V V Devi Prasad Kotni

V V Devi Prasad Kotni

Associate Professor, Marketing, GSB, VSP

Additional roles
  • Hod - GSB, VSP.
Education
Ph. D.
Email ID
vkotni@gitam.edu
Education
Ph. D.

Education

Degree NameInstitute & College nameYear of Graduation/Award
PhDRAYALASEEMA UNIVERSITY, KURNOOL2017
AP-SETAPSCHE2012
UGC-NETUGC, NEW DELHI2008
MCA (Distance Mode)IGNO UNIVERSITY, NEW DELHI2007
MBAAl-Ameer College of Engg & IT, Visakhapatnam2006
BCADr H S D College, Visakahapatnam2002

Experience

DesignationOrganizationFrom DateTo Date
ASSISTANT, SR ASSISTANT & ASSOICATE PROFESSORGayatri Vidya Parishad College for Degree and PG Courses (A), Visakhapatnam23-06-200805-07-2021
HR ExecutiveClientel Solutions pvt. Ltd (Software Training & Development division), Bangalore.08-05-200602-06-2008
FACULTYIT Technocrats pvt Ltd, Visakhapatnam03-05-200217-05-2004

Awards

Award nameAward OrganizationAwarded year
Best Case Study Award-2017ICBM –School of Business Excellence, Hyderabad2017
Best Research Paper Award-2016Australian Social Sciences Business Research Institute, Melbourne2016
UGC TRAVEL GRANT AWARDUGC, NEW DELHI2015
Best Research Paper Award-2013PESIT, Bangalore2013
Shiksha Rattan Puraskar – 2013India International Friendship Society, New Delhi2013
CAREER AWARD FOR YOUNG TEACHERAICTE, NEW DELHI2013

Determinants of Customer Patronage for Retail Banking outlet choice in Emerging EconomiesAcademy of Marketing Studies Journal, Others, FEB-2021, 25, 1-16

Customer Perception towards After Sales Services of Consumer Electronics Retail Outlets in Visakhapatnam CityJournal of Critical Reviews, Scopus, AUG-2020, 7, 2840-2850

An Empirical Evaluation on Identification of Frequently performed Digital Financial Transactions in Visakhapatnam CityInternational Journal of Psychosocial Rehabilitation, Others, MAY-2020, 24, 8836-8846

Consumption Patterns and Customer Expectations towards Marine Fishery Products in Coastal Andhra PradeshRVIM Journal of Management Research, Others, DEC-2020, 12, 23-30

An Adapted Model for Consumer Decision Making Process of Hand Sanitizer Products in COVID19 ScenarioDogo Rangsang Research Journal, Others, AUG-2020, 10, 363-374

An Empirical Evaluation on Value Chain Operations Performed in Marketing of Marine Fisheries in Andhra PradeshPrabandhan Indian Journal of Management, Scopus, OCT-2019, 12, 44-57

Value Chain Management Model for Retailing of Marine FishIndian Journal of Marketing, Scopus, DEC-2018, 49, 23-33

Application of Herzberg TwoFactor Theory Model for Motivating Retail Sales ForceThe IUP Journal of Organizational Behavior, EBSCO Host, FEB-2018, 17, 1-19

Paradigm Shift from Attracting Footfalls for Retail Store to getting Hits for EStore Empirical Evaluation of the Attributes of Decision Making Process in EtailingGlobal Business Review, Scopus, OCT-2017, 18, 1215-1237

Problems & Prospects Of Green MarketingMITS International Journal of Business Research (MIJBR), Google scholar, DEC-2017, 4, 86-90

Evaluation of InStore Services to enhance the customer satisfactionThe IUP Journal of Marketing Management, EBSCO Host, AUG-2016, 15, 7-36

A Study on Value Chain Management in Marine Fisheries A Case Study of Andhra PradeshInternational Journal of Managing Value and Supply Chains (IJMVSC), EBSCO Host, JUN-2016, 7, 9-19

