Sudha M.

Sudha M.

Associate Professor, ENTREPRENEURSHIP, GSB , VSP

Education
Ph. D.
Email ID
smavuri@gitam.edu
Education
Ph. D.
Research Areas
  • Environmental and developmental economics
  • Micro and macro economics
  • Consumer behaviour
  • General management

Education

Degree NameInstitute & College nameYear of Graduation/Award
DOCTORATE IN ECONOMICSANDHRA UNIVERSITY2001
ECONOMICSOSMANIA UNIVERSITY1994
RBVRR WOMENS COLLEGE1990
UNIVERSITY COLLEGE FOR WOMEN1988

Experience

DesignationOrganizationFrom DateTo Date
DIRECTORCENTRE FOR MANAGEMENT AND TECHNOLOGY07-06-201003-08-2013
VICE PRINCIPAL -ACADEMICSICFAI NATIONAL COLLEGE22-09-200330-04-2010
LECTURERDR L B COLLEGE01-11-199920-09-2003
LECTURER IN ECONOMICSMIST DEGREE COLLEGE01-08-199530-10-1999

Correlation between environment related SDGs 6,7 and 15 indexes of 2018 and selected socioeconomic and demographic indicators across various states in India A cross section analysisJournal of Critical reviews, Scopus, APR-2020, 7, 539-544

Challenges for Economic Growth in India A CritiqueJournal of Critical reviews, Scopus, JUL-2020, 7, 169-175

A study on imperative innovation eco system linkages to map Sustainable Development Goal 9Proceeding of 2019 International Conference on Digitization Landscaping Artificial Intelligence, ICD, Scopus, JUL-2020, 0, 142-147

ECONOMIC IMPACT OF COVID19 ON INDIAN ECONOMY GOVERNMENT MEASURES TO CONTAIN THE PANDEMICJournal of Critical reviews, Google scholar, SEP-2020, 7, 5903-5913

PERCEPTION OF EDUCATED CITIZENS ON AADHAR CARD AS A TOOL FOR EFFICIENT EGOVERNANCE IN INDIA A CONCEPTUAL MODELHumanities & Social Sciences Reviews, Google scholar, MAY-2020, 8, 122-130

RELEVANCE OF MVA AND TOBINS Q MODEL ASAN INVESTMENT DECISION TOOLJournal of Critical reviews, Google scholar, JUL-2020, 7, 2593-2602

Consumers Attitude towards Packaged Food LabelsGIS SCIENCE JOURNAL, Scopus, OCT-2020, 7, 252-266

Non Performing Assets of Indian Banks and Measures to control NPAsIndian Economic Association Journal, Others, DEC-2019, Edited , 0

A STUDY ON PERCEIVED RISK IN ONLINE SHOPPINGInternational Journal of Scientific Research and Review, Google scholar, OCT-2019, 8, 1-16

A comparative Study on Correlatiion between Growth and Status of Sustainable Development Goal 6 Acess to drinking water and Sanitation in BRICS during 20082015 Journal of Economic Association 2018 , Others, -2018, 0, 124-133

MNREGA Physical Progress interms of SC and ST marginal workers employment across various states in India35th Annual Conference Proceedings, AP Economic Association, Others, -2017, 35, 303

A Study on customer preference towards retail credit and preferred channels of banking Journal of Advanced Management Research,, Others, -2017, 5, 285-295

THE PROCESS OF PRIMARY SCHOOLING IN RURAL INDIA Indian Economic Association Journal, Others, -2017, not given, 10

Public Private Partnership in School Education Role of the Akshaya Patra in Mid Day Meal Scheme in Visakhapatnam CityJournal of The Indian Economic Association on APs Economy, Others, -2016, not given, 283-291

Young Consumers online shopping preferences with special focus on family income and origin and gender in Visakhapatnam CityIJBARR, Others, -2015, 1, 255-265

Vulnerability of Indian Health Insurance Industry to FraudsEuropean Journal of Economics, Finance and Administrative Sciences, Scopus, -2015, not given, 146-152

titled Art of identifying potential talent and leadership the key to competitive advantageAsia Pacific Journal of Research, Others, -2014, Vol1, , 112-123

Impact of Education and Income on Awareness Creation and Buying Decision in case of Solar Products in Visakhapatnam, IndiaWorld Journal of Social Science, Others, -2011, 1, 49-68

Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
Vishakhapatnam Development report 2017ChaptersGITAMDevelopment and management102017
Census 2001 and Human development in IndiaChaptersSerialEconomics1317-347not given2004
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalGITAM (Deemed to be University)online GITAM University24-Feb-202125-Feb-2021Technical Session 1 and 3ParticipatedNil
NationalDR. BHIMRAO AMBEDKAR UNIVERSITY, AGRA (U.P.) INDIAOnline27-Dec-202029-Dec-2020Participated
NationalAP Economic AssociationKrishna College, AU,Visakhapatnam08-Feb-202009-Feb-2020SDGs and Skill Development in Andhra PradeshParticipated
NationalIEAChennai27-Dec-201829-Dec-2018A comparative study on Correlation between growth and status of Sustainable Development Goal 6 Access to Drinking Water and Sanitation in Brazil, Russia, India, China and South Africa (BRICS) during 2008 to 2015Participated
NationalGITAM Institute of Management & Indian BankGITAM Institute of Management09-Nov-201809-Nov-2018NONPERFORMING ASSETS MAGNITUDE, STATUS AND IMPACT(A COMPARATIVE STUDY WITH REFERENCE TO ALL INDIAN AND FOREIGN BANKS)ParticipatedDr. N. Lalitha
NationalIndian Bank & GITAM Institute of managementGITAM Institute of Management09-Nov-201809-Nov-2018A STUDY ON NON PERFORMING ASSETS OF INDIAN PUBLIC SECTOR BANKS AND MEASURES TO CONTROL NPASParticipatedDr. P. Manjusree Naidu
NationalIEANagarjuna University, Guntur27-Dec-201730-Dec-2017Content analysis of status of environmental sustainability of Asian region to build a model to design workable sanitation programs for Indian EconomyParticipated
NationalIEANagarjuna University, Guntur27-Dec-201730-Dec-2017THE PROCESS OF PRIMARY SCHOOLING IN RURAL INDIAParticipated
NationalIndian Bank & GITAM Institute of ManagementGITAM21-Oct-201721-Oct-2017A COMPARATIVE STUDY OF FOREIGN EXCHANGE RATE VOLATILITY OF G 20 NATIONS AND INDIAParticipatedDr. N. Lalitha
NationalUGC and ICSSR sponsoredAU, Dept of Economics28-Jun-201329-Jun-2013Tax Payers perception on the requirements of an effective tax systemParticipated
NationalGIMVisakhapatnam01-Feb-201302-Feb-2013Young educated peoples perception and factors influencing purchase intentiondecision about Organic Food ProductsParticipated
NationalIIAMIIAM06-Oct-201206-Oct-2012Participated
NationalDepartment of Economics, Nagarjuna UniversityGuntur10-Feb-200711-Feb-2007Structural Changes in the AP Industry in terms of pollution IntensityParticipated
NationalDepartment of Economics, Andhra UniversityAU,Visakhapatnam10-Sep-200510-Sep-2005Does literacy lead to improved workforce participation? Changing Trends in Workforce participation across the nation with special emphasis on LiteracyParticipated
NationalAP Economic AssociationNagarjuna University, Guntur12-Feb-200513-Feb-2005Structural Changes in the AP Industry in terms of pollution IntensityParticipated
NationalAP economic AssociationDNR, Bhimavaram13-Feb-200414-Feb-2004Structural Transformation of APs Economy Role of IT IndustryParticipated
NationalAP Economic AssociationDNR College, Bhimavaram07-Feb-200408-Feb-2004 Structural Transformation of APs Economy Role of IT IndustryParticipated
National26th Social Science Congress in Andhra University, VisakhapatnamAU,Visakhapatnam07-Jan-200207-Jan-2002Developments on Energy and CO2 DebateParticipated
NationalDepartment of Economics, Andhra UniversityAU,Visakhapatnam11-Dec-200011-Dec-2000Structural Changes in the Indian Industry and its Likely Impact on EnvironmentParticipated
NationalDepartment of Economics, Andhra UniversityVisakhapatnam01-Dec-199801-Dec-1998Future of ManParticipated
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalSkyline University College, Sharjah, UAEonline23-Mar-202123-Mar-2021A comparative sectoral performance analysis of Indian stocks and global stock market indices during pre and post Covid 19 pandemic nationwide lockdownParticipatedProf P Manjushree and Prof M Jyothsna
InternationalSkyline University College, Sharjah, UAEonline23-Mar-202123-Mar-2021Impact of COVID19 on Muscat Securities Market An Empirical EvidenceParticipatedDr. Kavitha Chavali
InternationalUNESCO MGIEPOnline11-Dec-202013-Dec-2020Participated
InternationalGeorgia State Universityonline29-Oct-202029-Oct-2020NilParticipatedNil
InternationalUNESCO MGIEPVisakhapatnam10-Dec-201912-Dec-2019Participated
InternationalIEEE and Sky Line UnivesrsitySkyline University (Sharjah)18-Nov-201919-Nov-2019A study on imperative innovation eco system linkages to map Sustainable Development Goal 9.ParticipatedDr.VV Ajith Kumar
InternationalARSSSDoha, Qatar09-Jun-201909-Jun-2019A Study on the Issues and Challenges across Various States in India to Achieve the Sustainable Development Goal 3 Good Health and Well Being of All (Working Paper)Participated
InternationalSGBED, Skyline University, Dubai, UAESkyline University, Dubai, UAE17-Dec-201819-Dec-2018Perception of Educated Citizens on Aadhar Card as a tool for Effective and Efficient E Governance in IndiaParticipatedDr. Kavitha Chavali
