Subrahmanyam Annamdevula

Subrahmanyam Annamdevula

Associate Professor, International Business, GSB , VSP

Education
Ph. D.
Email ID
sannamde@gitam.edu
Education
Ph. D.
Research Areas
  • Marketing
  • Service quality and service operations
  • Services marketing

Education

Degree NameInstitute & College nameYear of Graduation/Award
Impact of service quality on student satisfaction loyalty and motivation in Indian higher education sector by developing HiEduQualSchool of Management Studies2013
MSc (Psy)Sri Venkateswara University2012
MBAPondicherry University2009
B.Com.Pondicherry University2004

Experience

DesignationOrganizationFrom DateTo Date
Assistant ProfessorGITAM Deemed to be University05-12-201606-07-2019
Assistant ProfessorCentral University of Karnataka12-08-201302-12-2016
Assistant ProfessorKakinada Institute of Engineering and Technology01-06-200931-08-2010
Sales and Distribution managerSri Ganapathi Metal Industries01-06-200431-05-2007

Awards

Award nameAward OrganizationAwarded year
Award of Highly Commended Paper“2017 Emerald Literati Network Awards for Excellence”, Emerald.2017
Doctoral National FellowshipIndian Council of Social Science Research (ICSSR)2011

Special Issue on Services in Emerging Markets Shanlax International Journal of Management, Others, -2018, 5, 01-133

Where do you find student loyalty in the contemporary university scene?Journal of Applied Research in Higher Education, Scopus, -2017, 9, 378-393

Relationship between service quality, satisfaction, motivation and loyalty a multidimensional perspectiveQuality Assurance in Education, Scopus, -2017, 25, 171-188

Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universitiesJournal of Modeling in Management, Scopus, -2016, 11, 488-517

The effects of service quality on student loyalty the mediating role of student satisfactionJournal of Modeling in Management, Scopus, -2016, 11, 446-462

HiEduQual An Instrument for Measuring the Critical Factors of Students Perceived Service QualityManagement Science and Engineering, EBSCO Host, -2014, 8, 103-109

Globalization and Management Education in India A Framework for AnalysisInternational Journal of Managerial Studies and Research, Google scholar, -2014, 2, 20-26

Higher Education for Sustainable Development Quality PerspectiveInternational Journal of Research in Commerce and Management, Google scholar, -2014, 5, 46-49

Critical Review on Issues and Challenges to Measure Service Quality in Higher EducationInternational Journal of Current Research, Google scholar, -2013, 5, 38-41

Development of HiEdQUAL for Measuring Service Quality in Indian Higher Education SectorInternational Journal of Innovation, Management and Technology, EBSCO Host, -2012, 3, 412-416

Managing Quality in Higher Education Applicability of EFQM Excellence Model in Indian Higher Education SectorInternational Conference on Quality in Higher Education Challenges and Opportunity in India,, Others, -2011, Proceeding, 76-87

The Impact of Globalization on Quality Standards of Management Education in India A Comparative Study of National and International Accreditation StandardsInternational Conference on Globalizing Management Education Issues and Challenges for Industry & Academia, Others, -2011, Proceeding, 72-85

