Devi Prasad Venkata Varaha Kotni

Devi Prasad Venkata Varaha Kotni

Associate Professor, Marketing, GIM, VSP

Education
Ph. D.
Email ID
vkotni@gitam.edu
Education
Ph. D.
Consulting hours
8am-5pm
List of courses
MBA

Education

Year of Graduation/Award Institute & College name Degree Name
2017 RAYALASEEMA UNIVERSITY, KURNOOL PhD
2012 APSCHE AP-SET
2008 UGC, NEW DELHI UGC-NET
2007 IGNO UNIVERSITY, NEW DELHI MCA (Distance Mode)
2006 Al-Ameer College of Engg & IT, Visakhapatnam MBA
2002 Dr H S D College, Visakahapatnam BCA

Experience

Designation Organization From Date To Date
ASSISTANT, SR ASSISTANT & ASSOICATE PROFESSOR Gayatri Vidya Parishad College for Degree and PG Courses (A), Visakhapatnam 23-06-2008 05-07-2021
HR Executive Clientel Solutions pvt. Ltd (Software Training & Development division), Bangalore. 08-05-2006 02-06-2008
FACULTY IT Technocrats pvt Ltd, Visakhapatnam 03-05-2002 17-05-2004

Awards

Award name Award Organization Year of Award
Best Case Study Award-2017 ICBM –School of Business Excellence, Hyderabad 2017
Best Research Paper Award-2016 Australian Social Sciences Business Research Institute, Melbourne 2016
UGC TRAVEL GRANT AWARD UGC, NEW DELHI 2015
Best Research Paper Award-2013 PESIT, Bangalore 2013
Shiksha Rattan Puraskar – 2013 India International Friendship Society, New Delhi 2013
CAREER AWARD FOR YOUNG TEACHER AICTE, NEW DELHI 2013

Determinants of Customer Patronage for Retail Banking outlet choice in Emerging EconomiesAcademy of Marketing Studies Journal, Others, FEB-2021, 25, 1-16

Customer Perception towards After Sales Services of Consumer Electronics Retail Outlets in Visakhapatnam CityJournal of Critical Reviews, Scopus, AUG-2020, 7, 2840-2850

An Empirical Evaluation on Identification of Frequently performed Digital Financial Transactions in Visakhapatnam CityInternational Journal of Psychosocial Rehabilitation, Others, MAY-2020, 24, 8836-8846

Consumption Patterns and Customer Expectations towards Marine Fishery Products in Coastal Andhra PradeshRVIM Journal of Management Research, Others, DEC-2020, 12, 23-30

An Adapted Model for Consumer Decision Making Process of Hand Sanitizer Products in COVID19 ScenarioDogo Rangsang Research Journal, Others, AUG-2020, 10, 363-374

An Empirical Evaluation on Value Chain Operations Performed in Marketing of Marine Fisheries in Andhra PradeshPrabandhan Indian Journal of Management, Scopus, OCT-2019, 12, 44-57

Value Chain Management Model for Retailing of Marine FishIndian Journal of Marketing, Scopus, DEC-2018, 49, 23-33

Application of Herzberg TwoFactor Theory Model for Motivating Retail Sales ForceThe IUP Journal of Organizational Behavior, EBSCO Host, FEB-2018, 17, 1-19

Paradigm Shift from Attracting Footfalls for Retail Store to getting Hits for EStore Empirical Evaluation of the Attributes of Decision Making Process in EtailingGlobal Business Review, Scopus, OCT-2017, 18, 1215-1237

Problems & Prospects Of Green MarketingMITS International Journal of Business Research (MIJBR), Google scholar, DEC-2017, 4, 86-90

Evaluation of InStore Services to enhance the customer satisfactionThe IUP Journal of Marketing Management, EBSCO Host, AUG-2016, 15, 7-36

A Study on Value Chain Management in Marine Fisheries A Case Study of Andhra PradeshInternational Journal of Managing Value and Supply Chains (IJMVSC), EBSCO Host, JUN-2016, 7, 9-19

