Faculty Profile
Jyothsna M.
Professor, MARKETING, GSB , VSP
Education
Ph. D.Email ID
jmallela@gitam.edu
Education
Ph. D.Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| A Study on Human Resource Management in a Public Sector Enterprise | Andhra University Visakhapatnam | 2002 |
| PG MBA | Andhra University | 2001 |
| M Com | 1982 | |
| BCom | 1979 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| Lecturer | Bullayya college | 01-04-1992 | 14-08-2003 |
| Lecturer | St.Joseph college for women | 07-08-1984 | 03-03-1986 |
Awards
| Award name | Award Organization | Awarded year |
|---|---|---|
| Best Researcher Award | GITAM University | 2017 |
| Visiting Professor | University of Nebraska USA | 2013 |
| Gold Medal Best Ph.D Award | Andhra University | 2006 |
Understanding the influence of TV Advertisements on Childrens Purchase Behaviour International Journal of Innovative Technology and Exploring Engineering (IJITEE), Scopus, JAN-Select, Volume9 , 1366-1369
Understanding the Influence of TV Advertisements on Childrens Purchase BehaviourTHINK INDIA (Quarterly Journal), Others, JAN-2020, 9, 1366-1369
Understanding the Influence of TV Advertisements on Childrens Purchase Behaviour International Journal of Innovative Technology and Exploring Engineering , Scopus, JAN-2020, 9, 1366-1369
CORRELATION BETWEEN ENVIRONMENT RELATED SDGS 6,7 AND 15 INDEXES OF 2018 AND SELECTED SOCIOECONOMIC AND DEMOGRAPHIC INDICATORS Journal of Critical Reviews, Scopus, MAR-2020, 7, 169-174
Journal of Critical Reviews and entitled CHALLENGES FOR ECONOMIC GROWTH IN INDIA A CRITIQUEJournal of Critical Reviews, Scopus, APR-2020, 7, 169-175
A study on perceived risk in online shoppingGIS Science , Others, OCT-2020, 7, 252-266
Consumers Attitude Towards Packaged Food LabelsConsumers Attitude Towards Packaged Food Labels, Others, OCT-2020, 7, 252-266
A Study on Parents Perception of influence of TV commercials on their childrens purchase behavior with reference to the city of Visakhapatnam THINK INDIA JOURNAL , Others, NOV-2019, Vol22, 9188-91
A Study On Perceived Benefits In Online ShoppingTHINK INDIA (Quarterly Journal), Others, DEC-2019, Vol22, 6270-6275
A Study on Perceived Risk in Online Shopping International Journal of Scientific Research and Review (IJSRR) ISSN 2279543X, Others, JUN-2019, 8, 1-16
A Study on Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions, With reference to the city of Visakhapatnam.International Journal of Scientific Research and Review (IJSRR), Others, MAY-2019, 8, 1600-1612
Customer Relationship Management Practices in Organized Retail Shopping Malls at Vishakhapatnam City in India Innovative Research Publications , Others, MAY-2019, 1, 161-170
Measuring An Effectiveness of Employee Engagement in India A Case Study , International Journal of Scientific Research and Review , Others, MAR-2019, 8, 751-756
The Influence Of Organizational Characteristics On Employee Engagement ACase Study of Sales Personnel Of Indian Telecom IndustryInternational Journal of Scientific Research and Review, Others, MAR-2019, 8, 375-389
Study On Consumer Perceptions Of Private Label Brand Groceries In Bangalore (Bengaluru) International Journal of Advance & Innovative Research, Google scholar, -2019, 6, 177-186
A Study on Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions, With reference to the city of VisakhapatnamInternational Journal of Scientific Research and Review, Others, MAY-2019, 8, 1600-1612
A Study On Perceived Risk In Online ShoppingInternational Journal of Scientific Research and Review , Others, JUN-2019, 8, 1-16
The Influence Of Organizational Characteristics On Employee Engagement ACase Study of Sales Personnel Of Indian Telecom IndustryInternational Journal of Scientific Research and Review, Others, -2019, Volume 8, , 375-389
