U V Adinarayana Rao
Professor, Operations, GSB, VSP
Education
Ph. D.Email ID
auppu@gitam.eduEducation
Ph. D.Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| A STUDY ON E MARKETING STRATEGIES OF SELECTED ONLINE COMPANIES IN ANDHRA PRADESH | ANDHRA UNIVERSITY | 2004 |
| Master of Business Administration | Andhra University | 1995 |
| Bachelor of Engineering | GITAM | 1993 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| Assistant Professor | Addis Ababa University | 22-07-2007 | 24-07-2009 |
| Associate Professor | Dr Lankapalli Bullayya PG College | 01-08-2005 | 16-07-2007 |
| Lecturer | Jimma Univeristy, Ethiopia | 08-11-2003 | 31-07-2005 |
| Lecturer | Dr Lankapalli Bullayya PG College | 13-11-1995 | 31-10-2003 |
Awards
| Award name | Award Organization | Awarded year |
|---|---|---|
| Best Teacher | GITAM | 2017 |
An Analysis on application of Lean Framework in Health and safety Management for manufacturing and Service OrganizationsInternational Journal of Management, Scopus, APR-Select, 11, 88-97
Application of Artificial Intelligence in Improving Operational Efficiency in Telecom IndustryInternational Journal on Emerging Technologies, Scopus, APR-2020, 11, 65-69
Six Sigma application in manufacturing special process A case study on resistance weldingInternational Journal of Advanced Research in Engineering and Technology, Scopus, JUL-2020, 11, 568-580
Development of effective Quality & Safety Metrics Model suitable for manufacturing environmentInternational Journal of Management, Scopus, SEP-2020, 11, 47-55
ARE OXYGEN GAS CYLINDERS SAFE FOR HOMEMEDICAL USAGE?JOURNAL OF CRITICAL REVIEWS, Google scholar, SEP-2020, 7, 3583-3589
Review on effects of critical social factors in application of lean six sigma for manufacturing industriesInternational Journal of Scientific & Technology Research, Scopus, NOV-2019, 8, 1661-1664
Integration of Lean Six Sigma Framework in Testing Laboratories Quality Management System With Specific Reference to ISO 17025Journal of Management, Google scholar, -2019, 6, 1-13
Probabilistic Linear Programming in Project ManagementInternational Journal of Applied Engineering Research, Scopus, -2019, 14, 936-941
Assessment of Project Complexity ERP system in large scale process enterprisesInternational Journal of Advance and Innovative Research, Google scholar, JUN-2019, 6, 49-63
A STUDY ON PERCEIVED RISK IN ONLINE SHOPPINGInternational Journal of Scientific Research and Review, EBSCO Host, JUN-2019, 8, 1-16
Operations Research An Overview and its applications in Mining Organizations in IndiaInternational Journal of Science, Engineering and mathematics, Google scholar, -2017, 6, 211-225
Knowledge Management in the Education Sector Challenges and RecommendationIntercontinental Journal of Human Resource Research Review, Google scholar, -2016, 4, 100-105
Role of Knowledge Management in Digital EraIntercontinental Journal of Human Resource Research Review , Google scholar, -2016, 4, 54-63
Brand Switching Behavior in Indian Wireless Telecom Service MarketJournal of Marketing management, EBSCO Host, -2016, 4, 100-109
A Study on stress among public and private sector employees in selected service sectorIntercontinental Journal of Human Resource Research Review , Google scholar, -2014, 2, 164-172
Job Stress in Bank Employees An Empirical StudyJournal of Organization and Human Behaviour, EBSCO Host, -2013, 2, 40-44
Effective Implementation of Wage and Salary AdministrationPrastuti Journal of Marketing and Research, Google scholar, -2013, 2, 1-10
Identifying customers internet usage patternJournal of business and behavioral sciences, EBSCO Host, -2012, 24, 154-163
Influence of advertisements on consumer behavior An empirical studyInternational Journal of marketing and business communication, Google scholar, -2012, 1, 20-25
Impact of Advertisements on Consumer Decision Making ProcessPrima Practices in Research and Marketing, Google scholar, -2012, 3, 10-17
Organizational Culture and Job Involvement in Cement Industry A StudyPrastuti Journal of Marketing and Research, Google scholar, -2012, 1, 55-61
Behavioral aspects of netizens A study on Ras Al Khaimah, UAEOrient Journal of Law and Social Sciences, Google scholar, -2011, 5, 70-81
