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V V Devi Prasad Kotni

V V Devi Prasad Kotni

Associate Professor

Department of Marketing

GITAM School of Business

Visakhapatnam

Additional Roles

Head of the Department

Education

Ph. D.

V.V. Devi Prasad Kotni is currently working as an Associate Professor in the GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam. He has a total of 21 years of experience of which 4 years industry experience and 17 years of academic experience. He published around 35 publications in Scopus/ABDC/UGC Care indexed journals. He travelled across the world and presented papers in the USA, Australia, Malaysia and Thailand sponsored by Government of India.

Research Publications

  • Pappu, S., Kotni, V. D. P., Prasanna, I. L., & Krishna, S. J. S. (2025). Digital Marketing Influence Research in Consumer Behavior: A Systematic Literature Review Using TCCM and Future Research Agenda. Indian Journal of Marketing, 55(6), 9-28.
  • Sindhuja, P., Kotni, V. D. P., Misron, A., Hakimi, H., & Udandrao, S. D. (2025). Exploring slow fashion consumer buying behavior in the context of sustainability: a systematic literature review using TCCM approach. Cogent Business & Management, 12(1), 2519966.
  • Kotni, V. D. P. (2024). E-wallet literacy scale development and validation. Indian Journal of Finance, 18(1), 8-28.
  • Mandal, S., Singh, R., Kotni, V. V., Chintaluri, M. G., & Raman, R. (2025). Gen Zs and service robots: examination of contingency effects. International Journal of Quality and Service Sciences, 17(1), 67-89.
  • Mandal, S., Kotni, V. P., Kumar, S., Kaur, T., & Raman, R. (2025). A study of recalled travel behaviours from a consumer deceleration perspective. Tourism Recreation Research, 1-27.

Ongoing Research Projects

  • Check Icon An Empirical Evaluation on Consumer Behaviour Towards the usage of Hand Sanitizers in Covid-19 Scenario - GITAM UNIVERISTY

Expertise

  • Check Icon Digital Marketing
  • Check Icon Retail Marketing
  • Check Icon Services Marketing
  • Check Icon Consumer Behaviour
  • Check Icon General Management and Strategy

Authored Books

  • Check Icon O NAGA RAJU, TULASI RAM KANDULA, V V DEVI PRASAD KOTNI, “Information Technology”, Himalaya Publishing House (HPH), Hyderabad, 2021. [ISBN: 978-93-88196-29-1]
  • Check Icon V V DEVI PRASAD KOTNI, NENE DHANUNJAYA RAO “Global Marketing”, Shree Publishing House, Visakhapatnam, 2019. [ISBN: 978-93-88196-29-1]
  • Check Icon VENKATESWARLU T, V V DEVI PRASAD KOTNI, “Retail Management”, Himalaya Publishing House (HPH), Hyderabad, 2018. [ISBN: 978-93-5273-701-7]
  • Check Icon V V DEVI PRASAD KOTNI, K V NAGRAJ, R PARDAHSARADHI AND CHANCHAL MUKHERJEE, “Leadership Education”, Himalaya Publishing House (HPH), Hyderabad, 2017. [ISBN: 978-93-5262-444-7]
  • Check Icon BEVL NAIDU, V V DEVI PRASAD KOTNI and GANTI NAGA SRIKANTH, “IT for Managers”, Himalaya Publishing House (HPH), Hyderabad, 2016. [ISBN: 978-93-5263-105-7]
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