Bachelor of Business Administration (Business Analytics)
The GITAM School of Business takes pride in being early adopters of business analytics by offering the BBA programme in Business Analytics at its Visakhapatnam campus. The programme teaches the use of data and statistical methods for business decision-making at the undergraduate level.
By learning principles, theories, and models of business management, students also acquire knowledge on accounting, marketing, finance, IT, entrepreneurship, operational analytics, and organisation development and human resources. The course is aimed at developing students’ intellectual ability, executive personality, and management skills through an appropriate blend of business and general education.
Eligibility
A minimum of 50% or 5.0 CGPA aggregate marks in Intermediate or 10+2 examination in any discipline from a recognized Central / State Board or its equivalent and Qualified in GAT.
Scope of the Programme
The programme imparts conceptual knowledge in multiple analytics disciplines such as mathematics, statistics, information technology, and management, along with providing business education.
The comprehensive combination provided in the programme, coupled with the employability skills learnt through practical exposure, prepares the students to choose the career path of their choice. The course also acts as a foundation for masters in business analytics.
Key Highlights
Faculty Composition
- Faculty with strong domain expertise
- Globally-renowned visiting faculty
- CXOs, business leaders, and policymakers
Infrastructure
- Theatre-style classrooms
- Bloomberg and NSE Labs
- Analytics Lab
- Bootcamp and collaboration spaces
Innovation
- Venture Development Centre
- Venture Education
- Incubation
- Access to funding and resources
Pedagogy
- Case study method and activity-based learning
- Interdisciplinary approach
- Entrepreneurial-focussed and technology-driven
- Collaborative projects
Research Exposure
- Centre for Business Growth
- Centre for Business Engagement
- Separate research track for internship and immersion
Syllabus
The curriculum of BBA in Business Analytics provides useful technical skills related to analytics. It also integrates IIM-Ahmedabad Case Studies to provide real-world insights.
Key topics of the course include:
- Data Environment
- Data Management
- Data Visualisation
- Big Data Analytics
- Data Mining
Career Options
Graduates from this programme can explore a variety of career paths, including:
- Computer System Analyst
- Quantitative Analyst
- HealthCare Analyst
- Statistician
- Data Scientist
- Market Research Analyst
- Predictive Modeller
- SAS Programmer
- Big Data Analyst
- Data Mining Expert
Star Recruiters
Notable Alumni
Nilima Prasad Divi
Director(commercial), Divis Laboratories.
Mr. Raghavendra Araveeti
Director-Product Marketing, Dell International Services India Pvt Ltd
Mr. Sarath Chandra G
CEO, NeoSky Drones, Bengaluru
Sapthagiri Chapalpalli
Director, Vice President, Central Europe Tata Consultancy Services
B.Ramesh Babu
Managing Director, SEASHELL LOGISTICS PVT LTD
K.Anand Kumar Raju
Vice President - HR, Asia Pacific Hub at Air Liquide
Rollince Peter
Director-HR, India, North Asia, Hongkong, Thermofisher Scientific.
Y. Geetha
Managing Director, Sri Ranga Automobiles Dealers for M & M Tractors
Goutam Surana
Founder Director, Eco365
Pramila Badam
Head of RACS Controls Assurance, India
Infrastructure and Facilities
Fee Structure
Bachelor of Business Administration (Business Analytics)
1st Year
₹2,68,800
2nd Year
₹2,82,200
3rd Year
₹2,96,300
Scholarships
Merit-Based Scholarships
The scholarship from GAT/National/State Entrance Tests applies only in the first year. To continue receiving it in subsequent years, a minimum CGPA of 8.0 must be maintained.
Apart from the above, the following scholarships are also offered to eligible students.
- Employee Children Scholarships: (60%, 40%, and 20%)
- Loyalty Scholarships: (10% for Any alumni returning to do higher studies/Children of Alumni/Real siblings (Not applicable to step siblings or cousins)/Children of retired employees of GITAM/Spouse of GITAM employees).
- Sports Scholarships: (100%, 75%, 50%, 25% and 15%)
Need-Based Scholarships
- To be eligible for the need-based scholarship, the combined income of both parents/guardians of the eligible student/If the student is married, the combined income of the family, i.e., the student's and spouse's income, must be less than 12.00 LPA.
- The candidates admitted through merit scholarship in the slabs of 75%, 60%, 40%, 25%,and 15%, and the parents/guardians combined income is less than the prescribed limits are eligible for the additional need-based scholarship.
| Scholarship % | Upgraded Scholarship % |
|---|---|
| 75% | 100% |
| 60% | 75% |
| 40% | 60% |
| 25% | 40% |
| 15% | 25% |
Scholarships For Accommodation
- In addition, students awarded need-based scholarships after merit scholarships will receive an additional 20% scholarship specifically allocated for hostel fees at GITAM for slabs: 15%, 25%, 40%, and 60%.
- Students awarded 75% & 100% scholarships are also awarded the same percentage in the hostel and food charges.
| Year | Scholarship % | GAT 2025 Aggregate Score | CUET (UG) 2025 Domain Test Marks # | SAT 2025 Score | UGAT 2025 Score |
|---|---|---|---|---|---|
| 2025-26 | 100 | 85 - 100 | >=180 | 1501-1600 | 99-100 |
| 75 | 80 - 84.99 | 170-179 | 1451-1500 | 98-98.99 | |
| 60 | 75 - 79.99 | 160-169 | 1401-1450 | 96-97.99 | |
| 40 | 70 - 74.99 | 150-159 | 1351-1400 | 94-95.99 | |
| 25 | 65 - 69.99 | 130-149 | 1301-1350 | 90-93.99 | |
| 15 | 60 - 64.99 | 110-129 | 1201-1300 | 85-89.99 |
Note: Terms & Conditions Applied
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