Applying SERVQUAL Model to the dimensions of service quality in education sectorInternational Journal of Excellence in Education, Google scholar, -2011, 4, 1-11
Quality Management in Passenger Transport Services An Application of SERVQUAL model to APSRTCIndian Journal of Transport Management, Google scholar, -2010, 34, 126-133
Order Allocation in Supply Chain ManagementInternational Journal of Management Sciences, Ghaziabad, Google scholar, -2010, 6, 167-175
A Study on relationship marketing with reference to the insurance sectorGlobus An international Journal of Management and IT, Google scholar, -2010, 2, 13-25
Inventory Models for Items having Stock dependent demand and Fuzzy Deterioration RateInternational Journal of Ultra Scientist of Physical Sciences, Google scholar, -2006, 18, 207-214
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Leadership Education | Book | Shree Publication House | Leadership | 1 | 978938819603 | 2018 | |
| 1.Web Marketing A Developing Country Perspective | Book | Lambert Academic Publications | Marketing | 1 | 13 9783844316 | 2012 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | BITS Vizag | Baba Institute of Technology and Science | 21-Dec-2018 | 22-Dec-2018 | Critical Path Analysis with Probabilistic and Fuzzy Activity Times | Participated | K. Srinivasa Rao |
| International | GITAM Institute of Management | GITAM | 27-Jul-2018 | 28-Jul-2018 | Probabilistic Linear Programming in Project Management | Participated | K. Srinivasa Rao |
| International | GITAM Institute of Management | GITAM | 27-Jul-2018 | 28-Jul-2018 | Application of Queuing Theory in Government Hospitals | Participated | K. Srinivasa Rao |
| International | BITS Vizag | Baba Institute of Technology and Science | 22-Dec-2017 | 24-Dec-2017 | Operations Research An Overview and Applications in Mining Industries in India | Participated | B.S.P. Narayana, Srinu Setti |
| International | ASBBS | Paris | 24-Jun-2011 | 26-Jun-2011 | Marketing Focus on Browsing pattern of Netizens | Participated | VCSMR Pujari |
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|
| Title of the thesis | Name of the student | Name of the college / university | Major subject area | Year of admission | Type of admission | Thesis specification |
|---|---|---|---|---|---|---|
| A Study on Awareness and Process of Knowledge Management in Select Service and Manufacturing Sectors in India | K. Bheemesh Kumar | Operations | 2013 | Part time | PhD |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| Best Teacher | GITAM Deemed to be University | 2017 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Case Writing Workshop | Faculty development program | Dept. of Management Studies, IIT Madras | Dept. of Management Studies, IIT Madras | 19-Sep-2011 | 23-Sep-2011 | Participated |
| Workshop on Case Writing and Case Teaching | Faculty development program | Institute of Transport Management, Andhra University | Andhra University | 21-Feb-1997 | 25-Feb-1997 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|---|---|---|---|
| Need Assessment Survey | Prof. P. Sheela | Dr.U.V. Adinarayana Rao, Dr. I. Bangar Raju | NTPC, RGCCPP, Kayankulam, Kerala | 3 months |
| Need Assessment Survey | Prof. P. Sheela | Dr.U.V. Adinarayana Rao, I. Bangar Raju | NTPC Simhadri | 3 months |
| Society Perception Survey | Prof. K. Siva Rama Krishna | Dr.U.V. Adinarayana Rao, I. Bangar Raju | NTPC Simhadri | 1.5 months |
| Need Assessment Survey | Prof. K. Siva Rama Krishna | Dr.U.V. Adinarayana Rao, I. Bangar Raju | NTPC Pudimadaka | 3 months |
| Social Impact Evaluation of Community Development Projects | Prof. K. Siva Rama Krishna | Dr.U.V. Adinarayana Rao, I. Bangar Raju | NTPC Simhadri | 2 months |
| Social Impact Evaluation Study | Prof. K. Siva Rama Krishna | Dr.U.V. Adinarayana Rao, I. Bangar Raju | NTPC, RGCCPP, Kayankulam, Kerala | 4 months |
| Social Impact Survey and Need Assessment Survey | Prof. K. Siva Rama Krishna | Prof. M. Ram Prasad, Dr.U.V. Adinarayana Rao, I. Bangar Raju | NTPC Simhadri | 4 months |
| Title of the project | Name of the principal investigator | Name of the co investigator | Name of the client / agency funded | Duration |
|---|