V Adinarayana Rao  U.

V Adinarayana Rao U.

Professor, OPERATIONS, GIM, VSP

Education
Ph. D.
Email ID
auppu@gitam.edu
Education
Ph. D.

Education

Year of Graduation/Award Institute & College name Degree Name
2004 ANDHRA UNIVERSITY A STUDY ON E MARKETING STRATEGIES OF SELECTED ONLINE COMPANIES IN ANDHRA PRADESH
1995 Andhra University Master of Business Administration
1993 GITAM Bachelor of Engineering

Experience

Designation Organization From Date To Date
Assistant Professor Addis Ababa University 22-07-2007 24-07-2009
Lecturer Dr Lankapalli Bullayya PG College 13-11-1995 31-10-2003
Lecturer Jimma Univeristy, Ethiopia 08-11-2003 31-07-2005
Associate Professor Dr Lankapalli Bullayya PG College 01-08-2005 16-07-2007

Awards

Award name Award Organization Year of Award
Best Teacher GITAM 2017

An Analysis on application of Lean Framework in Health and safety Management for manufacturing and Service OrganizationsInternational Journal of Management, Scopus, APR-Select, 11, 88-97

Application of Artificial Intelligence in Improving Operational Efficiency in Telecom IndustryInternational Journal on Emerging Technologies, Scopus, APR-2020, 11, 65-69

Six Sigma application in manufacturing special process A case study on resistance weldingInternational Journal of Advanced Research in Engineering and Technology, Scopus, JUL-2020, 11, 568-580

Development of effective Quality & Safety Metrics Model suitable for manufacturing environmentInternational Journal of Management, Scopus, SEP-2020, 11, 47-55

ARE OXYGEN GAS CYLINDERS SAFE FOR HOMEMEDICAL USAGE?JOURNAL OF CRITICAL REVIEWS, Google scholar, SEP-2020, 7, 3583-3589

Review on effects of critical social factors in application of lean six sigma for manufacturing industriesInternational Journal of Scientific & Technology Research, Scopus, NOV-2019, 8, 1661-1664

Integration of Lean Six Sigma Framework in Testing Laboratories Quality Management System With Specific Reference to ISO 17025Journal of Management, Google scholar, -2019, 6, 1-13

Probabilistic Linear Programming in Project ManagementInternational Journal of Applied Engineering Research, Scopus, -2019, 14, 936-941

Assessment of Project Complexity ERP system in large scale process enterprisesInternational Journal of Advance and Innovative Research, Google scholar, JUN-2019, 6, 49-63

A STUDY ON PERCEIVED RISK IN ONLINE SHOPPINGInternational Journal of Scientific Research and Review, EBSCO Host, JUN-2019, 8, 1-16

Operations Research An Overview and its applications in Mining Organizations in IndiaInternational Journal of Science, Engineering and mathematics, Google scholar, -2017, 6, 211-225

Knowledge Management in the Education Sector Challenges and RecommendationIntercontinental Journal of Human Resource Research Review, Google scholar, -2016, 4, 100-105

Role of Knowledge Management in Digital EraIntercontinental Journal of Human Resource Research Review , Google scholar, -2016, 4, 54-63

Brand Switching Behavior in Indian Wireless Telecom Service MarketJournal of Marketing management, EBSCO Host, -2016, 4, 100-109

A Study on stress among public and private sector employees in selected service sectorIntercontinental Journal of Human Resource Research Review , Google scholar, -2014, 2, 164-172

Job Stress in Bank Employees An Empirical StudyJournal of Organization and Human Behaviour, EBSCO Host, -2013, 2, 40-44

Effective Implementation of Wage and Salary AdministrationPrastuti Journal of Marketing and Research, Google scholar, -2013, 2, 1-10

Identifying customers internet usage patternJournal of business and behavioral sciences, EBSCO Host, -2012, 24, 154-163

Influence of advertisements on consumer behavior An empirical studyInternational Journal of marketing and business communication, Google scholar, -2012, 1, 20-25

Impact of Advertisements on Consumer Decision Making ProcessPrima Practices in Research and Marketing, Google scholar, -2012, 3, 10-17

Organizational Culture and Job Involvement in Cement Industry A StudyPrastuti Journal of Marketing and Research, Google scholar, -2012, 1, 55-61

