Faculty Profile
Devi Prasad Venkata Varaha Kotni
Associate Professor, Marketing, GSB , VSP
Education
Ph. D.Email ID
vkotni@gitam.eduEducation
Ph. D.Office room coordinates
Bulding Name: GIM UG BUILDING,Floor NO: 1 floor, Room No: 108.Consulting hours
8am-5pmList of courses
MBAEducation
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| PhD | RAYALASEEMA UNIVERSITY, KURNOOL | 2017 |
| AP-SET | APSCHE | 2012 |
| UGC-NET | UGC, NEW DELHI | 2008 |
| MCA (Distance Mode) | IGNO UNIVERSITY, NEW DELHI | 2007 |
| MBA | Al-Ameer College of Engg & IT, Visakhapatnam | 2006 |
| BCA | Dr H S D College, Visakahapatnam | 2002 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| ASSISTANT, SR ASSISTANT & ASSOICATE PROFESSOR | Gayatri Vidya Parishad College for Degree and PG Courses (A), Visakhapatnam | 23-06-2008 | 05-07-2021 |
| HR Executive | Clientel Solutions pvt. Ltd (Software Training & Development division), Bangalore. | 08-05-2006 | 02-06-2008 |
| FACULTY | IT Technocrats pvt Ltd, Visakhapatnam | 03-05-2002 | 17-05-2004 |
Awards
| Award name | Award Organization | Awarded year |
|---|---|---|
| Best Case Study Award-2017 | ICBM –School of Business Excellence, Hyderabad | 2017 |
| Best Research Paper Award-2016 | Australian Social Sciences Business Research Institute, Melbourne | 2016 |
| UGC TRAVEL GRANT AWARD | UGC, NEW DELHI | 2015 |
| Best Research Paper Award-2013 | PESIT, Bangalore | 2013 |
| Shiksha Rattan Puraskar – 2013 | India International Friendship Society, New Delhi | 2013 |
| CAREER AWARD FOR YOUNG TEACHER | AICTE, NEW DELHI | 2013 |
Determinants of Customer Patronage for Retail Banking outlet choice in Emerging EconomiesAcademy of Marketing Studies Journal, Others, FEB-2021, 25, 1-16
Customer Perception towards After Sales Services of Consumer Electronics Retail Outlets in Visakhapatnam CityJournal of Critical Reviews, Scopus, AUG-2020, 7, 2840-2850
An Empirical Evaluation on Identification of Frequently performed Digital Financial Transactions in Visakhapatnam CityInternational Journal of Psychosocial Rehabilitation, Others, MAY-2020, 24, 8836-8846
Consumption Patterns and Customer Expectations towards Marine Fishery Products in Coastal Andhra PradeshRVIM Journal of Management Research, Others, DEC-2020, 12, 23-30
An Adapted Model for Consumer Decision Making Process of Hand Sanitizer Products in COVID19 ScenarioDogo Rangsang Research Journal, Others, AUG-2020, 10, 363-374
An Empirical Evaluation on Value Chain Operations Performed in Marketing of Marine Fisheries in Andhra PradeshPrabandhan Indian Journal of Management, Scopus, OCT-2019, 12, 44-57
Value Chain Management Model for Retailing of Marine FishIndian Journal of Marketing, Scopus, DEC-2018, 49, 23-33
Application of Herzberg TwoFactor Theory Model for Motivating Retail Sales ForceThe IUP Journal of Organizational Behavior, EBSCO Host, FEB-2018, 17, 1-19
Paradigm Shift from Attracting Footfalls for Retail Store to getting Hits for EStore Empirical Evaluation of the Attributes of Decision Making Process in EtailingGlobal Business Review, Scopus, OCT-2017, 18, 1215-1237
Problems & Prospects Of Green MarketingMITS International Journal of Business Research (MIJBR), Google scholar, DEC-2017, 4, 86-90
Evaluation of InStore Services to enhance the customer satisfactionThe IUP Journal of Marketing Management, EBSCO Host, AUG-2016, 15, 7-36
A Study on Value Chain Management in Marine Fisheries A Case Study of Andhra PradeshInternational Journal of Managing Value and Supply Chains (IJMVSC), EBSCO Host, JUN-2016, 7, 9-19
A Study on attributes of customer patronage towards choosing a fast food retail outletJindal Journal of Business Management, Others, DEC-2015, 4, 126-137
A Study on Determinants of Purchase Behaviour in Fast Food OutletsIPE Journal of Management, EBSCO Host, JUN-2015, 5, 1-23
Determinants of Customer Patronage for Retail Outlet Choice An Empirical Evidence from the city of VisakhapatnamPES Business Review, Others, JAN-2014, 9, 34-47
