Jyothsna  M.

Jyothsna M.

Professor, MARKETING, GSB , VSP

Education
Ph. D.
Email ID
jmallela@gitam.edu
Education
Ph. D.

Education

Degree Name Institute & College name Year of Graduation/Award
A Study on Human Resource Management in a Public Sector Enterprise Andhra University Visakhapatnam 2002
PG MBA Andhra University 2001
M Com 1982
BCom 1979

Experience

Designation Organization From Date To Date
Lecturer Bullayya college 01-04-1992 14-08-2003
Lecturer St.Joseph college for women 07-08-1984 03-03-1986

Awards

Award name Award Organization Awarded year
Best Researcher Award GITAM University 2017
Visiting Professor University of Nebraska USA 2013
Gold Medal Best Ph.D Award Andhra University 2006

Understanding the influence of TV Advertisements on Childrens Purchase Behaviour International Journal of Innovative Technology and Exploring Engineering (IJITEE), Scopus, JAN-Select, Volume9 , 1366-1369

Understanding the Influence of TV Advertisements on Childrens Purchase BehaviourTHINK INDIA (Quarterly Journal), Others, JAN-2020, 9, 1366-1369

Understanding the Influence of TV Advertisements on Childrens Purchase Behaviour International Journal of Innovative Technology and Exploring Engineering , Scopus, JAN-2020, 9, 1366-1369

CORRELATION BETWEEN ENVIRONMENT RELATED SDGS 6,7 AND 15 INDEXES OF 2018 AND SELECTED SOCIOECONOMIC AND DEMOGRAPHIC INDICATORS Journal of Critical Reviews, Scopus, MAR-2020, 7, 169-174

Journal of Critical Reviews and entitled CHALLENGES FOR ECONOMIC GROWTH IN INDIA A CRITIQUEJournal of Critical Reviews, Scopus, APR-2020, 7, 169-175

A study on perceived risk in online shoppingGIS Science , Others, OCT-2020, 7, 252-266

Consumers Attitude Towards Packaged Food LabelsConsumers Attitude Towards Packaged Food Labels, Others, OCT-2020, 7, 252-266

A Study on Parents Perception of influence of TV commercials on their childrens purchase behavior with reference to the city of Visakhapatnam THINK INDIA JOURNAL , Others, NOV-2019, Vol22, 9188-91

A Study On Perceived Benefits In Online ShoppingTHINK INDIA (Quarterly Journal), Others, DEC-2019, Vol22, 6270-6275

A Study on Perceived Risk in Online Shopping International Journal of Scientific Research and Review (IJSRR) ISSN 2279543X, Others, JUN-2019, 8, 1-16

A Study on Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions, With reference to the city of Visakhapatnam.International Journal of Scientific Research and Review (IJSRR), Others, MAY-2019, 8, 1600-1612

Customer Relationship Management Practices in Organized Retail Shopping Malls at Vishakhapatnam City in India Innovative Research Publications , Others, MAY-2019, 1, 161-170

Measuring An Effectiveness of Employee Engagement in India A Case Study , International Journal of Scientific Research and Review , Others, MAR-2019, 8, 751-756

The Influence Of Organizational Characteristics On Employee Engagement ACase Study of Sales Personnel Of Indian Telecom IndustryInternational Journal of Scientific Research and Review, Others, MAR-2019, 8, 375-389

Study On Consumer Perceptions Of Private Label Brand Groceries In Bangalore (Bengaluru) International Journal of Advance & Innovative Research, Google scholar, -2019, 6, 177-186

A Study on Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions, With reference to the city of VisakhapatnamInternational Journal of Scientific Research and Review, Others, MAY-2019, 8, 1600-1612

A Study On Perceived Risk In Online ShoppingInternational Journal of Scientific Research and Review , Others, JUN-2019, 8, 1-16

The Influence Of Organizational Characteristics On Employee Engagement ACase Study of Sales Personnel Of Indian Telecom IndustryInternational Journal of Scientific Research and Review, Others, -2019, Volume 8, , 375-389

