
Jyothsna M.
Professor, MARKETING, GSB , VSP
Education
Ph. D.Email ID
Education
Ph. D.Education
Degree Name | Institute & College name | Year of Graduation/Award |
---|---|---|
A Study on Human Resource Management in a Public Sector Enterprise | Andhra University Visakhapatnam | 2002 |
PG MBA | Andhra University | 2001 |
M Com | 1982 | |
BCom | 1979 |
Experience
Designation | Organization | From Date | To Date |
---|---|---|---|
Lecturer | Bullayya college | 01-04-1992 | 14-08-2003 |
Lecturer | St.Joseph college for women | 07-08-1984 | 03-03-1986 |
Awards
Award name | Award Organization | Awarded year |
---|---|---|
Best Researcher Award | GITAM University | 2017 |
Visiting Professor | University of Nebraska USA | 2013 |
Gold Medal Best Ph.D Award | Andhra University | 2006 |
Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
---|---|---|---|---|---|---|---|
Rural Marketing | Chapters | GITAM UNIVERSITY | Rural Marketing | 1 | 80-165 | 0 | 2017 |
Consumer Behviour | Chapters | GITAM UNIVERSITY | Consumer Behviour | 1 | 1-122 | 0 | 2016 |
Retail Marketing | Chapters | GITAM UNIVERSITY | Retail Marketing | 1 | 24-47 | 0 | 2016 |
Marketing Management | Chapters | GITAM UNIVERSITY | Marketing Management | 1 | 73-206 | 0 | 2015 |
Proceedings of National Conference on Micro Finance in India | Chapters | Createspace, Amazon Group USA | Finance | 1 | 112-116 | 97681515395362 | 2015 |
Financial Inclusion in India Challenges and Strategies | Chapters | Acharya Nagarjuna University | Strategies for Successful Implementation of Financial Inclusion A Study of an Integrated Model Linking PostOffice, Bank and MGNREGS Scheme | EXCEL | 120-131 | 9789350623183 | 2013 |
STRATEGIES FOR PROMOTING INTERNAL QUALITY ASSURANCE SYSTEM | Chapters | Acharya Nagarjuna University | Best Practices A Case Study Of College of Management Studies | 1 | 76-86 | 0 | 2008 |
Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
---|---|---|---|---|---|---|---|
National | School of Management, NIT Warangal | Warangal | 31-Jan-2020 | 01-Feb-2020 | Antecedents of E Service Quality of Web in Online Shopping. National Conference on New Management Paradigms in a Changing World. | Participated | T.Ravindra Reddy |
National | School of Management, NIT Warangal | Warangal | 31-Jan-2020 | 01-Feb-2020 | Measuring Antecedents Of Childrens Behaviour Towards Television Advertising,With reference to the city of Visakhapatnam | Participated | T.Susmitha |
National | St.Joseph college for women | Visakhapatnam | 23-Nov-2018 | 24-Nov-2018 | ECommerce Business Models | Participated | V.Sai prashanth |
National | GITAM Institute of Management and Indian Bank | GITAM Institute of Management | 09-Nov-2018 | 10-Nov-2018 | Regulatory Measures to control Non Performing Assets In Public Sector Banks In India | Participated | K.Manjushree |
National | GITAM UN | Mother Teresa Auditorium, GITAM | 27-Jul-2017 | 27-Jul-2017 | Organized | ||
National | Dept. of Marketing GITAM | knowledge resource center GITAM | 04-Sep-2014 | 04-Sep-2014 | Organized | ||
National | GITAM INSTITUTE OF MANAGEMENT | KNOWLEDGE RESOURCE CENTRE | 21-Feb-2014 | 22-Feb-2014 | RURAL MARKETING REVOLUTION IN INDIA THE INFORMATION TECHNOLOGY WAY | Organized | K.MANJUSHREE |
National | ANDHRA UNIVERSITY, dcms | ANDHRA UNIVERSITY | 20-Dec-2013 | 20-Dec-2013 | Identifying Potential Talent And Leadership The Key To Competitive Advantage. | Participated | K.Manjusree |
National | GITAM | KRC GITAM | 01-Feb-2013 | 02-Feb-2013 | Organized | ||