Behavioral aspects of netizens A study on Ras Al Khaimah, UAEOrient Journal of Law and Social Sciences, Google scholar, -2011, 5, 70-81

Applying SERVQUAL Model to the dimensions of service quality in education sectorInternational Journal of Excellence in Education, Google scholar, -2011, 4, 1-11

Quality Management in Passenger Transport Services An Application of SERVQUAL model to APSRTCIndian Journal of Transport Management, Google scholar, -2010, 34, 126-133

Order Allocation in Supply Chain ManagementInternational Journal of Management Sciences, Ghaziabad, Google scholar, -2010, 6, 167-175

A Study on relationship marketing with reference to the insurance sectorGlobus An international Journal of Management and IT, Google scholar, -2010, 2, 13-25

Inventory Models for Items having Stock dependent demand and Fuzzy Deterioration RateInternational Journal of Ultra Scientist of Physical Sciences, Google scholar, -2006, 18, 207-214

Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
Leadership Education Book Shree Publication House Leadership 1 978938819603 2018
1.Web Marketing A Developing Country Perspective Book Lambert Academic Publications Marketing 1 13 9783844316 2012
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International BITS Vizag Baba Institute of Technology and Science 21-Dec-2018 22-Dec-2018 Critical Path Analysis with Probabilistic and Fuzzy Activity Times Participated K. Srinivasa Rao
International GITAM Institute of Management GITAM 27-Jul-2018 28-Jul-2018 Probabilistic Linear Programming in Project Management Participated K. Srinivasa Rao
International GITAM Institute of Management GITAM 27-Jul-2018 28-Jul-2018 Application of Queuing Theory in Government Hospitals Participated K. Srinivasa Rao
International BITS Vizag Baba Institute of Technology and Science 22-Dec-2017 24-Dec-2017 Operations Research An Overview and Applications in Mining Industries in India Participated B.S.P. Narayana, Srinu Setti
International ASBBS Paris 24-Jun-2011 26-Jun-2011 Marketing Focus on Browsing pattern of Netizens Participated VCSMR Pujari
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
Title of the thesis Name of the student Name of the college / university Major subject area Year of admission Type of admission Thesis specification
A Study on Awareness and Process of Knowledge Management in Select Service and Manufacturing Sectors in India K. Bheemesh Kumar Operations 2013 Part time PhD
Name of the award Awarded by Awarded year
Best Teacher GITAM Deemed to be University 2017
Title Type Organized by Venue Start date End date Role
Case Writing Workshop Faculty development program Dept. of Management Studies, IIT Madras Dept. of Management Studies, IIT Madras 19-Sep-2011 23-Sep-2011 Participated
Workshop on Case Writing and Case Teaching Faculty development program Institute of Transport Management, Andhra University Andhra University 21-Feb-1997 25-Feb-1997 Participated
Title Type Organized by Venue Start date End date Role
Title of the project Name of the principal investigator Name of the co investigator Name of the client / agency funded Duration
Need Assessment Survey Prof. P. Sheela Dr.U.V. Adinarayana Rao, Dr. I. Bangar Raju NTPC, RGCCPP, Kayankulam, Kerala 3 months
Need Assessment Survey Prof. P. Sheela Dr.U.V. Adinarayana Rao, I. Bangar Raju NTPC Simhadri 3 months
Society Perception Survey Prof. K. Siva Rama Krishna Dr.U.V. Adinarayana Rao, I. Bangar Raju NTPC Simhadri 1.5 months
Need Assessment Survey Prof. K. Siva Rama Krishna Dr.U.V. Adinarayana Rao, I. Bangar Raju NTPC Pudimadaka 3 months
Social Impact Evaluation of Community Development Projects Prof. K. Siva Rama Krishna Dr.U.V. Adinarayana Rao, I. Bangar Raju NTPC Simhadri 2 months
Social Impact Evaluation Study Prof. K. Siva Rama Krishna Dr.U.V. Adinarayana Rao, I. Bangar Raju NTPC, RGCCPP, Kayankulam, Kerala 4 months
Social Impact Survey and Need Assessment Survey Prof. K. Siva Rama Krishna Prof. M. Ram Prasad, Dr.U.V. Adinarayana Rao, I. Bangar Raju NTPC Simhadri 4 months
Title of the project Name of the principal investigator Name of the co investigator Name of the client / agency funded Duration