Measuring An Effectiveness of Employee Engagement in India A Case StudyInternational Journal of Scientific Research and Review, Others, -2019, Volume 8, , 751-756

A STUDY ON CONSUMER PERCEPTIONS OF PRIVATE LABEL BRAND GROCERIES INBANGALORE (BENGALURU)International Journal of Advance and Innovative Research, Google scholar, -2019, Volume 6,, 177-186

Consumer Buying Preferences Based on Green Marketing And Green Product Development,International Journal of Advanced Multidisciplinary Scientific Research(IJAMSR) , Others, -2018, Volume 1, , 89-98

DIGITAL MARKETING IN INDIAInternational Journal of Enhanced Research in Management & Computer Applications , Others, -2018, Volume 7, 79-88

Customer Buying Patterns In Organized Retails With Reference To Visakhapatnam City. Institute Of Research And Journal Iraj Research Forum , Others, -2018, 1, 1-4

. A Systematic Review on Role of Health Care Administration in Geriatric CareJournal of Gerontology & Geriatric Medicine , Others, -2018, 4, 1-3

Consumer Buying Preferences Based on Green Marketing And Green Product DevelopmentInternational Journal of Advanced Multidisciplinary Scientific Research(IJAMSR), Others, SEP-2018, 1, 89-98

Preference on Post Purchase in Retailers Brand, Journal of Advance Management Research,, Others, AUG-2017, 5, 296-305

Present Practices on Customer Perception& Attitude Towards Retail& its ImplicationsOdisha Biz Review, Annual Business Research Journal, Others, -2017, 3, 61-70

Preference on Post Purchase in Retailers BrandJournal of Advance Management Research, Others, -2017, Vol.05, 296-305

. Blitzkrieg Marketing The Social Media Way International Journal of Management, IT & Engineering , Others, -2017, 7, 13-25

A STUDY ON CHANGING TRENDS IN CUSTOMER BUYINGBEHAVIOUR IN RETAIL MALLSWITH REFERENCE TO VISHAKHAPATNAM CITYJournal of Business Management, Commerce & Research, Others, -2016, 4, 44-56

Role of Brand Equity and Brand Identity on Preferences ofSmartphones among StudentsPacific Business Review International , Others, -2016, Volume 1 , 44-53

Influence of Service Quality Dimensions on Customer Satisfaction of Telecom ServicesJournal of Marketing Vistas,(IPE). , EBSCO Host, -2016, 6, 38-51

Customer Satisfaction on Data Services Offered by Leading Network Providers (Vodafone and Airtel).GITAM Journal of Management, Others, -2016, JulySepte, 34-46

A STUDY ON CHANGING TRENDS IN CUSTOMER BUYINGBEHAVIOUR IN RETAIL MALLSWITH REFERENCE TO VISHAKHAPATNAM CITYJournal of Business Management, Commerce & Research, Others, -2016, Vol.IV, 44-56

The Components of Ethical Decision Making A Comparison ofDecision Priorities in India, China, and the United States of AmericaJournal of International Business Education , Others, -2015, 1, 83-94

Young Consumers Online Shopping Preferences with Special Focus on Family Income, Origin and Gender of Students in VisakhapatnamInternational Journal of Business And Administration Research Review, Others, -2015, 1, 255-263

Atal Pension Yojana (Apy) Whether An Elixir For Post Retirement Financial SecurityInternational Journal of Business And Administration Research Review., Others, -2015, 2, 7-16

.Customer Perception Towards Mobile Operators International Journal of Management and Social Science Research Review , Others, -2015, 1, 258-261

.Store Choice Behavior Of Customers In Select Retail Outlets (A Study undertaken in Visakhapatnam, Andhra Pradesh)International Journal Of Business And Administration Research Review (IJBARR) , Others, -2015, 2, 162-165

