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Ms T Geeta Madhuri Naidu

Ms T Geeta Madhuri Naidu

Assistant Professor

Department of Accounting and Finance

GITAM School of Business

Visakhapatnam

Education

Ph. D.

Social Media

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T. Geeta Madhuri Naidu is currently working as an Assistant Professor in the Department of Finance, GITAM School of Business. She had 18 years of experience in teaching. She had qualified in the NET exam and SLET exam organized by the nation and the state. She received her master's degree in Master of Business Administration from Andhra University. She has attended many seminars and conferences and written several papers in the areas of finance.

Research Publications

  • “A Comparative Study on Capital Adequacy and Liquidity Parameters between LIC and Selected Private Life Insurers of India” in Journal of Information Systems Engineering and Management, ISSN: 24684376, DOI: 10.52783/jisem.v10i2.1744, 2025.
  • “Evaluating Financial Performance: A Comparative Analysis of Earnings and Profitability between LIC and Selected Private Life Insurers in India” in Journal of Information Systems Engineering and Management, ISSN: 24684376, DOI: 10.52783/jisem.v10i5s.626, 2025.
  • Efficiency Evaluation and Ranking of the Selected Life Insurers in India using DEA-TOPSIS in Asian and Pacific Economic Review, ISSN: 1000-6052, Vol. 17, No. 1, 2024.
  • “Role of Technology in Financial Services of Commercial Banks in Visakhapatnam” in International Journal of Recent Technology and Engineering (IJRTE), ISSN: 2277-3878, Volume-9 Issue-1, May 2020
  • “Evaluation of Financial Performance of Selected Life Insurance Companies using the CARAMEL Model” in GITAM Journal of Management, Volume 18, No 1, Jan-March 2020, pp.33 -70 , ISSN 0972-740X.

Ongoing Research Projects

  • Check Icon Nil

Expertise

  • Check Icon Essentials of Financial Management
  • Check Icon Introduction to Financial Accounting
  • Check Icon Cost and Management Accounting
  • Check Icon Indian Financial System
  • Check Icon Principles of Management

Authored Books

  • Check Icon Investments: International Series of Monographs on Stock Analysis in 2020
  • Check Icon Investments: International Series of Monographs on Stock Analysis - II in 2020
  • Check Icon Developing Women Entrepreneurs Through Microfinance with LAMBERT Academic Publishers in 2015
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