National | GIAN JYOTI INSTITUTE of Management & Technology. | Mohali, Punjab | 22-Sep-2012 | 22-Sep-2012 | Best Practices for the Implementation of Supply Chain Management | Participated | RAJESHWARI PANIGRAHI |
National | Andhra Pradesh Economic Association | SV Uni Tirupati | 11-Feb-2012 | 12-Feb-2012 | Special Economic ZonesIndustrial Growth in Andhra Pradesh | Participated | K.Manjushree naidu |
National | Manickchand Pahade Law College, Aurangabad | Manickchand Pahade Law College, Aurangabad | 27-Aug-2011 | 28-Aug-2011 | 5.Green MarketingOpportunities and Challenges | Participated | K.Manjushree |
National | COLLEGE OF MANAGEMENT STUDIES GITAM | COLLEGE OF MANAGEMENT STUDIES GITAM | 30-Jul-2006 | 31-Jul-2006 | Organized | ||
National | College of Management Studies, GITAM | College of Management Studies, GITAM | 26-Nov-2004 | 27-Nov-2004 | Indian Insurance Industry Emerging Trends and Challenges | Participated | 0 |
Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
---|---|---|---|---|---|---|---|
International | Confederation of Women Entrepreneurs of India | Bhopal | 27-Oct-2018 | 25-Feb-2018 | Tribal Women Empowement Through Self Help Groups AStudy in Seetahmpeta Mandal, Srikakulam | Participated | K.Manjushree |
International | GITAM University | GITAM University | 27-Jul-2018 | 28-Jul-2018 | Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions, | Participated | T.Susmitha |
International | GITAM University | GITAM University | 27-Jul-2018 | 28-Jul-2018 | Augmented Reality Experiential Marketing A New Era in Digital Marketing | Participated | K.V.Sajjan |
International | International Institute of Research & Journals IIRAJ Researchers Forum (WPE Trust) | Kualampur | 07-Apr-2018 | 08-Apr-2018 | Brand Awareness And Customer Perception Towards Branded Mens Wear | Participated | V. Sai Prashant |
International | International Institute of Research & Journals IIRAJ Researchers Forum | Kuala Lumpur, Malaysia | 07-Apr-2018 | 08-Apr-2018 | Brand Awareness And Customer Perception Towards Branded Mens Wear | Participated | V.Sai prashanth |
International | ), Institute Of Research And Journal Iraj Research Fo | ICBMSISINGAPORE | 18-Mar-2018 | 18-Mar-2018 | Customer Buying Patterns In Organized Retails | Participated | V.Sai prashanth |
International | Osmania University Campus, Hyderabad | Hyderabad | 10-Mar-2018 | 11-Mar-2018 | DIGITAL MARKETING IN INDIA | Participated | V. Sai Prashant |
International | Skyline University College, University City of Sharjah. | Skyline University College, University City of Sharjah. | 26-Mar-2017 | 27-Mar-2017 | BUSINESS AND MANAGEMENT IN FINTECH DRIVEN AGE | Participated | M.SUDHA |
International | Confederation of Women Entrepreneurs of India | Bhopal | 16-Oct-2014 | 16-Oct-2014 | Tribal Women Empowement Through Self Help Groups | Participated | K.Manjusree |
International | GITAM Institute of Management, GITAM University | GITAM Institute of Management, GITAM University | 12-Jul-2009 | 14-Jul-2009 | INNOVATIVE STRATEGIES AND DYNAMIC GROWTH OF PUBLIC SECTOR A STUDY OF RINL STEEL PLANT VIZAG | Participated | K.Manjushree |
Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
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Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
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Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
---|---|---|---|---|---|---|
A Study Of Consumer Perceptions Towards Private Label Brands Within The Grocery Retail Sector In Bangalore (Bengaluru) | K.V. Sajjan | GITAM Institute of Management GITAM University | Marketing | 2020 | Part time | PhD |