A Study on attributes of customer patronage towards choosing a fast food retail outletJindal Journal of Business Management, Others, DEC-2015, 4, 126-137

A Study on Determinants of Purchase Behaviour in Fast Food OutletsIPE Journal of Management, EBSCO Host, JUN-2015, 5, 1-23

Determinants of Customer Patronage for Retail Outlet Choice An Empirical Evidence from the city of VisakhapatnamPES Business Review, Others, JAN-2014, 9, 34-47

An Empirical Study on the Identification of Sales force Engagement Drivers A Study of Selected Retail Outlets in VisakhapatnamPrabandhan Indian Journal of Management, Scopus, JUL-2014, 7, 31-45

A Case Study on Marketing Mix Strategies of Soft Drink MarketIndian Journal of Marketing, Scopus, JUN-2014, 44, 24-36

Impact of Retail Services on Retail SalesJournal of Business and Retail Management Research , Others, OCT-2012, 6, 73-81

A Study on Dry Fish Value Chain Management Practices in Indian Marine FisheriesSouth Asian Journal of Social and Political Studies (SAJOSPS), Others, DEC-2012, 13, 78-83

Value Chain Management Practices in Marine Fisheries A Special Reference to Coastal Andhra PradeshPES Business Review, Others, JUN-2011, 6, 59-70

