Faculty Profile
Subrahmanyam Annamdevula
Associate Professor, International Business, GSB , VSP
Education
Ph. D.Email ID
sannamde@gitam.edu
Education
Ph. D.Research Areas
- Marketing
- Service quality and service operations
- Services marketing
Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| Impact of service quality on student satisfaction loyalty and motivation in Indian higher education sector by developing HiEduQual | School of Management Studies | 2013 |
| MSc (Psy) | Sri Venkateswara University | 2012 |
| MBA | Pondicherry University | 2009 |
| B.Com. | Pondicherry University | 2004 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| Assistant Professor | GITAM Deemed to be University | 05-12-2016 | 06-07-2019 |
| Assistant Professor | Central University of Karnataka | 12-08-2013 | 02-12-2016 |
| Assistant Professor | Kakinada Institute of Engineering and Technology | 01-06-2009 | 31-08-2010 |
| Sales and Distribution manager | Sri Ganapathi Metal Industries | 01-06-2004 | 31-05-2007 |
Awards
| Award name | Award Organization | Awarded year |
|---|---|---|
| Award of Highly Commended Paper | “2017 Emerald Literati Network Awards for Excellence”, Emerald. | 2017 |
| Doctoral National Fellowship | Indian Council of Social Science Research (ICSSR) | 2011 |
Special Issue on Services in Emerging Markets Shanlax International Journal of Management, Others, -2018, 5, 01-133
Where do you find student loyalty in the contemporary university scene?Journal of Applied Research in Higher Education, Scopus, -2017, 9, 378-393
Relationship between service quality, satisfaction, motivation and loyalty a multidimensional perspectiveQuality Assurance in Education, Scopus, -2017, 25, 171-188
Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universitiesJournal of Modeling in Management, Scopus, -2016, 11, 488-517
The effects of service quality on student loyalty the mediating role of student satisfactionJournal of Modeling in Management, Scopus, -2016, 11, 446-462
HiEduQual An Instrument for Measuring the Critical Factors of Students Perceived Service QualityManagement Science and Engineering, EBSCO Host, -2014, 8, 103-109
Globalization and Management Education in India A Framework for AnalysisInternational Journal of Managerial Studies and Research, Google scholar, -2014, 2, 20-26
Higher Education for Sustainable Development Quality PerspectiveInternational Journal of Research in Commerce and Management, Google scholar, -2014, 5, 46-49
Critical Review on Issues and Challenges to Measure Service Quality in Higher EducationInternational Journal of Current Research, Google scholar, -2013, 5, 38-41
Development of HiEdQUAL for Measuring Service Quality in Indian Higher Education SectorInternational Journal of Innovation, Management and Technology, EBSCO Host, -2012, 3, 412-416
Managing Quality in Higher Education Applicability of EFQM Excellence Model in Indian Higher Education SectorInternational Conference on Quality in Higher Education Challenges and Opportunity in India,, Others, -2011, Proceeding, 76-87
The Impact of Globalization on Quality Standards of Management Education in India A Comparative Study of National and International Accreditation StandardsInternational Conference on Globalizing Management Education Issues and Challenges for Industry & Academia, Others, -2011, Proceeding, 72-85
| Title of the project | Funded by | Duration | Sanctioned date |
|---|---|---|---|
| SMEs to achieve greater sustainability through circular economy approach. | Royal Academy of Engineering, UK | 24 | 01-Apr-2019 |
| Title of the project | Funded by | Duration | Sanctioned date |
|---|
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Services in Emerging Markets | Book | Shanlax Publishers | Services Marketing | Vol 5 Issue 1 | ISSN 2321 4643 | 2018 |
| Board name | Journal name |
|---|
| Board name | Journal name |
|---|---|
| Reviewer board | Journal of applied research in higher education |
| Reviewer board | Journal of Modeling in Management |
