Mohan  Prakash N R

Mohan Prakash N R

Associate Professor, MARKETING, GIM, VSP

Education
Ph. D.
Email ID
mnedunur@gitam.edu
Education
Ph. D.
Research Areas
  • Services Marketing
  • Internal Marketing
  • Customer Behavior
  • Retail Marketing

Education

Year of Graduation/Award Institute & College name Degree Name
2010 ANDHRA UNIVERSITY A STUDY ON INTERNAL MARKETING OF THE NEW INDIA ASSURANCE COMPANY LIMITED
2004 A STUDY ON BRAND EQUITY OF HOME APPLIANCES WITH SPECIAL REFERENCE TO LLM
2002 M B A
1986 B COM

Experience

Designation Organization From Date To Date
Processing Assistant Nagarjuna Finance Limited, (NFCL Group of Companies) 16-07-1996 31-05-1999
Assistant Professor Rajiv Gandhi Institute of Management and Sciences, Kakinada 16-06-1999 22-11-2005
EDP –in- Charge (Programmer) Pfimex Pharmaceutical Limited 05-01-1995 30-06-1996
Coordinator of Production and Sales Merwear Exporters Private Limited 03-05-1994 31-05-1995

The Effectiveness of the 12th Five Year Plans to Elevate Poverty in India.International Journal of Business and Management Invention (IJBMI), Others, JUN-2020, 9, 1-9

Online Grocery Business Strategy (GBS) A Case Study on Everything Store the AmazonInternational Journal of Scientific and Research Publications (IJSRP), Others, SEP-2020, 10, 1-11

A Study on the effectiveness & Challenges of online classes for teachers and students Technium Social Sciences Journal , Google scholar, NOV-2020, 13, 286296

Marketing Mix of print NewspaperGECs International Journal of Innovation Technology and Management, Department of Business & Management Studies, Gudlavalleru Engineering College, Gudlavalleru521 356, Andhra Pradesh, India, , Others, -2018, 4, 41-17

CHANGING PARADIGMS OF SERVICE SECTOR EMPLOYMENT IN INDIA INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND ALLIED SCIENCES (IJBMAS) A Peer Reviewed International Research Journal, Others, -2018, 5, 79-86

Changes in the Global Market Structure Consequences on the Marketing Philosophy and PracticeAsia Pacific Journal of Research (A peer review international journal, UGC approved journal S.N.45797), Others, -2018, I, 153-158

Effectiveness and Efficiency of EGovernance in Andhra PradeshInternational Journal of Advanced Scientific Research & Development, Others, -2018, 05, 25-32

Going Rural A Glimpse of Rural Marketing MixInternational Journal of Trend in Scientific Research and Development (IJTSRD), Others, -2018, 2, 689-692

Rule with Ruling Thoughts of Changing Paradigms in Service MarketingInternational Journal of Educational Aspects, Management Studies and Applied Sciences, Others, -2016, 4, 32-44

THINK INDIA THINK RETAIL RETAIL STRUCTURE,OPPORTUNITIES AND CHALLENGES OF INDIANRETAILING.INDIAN JOURNAL OF APPLIED RESEARCH, Others, -2016, 6, 606-608

A Study on the Scope of the Virtual Wallets in Indian Market Issues andChallenges1INTERNATIONAL JOURNAL OF MULTIFACETED AND MULTILINGUAL STUDIES, Others, -2016, VOLUMEIII, 42-46

A Study on the Consumer Buying Behaviour with Reference To Organised and Unorganised Retail Formats in HyderabadIOSR Journal of Business and Management (IOSRJBM), Others, -2016, Volume 18,, 2527

Cab Aggregation Indus Industry in India An Overview, Current Scenario, Issues and Possibilities for ConsolidationInternational Journal of Scientific Development and Research (IJSDR), Others, -2016, 1, 317-324

A Study on health insurance and its impact on the operations of HospitalInternational Journal of Academic Research, Others, -2016, 3, 78-87

Newspaper Distribution in India Opportunities and ChallengesParivartan(Journal of Management Research), Oriental Institute of Management, Navi Mumbai, Others, -2015, 4, 82-91

