Faculty Profile

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N Lalitha

Assistant Professor, Finance, GSB, VSP

Education

M. phil.

Email ID

lnammi@gitam.edu

Research Areas

Banking

Education

Degree Name	Institute & College name	Year of Graduation/Award
Non performing Assets status and imapct	Andhra University	2014
	MBA	2008
Training and development	Madhurai Kamaraj University	2006
	Dr V S Krishna College	1995

Experience

Designation	Organization	From Date	To Date
Associate Professor	Samata College	02-08-2005	13-06-2015

Design Thinking for Management EducationInternational Journal of Recent Technology and Engineering, Scopus, JAN-2020, 8, 639-649

RELEVANCE OF MVA AND TOBINS Q MODEL ASAN INVESTMENT DECISION TOOLJOURNAL OF CRITICAL REVIEWS, Scopus, SEP-2020, 7, 2593-2602

ECONOMIC IMPACT OF COVID19 ON INDIAN ECONOMY GOVERNMENT MEASURES TO CONTAIN THE PANDEMICJOURNAL OF CRITICAL REVIEWS, Scopus, SEP-2020, 7, 5903-5913

Financial sector Innovations EmpoweringMicrofinance through the application of KYCBlockchain technologyIEEE Xplore., Others, JAN-2019, conference, 237-243

KHADI VILLAGE INDUSTRY CASE STUDYJournal of Xian University of Architecture & Technology, Scopus, DEC-2019, XI, 918

Impact of mergers on Operating efficiency A Comparative study on Pre and Post mergers in Indian Banking sectorInternational Journal of Management, Technology And Engineering. IJMTAE, Scopus, -2018, 8, 5860

MICRO, SMALL AND MEDIUM ENTERPRISE IN INDIA PERFORMANCE, TRENDS AND CHALLENGESInternational Journal of research in Commerce, Economics and Management (IJCEM), Others, -2017, 7, 53

Financial Reporting IFRS and IGAAP (A study with reference to WIPRO and BHARATI AIRTEL) Journal of Advance Management Research, Others, -2017, 5, 247

MNREGA Physical Progress in terms of SC and ST Marginal workers emploement across various states in India The Andhra Pradesh Economic Association, 35th Annual Conference Proceedings, Others, -2017, 1, 303

Magnitude and Dimensions of Nonperforming Assets A Study with reference to all public sector and private sector banksInternational Journal of Multidisciplinary Educational Research (IJMER), Others, -2015, 4, 60

OPERATING EFFICIENCY OF BANKS AN OVER VIEW A STUDY WITH SPECIAL REFERENCE TO SBI, CANARA, HDFC AND KARUR VYSYA BANKSInternational Journal for Research and Commerce (IJRCM), Others, -2015, 5, 32

Title of the book	Book / Chapter	Name of the publisher	Subject area	Edition	Page numbers	ISBN	Published year
Non Performing Assets _ Status and Impact	Book	Lambert Publishing Company	Finance	2015		9783659 35	2015

Seminar name	Organized by	Venue	Start date	End date	Title of the paper presented	Role
National	GIM, GITAM (Deemed to be University)	GIM, GITAM (Deemed to be University)	09-Nov-2018	09-Nov-2018	Nonperforming Assets Magnitude, Status and Impact A study with reference to all Indian and Foreign Banks	Participated
National	GIM, GITAM (Deemed to be University)	GIM, GITAM (Deemed to be University)	21-Oct-2017	21-Oct-2017	A Comparative Study of Foreign Exchange Rate Volatility of G 20 Nations and India	Participated
National	GIM, GITAM (Deemed to be University)	GIM, GITAM (Deemed to be University)	31-Oct-2015	31-Oct-2015	Financial Inclusion in India_A road map towards the improvement of retail rural credit	Participated

Seminar name	Organized by	Venue	Start date	End date	Title of the paper presented	Role
International	BABA Institute of Technology and Management	GIM, GITAM (Deemed to be University)	20-Dec-2018	22-Dec-2018	Impact of mergers on Operating efficiency A Comparative study on Pre and Post mergers in Indian Banking sector organised	Participated
International	GIM, GITAM (Deemed to be University)	GIM, GITAM (Deemed to be University)	27-Jul-2018	28-Jul-2018	Trend and Growth in Market Value Added and Tobins QModel of selected top companies in pharmaceutical industry	Participated
International	BABA Institute of Technology and Management	BABA Institute of Technology and Management	22-Dec-2017	24-Dec-2017	Financial Reporting IFRS and IGAAP (A study with reference to WIPRO and BHARATI AIRTEL)	Participated

Title	Type	Organized by	Venue	Start date	End date	Role
Emotional Intelligence	Faculty development program	AICTE Training And Learning (ATAL) Academy	Virtual	19-Oct-2020	23-Oct-2020	Participated
Business Data Analysis using R Software	Faculty development program	Tripura university	Virtual	22-Sep-2020	26-Sep-2020	Participated
Productivity tools for teaching enhancement	Faculty development program	GITAM (Deemed to be University)	Virtual	07-May-2020	21-May-2020	Participated
Faculty Development Programme on Advanced Research Methods and Data Analysis	Faculty development program	Center for Sustainability Development, GITAM (Deemed to be University).	GSIB, GITAM (Deemed to be University)	19-Jun-2018	23-Jun-2018	Participated
SPSS hands on approach	Quality improvement program	Institute for Statistics and Analytical Research, Chennai	Chennai	08-Jun-2018	10-Jun-2018	Participated
FDP on Digital Marketing	Faculty development program	GIM, GITAM (Deemed to be University)	GIM, GITAM (Deemed to be University)	17-Feb-2018	17-Feb-2018	Participated

Title	Type	Organized by	Venue	Start date	End date	Role

Title of the project	Name of the principal investigator	Name of the co investigator	Name of the client / agency funded	Duration
Study report on HR Process Standardization for Optimization of HR department size at Brandix India Apparel City Pvt. Ltd., India Phase I	Prof. P Sheela	Dr. M.Sudha	Brandix India Apparel City Private Limited, India, Phase_I	5 months

Title of the project	Name of the principal investigator	Name of the co investigator	Name of the client / agency funded	Duration

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About

N Lalitha

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Email ID

Education

Research Areas

Education

Experience