A Study in Changing Trends in Customer Behaviour and Business Practices Adopted in Retail Malls with reference to Visakhapatnam City. | V.Sai Prasanth | GITAM Institute of Management GITAM University | Marketing | 2019 | Part time | PhD |
A Study on UTI Mutual Fund and Perception of Individual Financial Advisors towards UTI Mutual Fund with reference to the state of Andhra Pradesh | B.K.Barik | GITAM Institute of Management GITAM University | Marketing | 2018 | Part time | PhD |
Work Life Balance among Women Employees in Select Service Sectors With Special Reference to Visakhapatnam City | Panchakarla Naga Sandeep | GITAM Institute of Management GITAM University | Marketing | 2017 | Full time | PhD |
Customers perception towards online shopping | Tallapureddy R Reddy | GITAM Institute of Management GITAM University | Marketing | 2015 | Part time | M.Phil |
The Influence of Organizational characteristics on Employee Engagement A Study Among the Front Line Sales Personnel of Telecom Sector, Andhra Pradesh & Telangana(India) | Manoj Gour Chintaluri | GITAM Institute of Management GITAM University | Marketing | Part time | PhD | |
Customer Perception Of Perceived Risk In Online Shopping A Study In City Of Hyderabad | Tallapureddy R Reddy | GITAM Institute of Management GITAM University | Marketing | Part time | PhD | |
A Study on Consumer Preferences of Select Fast Moving Consumer Goods in North Coastal Andhra Pradesh | T.Venkateswarlu | GITAM Institute of Management GITAM University | Marketing | Part time | PhD |
Name of the award | Awarded by | Awarded year |
---|---|---|
Best Researcher Award | GITAM University | 2017 |
Visiting Prof. University of Nebraska | University of Nebraska | 2013 |
MEMBER OF CONFERENCE | INDIAN ECONOMIC ASSOCIATION | 2012 |
Gold Medal | Andhra University | 2006 |
Gold Medal in Ph.D | Andhra University | 2006 |
Title | Type | Organized by | Venue | Start date | End date | Role |
---|---|---|---|---|---|---|
Productivity Tools for Teaching Enhancement | Faculty development program | Dhyanahitha Educational Society | GITAM Institute of Management | 07-May-2020 | 21-May-2020 | Participated |
Commodity Market | Quality improvement program | The Hindu, MCX and GITAM Institute of Mangement | GITAM Institute of Management | 09-Feb-2019 | 09-Feb-2019 | Organized |
Digital Marketing | Faculty development program | GITAM | GITAM | 17-Feb-2018 | 17-Feb-2018 | Organized |
Interactive Pedagogy for Teaching Marketing | Faculty development program | GITAM INSTITUTE OF MANAGEMENT | GITAM | 09-Aug-2012 | 09-Aug-2012 | Organized |
College Talk AIDS | Faculty development program | National Service Scheme, Department of Higher Education and A.P State AIDS Control Society, Hyderabad | Regional Training Centre, Visakhapatnam | 11-Dec-2004 | 14-May-2004 | Participated |
Title | Type | Organized by | Venue | Start date | End date | Role |
---|---|---|---|---|---|---|
University Teaching | Quality improvement program | Coursera | GITAM Institute of Management | 08-Aug-2020 | 11-Aug-2020 | Participated |
Learning to Teach Online | Quality improvement program | Coursera | GITAM Institute of Management | 04-Aug-2020 | 09-Aug-2020 | Participated |
Market Research and Consumer Behavior | Quality improvement program | Coursera | GITAM Institute of Management | 19-Jul-2020 | 31-Jul-2020 | Participated |
Marketing Management II | Quality improvement program | Coursera | GITAM Institute of Management | 15-May-2020 | 20-Jun-2020 | Participated |
Marketing Management I | Quality improvement program | Coursera | GITAM Institute of Management | 05-May-2020 | 12-May-2020 | Participated |