Title of the project Funded by Duration Sanctioned date
Title of the project Funded by Duration Sanctioned date
Internal Marketing of Insurance Industry of India Comparative Study on Public and Private Sector UGC 24 31-Mar-2013
Customer Relationship Management A Case Study of LIC India GITAM DEEMED TO BE UNIVERSITY 12 08-Oct-2010
Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
Currency Risk Managment Chapters Vernon PressSeries in Business and Finance, United States Financial Risk and Insurance 1 87-99 978162273443 2019
E Commerce Book Himalaya Publishing House Digital Marketing First 9789352737710 2018
Marketing Services Chapters Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam Services Marketing First 1-42 not existed 2018
Retail Marketing Chapters Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam Retail Marketing first 84-120 not existed 2018
Financial Services Chapters Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam Commerce First 153-198 not existed 2018
Consumer Behaviour Chapters Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam Marketing Managment First 1-72 not existed 2018
Indian Business Environment Chapters Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam Business Managment First 1-292 not existed 2017
Advertising and Media Management Book Himalaya Publishing House Marketing Managment 1 9789352733552 2017
Bank Risk and Insurance Management Book Vikas Publishing House Pvt. Limited Bank Risk and Insurnace Management 1 9789325994058 2016
Fundamentals of Entrepreneurship Chapters Centre for Distance and Open Learning, Jamia Millia Islamia, Cental University, New Delnhi Entrepreneurship First 309-344 9789352594351 2016
A study of Internal Marketing The New India Assurance Co.Ltd Book Excel Books Internal Marketing Management First 9789350620120 2012
Customer Relationship Management A Case Study of LIC India Book Lambert Academic Publishing GmbH & Co, KG Dudweiler Landstr Marketing Managment frist 9783844380026 2011
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam in association with Indian Bank and Department of Finance GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM 09-Nov-2018 09-Nov-2018 Role of Management Information System in Credit Monitoring in Indian Banks Participated
National IPE Hyderabad IPE Hyderabad 19-Feb-2018 20-Feb-2019 Impact of Artificial Intelligence on Internal Marketing International Journal of Research in Management & Social Science Participated Dr. Sai Kalyan Kumar Sarvepalli and M. Arun Kumar3
National The Federation of Telangana and Andhra Pradesh Chambers of Commerce and Industry (FtAPCCI), Hyderabad in association with Visakhapatnam Chamber of Commerce and Industry, Visakhapatnam Hotel Dasapalla, Visakhapatnam 16-Oct-2016 16-Oct-2016 Participated
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International IPE Hyderabad IPE Hyderabad 19-Feb-2019 20-Feb-2019 Impact of Artificial Intelligence on Internal Marketing International Journal of Research in Management & Social Science Participated N Muneedra
International Alagappa Institute of Management, Alagappa University, Karaikudi, Tamil Nadu Alagappa University, Karaikudi, Tamil Nadu 13-Dec-2018 14-Dec-2018 Consumers buying behavior in Retail Stores A demographic aspect Participated N.Muneedra
International IPE Hyderabad IPE Hyderabad 19-Feb-2018 20-Feb-2018 A STUDY ON PRIVATE BUS PASSENGERS BEHAVIOUR WITH SPECIAL REFERENCE TO HYDERABAD CITY ON PEAK LOAD STRATEGY OF PRIVATE BUS OPERATORS Participated N Muneedra
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
A study on Rural Consumer Behaviour Towards Selected FMCGs with reference to Chittoor District in Andhra Pradesh M. Kethan GITAM Institute of Management, GITAM Deemed to be University Marketing Management 2019 Full time PhD
A study on Rural Consumer Behaviour Towards Selected Fast Moving Consumer Goods (FMCGs) in Visakhapatnam District K. V. Nagaraj GITAM Institute of Management, GITAM Deemed to be University Marketing Management 2017 Part time PhD
A Study on Internal Marketing of Tata Consultancy Services Ltd in Hyderabad S. Sai Kalyan Kumar GITAM Institute of Management, GITAM Deemed to be University Marketing Management 2017 Part time PhD
A study on Newspaper Reading Preferences and Other Media Consumption Patterns of UGPG Students in Selected Districts of Coastal Andhra Pradesh Ravi Sankar Mandapaka GITAM Institute of Management, GITAM Deemed to be University Marketing Management 2016 Part time PhD
Name of the award Awarded by Awarded year
Best Libraray User Award GITAM Deemed to be University 2010
Title Type Organized by Venue Start date End date Role
Corporate Conclave Insurance Products and Risk Management Faculty development program AP Chambers in association with ICICI Lombard General Insurance Company Limited the Gateway Hotel, Visakhapatnam 02-Jul-2019 02-Jul-2019 Participated
Advanced Research Methods & Data analysis Faculty development program GITAM Deemed to be University, Visakhapatnam in association with Centre for Learning and Sustainability (CLS). GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM 19-Jun-2018 23-Jun-2018 Participated
Digital Marketing Faculty development program GITAM Deemed to be University, Visakhapatnam GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM 17-Feb-2018 17-Feb-2018 Participated
Crafting and Publishing of Research Quality improvement program GITAM Institute of Management in association with Prof, Rama Mohan Turaga, Professor,IIM, Ahmadabad GITAM Deemed to be University, Visakhapatnam 23-Dec-2013 24-Dec-2013 Participated
Strengthening Research and Consultancy Quality improvement program Centre for Learning and Sustainability, GITAM Deemed to be University , Visakhapatnam. GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM 04-Feb-2012 06-Feb-2012 Participated
Innovative Techniques in Teaching Faculty development program GITAM Deemed to be University, Visakhapatnam in association with Central Michigan University, USA GITAM DEEMED TO BE UNIVERSITY, VISAKHAPATNAM 20-Dec-2010 20-Dec-2010 Participated
Emerging Trends in Research and Teaching Marketing Quality improvement program Management Development Institute (MDI), Gurgaon. Management Development Institute (MDI), Gurgaon. 15-Mar-2010 26-Mar-2010 Participated
Title Type Organized by Venue Start date End date Role
Organization name Membership category Membership type
All India management association Individual Member