Marketing Products and Services in a Dynamic EnvironmentPrestige International Journal of Management and Research, Others, -2015, 7, 46-51

Trait Differences in Decision Making A Comparison of Cultural Priorities between USBased and IndianBased AccountantsJournal of Business Diversity, Others, -2014, 15, 48-54

Role Of Mobile Phones In Influencing Productivity In Informal Sector,Journal Of Science, Technology And Management, Others, -2014, 7, 326-331

Rythu Bazars Innovative direct marketing of agriculture products problems and prospectsAndhra Pradesh Economic Association XXX II annual conference, Others, -2014, CONFERENCE, 1-6

A Study On Stress Among Public And Private Sector Employees In Select Service Sectors Intercontinental Journal Of Human Resource Research Review , Others, -2014, 2, 164-172

The Art of Identifing Potential Talent And Leadership The Key To Competitive AdvantageAsia Pacific Journal,, Others, -2014, 1, 112-123

Rural India Market Research The Need for National Level Primary Data. More than just Corporate Research, a Social CauseGITAM Journal of Management, Others, -2014, 12, 124-136

Impact of Technology on Employee Engagement Detrimental or Beneficial?, Pacific Business Review International, Others, -2014, 7, 10-12

Greener Attitude, EcoFriendly Products and other Environmental IssuesSouthern Economist, Others, -2012, 50, 22-26

Skilling Women for Work in Informal SectorGITAM Journal of Management, Others, -2012, 10, 246-248

Local Vs Foreign Made, Are Indians EthnocentricGITAM Journal of Management, Others, -2011, 9, 201-210

Business Marketing Text and Cases GITAM Journal of Management, Others, -2010, 10, 292-293

Review of book Sales Management,By U.C.MathurGITAM Journal of Management, Others, -2009, 7, 258-259

The Beauty Business More than Skin DeepStrategy,The Journal for Management Development, Others, -2008, 12, 83-88

Human Resource Development (HRD) in Public Service UnitsIndian Economic Panorama, Others, -2007, Special An, 8-11

Human Resource Functions in Public Sector Enterprise Journal of NIPM, Personal Focus, Others, -2003, 0, 1-12

Employment Relations in a large Public Sector EnterpriseIndian Journal of Labour Economics, Others, -2000, 43, 1183

Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
Rural Marketing Chapters GITAM UNIVERSITY Rural Marketing 1 80-165 0 2017
Consumer Behviour Chapters GITAM UNIVERSITY Consumer Behviour 1 1-122 0 2016
Retail Marketing Chapters GITAM UNIVERSITY Retail Marketing 1 24-47 0 2016
Marketing Management Chapters GITAM UNIVERSITY Marketing Management 1 73-206 0 2015
Proceedings of National Conference on Micro Finance in India Chapters Createspace, Amazon Group USA Finance 1 112-116 97681515395362 2015
Financial Inclusion in India Challenges and Strategies Chapters Acharya Nagarjuna University Strategies for Successful Implementation of Financial Inclusion A Study of an Integrated Model Linking PostOffice, Bank and MGNREGS Scheme EXCEL 120-131 9789350623183 2013
STRATEGIES FOR PROMOTING INTERNAL QUALITY ASSURANCE SYSTEM Chapters Acharya Nagarjuna University Best Practices A Case Study Of College of Management Studies 1 76-86 0 2008
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National School of Management, NIT Warangal Warangal 31-Jan-2020 01-Feb-2020 Antecedents of E Service Quality of Web in Online Shopping. National Conference on New Management Paradigms in a Changing World. Participated T.Ravindra Reddy
National School of Management, NIT Warangal Warangal 31-Jan-2020 01-Feb-2020 Measuring Antecedents Of Childrens Behaviour Towards Television Advertising,With reference to the city of Visakhapatnam Participated T.Susmitha
National St.Joseph college for women Visakhapatnam 23-Nov-2018 24-Nov-2018 ECommerce Business Models Participated V.Sai prashanth
National GITAM Institute of Management and Indian Bank GITAM Institute of Management 09-Nov-2018 10-Nov-2018 Regulatory Measures to control Non Performing Assets In Public Sector Banks In India Participated K.Manjushree
National GITAM UN Mother Teresa Auditorium, GITAM 27-Jul-2017 27-Jul-2017 Organized
National Dept. of Marketing GITAM knowledge resource center GITAM 04-Sep-2014 04-Sep-2014 Organized
National GITAM INSTITUTE OF MANAGEMENT KNOWLEDGE RESOURCE CENTRE 21-Feb-2014 22-Feb-2014 RURAL MARKETING REVOLUTION IN INDIA THE INFORMATION TECHNOLOGY WAY Organized K.MANJUSHREE
National ANDHRA UNIVERSITY, dcms ANDHRA UNIVERSITY 20-Dec-2013 20-Dec-2013 Identifying Potential Talent And Leadership The Key To Competitive Advantage. Participated K.Manjusree
National GITAM KRC GITAM 01-Feb-2013 02-Feb-2013 Organized
National GIAN JYOTI INSTITUTE of Management & Technology. Mohali, Punjab 22-Sep-2012 22-Sep-2012 Best Practices for the Implementation of Supply Chain Management Participated RAJESHWARI PANIGRAHI
National Andhra Pradesh Economic Association SV Uni Tirupati 11-Feb-2012 12-Feb-2012 Special Economic ZonesIndustrial Growth in Andhra Pradesh Participated K.Manjushree naidu
National Manickchand Pahade Law College, Aurangabad Manickchand Pahade Law College, Aurangabad 27-Aug-2011 28-Aug-2011 5.Green MarketingOpportunities and Challenges Participated K.Manjushree
National COLLEGE OF MANAGEMENT STUDIES GITAM COLLEGE OF MANAGEMENT STUDIES GITAM 30-Jul-2006 31-Jul-2006 Organized
National College of Management Studies, GITAM College of Management Studies, GITAM 26-Nov-2004 27-Nov-2004 Indian Insurance Industry Emerging Trends and Challenges Participated 0
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International Confederation of Women Entrepreneurs of India Bhopal 27-Oct-2018 25-Feb-2018 Tribal Women Empowement Through Self Help Groups AStudy in Seetahmpeta Mandal, Srikakulam Participated K.Manjushree
International GITAM University GITAM University 27-Jul-2018 28-Jul-2018 Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions, Participated T.Susmitha
International GITAM University GITAM University 27-Jul-2018 28-Jul-2018 Augmented Reality Experiential Marketing A New Era in Digital Marketing Participated K.V.Sajjan
International International Institute of Research & Journals IIRAJ Researchers Forum (WPE Trust) Kualampur 07-Apr-2018 08-Apr-2018 Brand Awareness And Customer Perception Towards Branded Mens Wear Participated V. Sai Prashant
International International Institute of Research & Journals IIRAJ Researchers Forum Kuala Lumpur, Malaysia 07-Apr-2018 08-Apr-2018 Brand Awareness And Customer Perception Towards Branded Mens Wear Participated V.Sai prashanth
International ), Institute Of Research And Journal Iraj Research Fo ICBMSISINGAPORE 18-Mar-2018 18-Mar-2018 Customer Buying Patterns In Organized Retails Participated V.Sai prashanth
