Dr Rajanikanth is from Hyderabad, Telangana. He did his PhD from Department of Business Management, Osmania University, Hyderabad. He qualified UGC – NET and AP SET in Management stream. He completed certification in Data Analytics for Marketing from Meta. His research interests include Consumer behavior, Sustainable consumption, Consumer protection, and Rural marketing. His papers have been published in Scopus and ABDC listed journals
Research Publications
Raju, P. G., & Rajanikanth M (2023). Nidradaan (Gift of Sleep): A Corporate Social Innovation by Agarwal Packers and Movers for Truck Drivers in India. Vikalpa, 48(4), 283-293
Rajanikanth, M and Gaurav, Kunal (2023) “Influence of Reference Group on Tractor Purchasing Decision of Farmers in Telangana” accepted and due for publication in Academy of Marketing Studies Journal 27(5), 1-12, (ISSN 1528-2678)
Rajanikanth M. (2011), “Consumerism: A Study on the Evolution of Consumer Movement”. Indian Journal of Marketing. 41(10), 4-8
Rajanikanth, M. (2010) “From Darkness to A New Dawn: Journey of Rural Women - A Case Study On Mulukanoor Women's Mutually Aided Milk Producers' Cooperative Union Limited
Rajanikanth, M (2017), “A Study on Evolution of Consumer Protection Act in India – CPA 1986” International Journal of Application or Innovation in Engineering and Management (IJAIEM), 6(4) 133-138
Ongoing Research Projects
Sustainable consumption and Consumer Citizenship
Consumer protection and Sustainable development
Authored Books
“Consumer Protection and Sustainable Consumption” an edited book, along with Dr. Sarfaraz Khan