A Study on attributes of customer patronage towards choosing a fast food retail outletJindal Journal of Business Management, Others, DEC-2015, 4, 126-137

A Study on Determinants of Purchase Behaviour in Fast Food OutletsIPE Journal of Management, EBSCO Host, JUN-2015, 5, 1-23

Determinants of Customer Patronage for Retail Outlet Choice An Empirical Evidence from the city of VisakhapatnamPES Business Review, Others, JAN-2014, 9, 34-47

An Empirical Study on the Identification of Sales force Engagement Drivers A Study of Selected Retail Outlets in VisakhapatnamPrabandhan Indian Journal of Management, Scopus, JUL-2014, 7, 31-45

A Case Study on Marketing Mix Strategies of Soft Drink MarketIndian Journal of Marketing, Scopus, JUN-2014, 44, 24-36

Impact of Retail Services on Retail SalesJournal of Business and Retail Management Research , Others, OCT-2012, 6, 73-81

A Study on Dry Fish Value Chain Management Practices in Indian Marine FisheriesSouth Asian Journal of Social and Political Studies (SAJOSPS), Others, DEC-2012, 13, 78-83

Value Chain Management Practices in Marine Fisheries A Special Reference to Coastal Andhra PradeshPES Business Review, Others, JUN-2011, 6, 59-70