InternationalGIMGIM27-Jul-201828-Jul-2018Status of access to drinking water and sanitation sustainable development goals in Brazil, China and IndiaParticipated
InternationalGIMGIM27-Jul-201828-Jul-2018Trends in GDP, Gross Consumption Expenditure , Gross Domestic Savings and Capital Formation in India during 1955 to 2017ParticipatedDr. Manjushree
InternationalBITS, VisakhapatnamBITS, Visakhapatnam22-Dec-201724-Dec-2017A Study on customer preference towards retail credit and preferred channels of bankingParticipated
InternationalSkyline University College, Sharjah, UAESharjah, UAE26-Mar-201727-Mar-2017A Cross Country Study of Asia Pacific Region on the Nexus between Poverty and Environment With special reference to the seventh goal of Millennium Development Goals (MDGs) Ensure Environmental SustainabilityParticipated
InternationalGSLGSL, GU18-Nov-201626-Nov-2016SPACE TECHNOLOGY IN PRECISION AGRICULTURE A MODEL OF SUSTAINABLE DEVELOPMENTParticipated
InternationalGIM, GITAM UniversityGITAM, Visakhapatnam08-Dec-201209-Dec-2012Structural Transformation of Andhra Pradesh and Its scope to contribute to inclusive growthParticipated
InternationalWorld Academy of Social Science, AustraliaDubai, UAE03-Jan-201104-Jan-2011Impact of Education and Income on Awareness Creation and Buying Decision in case of Solar Products in Visakhapatnam, INDIAParticipated
InternationalIIM IndoreIndore25-Sep-201028-Sep-2010Role of Top Ranked Marketing Journals to Promote Research in Service Marketing Findings from two decades of high class researchParticipated
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Social InnovationUsha Rani BGITAM Institute of ManagementEntrepreneurship2020Full timePhD
EntrepreneurshipSanthi. BGITAM Institute of ManagementEntrepreneurship2020Part timePhD
EconomicsUdaya Shankar. VGITAM Institute of ManagementEconomics2020Part timePhD
Impact of Corporate Social Responsibility (CSR) initiatives on Companies bottom line and ProfitabilityT Anil KumarGITAM Institute of Management, GU, VisakhapatnamManagementPart timePhD
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Title of the thesisName of the studentName of the college / universityMajor subject areaYear of admissionType of admissionThesis specification
Name of the awardAwarded byAwarded year
Salamathunisa rolling trophyUniversity College for Women1988
TitleTypeOrganized byVenueStart dateEnd dateRole
MentoringQuality improvement programGITAM and TalentmetrixGITAM(online)26-Jan-202110-Mar-2021Participated
Faculty Development Program on Productivity Tools for Teaching Enhancement.Faculty development programDhyanahitha Educational SocietyOnline07-May-202021-May-2020Participated
FDP Research Methodology and SEMFaculty development programGIM, GITAM UniversityGIM, GITAM, Visakhapatnam06-Jan-202011-Jan-2020Participated
FDPSLMFaculty development programIGNOUIGNOU, DELHI12-Nov-201923-Dec-2019Participated
Women Empowerment for Organizational ExcellenceQuality improvement programGITAM Institute of ManagementNaval Dock yard07-Nov-201908-Nov-2019Resource Person
SPSSFaculty development programIMT NagpurChennai06-Apr-201208-Apr-2012Participated
TitleTypeOrganized byVenueStart dateEnd dateRole
Course era Learning How to Learn Powerful mental tools to help you master tough subjectsFaculty development programMcMaster UniversityOnline24-Sep-202028-Sep-2020Participated
Courseera University TeachingFaculty development programThe University of HongkongOnline04-Aug-202007-Aug-2020Participated
Courseera COVID19 Contact TracingTraining of tutorsJohns Hopkins UniversityOnline25-Jun-202026-Jun-2020Participated
Courseera Learning to Teach OnlineFaculty development programUNSW Sydney (The University of New South Wales)Online25-Jun-202017-Aug-2020Participated
Inner Engineering with SadguruTraining of tutorsIsha Foundationonline06-Jun-202013-Jun-2020Participated
Courseera Becoming a changemaker Introduction to Social InnovationTraining of tutorsUniversity of Cape TownOnline15-May-202004-Jul-2020Participated
Courseera Earth EconomicsTraining of tutorsErasmus University RotterdamOnline01-May-202016-Jun-2020Participated
CIT Compassionate Integrity TrainingTraining of tutorsUNESCOGITAM, Visakhapatnam07-Dec-201909-Dec-2019Participated
Organization nameMembership categoryMembership type
Vice Chairwoman CII Indian Women Network IWN Andhra PradeshIndividualMember
AP Economic AssociationLifeMember
Indian Women NetworkCIIIndividualMember
Indian Economic AssociationLifeMember
Title of the lectureName of the college / universityPlaceDate
Environmental Management SystemSymbiosisBangalore26-Mar-2013
TitleVenueOrganized byRoleYear
revised scoring method for base price valuation of technologiesAMTEZ Kalam Institute of Health Technology (KIHT)National2018
Creche Facility in CorporatesEPITAIWNNational2018
Title of the projectName of the principal investigatorName of the co investigatorName of the client / agency fundedDuration
HR Standardization processDr M SudhaDr V V Vara Prasad, Dr Prashanthi. NBrandix India Apparel City Pvt Ltd.3 months
Title of the projectName of the principal investigatorName of the co investigatorName of the client / agency fundedDuration