Measuring An Effectiveness of Employee Engagement in India A Case StudyInternational Journal of Scientific Research and Review, Others, -2019, Volume 8, , 751-756
A STUDY ON CONSUMER PERCEPTIONS OF PRIVATE LABEL BRAND GROCERIES INBANGALORE (BENGALURU)International Journal of Advance and Innovative Research, Google scholar, -2019, Volume 6,, 177-186
Consumer Buying Preferences Based on Green Marketing And Green Product Development,International Journal of Advanced Multidisciplinary Scientific Research(IJAMSR) , Others, -2018, Volume 1, , 89-98
DIGITAL MARKETING IN INDIAInternational Journal of Enhanced Research in Management & Computer Applications , Others, -2018, Volume 7, 79-88
Customer Buying Patterns In Organized Retails With Reference To Visakhapatnam City. Institute Of Research And Journal Iraj Research Forum , Others, -2018, 1, 1-4
. A Systematic Review on Role of Health Care Administration in Geriatric CareJournal of Gerontology & Geriatric Medicine , Others, -2018, 4, 1-3
Consumer Buying Preferences Based on Green Marketing And Green Product DevelopmentInternational Journal of Advanced Multidisciplinary Scientific Research(IJAMSR), Others, SEP-2018, 1, 89-98
Preference on Post Purchase in Retailers Brand, Journal of Advance Management Research,, Others, AUG-2017, 5, 296-305
Present Practices on Customer Perception& Attitude Towards Retail& its ImplicationsOdisha Biz Review, Annual Business Research Journal, Others, -2017, 3, 61-70
Preference on Post Purchase in Retailers BrandJournal of Advance Management Research, Others, -2017, Vol.05, 296-305
. Blitzkrieg Marketing The Social Media Way International Journal of Management, IT & Engineering , Others, -2017, 7, 13-25
A STUDY ON CHANGING TRENDS IN CUSTOMER BUYINGBEHAVIOUR IN RETAIL MALLSWITH REFERENCE TO VISHAKHAPATNAM CITYJournal of Business Management, Commerce & Research, Others, -2016, 4, 44-56
Role of Brand Equity and Brand Identity on Preferences ofSmartphones among StudentsPacific Business Review International , Others, -2016, Volume 1 , 44-53
Influence of Service Quality Dimensions on Customer Satisfaction of Telecom ServicesJournal of Marketing Vistas,(IPE). , EBSCO Host, -2016, 6, 38-51
Customer Satisfaction on Data Services Offered by Leading Network Providers (Vodafone and Airtel).GITAM Journal of Management, Others, -2016, JulySepte, 34-46
A STUDY ON CHANGING TRENDS IN CUSTOMER BUYINGBEHAVIOUR IN RETAIL MALLSWITH REFERENCE TO VISHAKHAPATNAM CITYJournal of Business Management, Commerce & Research, Others, -2016, Vol.IV, 44-56
The Components of Ethical Decision Making A Comparison ofDecision Priorities in India, China, and the United States of AmericaJournal of International Business Education , Others, -2015, 1, 83-94
Young Consumers Online Shopping Preferences with Special Focus on Family Income, Origin and Gender of Students in VisakhapatnamInternational Journal of Business And Administration Research Review, Others, -2015, 1, 255-263
Atal Pension Yojana (Apy) Whether An Elixir For Post Retirement Financial SecurityInternational Journal of Business And Administration Research Review., Others, -2015, 2, 7-16
.Customer Perception Towards Mobile Operators International Journal of Management and Social Science Research Review , Others, -2015, 1, 258-261
.Store Choice Behavior Of Customers In Select Retail Outlets (A Study undertaken in Visakhapatnam, Andhra Pradesh)International Journal Of Business And Administration Research Review (IJBARR) , Others, -2015, 2, 162-165
Marketing Products and Services in a Dynamic EnvironmentPrestige International Journal of Management and Research, Others, -2015, 7, 46-51
Trait Differences in Decision Making A Comparison of Cultural Priorities between USBased and IndianBased AccountantsJournal of Business Diversity, Others, -2014, 15, 48-54