Title of the project Funded by Duration Sanctioned date
Title of the project Funded by Duration Sanctioned date
UGC TRAVEL GRANT UGC 1 06-Jul-2016
Problems and Prospects of Indian Retailing in Post FDI Scenario (An Empirical Investigation of emerging markets in Coastal Andhra Pradesh) UGC SERO HYDERABAD 24 31-Mar-2014
Value Chain Analysis of Retailing in Andhra Pradesh A tool for sustainable development. AICTE, NEW DELHI 36 02-Aug-2013
Value Chain Analysis of Seafood Products in Andhra Pradesh A tool for sustainable development (As a Coinvestigator) UGC, NEW DELHI 24 31-Dec-2008
Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
Prospects and Problems of Indian Retailing Book Archers and Elevators Publishing House, Banglore marketing 1 9788194706564 2020
Value Chain Analysis of Retailing A Tool For Sustainable Development Book Archers and Elevators Publishing House, Banglore marketing 1 9788194624516 2020
Global Marketing Book Shree Publishing House, Visakhapatnam marketing 1 9789388196291 2019
Retail Management Book Himalaya Publishing House, Visakhapatnam marketing 1 978935273701 2018
Leadership Education Book Himalaya Publishing House, Visakhapatnam general management 1 9789352624447 2017
IT for Managers Book Himalaya Publishing House, Visakhapatnam SYSTEMS IT 1 9789352631057 2016
ECommerce Impact on Economic Development Book Archers and Elevators Publishing House (AEPH), Bangalor marketing 1 9789383241873 2015
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National Padmashree Dr.D.Y.Patil Institute of Management Studies, Pune Padmashree Dr.D.Y.Patil Institute of Management Studies, Pune 17-Jan-2018 18-Jan-2018 Identification of Most Expected Post Purchase Services to attract footfalls A Paradigm shift in Retail Post FDI Scenario Participated
National Indian Institute of Technology, Kharagpur (IITKGP) Vinod Guptha School of Management (VGSoM), Indian Institute of Technology, Kharagpur (IITKGP) 08-Feb-2017 09-Feb-2017 An Empirical Evaluation on value chain management practices of marketing of marine fisheries Participated NIL
National Department of Business Management, RBVRR Institute of Technology, Hyderabad Department of Business Management, RBVRR Institute of Technology, Hyderabad 07-Mar-2014 07-Mar-2014 A Review Study on Impact of FDI on Retail Sector in India Participated
National Department of Management Studies, GVP College for Degree and PG Courses Department of Management Studies, GVP College for Degree and PG Courses 21-Feb-2014 22-Feb-2014 A Review on adopting Value Chain Model to Educational Institutions Participated
National Department of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam Department of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam 12-Dec-2013 13-Dec-2013 A Review on CSR Guidelines and Regulatory Framework in India Participated
National Department of Business Management, Osmania University, Hyderabad Department of Business Management, Osmania University, Hyderabad 14-Sep-2013 15-Sep-2013 An Empirical Investigation on Highly Expected Retail Services by Customers A Multivariate Analytical Study using Factor Analysis Participated
National Gandhi Engineering College, Bhubaneswar Gandhi Engineering College, Bhubaneswar 28-Apr-2012 28-Apr-2012 Workplace Management for better Organisation Performance Participated
National GVP Degree College (A), Visakhapatnam GVP Degree College (A), Visakhapatnam 10-Mar-2012 11-Mar-2012 Impact of Marine Pollution on Marine Products Participated
National BVRIT, Hyderabad BVRIT, Hyderabad 16-Sep-2011 17-Sep-2011 A study on Supply Chain Management in Marine fisheries A futuristic trend Business Management Participated
National Department of Business Management, Osmania University, Hyderabad Department of Business Management, Osmania University, Hyderabad 20-Aug-2010 21-Aug-2010 Making CRM Successful through HRD Systems Participated
National Department of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam Department of Management Studies, GVP College for Degree and PG Courses, Visakhapatnam 13-Aug-2010 14-Aug-2010 Significance of Knowledge Workforce Management for better Organizational Performance Participated
National Department of Economics, Andhra University, Visakhapatnam Department of Economics, Andhra University, Visakhapatnam 17-Mar-2010 17-Mar-2010 A decade of Liberalized Insurance Industry way ahead Participated
National Department of Commerce and Management Studies, Andhra University, Visakhapatnam Department of Commerce and Management Studies, Andhra University, Visakhapatnam 19-Dec-2009 20-Dec-2009 Dynamics of Workplace Management Participated