International Osmania University Campus, Hyderabad Hyderabad 10-Mar-2018 11-Mar-2018 DIGITAL MARKETING IN INDIA Participated V. Sai Prashant
International Skyline University College, University City of Sharjah. Skyline University College, University City of Sharjah. 26-Mar-2017 27-Mar-2017 BUSINESS AND MANAGEMENT IN FINTECH DRIVEN AGE Participated M.SUDHA
International Confederation of Women Entrepreneurs of India Bhopal 16-Oct-2014 16-Oct-2014 Tribal Women Empowement Through Self Help Groups Participated K.Manjusree
International GITAM Institute of Management, GITAM University GITAM Institute of Management, GITAM University 12-Jul-2009 14-Jul-2009 INNOVATIVE STRATEGIES AND DYNAMIC GROWTH OF PUBLIC SECTOR A STUDY OF RINL STEEL PLANT VIZAG Participated K.Manjushree
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
A Study Of Consumer Perceptions Towards Private Label Brands Within The Grocery Retail Sector In Bangalore (Bengaluru) K.V. Sajjan GITAM Institute of Management GITAM University Marketing 2020 Part time PhD
A Study in Changing Trends in Customer Behaviour and Business Practices Adopted in Retail Malls with reference to Visakhapatnam City. V.Sai Prasanth GITAM Institute of Management GITAM University Marketing 2019 Part time PhD
A Study on UTI Mutual Fund and Perception of Individual Financial Advisors towards UTI Mutual Fund with reference to the state of Andhra Pradesh B.K.Barik GITAM Institute of Management GITAM University Marketing 2018 Part time PhD
Work Life Balance among Women Employees in Select Service Sectors With Special Reference to Visakhapatnam City Panchakarla Naga Sandeep GITAM Institute of Management GITAM University Marketing 2017 Full time PhD
Customers perception towards online shopping Tallapureddy R Reddy GITAM Institute of Management GITAM University Marketing 2015 Part time M.Phil
The Influence of Organizational characteristics on Employee Engagement A Study Among the Front Line Sales Personnel of Telecom Sector, Andhra Pradesh & Telangana(India) Manoj Gour Chintaluri GITAM Institute of Management GITAM University Marketing Part time PhD
Customer Perception Of Perceived Risk In Online Shopping A Study In City Of Hyderabad Tallapureddy R Reddy GITAM Institute of Management GITAM University Marketing Part time PhD
A Study on Consumer Preferences of Select Fast Moving Consumer Goods in North Coastal Andhra Pradesh T.Venkateswarlu GITAM Institute of Management GITAM University Marketing Part time PhD
Name of the award Awarded by Awarded year
Best Researcher Award GITAM University 2017
Visiting Prof. University of Nebraska University of Nebraska 2013
MEMBER OF CONFERENCE INDIAN ECONOMIC ASSOCIATION 2012
Gold Medal Andhra University 2006
Gold Medal in Ph.D Andhra University 2006
Title Type Organized by Venue Start date End date Role
Productivity Tools for Teaching Enhancement Faculty development program Dhyanahitha Educational Society GITAM Institute of Management 07-May-2020 21-May-2020 Participated
Commodity Market Quality improvement program The Hindu, MCX and GITAM Institute of Mangement GITAM Institute of Management 09-Feb-2019 09-Feb-2019 Organized
Digital Marketing Faculty development program GITAM GITAM 17-Feb-2018 17-Feb-2018 Organized
Interactive Pedagogy for Teaching Marketing Faculty development program GITAM INSTITUTE OF MANAGEMENT GITAM 09-Aug-2012 09-Aug-2012 Organized
College Talk AIDS Faculty development program National Service Scheme, Department of Higher Education and A.P State AIDS Control Society, Hyderabad Regional Training Centre, Visakhapatnam 11-Dec-2004 14-May-2004 Participated
Title Type Organized by Venue Start date End date Role
University Teaching Quality improvement program Coursera GITAM Institute of Management 08-Aug-2020 11-Aug-2020 Participated
Learning to Teach Online Quality improvement program Coursera GITAM Institute of Management 04-Aug-2020 09-Aug-2020 Participated
Market Research and Consumer Behavior Quality improvement program Coursera GITAM Institute of Management 19-Jul-2020 31-Jul-2020 Participated
Marketing Management II Quality improvement program Coursera GITAM Institute of Management 15-May-2020 20-Jun-2020 Participated
Marketing Management I Quality improvement program Coursera GITAM Institute of Management 05-May-2020 12-May-2020 Participated