Role Of Mobile Phones In Influencing Productivity In Informal Sector,Journal Of Science, Technology And Management, Others, -2014, 7, 326-331
Rythu Bazars Innovative direct marketing of agriculture products problems and prospectsAndhra Pradesh Economic Association XXX II annual conference, Others, -2014, CONFERENCE, 1-6
A Study On Stress Among Public And Private Sector Employees In Select Service Sectors Intercontinental Journal Of Human Resource Research Review , Others, -2014, 2, 164-172
The Art of Identifing Potential Talent And Leadership The Key To Competitive AdvantageAsia Pacific Journal,, Others, -2014, 1, 112-123
Rural India Market Research The Need for National Level Primary Data. More than just Corporate Research, a Social CauseGITAM Journal of Management, Others, -2014, 12, 124-136
Impact of Technology on Employee Engagement Detrimental or Beneficial?, Pacific Business Review International, Others, -2014, 7, 10-12
Greener Attitude, EcoFriendly Products and other Environmental IssuesSouthern Economist, Others, -2012, 50, 22-26
Skilling Women for Work in Informal SectorGITAM Journal of Management, Others, -2012, 10, 246-248
Local Vs Foreign Made, Are Indians EthnocentricGITAM Journal of Management, Others, -2011, 9, 201-210
Business Marketing Text and Cases GITAM Journal of Management, Others, -2010, 10, 292-293
Review of book Sales Management,By U.C.MathurGITAM Journal of Management, Others, -2009, 7, 258-259
The Beauty Business More than Skin DeepStrategy,The Journal for Management Development, Others, -2008, 12, 83-88
Human Resource Development (HRD) in Public Service UnitsIndian Economic Panorama, Others, -2007, Special An, 8-11
Human Resource Functions in Public Sector Enterprise Journal of NIPM, Personal Focus, Others, -2003, 0, 1-12
Employment Relations in a large Public Sector EnterpriseIndian Journal of Labour Economics, Others, -2000, 43, 1183
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Rural Marketing | Chapters | GITAM UNIVERSITY | Rural Marketing | 1 | 80-165 | 0 | 2017 |
| Consumer Behviour | Chapters | GITAM UNIVERSITY | Consumer Behviour | 1 | 1-122 | 0 | 2016 |
| Retail Marketing | Chapters | GITAM UNIVERSITY | Retail Marketing | 1 | 24-47 | 0 | 2016 |
| Marketing Management | Chapters | GITAM UNIVERSITY | Marketing Management | 1 | 73-206 | 0 | 2015 |
| Proceedings of National Conference on Micro Finance in India | Chapters | Createspace, Amazon Group USA | Finance | 1 | 112-116 | 97681515395362 | 2015 |
| Financial Inclusion in India Challenges and Strategies | Chapters | Acharya Nagarjuna University | Strategies for Successful Implementation of Financial Inclusion A Study of an Integrated Model Linking PostOffice, Bank and MGNREGS Scheme | EXCEL | 120-131 | 9789350623183 | 2013 |
| STRATEGIES FOR PROMOTING INTERNAL QUALITY ASSURANCE SYSTEM | Chapters | Acharya Nagarjuna University | Best Practices A Case Study Of College of Management Studies | 1 | 76-86 | 0 | 2008 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | School of Management, NIT Warangal | Warangal | 31-Jan-2020 | 01-Feb-2020 | Antecedents of E Service Quality of Web in Online Shopping. National Conference on New Management Paradigms in a Changing World. | Participated | T.Ravindra Reddy |
| National | School of Management, NIT Warangal | Warangal | 31-Jan-2020 | 01-Feb-2020 | Measuring Antecedents Of Childrens Behaviour Towards Television Advertising,With reference to the city of Visakhapatnam | Participated | T.Susmitha |
| National | St.Joseph college for women | Visakhapatnam | 23-Nov-2018 | 24-Nov-2018 | ECommerce Business Models | Participated | V.Sai prashanth |
| National | GITAM Institute of Management and Indian Bank | GITAM Institute of Management | 09-Nov-2018 | 10-Nov-2018 | Regulatory Measures to control Non Performing Assets In Public Sector Banks In India | Participated | K.Manjushree |