Title of the projectFunded byDurationSanctioned date
Title of the projectFunded byDurationSanctioned date
UGC TRAVEL GRANTUGC106-Jul-2016
Problems and Prospects of Indian Retailing in Post FDI Scenario (An Empirical Investigation of emerging markets in Coastal Andhra Pradesh)UGC SERO HYDERABAD2431-Mar-2014
Value Chain Analysis of Retailing in Andhra Pradesh A tool for sustainable development.AICTE, NEW DELHI3602-Aug-2013
Value Chain Analysis of Seafood Products in Andhra Pradesh A tool for sustainable development (As a Coinvestigator)UGC, NEW DELHI2431-Dec-2008
Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
Prospects and Problems of Indian RetailingBookArchers and Elevators Publishing House, Bangloremarketing197881947065642020
Value Chain Analysis of Retailing A Tool For Sustainable DevelopmentBookArchers and Elevators Publishing House, Bangloremarketing197881946245162020
Global MarketingBookShree Publishing House, Visakhapatnammarketing197893881962912019
Retail ManagementBookHimalaya Publishing House, Visakhapatnammarketing19789352737012018
Leadership EducationBookHimalaya Publishing House, Visakhapatnamgeneral management197893526244472017
IT for ManagersBookHimalaya Publishing House, VisakhapatnamSYSTEMS IT197893526310572016
ECommerce Impact on Economic DevelopmentBookArchers and Elevators Publishing House (AEPH), Bangalormarketing197893832418732015
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalPadmashree Dr.D.Y.Patil Institute of Management Studies, PunePadmashree Dr.D.Y.Patil Institute of Management Studies, Pune17-Jan-201818-Jan-2018Identification of Most Expected Post Purchase Services to attract footfalls A Paradigm shift in Retail Post FDI ScenarioParticipated
NationalIndian Institute of Technology, Kharagpur (IITKGP)Vinod Guptha School of Management (VGSoM), Indian Institute of Technology, Kharagpur (IITKGP)08-Feb-201709-Feb-2017An Empirical Evaluation on value chain management practices of marketing of marine fisheriesParticipatedNIL
NationalDepartment of Business Management, RBVRR Institute of Technology, HyderabadDepartment of Business Management, RBVRR Institute of Technology, Hyderabad07-Mar-201407-Mar-2014A Review Study on Impact of FDI on Retail Sector in IndiaParticipated
NationalDepartment of Management Studies, GVP College for Degree and PG CoursesDepartment of Management Studies, GVP College for Degree and PG Courses21-Feb-201422-Feb-2014A Review on adopting Value Chain Model to Educational InstitutionsParticipated
NationalDepartment of Management Studies, GVP College for Degree and PG Courses, VisakhapatnamDepartment of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam12-Dec-201313-Dec-2013A Review on CSR Guidelines and Regulatory Framework in IndiaParticipated
NationalDepartment of Business Management, Osmania University, HyderabadDepartment of Business Management, Osmania University, Hyderabad14-Sep-201315-Sep-2013An Empirical Investigation on Highly Expected Retail Services by Customers A Multivariate Analytical Study using Factor AnalysisParticipated
NationalGandhi Engineering College, BhubaneswarGandhi Engineering College, Bhubaneswar28-Apr-201228-Apr-2012Workplace Management for better Organisation PerformanceParticipated
NationalGVP Degree College (A), VisakhapatnamGVP Degree College (A), Visakhapatnam10-Mar-201211-Mar-2012Impact of Marine Pollution on Marine ProductsParticipated
NationalBVRIT, HyderabadBVRIT, Hyderabad16-Sep-201117-Sep-2011A study on Supply Chain Management in Marine fisheries A futuristic trend Business ManagementParticipated
NationalDepartment of Business Management, Osmania University, HyderabadDepartment of Business Management, Osmania University, Hyderabad20-Aug-201021-Aug-2010Making CRM Successful through HRD SystemsParticipated
NationalDepartment of Management Studies, GVP College for Degree and PG Courses, VisakhapatnamDepartment of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam13-Aug-201014-Aug-2010Significance of Knowledge Workforce Management for better Organizational PerformanceParticipated
NationalDepartment of Economics, Andhra University, VisakhapatnamDepartment of Economics, Andhra University, Visakhapatnam17-Mar-201017-Mar-2010A decade of Liberalized Insurance Industry way aheadParticipated
NationalDepartment of Commerce and Management Studies, Andhra University, VisakhapatnamDepartment of Commerce and Management Studies, Andhra University, Visakhapatnam19-Dec-200920-Dec-2009Dynamics of Workplace ManagementParticipated
