Subrahmanyam  Annamdevula

Subrahmanyam Annamdevula

Associate Professor, International Business, GIM, VSP

Education
Ph. D.
Email ID
sannamde@gitam.edu
Education
Ph. D.
Research Areas
  • Marketing
  • Service quality and service operations
  • Services marketing

Education

Year of Graduation/Award Institute & College name Degree Name
2013 School of Management Studies Impact of service quality on student satisfaction loyalty and motivation in Indian higher education sector by developing HiEduQual
2012 Sri Venkateswara University MSc (Psy)
2009 Pondicherry University MBA
2004 Pondicherry University B.Com.

Experience

Designation Organization From Date To Date
Assistant Professor Central University of Karnataka 12-08-2013 02-12-2016
Assistant Professor GITAM Deemed to be University 05-12-2016 06-07-2019
Assistant Professor Kakinada Institute of Engineering and Technology 01-06-2009 31-08-2010
Sales and Distribution manager Sri Ganapathi Metal Industries 01-06-2004 31-05-2007

Awards

Award name Award Organization Year of Award
Award of Highly Commended Paper “2017 Emerald Literati Network Awards for Excellence”, Emerald. 2017
Doctoral National Fellowship Indian Council of Social Science Research (ICSSR) 2011

Special Issue on Services in Emerging Markets Shanlax International Journal of Management, Others, -2018, 5, 01-133

Where do you find student loyalty in the contemporary university scene?Journal of Applied Research in Higher Education, Scopus, -2017, 9, 378-393

Relationship between service quality, satisfaction, motivation and loyalty a multidimensional perspectiveQuality Assurance in Education, Scopus, -2017, 25, 171-188

Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universitiesJournal of Modeling in Management, Scopus, -2016, 11, 488-517

The effects of service quality on student loyalty the mediating role of student satisfactionJournal of Modeling in Management, Scopus, -2016, 11, 446-462

HiEduQual An Instrument for Measuring the Critical Factors of Students Perceived Service QualityManagement Science and Engineering, EBSCO Host, -2014, 8, 103-109

Globalization and Management Education in India A Framework for AnalysisInternational Journal of Managerial Studies and Research, Google scholar, -2014, 2, 20-26

Higher Education for Sustainable Development Quality PerspectiveInternational Journal of Research in Commerce and Management, Google scholar, -2014, 5, 46-49

Critical Review on Issues and Challenges to Measure Service Quality in Higher EducationInternational Journal of Current Research, Google scholar, -2013, 5, 38-41

Development of HiEdQUAL for Measuring Service Quality in Indian Higher Education SectorInternational Journal of Innovation, Management and Technology, EBSCO Host, -2012, 3, 412-416

Managing Quality in Higher Education Applicability of EFQM Excellence Model in Indian Higher Education SectorInternational Conference on Quality in Higher Education Challenges and Opportunity in India,, Others, -2011, Proceeding, 76-87

The Impact of Globalization on Quality Standards of Management Education in India A Comparative Study of National and International Accreditation StandardsInternational Conference on Globalizing Management Education Issues and Challenges for Industry & Academia, Others, -2011, Proceeding, 72-85

