Faculty Profile
Vemaraju Sudha
Associate Professor, Marketing, GSB, HYD
Education
Ph. D.Email ID
svemaraj@gitam.eduEducation
Ph. D.Education
| Degree Name | Institute & College name | Year of Graduation/Award |
|---|---|---|
| A Study on Impact of Retail Format Choice and Repatronage Loyalty Behavior towards Manufacturer and Store Brands In Jeans wear Retailing | Jawaharlal Nehru Technological University JNTU Hyd | 2015 |
| COPY WRITING OF ANNUAL REPORTS | PERIYAR UNIVERSITY | 2007 |
| MBA | ANDHRA UNIVERSITY | 2003 |
| BA | PB Siddhartha College | 2001 |
Experience
| Designation | Organization | From Date | To Date |
|---|---|---|---|
| Guest Faculty (Full Time) | Motilal Nehru National Institute of Technology | 29-08-2016 | 29-05-2017 |
| Project Scientist | Indian Institute of Technology | 16-08-2013 | 18-08-2016 |
| Assistant Professor | Malla Reddy Institute of Technology & Sciences | 03-08-2009 | 05-08-2013 |
Awards
| Award name | Award Organization | Awarded year |
|---|---|---|
| SECOND PLACE IN Venture Discovery Faculty Development Workshop | GITAM | 2022 |
| Project Engagement and Completion Appreciation | COGNITIVEBOTICS | 2020 |
| BEST RESEARCH PAPER AWARD KENYA | 4th Annual World Congress of the Academy for Global Business Advancement AGBA | 2017 |
| BEST RESEARCH PAPER AWARD | NIT TRICHY | 2013 |
| MBA UNIVERSITY GOLD MEDALIST for topping the university | ANDHRA UNIVERSITY | 2003 |
| Gold Medal Winner SPORTS HANDBALL | ANDHRA PRADESH | 1995 |
Study on Market Segmentation of Customers Based on Their Brand Preferences in Jeans Wear RetailVR Siddhartha Journal of Business Management, Others, -2016, 1, 6-13
A Study on the Impact of Retail Format Choice and Brand Loyalty on Customers Brand Switching Behavior in Jeans Wear RetailUdyog Pragati Journal, Others, -2013, 37, 49-59
Impact of FDI on Retailing A Multi Dimensional approachSumedha Journal of Management, Others, -2012, 1, 62-73
Changing waves in Indian Retailing Impact of Customers perception and CRM on Indian Retailing in the changing Business scenarioZenith International Journal of Multidisciplinary Research, Google scholar, -2011, 1 , 535-561
| Title of the book | Book / Chapter | Name of the publisher | Subject area | Edition | Page numbers | ISBN | Published year |
|---|---|---|---|---|---|---|---|
| Flexible Work Organizations, Flexible Systems Management, DOI 10.10079788132228349_4 | Chapters | SPRINGER India | Marketing | 1 | 51-70 | ISSN 9788132228 | 2016 |
| Strategies for Business Excellence & Challenges & Opportunities | Chapters | PARAMOUNT PUBLISHERS, NEW DELHI | Marketing | 1 | 57-61 | 978819227834 | 2012 |
| Changing Business Practices in 21st Century | Chapters | Himalaya Publishing House. | Retail Management (Marketing) | 1 | 151-164 | ISBN 9789350 | 2011 |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| National | DU Innovative Research Project Team SEC 204 | Satyawati College, University of Delhi | 21-May-2014 | 21-Nov-2014 | Causes Influencing Attrition in Handloom Sector | Participated | |
| National | JNTU, Hyderabad | JNTU, Hyderabad | 13-Dec-2013 | 14-Dec-2013 | A Study on Retail Format choice and Comparative Loyalty behavior of consumers towards Manufacturer Brands and Store Brands in Jeans wear retailing at Hyderabad | Participated | |
| National | National Institute of Technology(NIT), Trichy | National Institute of Technology(NIT), Trichy | 20-Feb-2013 | 20-Feb-2013 | A study on Antecedents of Format choice and Patronage relationship intentions in Apparel retailing | Participated | |
