Faculty Profile | GITAM

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Jyothsna M.

Jyothsna M.

Professor, MARKETING, GSB , VSP

Education

Ph. D.

Email ID

jmallela@gitam.edu

Education

Degree Name	Institute & College name	Year of Graduation/Award
A Study on Human Resource Management in a Public Sector Enterprise	Andhra University Visakhapatnam	2002
PG MBA	Andhra University	2001
	M Com	1982
	BCom	1979

Experience

Designation	Organization	From Date	To Date
Lecturer	Bullayya college	01-04-1992	14-08-2003
Lecturer	St.Joseph college for women	07-08-1984	03-03-1986

Awards

Award name	Award Organization	Awarded year
Best Researcher Award	GITAM University	2017
Visiting Professor	University of Nebraska USA	2013
Gold Medal Best Ph.D Award	Andhra University	2006

Title of the book	Book / Chapter	Name of the publisher	Subject area	Edition	Page numbers	ISBN	Published year
Rural Marketing	Chapters	GITAM UNIVERSITY	Rural Marketing	1	80-165	0	2017
Consumer Behviour	Chapters	GITAM UNIVERSITY	Consumer Behviour	1	1-122	0	2016
Retail Marketing	Chapters	GITAM UNIVERSITY	Retail Marketing	1	24-47	0	2016
Marketing Management	Chapters	GITAM UNIVERSITY	Marketing Management	1	73-206	0	2015
Proceedings of National Conference on Micro Finance in India	Chapters	Createspace, Amazon Group USA	Finance	1	112-116	97681515395362	2015
Financial Inclusion in India Challenges and Strategies	Chapters	Acharya Nagarjuna University	Strategies for Successful Implementation of Financial Inclusion A Study of an Integrated Model Linking PostOffice, Bank and MGNREGS Scheme	EXCEL	120-131	9789350623183	2013
STRATEGIES FOR PROMOTING INTERNAL QUALITY ASSURANCE SYSTEM	Chapters	Acharya Nagarjuna University	Best Practices A Case Study Of College of Management Studies	1	76-86	0	2008

Seminar name	Organized by	Venue	Start date	End date	Title of the paper presented	Role	Co presenter
National	School of Management, NIT Warangal	Warangal	31-Jan-2020	01-Feb-2020	Antecedents of E Service Quality of Web in Online Shopping. National Conference on New Management Paradigms in a Changing World.	Participated	T.Ravindra Reddy
National	School of Management, NIT Warangal	Warangal	31-Jan-2020	01-Feb-2020	Measuring Antecedents Of Childrens Behaviour Towards Television Advertising,With reference to the city of Visakhapatnam	Participated	T.Susmitha
National	St.Joseph college for women	Visakhapatnam	23-Nov-2018	24-Nov-2018	ECommerce Business Models	Participated	V.Sai prashanth
National	GITAM Institute of Management and Indian Bank	GITAM Institute of Management	09-Nov-2018	10-Nov-2018	Regulatory Measures to control Non Performing Assets In Public Sector Banks In India	Participated	K.Manjushree
National	GITAM UN	Mother Teresa Auditorium, GITAM	27-Jul-2017	27-Jul-2017		Organized
National	Dept. of Marketing GITAM	knowledge resource center GITAM	04-Sep-2014	04-Sep-2014		Organized
National	GITAM INSTITUTE OF MANAGEMENT	KNOWLEDGE RESOURCE CENTRE	21-Feb-2014	22-Feb-2014	RURAL MARKETING REVOLUTION IN INDIA THE INFORMATION TECHNOLOGY WAY	Organized	K.MANJUSHREE
National	ANDHRA UNIVERSITY, dcms	ANDHRA UNIVERSITY	20-Dec-2013	20-Dec-2013	Identifying Potential Talent And Leadership The Key To Competitive Advantage.	Participated	K.Manjusree
National	GITAM	KRC GITAM	01-Feb-2013	02-Feb-2013		Organized
National	GIAN JYOTI INSTITUTE of Management & Technology.	Mohali, Punjab	22-Sep-2012	22-Sep-2012	Best Practices for the Implementation of Supply Chain Management	Participated	RAJESHWARI PANIGRAHI
National	Andhra Pradesh Economic Association	SV Uni Tirupati	11-Feb-2012	12-Feb-2012	Special Economic ZonesIndustrial Growth in Andhra Pradesh	Participated	K.Manjushree naidu
National	Manickchand Pahade Law College, Aurangabad	Manickchand Pahade Law College, Aurangabad	27-Aug-2011	28-Aug-2011	5.Green MarketingOpportunities and Challenges	Participated	K.Manjushree
National	COLLEGE OF MANAGEMENT STUDIES GITAM	COLLEGE OF MANAGEMENT STUDIES GITAM	30-Jul-2006	31-Jul-2006		Organized
National	College of Management Studies, GITAM	College of Management Studies, GITAM	26-Nov-2004	27-Nov-2004	Indian Insurance Industry Emerging Trends and Challenges	Participated	0