NationalDepartment of Commerce and Management Studies, Andhra University, VisakhapatnamDepartment of Commerce and Management Studies, Andhra University, Visakhapatnam11-Dec-200812-Dec-2008Performance Management and 3600 Appraisal in organizationsParticipated
NationalDepartment of Economics, Andhra University, VisakhapatnamDepartment of Economics, Andhra University, Visakhapatnam06-Oct-200807-Oct-2008Human Resource Development at National LevelParticipated
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalSharda University, New DelhiONLINE26-Nov-202027-Nov-2020Consumer Behaviour towards online food ordering system and consumption in Visakhapatnam CityParticipatedDr.K.VNagaraj
InternationalIndian Institute of Finance, NoidaONLINE07-Nov-202007-Nov-2020Prospects of the Unorganised and Traditional Retailing as a Family Business in IndiaParticipated
InternationalPrestige Institute of Management, GwaliorPrestige Institute of Management, Gwalior28-Dec-201930-Dec-2019A Comparative Study on Value Added and NonValue Added Marine Fishery Supply Chain Management Practices in Coastal Andhra PradeshParticipated
InternationalHyderabad Business School, GITAM Deemedtobe University, HyderabadHyderabad Business School, GITAM Deemedtobe University, Hyderabad15-Nov-201916-Nov-2019Consumption Patterns And Customer Expectations Towards Marine Fishery Products In Coastal Andhra PradeshParticipated
InternationalPrestige Institute of Management GwaliorPrestige Institute of Management Gwalior05-Jan-201906-Jan-2019A Study on Value Chain Management in Marine Fisheries Sector with Special Reference to Andhra PradeshParticipated
InternationalPrestige Institute of Management, GwaliorPrestige Institute of Management, Gwalior05-Jan-201907-Jan-2019Factors influencing Online Shopping Behaviour A Study of Visakhapatnam Virtual MarketParticipated
InternationalMittal School of Business, Lovely Professional University (LPU), PunjabMittal School of Business, Lovely Professional University (LPU), Punjab06-Apr-201807-Apr-2018Dynamics of Customer Patronage for Online Banking An Empirical Evidence from an Indian city of VisakhapatnamParticipated
InternationalICBM School of Business Excellence, HyderabadICBM School of Business Excellence, Hyderabad17-Dec-201617-Dec-2016Competitive Advantage for Retailers and Differential Advantage for Customers A Value Chain ApproachParticipated
InternationalAustralian Social Sciences Business Research Institute, Melbourneat Crowne Plaza Hotel, Gold Coast, Australia26-Sep-201627-Sep-2016Impact of Store Layout Design on Customer shopping Experience A Study of FMCG retail outletsParticipatedNIL
InternationalOrganized by Commonwealth Vocational University, Kingdom of Tonga and Indo Global Chamber of Commerce, Industries and Agriculture (IGCCIA)Hotel Pearl International, KulaLumpur, Malaysia16-Nov-201517-Nov-2015Impact Of Value Chain Management Practices On Customer Satisfaction In Retailing An Empirical Study Of Visakhapatnam Retail MarketParticipatedNIL
InternationalCanadian Research Centre for Humanities and EducationILR NYC Conference Center, Cornell University, New York, USA20-Jan-201521-Jan-2015Determinants of Consumer Patronage for ETail Outlet Choice An Empirical Evidence from an Indian City of VisakhapatnamParticipatedNIL
InternationalIIM Lucknow, Noida Campus, DelhiIIM Lucknow, Noida Campus, Delhi09-Jan-201411-Jan-2014Identification of InStore Services to enhance Customer Satisfaction by listening to the customerParticipated
InternationalGokaraju Rangaraju Institute of Engineering and Technology, HyderabadGokaraju Rangaraju Institute of Engineering and Technology, Hyderabad29-Oct-201330-Oct-2013Empirical Analysis on buying roles in fast food purchase decisions A Study of fast food outlets in HyderabadParticipatedP PINAKAPANI AND K VENKATESWARLU
InternationalIES Management College and Research Center, MumbaiIES Management College and Research Center, Mumbai05-Jan-201206-Jan-2012Supply chain Management of Seafood ProductsParticipated
InternationalChulalongkorn University, Bangkok, ThailandChulalongkorn University, Bangkok, Thailand10-Dec-201111-Dec-2011A Study on attributes of customer patronage towards a fast food retail outletParticipated
InternationalSiva Sivani Institute of Management, HyderabadSiva Sivani Institute of Management, Hyderabad11-Feb-201112-Feb-2011Knowledge Management Practices in Unorganised Sector A Special reference to FisheriesParticipated
InternationalAjay Kumar Garg Institute of Management, GhaziabadAjay Kumar Garg Institute of Management, Ghaziabad14-Jan-201115-Jan-2011Email Marketing a tool of Direct MarketingParticipated