| National | CMR College , Hyderabad | CMR College , Hyderabad | 11-Nov-2011 | 12-Nov-2011 | Changing waves in Indian Retailing Impact of Customers perception and CRM on Indian Retailing in the changing Business scenario in National confernce on Changing Business Scenario in Twenty first century | Participated | |
| National | Malla Reddy College of Engineering & Technology | MRCET Hyderabad in December 2009. | 04-Dec-2009 | 05-Dec-2009 | Business Strategies in Economic Turbulence | Participated |
| Seminar name | Organized by | Venue | Start date | End date | Title of the paper presented | Role | Co presenter |
|---|---|---|---|---|---|---|---|
| International | EGADE BUSINESS SCHOOL & GITAM HYDERABAD BUSINESS SCHOOL | GITAM HYDERABAD BUSINESS SCHOOL | 28-Nov-2018 | 29-Nov-2018 | Organized | ||
| International | EGADE BUSINESS SCHOOL & GITAM HYDERABAD BUSINESS SCHOOL | GITAM HYDERABAD BUSINESS SCHOOL | 28-Nov-2018 | 29-Nov-2018 | Organized | ||
| International | Academy for Global Business Advancements 14th World Congress Held at MOI University, Kenya | MOI University, Kenya | 23-Nov-2017 | 25-Nov-2017 | Limited Impact of Information and Communication Technologies (ICTs) on Adoption of Cashless Transactions in Unorganized Retail Sector Demonetization in Indian Context | Participated | |
| International | Academy for Global Business Advancements 14th World Congress Held at MOI University, Kenya | MOI University, Kenya | 23-Nov-2017 | 25-Nov-2017 | A Study on Impact of Brand Loyalty Type on Customers Patronage Loyalty across Organized Retail Formats in Jeans Wear Retailing | Participated | |
| International | IIT DELHI | IIT DELHI | 16-Apr-2016 | 16-May-2019 | Does Custumers patronageloyalty differ with brand loyalty type ? Insights from a study on manufacturer and store brands in Jeans Wear Retailing | Participated | |
| International | Academy for Global Business Advancements & University of Malaysia Pahang | University of Malaysia Pahang Kuantan City, State of Pahang, Malaysia | 16-Nov-2015 | 19-Nov-2015 | Does 4Ps of Marketing Discriminate among Customers Retail Format Choice Decisions? Insights from a study on Jeans Wear Retailing | Participated | |
| International | Krishi Sanskriti, Jawaharlal University Delhi | Jawaharlal University Delhi | 22-Nov-2014 | 23-Nov-2014 | A Study on Impact of Marketing Mix Elements on Consumers Retail Format Choice Decisions in Jeans Wear Retail | Participated | |
| International | AGBA & GLOGIFT | IIT DELHI | 20-Nov-2014 | 23-May-2014 | A Study on Determinant Retail Attributes as a Key for Retailers Success through Customer Retention | Participated | |
| International | Curtin University & GLOGIFT | Curtin University, Singapore | 15-Oct-2014 | 17-Oct-2014 | A comparative study of distribution flexibility strategies in store and non store retailing | Participated | |
| International | IIT Delhi, XLRI Jamshedpur and Curtin University, Australia | IIT DELHI | 21-Dec-2013 | 22-Dec-2013 | Antecedents of Customers perceptions On Retail Format choice and Brand Loyalty Decisions in Apparel Retailing | Participated | |
| International | IIT Delhi & GLOGIFT | Department of Management Studies, IIT Delhi | 13-Dec-2013 | 15-Dec-2013 | Impact of Marketing Flexibility on Customers Retail Format Choice Decisions in Apparel Retail | Participated | |