| National | GITAM UN | Mother Teresa Auditorium, GITAM | 27-Jul-2017 | 27-Jul-2017 | Organized | ||
| National | Dept. of Marketing GITAM | knowledge resource center GITAM | 04-Sep-2014 | 04-Sep-2014 | Organized | ||
| National | GITAM INSTITUTE OF MANAGEMENT | KNOWLEDGE RESOURCE CENTRE | 21-Feb-2014 | 22-Feb-2014 | RURAL MARKETING REVOLUTION IN INDIA THE INFORMATION TECHNOLOGY WAY | Organized | K.MANJUSHREE |
| National | ANDHRA UNIVERSITY, dcms | ANDHRA UNIVERSITY | 20-Dec-2013 | 20-Dec-2013 | Identifying Potential Talent And Leadership The Key To Competitive Advantage. | Participated | K.Manjusree |
| National | GITAM | KRC GITAM | 01-Feb-2013 | 02-Feb-2013 | Organized | ||
| National | GIAN JYOTI INSTITUTE of Management & Technology. | Mohali, Punjab | 22-Sep-2012 | 22-Sep-2012 | Best Practices for the Implementation of Supply Chain Management | Participated | RAJESHWARI PANIGRAHI |
| National | Andhra Pradesh Economic Association | SV Uni Tirupati | 11-Feb-2012 | 12-Feb-2012 | Special Economic ZonesIndustrial Growth in Andhra Pradesh | Participated | K.Manjushree naidu |
| National | Manickchand Pahade Law College, Aurangabad | Manickchand Pahade Law College, Aurangabad | 27-Aug-2011 | 28-Aug-2011 | 5.Green MarketingOpportunities and Challenges | Participated | K.Manjushree |
| National | COLLEGE OF MANAGEMENT STUDIES GITAM | COLLEGE OF MANAGEMENT STUDIES GITAM | 30-Jul-2006 | 31-Jul-2006 | Organized | ||
| National | College of Management Studies, GITAM | College of Management Studies, GITAM | 26-Nov-2004 | 27-Nov-2004 | Indian Insurance Industry Emerging Trends and Challenges | Participated | 0 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | Confederation of Women Entrepreneurs of India | Bhopal | 27-Oct-2018 | 25-Feb-2018 | Tribal Women Empowement Through Self Help Groups AStudy in Seetahmpeta Mandal, Srikakulam | Participated | K.Manjushree |
| International | GITAM University | GITAM University | 27-Jul-2018 | 28-Jul-2018 | Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions, | Participated | T.Susmitha |
| International | GITAM University | GITAM University | 27-Jul-2018 | 28-Jul-2018 | Augmented Reality Experiential Marketing A New Era in Digital Marketing | Participated | K.V.Sajjan |
| International | International Institute of Research & Journals IIRAJ Researchers Forum (WPE Trust) | Kualampur | 07-Apr-2018 | 08-Apr-2018 | Brand Awareness And Customer Perception Towards Branded Mens Wear | Participated | V. Sai Prashant |
| International | International Institute of Research & Journals IIRAJ Researchers Forum | Kuala Lumpur, Malaysia | 07-Apr-2018 | 08-Apr-2018 | Brand Awareness And Customer Perception Towards Branded Mens Wear | Participated | V.Sai prashanth |
| International | ), Institute Of Research And Journal Iraj Research Fo | ICBMSISINGAPORE | 18-Mar-2018 | 18-Mar-2018 | Customer Buying Patterns In Organized Retails | Participated | V.Sai prashanth |
| International | Osmania University Campus, Hyderabad | Hyderabad | 10-Mar-2018 | 11-Mar-2018 | DIGITAL MARKETING IN INDIA | Participated | V. Sai Prashant |
| International | Skyline University College, University City of Sharjah. | Skyline University College, University City of Sharjah. | 26-Mar-2017 | 27-Mar-2017 | BUSINESS AND MANAGEMENT IN FINTECH DRIVEN AGE | Participated | M.SUDHA |
| International | Confederation of Women Entrepreneurs of India | Bhopal | 16-Oct-2014 | 16-Oct-2014 | Tribal Women Empowement Through Self Help Groups | Participated | K.Manjusree |
| International | GITAM Institute of Management, GITAM University | GITAM Institute of Management, GITAM University | 12-Jul-2009 | 14-Jul-2009 | INNOVATIVE STRATEGIES AND DYNAMIC GROWTH OF PUBLIC SECTOR A STUDY OF RINL STEEL PLANT VIZAG | Participated | K.Manjushree |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| A Study Of Consumer Perceptions Towards Private Label Brands Within The Grocery Retail Sector In Bangalore (Bengaluru) | K.V. Sajjan | GITAM Institute of Management GITAM University | Marketing | 2020 | Part time | PhD |