| Reviewer board | Quality Assurance in Education |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | GITAM School of International Business | GITAM School of International Business | 09-Mar-2018 | 10-Mar-2018 | Organized | ||
| National | Adikavi Nannaya University, Rajamahendravaram | Adikavi Nannaya University, Rajamahendravaram | 08-Sep-2016 | 09-Sep-2016 | Accessing equal quality education for scheduled tribes | Participated | |
| National | School of Management Studies, Central University of Karnataka | Central University of Karnataka, Gulabarga, Karnataka | 25-Aug-2016 | 26-Aug-2016 | Entrepreneurship in the tourism industry Issues and challenges | Participated | |
| National | School of Business Studies, Central University of Karnataka | Central University of Karnataka, Gulabarga, Karnataka | 06-Sep-2013 | 07-Sep-2013 | Higher Education for Sustainable Development Quality Perspective | Participated | |
| National | School of Management Studies, University of Hyderabad | University of Hyderabad, Hyderabad | 18-Mar-2010 | 20-Mar-2010 | Quality Management Practices in Higher Education | Participated |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | Institute of Public Enterprise, Hyderabad | Hotel Green Park, Begumpet, Hyderabad | 09-Jan-2013 | 11-Jan-2013 | Participated | ||
| International | International Association of Computer Science and Information Technology, Singapore | Singapore | 23-Jul-2012 | 24-Jul-2012 | Development of HiEdQUAL for Measuring Service Quality in Indian Higher Education Sector | Participated | |
| International | Institute of Public Enterprise, Hyderabad, India and Human Resource Development Department, Bihar, India. | Human Resource Development Department, Patna, Bihar, India. | 20-Oct-2011 | 21-Oct-2011 | Managing Quality in Higher Education The Implementation of EFQM Excellence Model in Indian Higher Education Sector | Participated | |
| International | Valoxian Learning and Consultancy and AHA. | Kolkata | 25-Jun-2011 | 25-Jun-2011 | Conceptualizing the Service Quality in Management Education with using SERVQUAL Model | Participated | |
| International | Valoxian Learning and Consultancy and AHA. | Kolkata | 25-Jun-2011 | 25-Jun-2011 | Service Quality of Management Education in India Issues and Challenges in Global Scenario | Participated | |
| International | ITS Institute of Management, Greater Noida, India and Institute of Public Enterprise, Hyderabad, India. | India Habitat Center, New Delhi | 05-Feb-2011 | 06-Feb-2011 | The Impact of Globalization on Quality Standards of Management Education in India A Comparative Study of National and International Accreditation standards | Participated | |
| International | Indian Institute of Management Bangalore (IIMB) | Indian Institute of Management, Bangalore (IIMB) | 07-Jan-2011 | 08-Jan-2011 | Quality Management Practices in Higher Education | Participated | |
| International | Indian School of Business, Hyderabad. | Indian School of Business, Hyderabad. | 23-Sep-2010 | 24-Sep-2010 | Participated |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| 2017 Highly Commended Award | Emerald Publishing | 2017 |
| ICSSR Doctoral Fellowship | Indian Council of Social Science Research | 2011 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Theory Building and Testing using SEM | Training of tutors | GSIB | GSIB | 15-Nov-2018 | 17-Nov-2018 | Organized |
| Applied Data Science and Business Analytics using R | Training of tutors | School of Management Studies, National Institute of Technology Calicut. | National Institute of Technology Calicut. | 04-Mar-2016 | 09-Mar-2016 | Participated |
| EContent | Training of tutors | Central Library, Central University of Karnataka, Kalaburagi | Central University of Karnataka, Kalaburagi | 19-Jan-2016 | 19-Jan-2016 | Participated |
| Refresher Course on Research Methodology | Training of tutors | UGCAcademic Staff College, University of Hyderabad | University of Hyderabad, Hyderabad | 08-Jun-2011 | 28-Jun-2011 | Participated |