| International | IIT Delhi and Curtin University, Australia | IIT DELHI | 18-Oct-2012 | 19-Oct-2012 | A Comparative study on Store Vs Non Store Retailing | Participated | |
| International | by MREC approved by AICTE New Delhi | Malla Reddy College of Engineering & Technology | 30-Mar-2012 | 31-Mar-2012 | Impact of Cultural Pluralism on Indian Customers Perceptions and their Effect on Customer retention strategy in Indian Retail Sector | Participated |
| Name of the award | Awarded by | Awarded year |
|---|---|---|
| Session Chair Person | ICBM Business School International Conference on Contemporary HRM Practices | 2018 |
| BEST RESEARCH PAPER AWARD | AGBA USA MOI UNIVERSITY KENYA | 2017 |
| BEST RESEARCH PAPER AWARD | JNTU HYDERABAD | 2013 |
| BEST RESEARCH PAPER AWARD | National Institute of Technology TRICHY | 2013 |
| MBA (ANDHRA University GOLD MEDALIST) | ANDHRA UNIVERSITY | 2003 |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| Case Method of Teaching | Faculty development program | GITAM HYDERABAD BUSINESS SCHOOL | GITAM HYDERABAD BUSINESS SCHOOL | 01-May-2019 | 02-May-2019 | Organized |
| Case Method of Teaching | Faculty development program | GITAM HYDERABAD BUSINESS SCHOOL | GITAM HYDERABAD BUSINESS SCHOOL | 01-May-2018 | 02-May-2018 | Participated |
| National Level Faculty Development Program on GST Implications | Faculty development program | Motilal Nehru National Institute of Technology, Allahabad | Motilal Nehru National Institute of Technology, Allahabad | 03-Apr-2017 | 03-Apr-2017 | Participated |
| Advances in Research Methods & Data Analytical Tools | Faculty development program | All India Management Association, New Delhi | All India Management Association, New Delhi | 15-May-2014 | 17-May-2014 | Participated |
| Ten Day Research Methodology Course for Ph.D Scholars | Quality improvement program | NIT TRICHY | NIT TRICHY | 22-Apr-2013 | 01-May-2013 | Participated |
| Advanced Structural Equation Modelling | Faculty development program | IBS Hyderabad | IBS Hyderabad | 28-Mar-2013 | 29-Mar-2013 | Participated |
| Research Methodology & SPSS 20.0 | Quality improvement program | IBM SPSS South Asia & JNTU Hyderabad | JNTU HYDERABAD | 07-Sep-2012 | 09-Sep-2012 | Participated |
| Data Analysis for Management Research using SPSS | Faculty development program | CMR College , Hyderabad | CRM College HYDERABAD | 09-Aug-2011 | 11-Aug-2011 | Participated |
| Title | Type | Organized by | Venue | Start date | End date | Role |
|---|---|---|---|---|---|---|
| SAS Training on Shaping a Data Science Curriculum for the 21 st Century, Unleashing the Potential of Big Data, Machine Learning and Artificial Intelligence | Faculty development program | SAS & GITAM HYDERABAD BUSINESS SCHOOL | GITAM HYDERABAD BUSINESS SCHOOL | 10-Jun-2019 | 12-Jun-2019 | Participated |
| IRB Training on human subject research protections. This training is conducted under the terms of Michigan State Universitys FederalWide Assurance with the U.S. Department of Health and Human Services in October 2013. | Training of tutors | Michigan State Universitys FederalWide Assurance with the U.S. Department of Health and Human Services in October 2013. | Michigan State Universitys FederalWide Assurance with the U.S. Department of Health and Human Services (Online) | 10-Jun-2013 | 10-Jun-2013 | Participated |
| Title of the lecture | Name of the college / university | Place | Date |
|---|---|---|---|
| UGC Supported National Seminar (Co Chairperson) | Maris Stella College, Vijayawada | Vijayawada | 23-Feb-2018 |