An Empirical Study on the Identification of Sales force Engagement Drivers A Study of Selected Retail Outlets in VisakhapatnamPrabandhan Indian Journal of Management, Scopus, JUL-2014, 7, 31-45
A Case Study on Marketing Mix Strategies of Soft Drink MarketIndian Journal of Marketing, Scopus, JUN-2014, 44, 24-36
Impact of Retail Services on Retail SalesJournal of Business and Retail Management Research , Others, OCT-2012, 6, 73-81
A Study on Dry Fish Value Chain Management Practices in Indian Marine FisheriesSouth Asian Journal of Social and Political Studies (SAJOSPS), Others, DEC-2012, 13, 78-83
Value Chain Management Practices in Marine Fisheries A Special Reference to Coastal Andhra PradeshPES Business Review, Others, JUN-2011, 6, 59-70
| Title of the project | Funded by | Duration | Sanctioned date |
|---|
| Title of the project | Funded by | Duration | Sanctioned date |
|---|---|---|---|
| UGC TRAVEL GRANT | UGC | 1 | 06-Jul-2016 |
| Problems and Prospects of Indian Retailing in Post FDI Scenario (An Empirical Investigation of emerging markets in Coastal Andhra Pradesh) | UGC SERO HYDERABAD | 24 | 31-Mar-2014 |
| Value Chain Analysis of Retailing in Andhra Pradesh A tool for sustainable development. | AICTE, NEW DELHI | 36 | 02-Aug-2013 |
| Value Chain Analysis of Seafood Products in Andhra Pradesh A tool for sustainable development (As a Coinvestigator) | UGC, NEW DELHI | 24 | 31-Dec-2008 |
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Prospects and Problems of Indian Retailing | Book | Archers and Elevators Publishing House, Banglore | marketing | 1 | 9788194706564 | 2020 | |
| Value Chain Analysis of Retailing A Tool For Sustainable Development | Book | Archers and Elevators Publishing House, Banglore | marketing | 1 | 9788194624516 | 2020 | |
| Global Marketing | Book | Shree Publishing House, Visakhapatnam | marketing | 1 | 9789388196291 | 2019 | |
| Retail Management | Book | Himalaya Publishing House, Visakhapatnam | marketing | 1 | 978935273701 | 2018 | |
| Leadership Education | Book | Himalaya Publishing House, Visakhapatnam | general management | 1 | 9789352624447 | 2017 | |
| IT for Managers | Book | Himalaya Publishing House, Visakhapatnam | SYSTEMS IT | 1 | 9789352631057 | 2016 | |
| ECommerce Impact on Economic Development | Book | Archers and Elevators Publishing House (AEPH), Bangalor | marketing | 1 | 9789383241873 | 2015 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | Padmashree Dr.D.Y.Patil Institute of Management Studies, Pune | Padmashree Dr.D.Y.Patil Institute of Management Studies, Pune | 17-Jan-2018 | 18-Jan-2018 | Identification of Most Expected Post Purchase Services to attract footfalls A Paradigm shift in Retail Post FDI Scenario | Participated | |
| National | Indian Institute of Technology, Kharagpur (IITKGP) | Vinod Guptha School of Management (VGSoM), Indian Institute of Technology, Kharagpur (IITKGP) | 08-Feb-2017 | 09-Feb-2017 | An Empirical Evaluation on value chain management practices of marketing of marine fisheries | Participated | NIL |
| National | Department of Business Management, RBVRR Institute of Technology, Hyderabad | Department of Business Management, RBVRR Institute of Technology, Hyderabad | 07-Mar-2014 | 07-Mar-2014 | A Review Study on Impact of FDI on Retail Sector in India | Participated | |
| National | Department of Management Studies, GVP College for Degree and PG Courses | Department of Management Studies, GVP College for Degree and PG Courses | 21-Feb-2014 | 22-Feb-2014 | A Review on adopting Value Chain Model to Educational Institutions | Participated | |
| National | Department of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam | Department of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam | 12-Dec-2013 | 13-Dec-2013 | A Review on CSR Guidelines and Regulatory Framework in India | Participated | |