Title of the project Funded by Duration Sanctioned date
SMEs to achieve greater sustainability through circular economy approach. Royal Academy of Engineering, UK 24 01-Apr-2019
Title of the project Funded by Duration Sanctioned date
Title of the book Book / Chapter Name of the publisher Subject area Edition Page numbers ISBN Published year
Services in Emerging Markets Book Shanlax Publishers Services Marketing Vol 5 Issue 1 ISSN 2321 4643 2018
Board name Journal name
Board name Journal name
Reviewer board Journal of applied research in higher education
Reviewer board Journal of Modeling in Management
Reviewer board Quality Assurance in Education
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
National GITAM School of International Business GITAM School of International Business 09-Mar-2018 10-Mar-2018 Organized
National Adikavi Nannaya University, Rajamahendravaram Adikavi Nannaya University, Rajamahendravaram 08-Sep-2016 09-Sep-2016 Accessing equal quality education for scheduled tribes Participated
National School of Management Studies, Central University of Karnataka Central University of Karnataka, Gulabarga, Karnataka 25-Aug-2016 26-Aug-2016 Entrepreneurship in the tourism industry Issues and challenges Participated
National School of Business Studies, Central University of Karnataka Central University of Karnataka, Gulabarga, Karnataka 06-Sep-2013 07-Sep-2013 Higher Education for Sustainable Development Quality Perspective Participated
National School of Management Studies, University of Hyderabad University of Hyderabad, Hyderabad 18-Mar-2010 20-Mar-2010 Quality Management Practices in Higher Education Participated
Seminar name Organized by Venue Start date End date Title of the paper presented Role Co presenter
International Institute of Public Enterprise, Hyderabad Hotel Green Park, Begumpet, Hyderabad 09-Jan-2013 11-Jan-2013 Participated
International International Association of Computer Science and Information Technology, Singapore Singapore 23-Jul-2012 24-Jul-2012 Development of HiEdQUAL for Measuring Service Quality in Indian Higher Education Sector Participated
International Institute of Public Enterprise, Hyderabad, India and Human Resource Development Department, Bihar, India. Human Resource Development Department, Patna, Bihar, India. 20-Oct-2011 21-Oct-2011 Managing Quality in Higher Education The Implementation of EFQM Excellence Model in Indian Higher Education Sector Participated
International Valoxian Learning and Consultancy and AHA. Kolkata 25-Jun-2011 25-Jun-2011 Conceptualizing the Service Quality in Management Education with using SERVQUAL Model Participated
International Valoxian Learning and Consultancy and AHA. Kolkata 25-Jun-2011 25-Jun-2011 Service Quality of Management Education in India Issues and Challenges in Global Scenario Participated
International ITS Institute of Management, Greater Noida, India and Institute of Public Enterprise, Hyderabad, India. India Habitat Center, New Delhi 05-Feb-2011 06-Feb-2011 The Impact of Globalization on Quality Standards of Management Education in India A Comparative Study of National and International Accreditation standards Participated
International Indian Institute of Management Bangalore (IIMB) Indian Institute of Management, Bangalore (IIMB) 07-Jan-2011 08-Jan-2011 Quality Management Practices in Higher Education Participated
International Indian School of Business, Hyderabad. Indian School of Business, Hyderabad. 23-Sep-2010 24-Sep-2010 Participated
Name of the award Awarded by Awarded year
2017 Highly Commended Award Emerald Publishing 2017
ICSSR Doctoral Fellowship Indian Council of Social Science Research 2011
Title Type Organized by Venue Start date End date Role
Theory Building and Testing using SEM Training of tutors GSIB GSIB 15-Nov-2018 17-Nov-2018 Organized
Applied Data Science and Business Analytics using R Training of tutors School of Management Studies, National Institute of Technology Calicut. National Institute of Technology Calicut. 04-Mar-2016 09-Mar-2016 Participated
EContent Training of tutors Central Library, Central University of Karnataka, Kalaburagi Central University of Karnataka, Kalaburagi 19-Jan-2016 19-Jan-2016 Participated
Refresher Course on Research Methodology Training of tutors UGCAcademic Staff College, University of Hyderabad University of Hyderabad, Hyderabad 08-Jun-2011 28-Jun-2011 Participated
Workshop on Case Teaching Writing Methodologies organized Training of tutors School of Management Studies, Chaitanya Bharathi Institute of Technology (CBIT), Hyderabad CBIT, Hyderabad 08-Apr-2011 09-Apr-2011 Participated
workshop on Entrepreneurship Development Strategies Training of tutors Department of Management, Rajiv Gandhi Institute of Management and Science, Kakinada Rajiv Gandhi Institute of Management and Science, Kakinada 06-Feb-2010 06-Feb-2010 Participated
Title Type Organized by Venue Start date End date Role
Machine Learning with Business Applications Faculty development program Analytics Society of India and Indian Institute of Management Bangalore (IIMB), Bengaluru. Indian Institute of Management Bangalore (IIMB), Bengaluru. 21-May-2018 25-May-2018 Participated
workshop on Research Methods for Marketing and Human Resource Management Training of tutors Centre for Management Development, IBS, Hyderabad ICFAI Business School 19-Aug-2011 21-Aug-2011 Participated
Title of the lecture Name of the college / university Place Date
Data analysis using SPSS and AMOS Refresher Course on Research Methodology, Organized by UGCHuman Resource Development Centre Hyderabad 24-May-2012
Data analysis using SPSS and AMOS Refresher Course on Research Methodology, Organized by UGCHuman Resource Development Centre Hyderabad 23-May-2013
Data analysis using SPSS and AMOS Refresher Course on Research Methodology, Organized by UGCHuman Resource Development Centre Hyderabad 23-Apr-2014
Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOS School of Management Studies, University of Hyderabad Hyderabad 10-Apr-2015
Questionnaire Design and Data analysis School of Management Studies, University of Hyderabad h 26-Apr-2016
Service Concept and Process School of Management Studies, University of Hyderabad h 30-Jul-2016
Service Operations Management School of Management Studies, University of Hyderabad Hyderabad 23-Jul-2016
Structural Equation Modeling Two Week FDP on Research Methodology for Management Teachers using MS Excel, SPSS and R programming School of Management Studies, University of Hyderabad 28-Nov-2018
Structural Equation Modeling Five day workshop on Structural Equation Modeling Testing Mediation and Moderation Models School of Management Studies, University of Hyderabad 18-May-2018
Data analysis using SPSS and AMOS GITAM (Deemed to be University) Visakhapatnam, Andhra Pradesh, India 22-Jun-2018
Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOS GITAM School of International Business, GITAM Visakhapatnam, Andhra Pradesh, India 25-Aug-2018
Qualitative & Quanitative research methods and Writing Research papers and reports V.M. Salgaocar Institute of International Hopitality Education Manora, Raia, Goa, India 31-Aug-2018
Factor Analysis, Confirmatory Facor Analysis, Structural Equation Modeling using SPSS and AMOS Department of Business Management, Yogi Vemana University Kadapa, Andhra Pradesh, India 08-Sep-2018
Research & Sampling Design, Methods and Techniques St. Josephs College of Commerce Bengaluru, Karnataka, India. 03-Dec-2018
Data analysis using SPSS Human Resource Development Centre (Formerly ASC), University of Hyderabad Hyderabad 23/04/2014
Data analysis Using SPSS and AMOS UGC- Human Resource Development Centre (formerly ASC), University of Hyderabad Hyderabad 23/05/2013
Data analysis Using SPSS and AMOS UGC- Human Resource Development Centre (formerly ASC), University of Hyderabad Hyderabad 24/05/2012
Service Operations Management School of Management Studies, University of Hyderabad Hyderabad 23/07/2016
Service Operations Management School of Management Studies, University of Hyderabad Hyderabad 30/07/2016
Research Methodology School of Management Studies, University of Hyderabad Hyderabad 26/04/2016
Research Methodology School of Management Studies, University of Hyderabad Hyderabad 10/04/2015