U V Adinarayana Rao

Professor, Operations & supply chain, GSB, VSP

auppu@gitam.edu | | | |

Prof. U. V. Adinarayana Rao, is an Engineering and Management Post Graduate. He is having a Doctorate Degree from Andhra University, having more than 28 years of teaching experience including four years of international teaching exposure. He has published more than 30 articles in various journals of repute. Most of the journals are indexed in Scopus and ABDC. He has completed seven consultancies on NTPC Need Assessment and Social Impact Assessments.

Research Publications
  • Mukherjee, S. , Nagariya, R. , Baral, M.M. , Rao, K.S. , Rao, U.V.A., (2023), Blockchain-based circular economy for achieving environmental sustainability in the Indian electronic MSMEs, Management of Environmental Quality: An International Journal, 34(4), pp. 997–1017
  • Mukherjee, S. , Baral, M.M. , Nagariya, R., Rao, U.V.A. , Rao, K.S. (2023), Systematic literature review and future research directions for service robots in hospitality and tourism industries, Service Industries Journal, 43(15-16), pp. 1083–1116
  • Rao, U.V.A. , Nalinipriya, G. , Jangirala, S., Azahad, S. , Samatha, B., (2022), Improved Food Supply Chain Forecasting Management Using IoT and Machine Learning, MysuruCon 2022 - 2022 IEEE 2nd Mysore Sub Section International Conference.
  • Kolli, S.R. , Rao, U.V.A. , Siripurapu, A. , Gongada, T.N., (2023), THE EFFICIENCY OF ESTIMATING A POPULATION AVERAGE USING INDEX-TYPE ESTIMATORS IN SEQUENTIAL SAMPLING, Reliability: Theory and Applications, 18(3), pp. 299–307
  • Elapanda, S. , Adinarayana Rao, U.V. , Sravan Kumar, E., (2020), Application of artificial intelligence in improving operational efficiency in telecom industry, International Journal on Emerging Technologies, 11(3), pp. 65–69
Authored Books
  • Web Marketing – A Developing Country Perspective, Lambert Academic Publications, December, 2012
  • Leadership Education, Shree Publication House, Visakhapatnam, 2018.
  • E-Commerce, Archers and Elevators Publishing House, 2024
  • Quantitative Techniques
  • Operations Research
  • Business Research Methodology
  • Operations Management
  • Quality Management
Dr U V Adinarayana Rao