Faculty Profile

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N Srikanth

Assistant Professor, Media studies, GSHS, HYD

snayaka@gitam.edu | | |

Dr. N. Srikanth is an Assistant Professor in Media Studies at the Department of Media Studies, GITAM (Deemed to be University), Hyderabad, India. He obtained a Ph.D. in Media and Cultural Studies from the Indian Institute of Technology (IIT) Tirupati in 2023. Prior to this, he completed his M.Phil, MA, and BA degrees from Jawaharlal Nehru University, the University of Hyderabad, and The English and Foreign Languages University Hyderabad, respectively.

Research Publications

Nayaka, S., Vemireddy, V.K.R. and Dwivedi, P.S. (2024) ‘YouTube and the production of online Video cultures in Rural South India’, Int. J. Web Based Communities, Vol. 20, Nos. 1/2, pp.180–197.https://doi.org/10.1504/IJWBC.2023.10060125 (Scopus Q3)
Nayaka, Srikanth & V. Vamshi Krishna Reddy. “Going Viral: YouTube, Village Life and Digital Cultures in South India” in Border Crossing and Mobilities on Screen, edited by Ruxandra Trandaafoiu. London, UK: Routledge. (Scopus) https://www.taylorfrancis.com/chapters/edit/10.4324/9781003127703-10/goingviral-srikanth-nayaka-vamshi-krishna-reddy

Expertise

Digital Cultures; Platforms Studies; Digital Labour; Social Media Entertainment; Micro-Celebrity & Influencer Cultures

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N Srikanth

Assistant Professor, Media studies, GSHS, HYD

Research Publications

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