, , ,

Email ID

Education

Degree NameInstitute & College nameYear of Graduation/Award
A Study on Human Resource Management in a Public Sector EnterpriseAndhra University Visakhapatnam2002
PG MBAAndhra University2001
M Com1982
BCom1979

Experience

DesignationOrganizationFrom DateTo Date
LecturerBullayya college01-04-199214-08-2003
LecturerSt.Joseph college for women07-08-198403-03-1986

Awards

Award nameAward OrganizationAwarded year
Best Researcher AwardGITAM University2017
Visiting ProfessorUniversity of Nebraska USA2013
Gold Medal Best Ph.D AwardAndhra University2006
Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
Rural MarketingChaptersGITAM UNIVERSITYRural Marketing180-16502017
Consumer BehviourChaptersGITAM UNIVERSITYConsumer Behviour11-12202016
Retail MarketingChaptersGITAM UNIVERSITYRetail Marketing124-4702016
Marketing ManagementChaptersGITAM UNIVERSITYMarketing Management173-20602015
Proceedings of National Conference on Micro Finance in IndiaChaptersCreatespace, Amazon Group USAFinance1112-116976815153953622015
Financial Inclusion in India Challenges and StrategiesChaptersAcharya Nagarjuna UniversityStrategies for Successful Implementation of Financial Inclusion A Study of an Integrated Model Linking PostOffice, Bank and MGNREGS SchemeEXCEL120-13197893506231832013
STRATEGIES FOR PROMOTING INTERNAL QUALITY ASSURANCE SYSTEMChaptersAcharya Nagarjuna UniversityBest Practices A Case Study Of College of Management Studies176-8602008
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalSchool of Management, NIT WarangalWarangal31-Jan-202001-Feb-2020Antecedents of E Service Quality of Web in Online Shopping. National Conference on New Management Paradigms in a Changing World.ParticipatedT.Ravindra Reddy
NationalSchool of Management, NIT WarangalWarangal31-Jan-202001-Feb-2020Measuring Antecedents Of Childrens Behaviour Towards Television Advertising,With reference to the city of VisakhapatnamParticipatedT.Susmitha
NationalSt.Joseph college for womenVisakhapatnam23-Nov-201824-Nov-2018ECommerce Business ModelsParticipatedV.Sai prashanth
NationalGITAM Institute of Management and Indian BankGITAM Institute of Management09-Nov-201810-Nov-2018Regulatory Measures to control Non Performing Assets In Public Sector Banks In IndiaParticipatedK.Manjushree
NationalGITAM UNMother Teresa Auditorium, GITAM27-Jul-201727-Jul-2017Organized
NationalDept. of Marketing GITAMknowledge resource center GITAM04-Sep-201404-Sep-2014Organized
NationalGITAM INSTITUTE OF MANAGEMENTKNOWLEDGE RESOURCE CENTRE21-Feb-201422-Feb-2014RURAL MARKETING REVOLUTION IN INDIA THE INFORMATION TECHNOLOGY WAYOrganizedK.MANJUSHREE
NationalANDHRA UNIVERSITY, dcmsANDHRA UNIVERSITY20-Dec-201320-Dec-2013Identifying Potential Talent And Leadership The Key To Competitive Advantage.ParticipatedK.Manjusree
NationalGITAMKRC GITAM01-Feb-201302-Feb-2013Organized
NationalGIAN JYOTI INSTITUTE of Management & Technology.Mohali, Punjab22-Sep-201222-Sep-2012Best Practices for the Implementation of Supply Chain ManagementParticipatedRAJESHWARI PANIGRAHI
NationalAndhra Pradesh Economic AssociationSV Uni Tirupati11-Feb-201212-Feb-2012Special Economic ZonesIndustrial Growth in Andhra PradeshParticipatedK.Manjushree naidu
NationalManickchand Pahade Law College, AurangabadManickchand Pahade Law College, Aurangabad27-Aug-201128-Aug-20115.Green MarketingOpportunities and ChallengesParticipatedK.Manjushree
NationalCOLLEGE OF MANAGEMENT STUDIES GITAMCOLLEGE OF MANAGEMENT STUDIES GITAM30-Jul-200631-Jul-2006Organized
NationalCollege of Management Studies, GITAMCollege of Management Studies, GITAM26-Nov-200427-Nov-2004Indian Insurance Industry Emerging Trends and ChallengesParticipated0
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalConfederation of Women Entrepreneurs of IndiaBhopal27-Oct-201825-Feb-2018Tribal Women Empowement Through Self Help Groups AStudy in Seetahmpeta Mandal, SrikakulamParticipatedK.Manjushree
InternationalGITAM UniversityGITAM University27-Jul-201828-Jul-2018Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions,ParticipatedT.Susmitha
InternationalGITAM UniversityGITAM University27-Jul-201828-Jul-2018Augmented Reality Experiential Marketing A New Era in Digital MarketingParticipatedK.V.Sajjan
InternationalInternational Institute of Research & Journals IIRAJ Researchers Forum (WPE Trust)Kualampur07-Apr-201808-Apr-2018Brand Awareness And Customer Perception Towards Branded Mens WearParticipatedV. Sai Prashant