| National | Department of Business Management, Osmania University, Hyderabad | Department of Business Management, Osmania University, Hyderabad | 14-Sep-2013 | 15-Sep-2013 | An Empirical Investigation on Highly Expected Retail Services by Customers A Multivariate Analytical Study using Factor Analysis | Participated | |
| National | Gandhi Engineering College, Bhubaneswar | Gandhi Engineering College, Bhubaneswar | 28-Apr-2012 | 28-Apr-2012 | Workplace Management for better Organisation Performance | Participated | |
| National | GVP Degree College (A), Visakhapatnam | GVP Degree College (A), Visakhapatnam | 10-Mar-2012 | 11-Mar-2012 | Impact of Marine Pollution on Marine Products | Participated | |
| National | BVRIT, Hyderabad | BVRIT, Hyderabad | 16-Sep-2011 | 17-Sep-2011 | A study on Supply Chain Management in Marine fisheries A futuristic trend Business Management | Participated | |
| National | Department of Business Management, Osmania University, Hyderabad | Department of Business Management, Osmania University, Hyderabad | 20-Aug-2010 | 21-Aug-2010 | Making CRM Successful through HRD Systems | Participated | |
| National | Department of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam | Department of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam | 13-Aug-2010 | 14-Aug-2010 | Significance of Knowledge Workforce Management for better Organizational Performance | Participated | |
| National | Department of Economics, Andhra University, Visakhapatnam | Department of Economics, Andhra University, Visakhapatnam | 17-Mar-2010 | 17-Mar-2010 | A decade of Liberalized Insurance Industry way ahead | Participated | |
| National | Department of Commerce and Management Studies, Andhra University, Visakhapatnam | Department of Commerce and Management Studies, Andhra University, Visakhapatnam | 19-Dec-2009 | 20-Dec-2009 | Dynamics of Workplace Management | Participated | |
| National | Department of Commerce and Management Studies, Andhra University, Visakhapatnam | Department of Commerce and Management Studies, Andhra University, Visakhapatnam | 11-Dec-2008 | 12-Dec-2008 | Performance Management and 3600 Appraisal in organizations | Participated | |
| National | Department of Economics, Andhra University, Visakhapatnam | Department of Economics, Andhra University, Visakhapatnam | 06-Oct-2008 | 07-Oct-2008 | Human Resource Development at National Level | Participated |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | Sharda University, New Delhi | ONLINE | 26-Nov-2020 | 27-Nov-2020 | Consumer Behaviour towards online food ordering system and consumption in Visakhapatnam City | Participated | Dr.K.VNagaraj |
| International | Indian Institute of Finance, Noida | ONLINE | 07-Nov-2020 | 07-Nov-2020 | Prospects of the Unorganised and Traditional Retailing as a Family Business in India | Participated | |
| International | Prestige Institute of Management, Gwalior | Prestige Institute of Management, Gwalior | 28-Dec-2019 | 30-Dec-2019 | A Comparative Study on Value Added and NonValue Added Marine Fishery Supply Chain Management Practices in Coastal Andhra Pradesh | Participated | |
| International | Hyderabad Business School, GITAM Deemedtobe University, Hyderabad | Hyderabad Business School, GITAM Deemedtobe University, Hyderabad | 15-Nov-2019 | 16-Nov-2019 | Consumption Patterns And Customer Expectations Towards Marine Fishery Products In Coastal Andhra Pradesh | Participated | |
| International | Prestige Institute of Management Gwalior | Prestige Institute of Management Gwalior | 05-Jan-2019 | 06-Jan-2019 | A Study on Value Chain Management in Marine Fisheries Sector with Special Reference to Andhra Pradesh | Participated | |
| International | Prestige Institute of Management, Gwalior | Prestige Institute of Management, Gwalior | 05-Jan-2019 | 07-Jan-2019 | Factors influencing Online Shopping Behaviour A Study of Visakhapatnam Virtual Market | Participated | |