National Department of Commerce and Management Studies, Andhra University, Visakhapatnam Department of Commerce and Management Studies, Andhra University, Visakhapatnam 11-Dec-2008 12-Dec-2008 Performance Management and 3600 Appraisal in organizations Participated
National Department of Economics, Andhra University, Visakhapatnam Department of Economics, Andhra University, Visakhapatnam 06-Oct-2008 07-Oct-2008 Human Resource Development at National Level Participated
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International Sharda University, New Delhi ONLINE 26-Nov-2020 27-Nov-2020 Consumer Behaviour towards online food ordering system and consumption in Visakhapatnam City Participated Dr.K.VNagaraj
International Indian Institute of Finance, Noida ONLINE 07-Nov-2020 07-Nov-2020 Prospects of the Unorganised and Traditional Retailing as a Family Business in India Participated
International Prestige Institute of Management, Gwalior Prestige Institute of Management, Gwalior 28-Dec-2019 30-Dec-2019 A Comparative Study on Value Added and NonValue Added Marine Fishery Supply Chain Management Practices in Coastal Andhra Pradesh Participated
International Hyderabad Business School, GITAM Deemedtobe University, Hyderabad Hyderabad Business School, GITAM Deemedtobe University, Hyderabad 15-Nov-2019 16-Nov-2019 Consumption Patterns And Customer Expectations Towards Marine Fishery Products In Coastal Andhra Pradesh Participated
International Prestige Institute of Management Gwalior Prestige Institute of Management Gwalior 05-Jan-2019 06-Jan-2019 A Study on Value Chain Management in Marine Fisheries Sector with Special Reference to Andhra Pradesh Participated
International Prestige Institute of Management, Gwalior Prestige Institute of Management, Gwalior 05-Jan-2019 07-Jan-2019 Factors influencing Online Shopping Behaviour A Study of Visakhapatnam Virtual Market Participated
International Mittal School of Business, Lovely Professional University (LPU), Punjab Mittal School of Business, Lovely Professional University (LPU), Punjab 06-Apr-2018 07-Apr-2018 Dynamics of Customer Patronage for Online Banking An Empirical Evidence from an Indian city of Visakhapatnam Participated
International ICBM School of Business Excellence, Hyderabad ICBM School of Business Excellence, Hyderabad 17-Dec-2016 17-Dec-2016 Competitive Advantage for Retailers and Differential Advantage for Customers A Value Chain Approach Participated
International Australian Social Sciences Business Research Institute, Melbourne at Crowne Plaza Hotel, Gold Coast, Australia 26-Sep-2016 27-Sep-2016 Impact of Store Layout Design on Customer shopping Experience A Study of FMCG retail outlets Participated NIL
International Organized by Commonwealth Vocational University, Kingdom of Tonga and Indo Global Chamber of Commerce, Industries and Agriculture (IGCCIA) Hotel Pearl International, KulaLumpur, Malaysia 16-Nov-2015 17-Nov-2015 Impact Of Value Chain Management Practices On Customer Satisfaction In Retailing An Empirical Study Of Visakhapatnam Retail Market Participated NIL
International Canadian Research Centre for Humanities and Education ILR NYC Conference Center, Cornell University, New York, USA 20-Jan-2015 21-Jan-2015 Determinants of Consumer Patronage for ETail Outlet Choice An Empirical Evidence from an Indian City of Visakhapatnam Participated NIL
International IIM Lucknow, Noida Campus, Delhi IIM Lucknow, Noida Campus, Delhi 09-Jan-2014 11-Jan-2014 Identification of InStore Services to enhance Customer Satisfaction by listening to the customer Participated
International Gokaraju Rangaraju Institute of Engineering and Technology, Hyderabad Gokaraju Rangaraju Institute of Engineering and Technology, Hyderabad 29-Oct-2013 30-Oct-2013 Empirical Analysis on buying roles in fast food purchase decisions A Study of fast food outlets in Hyderabad Participated P PINAKAPANI AND K VENKATESWARLU
International IES Management College and Research Center, Mumbai IES Management College and Research Center, Mumbai 05-Jan-2012 06-Jan-2012 Supply chain Management of Seafood Products Participated
International Chulalongkorn University, Bangkok, Thailand Chulalongkorn University, Bangkok, Thailand 10-Dec-2011 11-Dec-2011 A Study on attributes of customer patronage towards a fast food retail outlet Participated
International Siva Sivani Institute of Management, Hyderabad Siva Sivani Institute of Management, Hyderabad 11-Feb-2011 12-Feb-2011 Knowledge Management Practices in Unorganised Sector A Special reference to Fisheries Participated
International Ajay Kumar Garg Institute of Management, Ghaziabad Ajay Kumar Garg Institute of Management, Ghaziabad 14-Jan-2011 15-Jan-2011 Email Marketing a tool of Direct Marketing Participated
