GITAM School of Technology, Hyderabad
GITAM's BA in Mass Communication is a dynamic programme designed to equip students with the skills and knowledge to excel in the ever-evolving world of media. Our programme is designed to equip students with a comprehensive understanding of mass communication and related fields, preparing them to excel as professionals in the media and entertainment industry.
Our Hyderabad campus offers a unique learning environment where you'll master the art of communicating effectively to diverse audiences through print, television, visual media, and digital channels. Develop strong communication, ICT, and professional skills while exploring the creative potential of digital media.
Beyond technical expertise, we foster a culture of research, innovation, and entrepreneurship. Our programme encourages you to think critically, solve problems creatively, and contribute to the industry with fresh perspectives.
Eligibility
A minimum of 50% or 5.0 CGPA aggregate marks in Intermediate or 10+2 examination in any discipline from a recognized Central / State Board or its equivalent and Qualified in GAT.
Scope of the Programme
GITAM's BA in Mass Communication is a pioneering programme that empowers you to shape the future of media. As a rapidly evolving field, mass communication offers a world of exciting opportunities for talented individuals. Immerse yourself in the exciting realm of film, television, radio, digital platforms, journalism, advertising, public relations, and emerging media technologies.
Through rigorous coursework and practical experience, students will gain a deep understanding of the pre-production, production, and post-production stages of media creation. Additionally, the programme will foster their creative thinking and technical skills, enabling them to effectively create and disseminate content in the media landscape.
Key Highlights
Application Domain Experience of Faculty
- Sound
- Animation
- Journalism
- Broadcasting
- Film Making
- Television Production
- VFX
- Print Media
Liberal Education Model
24 credits can be earned across different Schools:
- Engineering
- Business
- Sciences
Infrastructure
- Advertising and Public Relations Agency
- Film and Television Production Studio
- Design and Animation Studio
- Print Media Agency
Industry & Academic Collaborations
- Virtusa
Syllabus
The curriculum is meticulously designed by industry veterans in film, gaming, animation, and print media. Drawing inspiration from leading institutions like IIT, NID, and global universities, it delivers a world-class education.
Standard track course offerings
- Visual Arts
- Graphic Design
- Animation
- Film Making
- VFX
- Storyboard
- Broadcasting
- Print Media
Specialisation course bundles offered
- AR/VR
- Animation Industry
- Gaming & Game Design
- UI/UX Design
- Film Making & Documentary
- Television Industry
- Graphics
Career Options
India's media and entertainment industry is exploding, and BA Mass Communication graduates are the storytellers of this revolution! The digital marketing industry in India is expected to generate over 9 lakh jobs in 2024 and reach a value of US$160 billion by 2025, three times its current value.
Are you ready to lead the charge in shaping public opinion and crafting compelling narratives in this dynamic field?
Here are some potential career paths after completing this course:
- Writer
- Correspondent
- Broadcaster
- Photojournalist
- Advertising
- Columnist
- Film Production
- Video/Radio Jockey
- Public Relations
- Anchor
School Leadership
Notable Alumini
Infrastructure and Facilities
Fee Structure
Bachelor of Arts with major in Journalism and Media Studies
1st Year
₹1,50,000
2nd Year
₹1,57,500
3rd Year
₹1,65,300
Scholarships
Merit-Based Scholarships
The scholarship from GAT/National/State Entrance Tests applies only in the first year. To continue receiving it in subsequent years, a minimum CGPA of 8.0 must be maintained.
Apart from the above, the following scholarships are also offered to eligible students.
- Employee Children Scholarships: (60%, 40%, and 20%)
- Loyalty Scholarships: (10% for Any alumni returning to do higher studies/Children of Alumni/Real siblings (Not applicable to step siblings or cousins)/Children of retired employees of GITAM/Spouse of GITAM employees).
- Sports Scholarships: (100%, 75%, 50%, 25% and 15%)
Need-Based Scholarships
- To be eligible for the need-based scholarship, the combined income of both parents/guardians of the eligible student/If the student is married, the combined income of the family, i.e., the student's and spouse's income, must be less than 8.00 LPA.
- The candidates admitted through merit scholarship in the slabs of 75%, 60%, 40%, 25%,and 15%, and the parents/guardians combined income is less than the prescribed limits are eligible for the additional need-based scholarship.
| Scholarship % | Upgraded Scholarship % |
|---|---|
| 75% | 100% |
| 60% | 75% |
| 40% | 60% |
| 25% | 40% |
| 15% | 25% |
Scholarships For Accommodation
- In addition, students awarded need-based scholarships after merit scholarships will receive an additional 20% scholarship specifically allocated for hostel fees at GITAM for slabs: 15%, 25%, 40%, and 60%.
- Students awarded 75% & 100% scholarships are also awarded the same percentage in the hostel and food charges.
| Year | Scholarship % | GAT 2025 Aggregate Score | CUET (UG) 2025 Domain Test Marks | SAT 2025 Score |
|---|---|---|---|---|
| 2025-26 | 100 | 85-100 | >=180 | 1501-1600 |
| 75 | 80-84.99 | 170-179 | 1451-1500 | |
| 60 | 75-79.99 | 160-169 | 1401-1450 | |
| 40 | 70-74.99 | 150-159 | 1351-1400 | |
| 25 | 65-69.99 | 130-149 | 1301-1350 | |
| 15 | 60-64.99 | 110-129 | 1101-1300 |
Note: Terms & Conditions Applied