| Workshop on Case Teaching Writing Methodologies organized | Training of tutors | School of Management Studies, Chaitanya Bharathi Institute of Technology (CBIT), Hyderabad | CBIT, Hyderabad | 08-Apr-2011 | 09-Apr-2011 | Participated |
| workshop on Entrepreneurship Development Strategies | Training of tutors | Department of Management, Rajiv Gandhi Institute of Management and Science, Kakinada | Rajiv Gandhi Institute of Management and Science, Kakinada | 06-Feb-2010 | 06-Feb-2010 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Machine Learning with Business Applications | Faculty development program | Analytics Society of India and Indian Institute of Management Bangalore (IIMB), Bengaluru. | Indian Institute of Management Bangalore (IIMB), Bengaluru. | 21-May-2018 | 25-May-2018 | Participated |
| workshop on Research Methods for Marketing and Human Resource Management | Training of tutors | Centre for Management Development, IBS, Hyderabad | ICFAI Business School | 19-Aug-2011 | 21-Aug-2011 | Participated |
| Title of the lecture | Name of the college / university | Place | Date |
|---|---|---|---|
| Data analysis using SPSS and AMOS | Refresher Course on Research Methodology, Organized by UGCHuman Resource Development Centre | Hyderabad | 24-May-2012 |
| Data analysis using SPSS and AMOS | Refresher Course on Research Methodology, Organized by UGCHuman Resource Development Centre | Hyderabad | 23-May-2013 |
| Data analysis using SPSS and AMOS | Refresher Course on Research Methodology, Organized by UGCHuman Resource Development Centre | Hyderabad | 23-Apr-2014 |
| Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOS | School of Management Studies, University of Hyderabad | Hyderabad | 10-Apr-2015 |
| Questionnaire Design and Data analysis | School of Management Studies, University of Hyderabad | h | 26-Apr-2016 |
| Service Concept and Process | School of Management Studies, University of Hyderabad | h | 30-Jul-2016 |
| Service Operations Management | School of Management Studies, University of Hyderabad | Hyderabad | 23-Jul-2016 |
| Structural Equation Modeling | Two Week FDP on Research Methodology for Management Teachers using MS Excel, SPSS and R programming | School of Management Studies, University of Hyderabad | 28-Nov-2018 |
| Structural Equation Modeling | Five day workshop on Structural Equation Modeling Testing Mediation and Moderation Models | School of Management Studies, University of Hyderabad | 18-May-2018 |
| Data analysis using SPSS and AMOS | GITAM (Deemed to be University) | Visakhapatnam, Andhra Pradesh, India | 22-Jun-2018 |
| Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOS | GITAM School of International Business, GITAM | Visakhapatnam, Andhra Pradesh, India | 25-Aug-2018 |
| Qualitative & Quanitative research methods and Writing Research papers and reports | V.M. Salgaocar Institute of International Hopitality Education | Manora, Raia, Goa, India | 31-Aug-2018 |
| Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOS | Department of Business Management, Yogi Vemana University | Kadapa, Andhra Pradesh, India | 08-Sep-2018 |
| Research & Sampling Design, Methods and Techniques | St. Josephs College of Commerce | Bengaluru, Karnataka, India. | 03-Dec-2018 |
| Data analysis using SPSS | Human Resource Development Centre (Formerly ASC), University of Hyderabad | Hyderabad | 23/04/2014 |
| Data analysis Using SPSS and AMOS | UGC- Human Resource Development Centre (formerly ASC), University of Hyderabad | Hyderabad | 23/05/2013 |
| Data analysis Using SPSS and AMOS | UGC- Human Resource Development Centre (formerly ASC), University of Hyderabad | Hyderabad | 24/05/2012 |
| Service Operations Management | School of Management Studies, University of Hyderabad | Hyderabad | 23/07/2016 |
| Service Operations Management | School of Management Studies, University of Hyderabad | Hyderabad | 30/07/2016 |
| Research Methodology | School of Management Studies, University of Hyderabad | Hyderabad | 26/04/2016 |
| Research Methodology | School of Management Studies, University of Hyderabad | Hyderabad | 10/04/2015 |