| International | Mittal School of Business, Lovely Professional University (LPU), Punjab | Mittal School of Business, Lovely Professional University (LPU), Punjab | 06-Apr-2018 | 07-Apr-2018 | Dynamics of Customer Patronage for Online Banking An Empirical Evidence from an Indian city of Visakhapatnam | Participated | |
| International | ICBM School of Business Excellence, Hyderabad | ICBM School of Business Excellence, Hyderabad | 17-Dec-2016 | 17-Dec-2016 | Competitive Advantage for Retailers and Differential Advantage for Customers A Value Chain Approach | Participated | |
| International | Australian Social Sciences Business Research Institute, Melbourne | at Crowne Plaza Hotel, Gold Coast, Australia | 26-Sep-2016 | 27-Sep-2016 | Impact of Store Layout Design on Customer shopping Experience A Study of FMCG retail outlets | Participated | NIL |
| International | Organized by Commonwealth Vocational University, Kingdom of Tonga and Indo Global Chamber of Commerce, Industries and Agriculture (IGCCIA) | Hotel Pearl International, KulaLumpur, Malaysia | 16-Nov-2015 | 17-Nov-2015 | Impact Of Value Chain Management Practices On Customer Satisfaction In Retailing An Empirical Study Of Visakhapatnam Retail Market | Participated | NIL |
| International | Canadian Research Centre for Humanities and Education | ILR NYC Conference Center, Cornell University, New York, USA | 20-Jan-2015 | 21-Jan-2015 | Determinants of Consumer Patronage for ETail Outlet Choice An Empirical Evidence from an Indian City of Visakhapatnam | Participated | NIL |
| International | IIM Lucknow, Noida Campus, Delhi | IIM Lucknow, Noida Campus, Delhi | 09-Jan-2014 | 11-Jan-2014 | Identification of InStore Services to enhance Customer Satisfaction by listening to the customer | Participated | |
| International | Gokaraju Rangaraju Institute of Engineering and Technology, Hyderabad | Gokaraju Rangaraju Institute of Engineering and Technology, Hyderabad | 29-Oct-2013 | 30-Oct-2013 | Empirical Analysis on buying roles in fast food purchase decisions A Study of fast food outlets in Hyderabad | Participated | P PINAKAPANI AND K VENKATESWARLU |
| International | IES Management College and Research Center, Mumbai | IES Management College and Research Center, Mumbai | 05-Jan-2012 | 06-Jan-2012 | Supply chain Management of Seafood Products | Participated | |
| International | Chulalongkorn University, Bangkok, Thailand | Chulalongkorn University, Bangkok, Thailand | 10-Dec-2011 | 11-Dec-2011 | A Study on attributes of customer patronage towards a fast food retail outlet | Participated | |
| International | Siva Sivani Institute of Management, Hyderabad | Siva Sivani Institute of Management, Hyderabad | 11-Feb-2011 | 12-Feb-2011 | Knowledge Management Practices in Unorganised Sector A Special reference to Fisheries | Participated | |
| International | Ajay Kumar Garg Institute of Management, Ghaziabad | Ajay Kumar Garg Institute of Management, Ghaziabad | 14-Jan-2011 | 15-Jan-2011 | Email Marketing a tool of Direct Marketing | Participated | |
| International | Institute of Public Enterprise, Hyderabad and Waikato Management School New Zealand | Institute of Public Enterprise, Hyderabad | 09-Dec-2010 | 10-Dec-2010 | Corporate Governance practices in IT Sector A Case Study | Participated | |
| International | Siva Sivani Institute of Management, Hyderabad | Siva Sivani Institute of Management, Hyderabad | 11-Feb-2010 | 12-Feb-2010 | Performance Management and 3600 Appraisal A Special Reference to Educational Institutions | Participated |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| Best Research Paper Award | Australian Social Sciences Business Research Institute Melbourne | 2016 |
| BEST CASE STUDY AWARD | ICBM School of Business Excellence Hyderabad. | 2016 |
| CAREER AWARD FOR YOUNG TEACHER | AICTE NEW DELHI | 2013 |
| Shiksha Rattan Puraskar | India International Friendship Society New Delhi | 2013 |
