDIA THINK RETAIL RETAIL STRUCTURE,OPPORTUNITIES AND CHALLENGES OF INDIANRETAILING.INDIAN JOURNAL OF APPLIED RESEARCH, Others, -2016, 6, 606-608

A Study on the Scope of the Virtual Wallets in Indian Market Issues andChallenges1INTERNATIONAL JOURNAL OF MULTIFACETED AND MULTILINGUAL STUDIES, Others, -2016, VOLUMEIII, 42-46

A Study on the Consumer Buying Behaviour with Reference To Organised and Unorganised Retail Formats in HyderabadIOSR Journal of Business and Management (IOSRJBM), Others, -2016, Volume 18,, 2527

Cab Aggregation Indus Industry in India An Overview, Current Scenario, Issues and Possibilities for ConsolidationInternational Journal of Scientific Development and Research (IJSDR), Others, -2016, 1, 317-324

A Study on health insurance and its impact on the operations of HospitalInternational Journal of Academic Research, Others, -2016, 3, 78-87

Newspaper Distribution in India Opportunities and ChallengesParivartan(Journal of Management Research), Oriental Institute of Management, Navi Mumbai, Others, -2015, 4, 82-91

Title of the projectFunded byDurationSanctioned date
Title of the projectFunded byDurationSanctioned date
Internal Marketing of Insurance Industry of India Comparative Study on Public and Private SectorUGC2431-Mar-2013
Customer Relationship Management A Case Study of LIC IndiaGITAM DEEMED TO BE UNIVERSITY1208-Oct-2010
Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
Currency Risk ManagmentChaptersVernon PressSeries in Business and Finance, United StatesFinancial Risk and Insurance187-999781622734432019
E CommerceBookHimalaya Publishing HouseDigital MarketingFirst97893527377102018
Marketing ServicesChaptersCentre for Distance Learning, Gitam Deemed to be University, VisakhapatnamServices MarketingFirst1-42not existed2018
Retail MarketingChaptersCentre for Distance Learning, Gitam Deemed to be University, VisakhapatnamRetail Marketingfirst84-120not existed2018
Financial ServicesChaptersCentre for Distance Learning, Gitam Deemed to be University, VisakhapatnamCommerceFirst153-198not existed2018
Consumer BehaviourChaptersCentre for Distance Learning, Gitam Deemed to be University, VisakhapatnamMarketing ManagmentFirst1-72not existed2018
Indian Business EnvironmentChaptersCentre for Distance Learning, Gitam Deemed to be University, VisakhapatnamBusiness ManagmentFirst1-292not existed2017
Advertising and Media ManagementBookHimalaya Publishing HouseMarketing Managment197893527335522017
Bank Risk and Insurance ManagementBookVikas Publishing House Pvt. LimitedBank Risk and Insurnace Management197893259940582016
Fundamentals of EntrepreneurshipChaptersCentre for Distance and Open Learning, Jamia Millia Islamia, Cental University, New DelnhiEntrepreneurshipFirst309-34497893525943512016
A study of Internal Marketing The New India Assurance Co.LtdBookExcel BooksInternal Marketing ManagementFirst97893506201202012
Customer Relationship Management A Case Study of LIC IndiaBookLambert Academic Publishing GmbH & Co, KG Dudweiler LandstrMarketing Managmentfrist97838443800262011
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalGITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam in association with Indian Bank and Department of FinanceGITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM09-Nov-201809-Nov-2018Role of Management Information System in Credit Monitoring in Indian BanksParticipated
NationalIPE HyderabadIPE Hyderabad19-Feb-201820-Feb-2019Impact of Artificial Intelligence on Internal Marketing International Journal of Research in Management & Social ScienceParticipatedDr. Sai Kalyan Kumar Sarvepalli and M. Arun Kumar3
NationalThe Federation of Telangana and Andhra Pradesh Chambers of Commerce and Industry (FtAPCCI), Hyderabad in association with Visakhapatnam Chamber of Commerce and Industry, VisakhapatnamHotel Dasapalla, Visakhapatnam16-Oct-201616-Oct-2016Participated
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalIPE HyderabadIPE Hyderabad19-Feb-201920-Feb-2019Impact of Artificial Intelligence on Internal Marketing International Journal of Research in Management & Social ScienceParticipatedN Muneedra
InternationalAlagappa Institute of Management, Alagappa University, Karaikudi, Tamil NaduAlagappa University, Karaikudi, Tamil Nadu13-Dec-201814-Dec-2018Consumers buying behavior in Retail Stores A demographic aspectParticipatedN.Muneedra
InternationalIPE HyderabadIPE Hyderabad19-Feb-201820-Feb-2018A STUDY ON PRIVATE BUS PASSENGERS BEHAVIOUR WITH SPECIAL REFERENCE TO HYDERABAD CITY ON PEAK LOAD STRATEGY OF PRIVATE BUS OPERATORSParticipatedN Muneedra
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
A study on Rural Consumer Behaviour Towards Selected FMCGs with reference to Chittoor District in Andhra PradeshM. KethanGITAM Institute of Management, GITAM Deemed to be UniversityMarketing Management2019Full timePhD
A study on Rural Consumer Behaviour Towards Selected Fast Moving Consumer Goods (FMCGs) in Visakhapatnam DistrictK. V. NagarajGITAM Institute of Management, GITAM Deemed to be UniversityMarketing Management2017Part timePhD
A Study on Internal Marketing of Tata Consultancy Services Ltd in HyderabadS. Sai Kalyan KumarGITAM Institute of Management, GITAM Deemed to be UniversityMarketing Management2017Part timePhD
A study on Newspaper Reading Preferences and Other Media Consumption Patterns of UGPG Students in Selected Districts of Coastal Andhra PradeshRavi Sankar MandapakaGITAM Institute of Management, GITAM Deemed to be UniversityMarketing Management2016Part timePhD
Name of the awardAwarded byAwarded year
Best Libraray User AwardGITAM Deemed to be University2010
TitleTypeOrganized byVenueStart dateEnd dateRole
Corporate Conclave Insurance Products and Risk ManagementFaculty development programAP Chambers in association with ICICI Lombard General Insurance Company Limitedthe Gateway Hotel, Visakhapatnam02-Jul-201902-Jul-2019Participated
Advanced Research Methods & Data analysisFaculty development programGITAM Deemed to be University, Visakhapatnam in association with Centre for Learning and Sustainability (CLS).GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM19-Jun-201823-Jun-2018Participated
Digital MarketingFaculty development programGITAM Deemed to be University, VisakhapatnamGITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM17-Feb-201817-Feb-2018Participated
Crafting and Publishing of ResearchQuality improvement programGITAM Institute of Management in association with Prof, Rama Mohan Turaga, Professor,IIM, AhmadabadGITAM Deemed to be University, Visakhapatnam23-Dec-201324-Dec-2013Participated
Strengthening Research and ConsultancyQuality improvement programCentre for Learning and Sustainability, GITAM Deemed to be University , Visakhapatnam.GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM04-Feb-201206-Feb-2012Participated
Innovative Techniques in TeachingFaculty development programGITAM Deemed to be University, Visakhapatnam in association with Central Michigan University, USAGITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM20-Dec-201020-Dec-2010Participated
Emerging Trends in Research and Teaching MarketingQuality improvement programManagement Development Institute (MDI), Gurgaon.Management Development Institute (MDI), Gurgaon.15-Mar-201026-Mar-2010Participated
TitleTypeOrganized byVenueStart dateEnd dateRole
Organization nameMembership categoryMembership type
All India management associationIndividualMember