InternationalInstitute of Public Enterprise, Hyderabad and Waikato Management School New ZealandInstitute of Public Enterprise, Hyderabad09-Dec-201010-Dec-2010Corporate Governance practices in IT Sector A Case StudyParticipated
InternationalSiva Sivani Institute of Management, HyderabadSiva Sivani Institute of Management, Hyderabad11-Feb-201012-Feb-2010Performance Management and 3600 Appraisal A Special Reference to Educational InstitutionsParticipated
Name of the awardAwarded byAwarded year
Best Research Paper AwardAustralian Social Sciences Business Research Institute Melbourne2016
BEST CASE STUDY AWARDICBM School of Business Excellence Hyderabad.2016
CAREER AWARD FOR YOUNG TEACHERAICTE NEW DELHI2013
Shiksha Rattan PuraskarIndia International Friendship Society New Delhi2013
BEST RESEARCH PAPER AWRADPESIT Bangalore2013
TitleTypeOrganized byVenueStart dateEnd dateRole
Faculty Development Program on Entrepreneurship DevelopmentFaculty development programVignan Institute of Information Technology, Duvvada, VisakhapatnamVignan Institute of Information Technology, Duvvada, Visakhapatnam17-Feb-202017-Feb-2020Resource Person
Faculty Development Program on Entrepreneurship DevelopmentFaculty development programVignan Institute of Information Technology, Duvvada, VisakhapatnamVignan Institute of Information Technology, Duvvada, Visakhapatnam13-Feb-202013-Feb-2020Resource Person
NTPEL COURSE ON SERVICES MARKETINGQuality improvement programIIT KHARGPURONLINE NTPELSWAYAM01-Jan-202029-Feb-2020Participated
NTPEL COURSE ON MANAGEMENT OF NEW PRODUCTS AND SERVICESQuality improvement programIIT KANPURONLINE NTPELSWAYAM01-Jan-202029-Feb-2020Participated
NTPEL COURSE ON SALES AND DISTRIBUTIONQuality improvement programIIT KHARGPURONLINE NTPELSWAYAM01-Feb-201930-Apr-2019Participated
Entrepreneurship Development ProgramQuality improvement programAssociation of Lady Entrepreneurs Andhra Pradesh (ALEAP), VisakhapatnamAssociation of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam08-Jul-201708-Jul-2017Resource Person
Entrepreneurship Development programQuality improvement programAssociation for empowerment of women (abhaya), VisakhapatnamAssociation for empowerment of women (abhaya), Visakhapatnam14-Aug-201614-Aug-2016Resource Person
Refresher CourseFaculty development programGuru Ghasidas Central University, BilaspurUGC HRD Centre (Academic Staff College), Guru Ghasidas Central University, Bilaspur, Chattisgarh13-Jun-201602-Jul-2016Participated
Orientation trainingQuality improvement programNaval Dockyard, VisakhapatnamNaval Dockyard, Visakhapatnam06-Oct-201506-Oct-2015Resource Person
Entrepreneurship Development ProgramQuality improvement programAssociation for empowerment of women (abhaya), VisakhapatnamAssociation for empowerment of women (abhaya), Visakhapatnam13-Feb-201513-Feb-2015Resource Person
Entrepreneurship Development programQuality improvement programMSME (Micro, Small and Medium Enterprises), Govt. of India, VisakhapatnamMSME (Micro, Small and Medium Enterprises), Govt. of India, Visakhapatnam12-Feb-201512-Feb-2015Resource Person
Orientation ProgrammeFaculty development programUniversity of Hyderabad, HyderabadUGC Academic Staff College, University of Hyderabad, Hyderabad15-May-201411-Jun-2014Participated
Entrepreneurship Development programQuality improvement programState Bank of India along with Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), VisakhapatnamAssociation of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam11-Mar-201411-Mar-2014Resource Person
Entrepreneurship Development programQuality improvement programAssociation of Lady Entrepreneurs Andhra Pradesh (ALEAP), VisakhapatnamAssociation of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam30-Nov-201330-Nov-2013Resource Person
Advanced level Intensive Training Programme in IT and ManagementFaculty development programMACFAST College, Tiruvalla, KeralaMACFAST College, Tiruvalla, Kerala11-Feb-200925-Feb-2009Participated
TitleTypeOrganized byVenueStart dateEnd dateRole
Organization nameMembership categoryMembership type
Indian Economic AssociationLifeMember
Society for Fisheries Economics and DevelopmentLifeMember
Indian Institute of Public AdminstrationLifeMember
All India management associationLifeMember
Title of the projectName of the principal investigatorName of the co investigatorName of the client / agency fundedDuration
Society Perception Survey 2014. Consultancy project.Dr V V DEVI PRASAD KOTNITEAM OF FOURNTPCSimhadri, Visakhapatnam1 months
Society Perception Survey 2012Dr V V DEVI PRASAD KOTNITEAM OF FOURNTPCSimhadri, Visakhapatnam1 months
Title of the projectName of the principal investigatorName of the co investigatorName of the client / agency fundedDuration