International Institute of Public Enterprise, Hyderabad and Waikato Management School New Zealand Institute of Public Enterprise, Hyderabad 09-Dec-2010 10-Dec-2010 Corporate Governance practices in IT Sector A Case Study Participated
International Siva Sivani Institute of Management, Hyderabad Siva Sivani Institute of Management, Hyderabad 11-Feb-2010 12-Feb-2010 Performance Management and 3600 Appraisal A Special Reference to Educational Institutions Participated
Name of the award Awarded by Awarded year
Best Research Paper Award Australian Social Sciences Business Research Institute Melbourne 2016
BEST CASE STUDY AWARD ICBM School of Business Excellence Hyderabad. 2016
CAREER AWARD FOR YOUNG TEACHER AICTE NEW DELHI 2013
Shiksha Rattan Puraskar India International Friendship Society New Delhi 2013
BEST RESEARCH PAPER AWRAD PESIT Bangalore 2013
Title Type Organized by Venue Start date End date Role
Faculty Development Program on Entrepreneurship Development Faculty development program Vignan Institute of Information Technology, Duvvada, Visakhapatnam Vignan Institute of Information Technology, Duvvada, Visakhapatnam 17-Feb-2020 17-Feb-2020 Resource Person
Faculty Development Program on Entrepreneurship Development Faculty development program Vignan Institute of Information Technology, Duvvada, Visakhapatnam Vignan Institute of Information Technology, Duvvada, Visakhapatnam 13-Feb-2020 13-Feb-2020 Resource Person
NTPEL COURSE ON SERVICES MARKETING Quality improvement program IIT KHARGPUR ONLINE NTPELSWAYAM 01-Jan-2020 29-Feb-2020 Participated
NTPEL COURSE ON MANAGEMENT OF NEW PRODUCTS AND SERVICES Quality improvement program IIT KANPUR ONLINE NTPELSWAYAM 01-Jan-2020 29-Feb-2020 Participated
NTPEL COURSE ON SALES AND DISTRIBUTION Quality improvement program IIT KHARGPUR ONLINE NTPELSWAYAM 01-Feb-2019 30-Apr-2019 Participated
Entrepreneurship Development Program Quality improvement program Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam 08-Jul-2017 08-Jul-2017 Resource Person
Entrepreneurship Development program Quality improvement program Association for empowerment of women (abhaya), Visakhapatnam Association for empowerment of women (abhaya), Visakhapatnam 14-Aug-2016 14-Aug-2016 Resource Person
Refresher Course Faculty development program Guru Ghasidas Central University, Bilaspur UGC HRD Centre (Academic Staff College), Guru Ghasidas Central University, Bilaspur, Chattisgarh 13-Jun-2016 02-Jul-2016 Participated
Orientation training Quality improvement program Naval Dockyard, Visakhapatnam Naval Dockyard, Visakhapatnam 06-Oct-2015 06-Oct-2015 Resource Person
Entrepreneurship Development Program Quality improvement program Association for empowerment of women (abhaya), Visakhapatnam Association for empowerment of women (abhaya), Visakhapatnam 13-Feb-2015 13-Feb-2015 Resource Person
Entrepreneurship Development program Quality improvement program MSME (Micro, Small and Medium Enterprises), Govt. of India, Visakhapatnam MSME (Micro, Small and Medium Enterprises), Govt. of India, Visakhapatnam 12-Feb-2015 12-Feb-2015 Resource Person
Orientation Programme Faculty development program University of Hyderabad, Hyderabad UGC Academic Staff College, University of Hyderabad, Hyderabad 15-May-2014 11-Jun-2014 Participated
Entrepreneurship Development program Quality improvement program State Bank of India along with Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam 11-Mar-2014 11-Mar-2014 Resource Person
Entrepreneurship Development program Quality improvement program Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam Association of Lady Entrepreneurs Andhra Pradesh (ALEAP), Visakhapatnam 30-Nov-2013 30-Nov-2013 Resource Person
Advanced level Intensive Training Programme in IT and Management Faculty development program MACFAST College, Tiruvalla, Kerala MACFAST College, Tiruvalla, Kerala 11-Feb-2009 25-Feb-2009 Participated
Title Type Organized by Venue Start date End date Role
Organization name Membership category Membership type
Indian Economic Association Life Member
Society for Fisheries Economics and Development Life Member
Indian Institute of Public Adminstration Life Member
All India management association Life Member
Title of the project Name of the principal investigator Name of the co investigator Name of the client / agency funded Duration
Society Perception Survey 2014. Consultancy project. Dr V V DEVI PRASAD KOTNI TEAM OF FOUR NTPCSimhadri, Visakhapatnam 1 months
Society Perception Survey 2012 Dr V V DEVI PRASAD KOTNI TEAM OF FOUR NTPCSimhadri, Visakhapatnam 1 months
Title of the project Name of the principal investigator Name of the co investigator Name of the client / agency funded Duration