InternationalInternational Institute of Research & Journals IIRAJ Researchers ForumKuala Lumpur, Malaysia07-Apr-201808-Apr-2018Brand Awareness And Customer Perception Towards Branded Mens WearParticipatedV.Sai prashanth
International), Institute Of Research And Journal Iraj Research FoICBMSISINGAPORE18-Mar-201818-Mar-2018Customer Buying Patterns In Organized RetailsParticipatedV.Sai prashanth
InternationalOsmania University Campus, HyderabadHyderabad10-Mar-201811-Mar-2018DIGITAL MARKETING IN INDIAParticipatedV. Sai Prashant
InternationalSkyline University College, University City of Sharjah.Skyline University College, University City of Sharjah.26-Mar-201727-Mar-2017BUSINESS AND MANAGEMENT IN FINTECH DRIVEN AGEParticipatedM.SUDHA
InternationalConfederation of Women Entrepreneurs of IndiaBhopal16-Oct-201416-Oct-2014Tribal Women Empowement Through Self Help GroupsParticipatedK.Manjusree
InternationalGITAM Institute of Management, GITAM UniversityGITAM Institute of Management, GITAM University12-Jul-200914-Jul-2009INNOVATIVE STRATEGIES AND DYNAMIC GROWTH OF PUBLIC SECTOR A STUDY OF RINL STEEL PLANT VIZAGParticipatedK.Manjushree
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
A Study Of Consumer Perceptions Towards Private Label Brands Within The Grocery Retail Sector In Bangalore (Bengaluru)K.V. SajjanGITAM Institute of Management GITAM UniversityMarketing2020Part timePhD
A Study in Changing Trends in Customer Behaviour and Business Practices Adopted in Retail Malls with reference to Visakhapatnam City.V.Sai PrasanthGITAM Institute of Management GITAM UniversityMarketing2019Part timePhD
A Study on UTI Mutual Fund and Perception of Individual Financial Advisors towards UTI Mutual Fund with reference to the state of Andhra Pradesh B.K.BarikGITAM Institute of Management GITAM UniversityMarketing2018Part timePhD
Work Life Balance among Women Employees in Select Service Sectors With Special Reference to Visakhapatnam CityPanchakarla Naga SandeepGITAM Institute of Management GITAM UniversityMarketing2017Full timePhD
Customers perception towards online shoppingTallapureddy R ReddyGITAM Institute of Management GITAM UniversityMarketing2015Part timeM.Phil
The Influence of Organizational characteristics on Employee Engagement A Study Among the Front Line Sales Personnel of Telecom Sector, Andhra Pradesh & Telangana(India)Manoj Gour ChintaluriGITAM Institute of Management GITAM UniversityMarketingPart timePhD
Customer Perception Of Perceived Risk In Online Shopping A Study In City Of HyderabadTallapureddy R ReddyGITAM Institute of Management GITAM UniversityMarketingPart timePhD
A Study on Consumer Preferences of Select Fast Moving Consumer Goods in North Coastal Andhra PradeshT.VenkateswarluGITAM Institute of Management GITAM UniversityMarketingPart timePhD
Name of the awardAwarded byAwarded year
Best Researcher AwardGITAM University2017
Visiting Prof. University of NebraskaUniversity of Nebraska2013
MEMBER OF CONFERENCEINDIAN ECONOMIC ASSOCIATION2012
Gold MedalAndhra University2006
Gold Medal in Ph.DAndhra University2006
TitleTypeOrganized byVenueStart dateEnd dateRole
Productivity Tools for Teaching EnhancementFaculty development programDhyanahitha Educational SocietyGITAM Institute of Management07-May-202021-May-2020Participated
Commodity MarketQuality improvement programThe Hindu, MCX and GITAM Institute of MangementGITAM Institute of Management09-Feb-201909-Feb-2019Organized
Digital MarketingFaculty development programGITAMGITAM17-Feb-201817-Feb-2018Organized
Interactive Pedagogy for Teaching MarketingFaculty development programGITAM INSTITUTE OF MANAGEMENTGITAM09-Aug-201209-Aug-2012Organized
College Talk AIDSFaculty development programNational Service Scheme, Department of Higher Education and A.P State AIDS Control Society, HyderabadRegional Training Centre, Visakhapatnam11-Dec-200414-May-2004Participated
TitleTypeOrganized byVenueStart dateEnd dateRole
University TeachingQuality improvement programCourseraGITAM Institute of Management08-Aug-202011-Aug-2020Participated
Learning to Teach OnlineQuality improvement programCourseraGITAM Institute of Management04-Aug-202009-Aug-2020Participated
Market Research and Consumer BehaviorQuality improvement programCourseraGITAM Institute of Management19-Jul-202031-Jul-2020Participated
Marketing Management IIQuality improvement programCourseraGITAM Institute of Management15-May-202020-Jun-2020Participated
Marketing Management IQuality improvement programCourseraGITAM Institute of Management05-May-202012-May-2020Participated