Seminar name	Organized by	Venue	Start date	End date	Title of the paper presented	Role	Co presenter
International	Confederation of Women Entrepreneurs of India	Bhopal	27-Oct-2018	25-Feb-2018	Tribal Women Empowement Through Self Help Groups AStudy in Seetahmpeta Mandal, Srikakulam	Participated	K.Manjushree
International	GITAM University	GITAM University	27-Jul-2018	28-Jul-2018	Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions,	Participated	T.Susmitha
International	GITAM University	GITAM University	27-Jul-2018	28-Jul-2018	Augmented Reality Experiential Marketing A New Era in Digital Marketing	Participated	K.V.Sajjan
International	International Institute of Research & Journals IIRAJ Researchers Forum (WPE Trust)	Kualampur	07-Apr-2018	08-Apr-2018	Brand Awareness And Customer Perception Towards Branded Mens Wear	Participated	V. Sai Prashant
International	International Institute of Research & Journals IIRAJ Researchers Forum	Kuala Lumpur, Malaysia	07-Apr-2018	08-Apr-2018	Brand Awareness And Customer Perception Towards Branded Mens Wear	Participated	V.Sai prashanth
International	), Institute Of Research And Journal Iraj Research Fo	ICBMSISINGAPORE	18-Mar-2018	18-Mar-2018	Customer Buying Patterns In Organized Retails	Participated	V.Sai prashanth
International	Osmania University Campus, Hyderabad	Hyderabad	10-Mar-2018	11-Mar-2018	DIGITAL MARKETING IN INDIA	Participated	V. Sai Prashant
International	Skyline University College, University City of Sharjah.	Skyline University College, University City of Sharjah.	26-Mar-2017	27-Mar-2017	BUSINESS AND MANAGEMENT IN FINTECH DRIVEN AGE	Participated	M.SUDHA
International	Confederation of Women Entrepreneurs of India	Bhopal	16-Oct-2014	16-Oct-2014	Tribal Women Empowement Through Self Help Groups	Participated	K.Manjusree
International	GITAM Institute of Management, GITAM University	GITAM Institute of Management, GITAM University	12-Jul-2009	14-Jul-2009	INNOVATIVE STRATEGIES AND DYNAMIC GROWTH OF PUBLIC SECTOR A STUDY OF RINL STEEL PLANT VIZAG	Participated	K.Manjushree

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification

Title of the thesis	Name of the student	Name of the college / university	Major subject area	Year of admission	Type of admission	Thesis specification
A Study Of Consumer Perceptions Towards Private Label Brands Within The Grocery Retail Sector In Bangalore (Bengaluru)	K.V. Sajjan	GITAM Institute of Management GITAM University	Marketing	2020	Part time	PhD
A Study in Changing Trends in Customer Behaviour and Business Practices Adopted in Retail Malls with reference to Visakhapatnam City.	V.Sai Prasanth	GITAM Institute of Management GITAM University	Marketing	2019	Part time	PhD
A Study on UTI Mutual Fund and Perception of Individual Financial Advisors towards UTI Mutual Fund with reference to the state of Andhra Pradesh	B.K.Barik	GITAM Institute of Management GITAM University	Marketing	2018	Part time	PhD
Work Life Balance among Women Employees in Select Service Sectors With Special Reference to Visakhapatnam City	Panchakarla Naga Sandeep	GITAM Institute of Management GITAM University	Marketing	2017	Full time	PhD
Customers perception towards online shopping	Tallapureddy R Reddy	GITAM Institute of Management GITAM University	Marketing	2015	Part time	M.Phil
The Influence of Organizational characteristics on Employee Engagement A Study Among the Front Line Sales Personnel of Telecom Sector, Andhra Pradesh & Telangana(India)	Manoj Gour Chintaluri	GITAM Institute of Management GITAM University	Marketing		Part time	PhD
Customer Perception Of Perceived Risk In Online Shopping A Study In City Of Hyderabad	Tallapureddy R Reddy	GITAM Institute of Management GITAM University	Marketing		Part time	PhD
A Study on Consumer Preferences of Select Fast Moving Consumer Goods in North Coastal Andhra Pradesh	T.Venkateswarlu	GITAM Institute of Management GITAM University	Marketing		Part time	PhD

Name of the award	Awarded by	Awarded year
Best Researcher Award	GITAM University	2017
Visiting Prof. University of Nebraska	University of Nebraska	2013
MEMBER OF CONFERENCE	INDIAN ECONOMIC ASSOCIATION	2012
Gold Medal	Andhra University	2006
Gold Medal in Ph.D	Andhra University	2006

Title	Type	Organized by	Venue	Start date	End date	Role
Productivity Tools for Teaching Enhancement	Faculty development program	Dhyanahitha Educational Society	GITAM Institute of Management	07-May-2020	21-May-2020	Participated
Commodity Market	Quality improvement program	The Hindu, MCX and GITAM Institute of Mangement	GITAM Institute of Management	09-Feb-2019	09-Feb-2019	Organized
Digital Marketing	Faculty development program	GITAM	GITAM	17-Feb-2018	17-Feb-2018	Organized
Interactive Pedagogy for Teaching Marketing	Faculty development program	GITAM INSTITUTE OF MANAGEMENT	GITAM	09-Aug-2012	09-Aug-2012	Organized
College Talk AIDS	Faculty development program	National Service Scheme, Department of Higher Education and A.P State AIDS Control Society, Hyderabad	Regional Training Centre, Visakhapatnam	11-Dec-2004	14-May-2004	Participated

Title	Type	Organized by	Venue	Start date	End date	Role
University Teaching	Quality improvement program	Coursera	GITAM Institute of Management	08-Aug-2020	11-Aug-2020	Participated
Learning to Teach Online	Quality improvement program	Coursera	GITAM Institute of Management	04-Aug-2020	09-Aug-2020	Participated
Market Research and Consumer Behavior	Quality improvement program	Coursera	GITAM Institute of Management	19-Jul-2020	31-Jul-2020	Participated
Marketing Management II	Quality improvement program	Coursera	GITAM Institute of Management	15-May-2020	20-Jun-2020	Participated
Marketing Management I	Quality improvement program	Coursera	GITAM Institute of Management	05-May-2020	12-May-2020	Participated