| A Study in Changing Trends in Customer Behaviour and Business Practices Adopted in Retail Malls with reference to Visakhapatnam City. | V.Sai Prasanth | GITAM Institute of Management GITAM University | Marketing | 2019 | Part time | PhD |
| A Study on UTI Mutual Fund and Perception of Individual Financial Advisors towards UTI Mutual Fund with reference to the state of Andhra Pradesh | B.K.Barik | GITAM Institute of Management GITAM University | Marketing | 2018 | Part time | PhD |
| Work Life Balance among Women Employees in Select Service Sectors With Special Reference to Visakhapatnam City | Panchakarla Naga Sandeep | GITAM Institute of Management GITAM University | Marketing | 2017 | Full time | PhD |
| Customers perception towards online shopping | Tallapureddy R Reddy | GITAM Institute of Management GITAM University | Marketing | 2015 | Part time | M.Phil |
| The Influence of Organizational characteristics on Employee Engagement A Study Among the Front Line Sales Personnel of Telecom Sector, Andhra Pradesh & Telangana(India) | Manoj Gour Chintaluri | GITAM Institute of Management GITAM University | Marketing | Part time | PhD | |
| Customer Perception Of Perceived Risk In Online Shopping A Study In City Of Hyderabad | Tallapureddy R Reddy | GITAM Institute of Management GITAM University | Marketing | Part time | PhD | |
| A Study on Consumer Preferences of Select Fast Moving Consumer Goods in North Coastal Andhra Pradesh | T.Venkateswarlu | GITAM Institute of Management GITAM University | Marketing | Part time | PhD |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| Best Researcher Award | GITAM University | 2017 |
| Visiting Prof. University of Nebraska | University of Nebraska | 2013 |
| MEMBER OF CONFERENCE | INDIAN ECONOMIC ASSOCIATION | 2012 |
| Gold Medal | Andhra University | 2006 |
| Gold Medal in Ph.D | Andhra University | 2006 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Productivity Tools for Teaching Enhancement | Faculty development program | Dhyanahitha Educational Society | GITAM Institute of Management | 07-May-2020 | 21-May-2020 | Participated |
| Commodity Market | Quality improvement program | The Hindu, MCX and GITAM Institute of Mangement | GITAM Institute of Management | 09-Feb-2019 | 09-Feb-2019 | Organized |
| Digital Marketing | Faculty development program | GITAM | GITAM | 17-Feb-2018 | 17-Feb-2018 | Organized |
| Interactive Pedagogy for Teaching Marketing | Faculty development program | GITAM INSTITUTE OF MANAGEMENT | GITAM | 09-Aug-2012 | 09-Aug-2012 | Organized |
| College Talk AIDS | Faculty development program | National Service Scheme, Department of Higher Education and A.P State AIDS Control Society, Hyderabad | Regional Training Centre, Visakhapatnam | 11-Dec-2004 | 14-May-2004 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| University Teaching | Quality improvement program | Coursera | GITAM Institute of Management | 08-Aug-2020 | 11-Aug-2020 | Participated |
| Learning to Teach Online | Quality improvement program | Coursera | GITAM Institute of Management | 04-Aug-2020 | 09-Aug-2020 | Participated |
| Market Research and Consumer Behavior | Quality improvement program | Coursera | GITAM Institute of Management | 19-Jul-2020 | 31-Jul-2020 | Participated |
| Marketing Management II | Quality improvement program | Coursera | GITAM Institute of Management | 15-May-2020 | 20-Jun-2020 | Participated |
| Marketing Management I | Quality improvement program | Coursera | GITAM Institute of Management | 05-May-2020 | 12-May-2020 | Participated |