| BEST RESEARCH PAPER AWRAD | PESIT Bangalore | 2013 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Faculty Development Program on Entrepreneurship Development | Faculty development program | Vignan Institute of Information Technology, Duvvada, Visakhapatnam | Vignan Institute of Information Technology, Duvvada, Visakhapatnam | 17-Feb-2020 | 17-Feb-2020 | Resource Person |
| Faculty Development Program on Entrepreneurship Development | Faculty development program | Vignan Institute of Information Technology, Duvvada, Visakhapatnam | Vignan Institute of Information Technology, Duvvada, Visakhapatnam | 13-Feb-2020 | 13-Feb-2020 | Resource Person |
| NTPEL COURSE ON SERVICES MARKETING | Quality improvement program | IIT KHARGPUR | ONLINE NTPELSWAYAM | 01-Jan-2020 | 29-Feb-2020 | Participated |
| NTPEL COURSE ON MANAGEMENT OF NEW PRODUCTS AND SERVICES | Quality improvement program | IIT KANPUR | ONLINE NTPELSWAYAM | 01-Jan-2020 | 29-Feb-2020 | Participated |
| NTPEL COURSE ON SALES AND DISTRIBUTION | Quality improvement program | IIT KHARGPUR | ONLINE NTPELSWAYAM | 01-Feb-2019 | 30-Apr-2019 | Participated |
| Entrepreneurship Development Program | Quality improvement program | Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam | Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam | 08-Jul-2017 | 08-Jul-2017 | Resource Person |
| Entrepreneurship Development program | Quality improvement program | Association for empowerment of women (abhaya), Visakhapatnam | Association for empowerment of women (abhaya), Visakhapatnam | 14-Aug-2016 | 14-Aug-2016 | Resource Person |
| Refresher Course | Faculty development program | Guru Ghasidas Central University, Bilaspur | UGC HRD Centre (Academic Staff College), Guru Ghasidas Central University, Bilaspur, Chattisgarh | 13-Jun-2016 | 02-Jul-2016 | Participated |
| Orientation training | Quality improvement program | Naval Dockyard, Visakhapatnam | Naval Dockyard, Visakhapatnam | 06-Oct-2015 | 06-Oct-2015 | Resource Person |
| Entrepreneurship Development Program | Quality improvement program | Association for empowerment of women (abhaya), Visakhapatnam | Association for empowerment of women (abhaya), Visakhapatnam | 13-Feb-2015 | 13-Feb-2015 | Resource Person |
| Entrepreneurship Development program | Quality improvement program | MSME (Micro, Small and Medium Enterprises), Govt. of India, Visakhapatnam | MSME (Micro, Small and Medium Enterprises), Govt. of India, Visakhapatnam | 12-Feb-2015 | 12-Feb-2015 | Resource Person |
| Orientation Programme | Faculty development program | University of Hyderabad, Hyderabad | UGC Academic Staff College, University of Hyderabad, Hyderabad | 15-May-2014 | 11-Jun-2014 | Participated |
| Entrepreneurship Development program | Quality improvement program | State Bank of India along with Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam | Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam | 11-Mar-2014 | 11-Mar-2014 | Resource Person |
| Entrepreneurship Development program | Quality improvement program | Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam | Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam | 30-Nov-2013 | 30-Nov-2013 | Resource Person |
| Advanced level Intensive Training Programme in IT and Management | Faculty development program | MACFAST College, Tiruvalla, Kerala | MACFAST College, Tiruvalla, Kerala | 11-Feb-2009 | 25-Feb-2009 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|
| Organization name | Membership category | Membership type |
|---|---|---|
| Indian Economic Association | Life | Member |
| Society for Fisheries Economics and Development | Life | Member |
| Indian Institute of Public Adminstration | Life | Member |
| All India management association | Life | Member |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|---|---|---|---|
| Society Perception Survey 2014. Consultancy project. | Dr V V DEVI PRASAD KOTNI | TEAM OF FOUR | NTPCSimhadri, Visakhapatnam | 1 months |
| Society Perception Survey 2012 | Dr V V DEVI PRASAD KOTNI | TEAM OF FOUR | NTPCSimhadri, Visakhapatnam | 1 months |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|