Title of the projectFunded byDurationSanctioned date
SMEs to achieve greater sustainability through circular economy approach.Royal Academy of Engineering, UK2401-Apr-2019
Title of the projectFunded byDurationSanctioned date
Title of the bookBook / ChapterName of the publisherSubject areaEditionPage numbersISBNPublished year
Services in Emerging MarketsBookShanlax PublishersServices MarketingVol 5 Issue 1ISSN 2321 46432018
Board nameJournal name
Board nameJournal name
Reviewer boardJournal of applied research in higher education
Reviewer boardJournal of Modeling in Management
Reviewer boardQuality Assurance in Education
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
NationalGITAM School of International BusinessGITAM School of International Business09-Mar-201810-Mar-2018Organized
NationalAdikavi Nannaya University, RajamahendravaramAdikavi Nannaya University, Rajamahendravaram08-Sep-201609-Sep-2016Accessing equal quality education for scheduled tribesParticipated
NationalSchool of Management Studies, Central University of KarnatakaCentral University of Karnataka, Gulabarga, Karnataka25-Aug-201626-Aug-2016Entrepreneurship in the tourism industry Issues and challengesParticipated
NationalSchool of Business Studies, Central University of KarnatakaCentral University of Karnataka, Gulabarga, Karnataka06-Sep-201307-Sep-2013Higher Education for Sustainable Development Quality PerspectiveParticipated
NationalSchool of Management Studies, University of HyderabadUniversity of Hyderabad, Hyderabad18-Mar-201020-Mar-2010Quality Management Practices in Higher EducationParticipated
Seminar nameOrganized byVenueStart dateEnd dateTitle of the paper presentedRoleCo presenter
InternationalInstitute of Public Enterprise, HyderabadHotel Green Park, Begumpet, Hyderabad09-Jan-201311-Jan-2013Participated
InternationalInternational Association of Computer Science and Information Technology, SingaporeSingapore23-Jul-201224-Jul-2012Development of HiEdQUAL for Measuring Service Quality in Indian Higher Education SectorParticipated
InternationalInstitute of Public Enterprise, Hyderabad, India and Human Resource Development Department, Bihar, India.Human Resource Development Department, Patna, Bihar, India.20-Oct-201121-Oct-2011Managing Quality in Higher Education The Implementation of EFQM Excellence Model in Indian Higher Education SectorParticipated
InternationalValoxian Learning and Consultancy and AHA.Kolkata25-Jun-201125-Jun-2011Conceptualizing the Service Quality in Management Education with using SERVQUAL ModelParticipated
InternationalValoxian Learning and Consultancy and AHA.Kolkata25-Jun-201125-Jun-2011Service Quality of Management Education in India Issues and Challenges in Global ScenarioParticipated
InternationalITS Institute of Management, Greater Noida, India and Institute of Public Enterprise, Hyderabad, India.India Habitat Center, New Delhi05-Feb-201106-Feb-2011The Impact of Globalization on Quality Standards of Management Education in India A Comparative Study of National and International Accreditation standardsParticipated
InternationalIndian Institute of Management Bangalore (IIMB)Indian Institute of Management, Bangalore (IIMB)07-Jan-201108-Jan-2011Quality Management Practices in Higher EducationParticipated
InternationalIndian School of Business, Hyderabad.Indian School of Business, Hyderabad.23-Sep-201024-Sep-2010Participated
Name of the awardAwarded byAwarded year
2017 Highly Commended AwardEmerald Publishing2017
ICSSR Doctoral FellowshipIndian Council of Social Science Research2011
TitleTypeOrganized byVenueStart dateEnd dateRole
Theory Building and Testing using SEMTraining of tutorsGSIBGSIB15-Nov-201817-Nov-2018Organized
Applied Data Science and Business Analytics using RTraining of tutorsSchool of Management Studies, National Institute of Technology Calicut.National Institute of Technology Calicut.04-Mar-201609-Mar-2016Participated
EContentTraining of tutorsCentral Library, Central University of Karnataka, KalaburagiCentral University of Karnataka, Kalaburagi19-Jan-201619-Jan-2016Participated
Refresher Course on Research MethodologyTraining of tutorsUGCAcademic Staff College, University of HyderabadUniversity of Hyderabad, Hyderabad08-Jun-201128-Jun-2011Participated
Workshop on Case Teaching Writing Methodologies organizedTraining of tutorsSchool of Management Studies, Chaitanya Bharathi Institute of Technology (CBIT), HyderabadCBIT, Hyderabad08-Apr-201109-Apr-2011Participated
workshop on Entrepreneurship Development StrategiesTraining of tutorsDepartment of Management, Rajiv Gandhi Institute of Management and Science, KakinadaRajiv Gandhi Institute of Management and Science, Kakinada06-Feb-201006-Feb-2010Participated
TitleTypeOrganized byVenueStart dateEnd dateRole
Machine Learning with Business ApplicationsFaculty development programAnalytics Society of India and Indian Institute of Management Bangalore (IIMB), Bengaluru.Indian Institute of Management Bangalore (IIMB), Bengaluru.21-May-201825-May-2018Participated
workshop on Research Methods for Marketing and Human Resource ManagementTraining of tutorsCentre for Management Development, IBS, HyderabadICFAI Business School19-Aug-201121-Aug-2011Participated
Title of the lectureName of the college / universityPlaceDate
Data analysis using SPSS and AMOSRefresher Course on Research Methodology, Organized by UGCHuman Resource Development CentreHyderabad24-May-2012
Data analysis using SPSS and AMOSRefresher Course on Research Methodology, Organized by UGCHuman Resource Development CentreHyderabad23-May-2013
Data analysis using SPSS and AMOSRefresher Course on Research Methodology, Organized by UGCHuman Resource Development CentreHyderabad23-Apr-2014
Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOSSchool of Management Studies, University of HyderabadHyderabad10-Apr-2015
Questionnaire Design and Data analysisSchool of Management Studies, University of Hyderabadh26-Apr-2016
Service Concept and ProcessSchool of Management Studies, University of Hyderabadh30-Jul-2016
Service Operations ManagementSchool of Management Studies, University of HyderabadHyderabad23-Jul-2016
Structural Equation ModelingTwo Week FDP on Research Methodology for Management Teachers using MS Excel, SPSS and R programmingSchool of Management Studies, University of Hyderabad28-Nov-2018
Structural Equation ModelingFive day workshop on Structural Equation Modeling Testing Mediation and Moderation ModelsSchool of Management Studies, University of Hyderabad18-May-2018
Data analysis using SPSS and AMOSGITAM (Deemed to be University)Visakhapatnam, Andhra Pradesh, India22-Jun-2018
Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOSGITAM School of International Business, GITAMVisakhapatnam, Andhra Pradesh, India25-Aug-2018
Qualitative & Quanitative research methods and Writing Research papers and reportsV.M. Salgaocar Institute of International Hopitality EducationManora, Raia, Goa, India31-Aug-2018
Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOSDepartment of Business Management, Yogi Vemana UniversityKadapa, Andhra Pradesh, India08-Sep-2018
Research & Sampling Design, Methods and TechniquesSt. Josephs College of CommerceBengaluru, Karnataka, India.03-Dec-2018
Data analysis using SPSSHuman Resource Development Centre (Formerly ASC), University of HyderabadHyderabad23/04/2014
Data analysis Using SPSS and AMOSUGC- Human Resource Development Centre (formerly ASC), University of HyderabadHyderabad23/05/2013
Data analysis Using SPSS and AMOSUGC- Human Resource Development Centre (formerly ASC), University of HyderabadHyderabad24/05/2012
Service Operations ManagementSchool of Management Studies, University of HyderabadHyderabad23/07/2016
Service Operations ManagementSchool of Management Studies, University of HyderabadHyderabad30/07/2016
Research MethodologySchool of Management Studies, University of HyderabadHyderabad26/04/2016
Research MethodologySchool of Management Studies, University of HyderabadHyderabad10/04/2015