Pallavi Agarwal

Assistant Professor, Marketing, GSB, VSP | | | |

Pallavi Agarwal is a Chairperson of Career Services and Assistant Professor in Marketing Management in GITAM School of Business (GSB), GITAM (Deemed to be) University, Visakhapatnam. She has overall 18 years of teaching and research experience. Her research publications have been extensively part of various reputed international journals indexed in ABDC, Scopus, UGC Care. In addition, Dr. Pallavi’s has also conferred with the ‘Best Doctoral Colloquium Award’ in CERE Doctoral Conference 2019.

Research Publications
  • Utkarsh, Agarwal, P., & Medhavi, S. (2019). Effect of consumer self-confidence and previous experience on information source preference. International Journal of Indian Culture and Business Management, 18 (2), 137-151. ABDC – C, and Web of Science.
  • Utkarsh, Sangwan, S, & Agarwal, P. (2018). Effect of consumer self-confidence on information search and dissemination: Mediating role of subjective knowledge. International Journal of Consumer Studies, 43 (1), 46 – 57. ABDC – A, ABS – 2, and Scopus.
  • Agarwal, P. (2016). Strategic Innovations in Tata Consultancy Services Firms in India. FIIB Business Review, 5 (1), 33-42. ABDC – C, ABS - 1, and Scopus Q2.
  • Jangalwa, R., Telang, V., & Agarwal, P. (2020). Case - Ojas Steel Enterprises: A Case of Phoenix Entrepreneur. The Case Centre, 820-0081-1, United Kingdom
  • Agarwal, P., et al. (2020). Case - 3 E to E: Experience, English, and Entrepreneurship to ‘Expressions’. The Case Centre, 820-0079-1, United Kingdom
  • TEACHING INTERESTS: Digital Marketing, Advertising and Brand Management, Strategic Management, Business Strategy, and Marketing Strategies
  • RESEARCH INTERESTS: Strategic Orientation, Information Search Behavior, Innovations, and Entrepreneurship
Pallavi Agarwal