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Soummya Chowdhury

Soummya Chowdhury

Assistant Professor

Department of Marketing

GITAM School of Business

Hyderabad

Education

Ph. D.

He is an Assistant Professor at School of Business, GITAM (Deemed to be University), Hyderabad campus, specialising in Marketing. He holds a Ph.D. in IMC & Luxury Retail, an M.Com in Marketing & IB, and a PGD in HRM, Services, and Labour Laws from Banaras Hindu University, Varanasi. He is also the Marketing Club Coordinator for 'Promocion'. His research interests focus on Luxury Retail, AI, Digital Marketing, IMC, Omni-channel strategies and driving innovation in the marketing ecosystems.

Research Publications

  • Seth, T.,Keshari, N.,Chowdhury, S., & Nath Jha, S. (2025). Evaluating Customer Satisfaction through Omnichannel Banking integration quality: A Moderated Mediation Mechanism. Academy of Marketing Studies Journal, 29(S2), 1-16. (ABDC-B)
  • S. Chowdhury, H. K. Thakur, J. Singh, A. K. Mathur, N. K. Sen and I. Gupta, A Machine Learning System to Enhance IT Security in Human Resource Management, 2025 International Conference on Intelligent Control, Computing and Communications (IC3), Mathura, India, 2025, pp. 242-247, doi: 10.1109/IC363308.2025.10957617. (Scopus)
  • S. Chowdhury, S. Mishra, N. Sharma, P. S. Reddy, Y. K. Sharma and A. Tyagi, Machine Learning Models for Enhancing Time Series Demand Forecasting in Business Intelligence, 2024 International Conference on Emerging Technologies and Innovation for Sustainability (EmergIN), Greater Noida, India, 2024, pp. 78-84, doi: 10.1109/EmergIN63207.2024.10961109. (Scopus)
  • Chowdhury, S., Basu, S., Ashoka, N., & Singh, P. K. (2024). Influence of AI-driven digital marketing on consumer purchase intention: An empirical study. Journal of Informatics Education and Research, 4(2). (ABDC-C)
  • Keshari, N., Seth, T., Chowdhury, S., & Jha, S. N. (2024). Do perceived value of webrooming and showrooming act as an antecedent of omnichannel retailing? A moderating impact of perceived risk on shopping intention. Korea Review of International Studies, 17(59), 50. (ABDC-C)

Ongoing Research Projects

  • Check Icon A Machine Learning System to Enhance IT Security in Human Resource Management
  • Check Icon Machine Learning Models for enhancing Time Series Demand Forecasting in Business Intelligence
  • Check Icon A Machine Learning Model Analysing User Consumption Behaviour for Credit Risk Assessment in Internet Financial Services
  • Check Icon Fostering Brand Equity through Online Reputation Management in Digital Space: An Analytical Perspective using CRAAP Analytics

Expertise

  • Check Icon Digital Marketing, Integrated Marketing Communications, Omnichannel Marketing, Advertising and Promotional Management, Sales and Distribution Management, Marketing Analytics, Marketing Strategy
  • Check Icon Business Economics, Business Mathematics, Principles of Insurance, Business Environment, Corporate Governance, Indian Financial System

Authored Books

  • Check Icon Chowdhury, S., Shah, N., Shah, B., & Singh, B. (2025). Artificial intelligence and machine learning: Concepts, tools, and case studies. Chyren Publications. ISBN 978-93-7143-977-0
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